The advantage of the digital age is that anyone with talent can now market themselves as a photographer. The disadvantage is that with so many photographers to choose from, buyers and clients have to make some difficult decisions. When they’re looking at portfolio after portfolio, each filled with professional-quality images and each indicating clearly that the photographer has all the right technical skills, how should the client make a choice?
One option is to look beyond the images to the person who took them, a criterion that’s particularly important in wedding photography when the photographer has to blend in, deal with nerves and emotions, and get the shot without affecting the day.
