Companies Collaborate to Enable Geotagging and Hotspot Access Upgrades – for Free

MOUNTAIN VIEW, Calif., August 13, 2008 – Today online photo sharing site SmugMug, and Eye-Fi, makers of the world’s first wireless memory card for digital cameras, announced a partnership that will provide free geotagging and hotspot access for SmugMug members using an Eye-Fi Share card or original Eye-Fi Card.

The Eye-Fi cards automatically upload pictures from a digital camera to a computer and to the Web for effortless photo sharing. For a limited time, Eye-Fi Share and Eye-Fi Card users who choose SmugMug for photo sharing will receive one year of free hotspot access, allowing photo uploads on-the-go from more than 10,000 Wayport hotspots, and geotagging, which automatically adds geographic information to each photo to indicate where the image was taken.

“SmugMug users who have Eye-Fi cards love how easy it is to upload photos and share those memories in cool ways on our site. Our photo map has become extremely popular and sets us apart from other online sharing sites,” said Chris MacAskill, president and co-founder of SmugMug. “This opportunity makes it even easier for people to spend more time enjoying their photos, and less time uploading and tagging their images.”

Through the end of this year, existing SmugMug members and those who sign up for a new account can automatically upgrade their Eye-Fi Share or Eye-Fi Card to include one year of free geotagging and hotspot access. Also through the end of this year, SmugMug will provide new and existing members a 20% discount on their membership plans.

“SmugMug offers one of the best photo mapping applications on the Web today, and SmugMug members will now be able to take advantage of Eye-Fi’s automatic geotagging,” said Ziv Gillat, co-founder and VP of business development for Eye-Fi. “Together, we’re making sure that even more users can enjoy their photos in unique ways.”

SmugMug is a family-owned and operated photo sharing and storing site. It offers premier services to amateur and professional photographers without the outside pressures of other online photo destinations. SmugMug backs-up its users’ photos to three servers across the United States to ensure the images are safe and secure.

Eye-Fi’s family of products, including the Eye-Fi Home, Share and Explore cards that range from $79-$129 USD, can be purchased at major online retail locations or at Circuit City and Ritz Camera Centers nationwide. Eye-Fi has garnered numerous awards, including PC World’s “The 100 Best Products of 2008” and Yahoo! Tech’s “Last Gadget Standing 2008.” For more information, please visit http://www.eye.fi.

About Eye-Fi
Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi’s patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More information is available at http://www.eye.fi.

About SmugMug
Since 2002, snap-shooters, passionate amateurs, and pro photographers have uploaded more than 225 million photos to SmugMug. Founded by father and son Chris and Don MacAskill, SmugMug was created based on the duo’s love for the Internet and digital photography. SmugMug is the largest independent profitable photo sharing site, one that continues to follow its vision for a destination free from outside pressures. With more than 350,000 paying customers, the company continues to double annually. With a great sense of responsibility for the photos stored on the site, SmugMug has become the trustee for the priceless images of amateur and professional photographers all over the world. For more information, point your browser to SmugMug.com. For more information visit http://www.smugmug.com

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Tags: camera, eye-fi card, geographic information, graphic, memory card, professional photographer, smugmug