About the importance of photography at real estate sites. “It’s so important to have photos that are professionally presented,” says Rosalind Clarke, a senior sales associate with the Corcoran Group. “If things look shoddy or unprofessional, not only are buyers going to find the property unappealing, they’re going to associate you with being shoddy and unprofessional.”
A Realtors’ association survey found that when it comes to web features that buyers consider “very useful,” 83 percent cited pictures, 81 percent cited detailed property information and 60 percent cited virtual tours. (I bet the tours figure is low because few sites offer them. I’d much rather see a video walkthrough of a place than a couple of still shots.)
