In light of the demise of Digital Railroad, a few readers have written expressing concern about the future of PhotoShelter, and what their
closing of the PhotoShelter Collection means. So, we thought we’d ask them how things are going, and we turned to Grover Sanschagrin for answers.
1) Some readers were concerned about the closing of the PhotoShelter Collection and seem to be confusing that with the entire PhotoShelter service. Can you shed some light on this?
We closed down the PhotoShelter Collection because it wasn’t cost-effective to keep it running considering the current economic climate. The last thing we wanted to do was put the PhotoShelter Personal Archive in jeopardy. This is the product we started with over 3 years ago, with over 35,000 photographers subscribing to it. It was a difficult decision at the time, but it was the right decision. Doing so allowed us to cut the burn rate – and “cutting the burn” is the key to survival right now.
