The Cloud is Falling

This past year has been one of the roughest years for the newspaper and magazine industry — and truth be told — the outlook for the next few years looks even grimmer.

It seems that there isn’t a day that goes by without reports of a newspaper chain cutting dozens or even hundreds of jobs, circulation and general public interest in the mainstream media dissipating, and advertisers slashing their spending as well.

Then there’s the constant threat to our livelihood by those wanting to work for “free” or in exchange for “access” or to get “published” and clients expecting that dangling such carrots are enough to entice us to work for “free”. With the explosion of digital cameras and easy ways to easily e-mail/transmit photographs (at the perceived near zero cost other than the initial investment in equipment, which is later realized to be a falsehood) the market is now and forever changed.

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