Cyber-shot DSC-W220 camera announced

Sony today announced a new 12-megapixel Cyber-shot® camera (model DSC-W220) that combines powerful imaging features with intelligence to make taking great pictures easy.

The entry-level W model has features that until now were only found in high-end models (DSC-W150 and DSC-W170), including Intelligent Scene Recognition and Dynamic Range Optimizer.

“This camera is perfect for customers who forget to change settings to the right scene mode, do not have the time to change settings or do not know what setting to use” said Karim Noblecilla, senior product marketing manager in the Digital Imaging Division at Sony Electronics. “It chooses the correct scene mode, which makes it easy to use.”

Intelligent Scene Recognition automatically recognizes a total of five scenes—twilight portrait, twilight, twilight using a tripod, backlight and backlight portrait. It  optimizes camera settings for shooting situations, taking an additional shot in low and bright light scenarios when there are two different approaches to shooting a scene so users can choose which picture they would like to keep.

The camera’s Dynamic Range Optimizer uses a sophisticated algorithm to determine the best exposure and contrast settings in almost any shooting environment, giving images a natural look with clearer details that match what you see with your naked eye.

The W220 camera has a 2.7-inch LCD screen (measured diagonally) and Carl Zeiss® Vario-Tessar 4X optical zoom lens with 30 millimeter (equivalent) wide angle view. It includes Optical SteadyShot™ image stabilization to minimize blur without affecting picture quality. Sony’s Smile Shutter™ technology automatically captures a smile the moment it happens. You can use the adult or child priority setting when shooting scenes containing both adults and children, and the camera will distinguish one face from another.

Bundled Picture Motion Browser (PMB) software allows you to quickly organize images on a compatible PC and upload images to the Web. You can search and organize images by event, smile or face, including children and infants. Then you can display them in calendar or chronological views organized into folders.

Images can be stored and managed on both the camera’s 15MB internal memory and an optional Memory Stick® media card. The camera’s high definion output and HD slideshow with music let you share images on HDTV sets, including Sony’s BRAVIA®  flat-panel LCD models (HDMI cable not included).

Pricing and Availability
The DSC-W220 camera will be available in March in silver, black, pink and blue for about $190.

Related posts:

Sony Cyber-shot DSC-G3 Camera Review Tech features on the Sony G3 include Face Detection linked to both the autoexposure and autofocus systems, and capable of differentiating between (and prioritizing towards) the faces of children and adults. There’s also an...

Sony DSC-HX1 Cyber-shot camera with 224-degree panorama shots Sony is spotlighting its first digital still camera to feature sweep panorama technology here at the Photo Marketing Association confab.  The new HX1 Cyber-shot model can take 224-degree panorama shots in one easy press-and-sweep...

Sony Cyber-shot W190 and W180 Cameras Great pictures to fit everyone’s pocket : Slim, stylish Cyber-shot cameras by Sony offer superb picture quality and outstanding value • 10.1/12.1 effective megapixels (W180/W190) • Easy to use with convenient shooting functions •...

Nikon D3X camera with 24,5 megapixels announced Nikon UK is pleased to introduce its new top-of-the-range premium D-SLR - the D3X. Building on the reliability, handling and durability of the award-winning D3, the D3X offers an imaging sensor with over twice...

Panasonic Lumix DMC-G1 camera with interchangeable lens announced.   The new Panasonic LUMIX DMC-G1 will enhance the advanced photo quality and flexibility made possible by the Four ThirdsÔ System, and with its innovative design, consumers will appreciate the portability of a smaller...

Samsung SL420, SL102 and TL100 cameras announced Rounding out Samsung’s digital camera introductions at CES 2009 are two new models joining the company’s popular and user-friendly SL-Series – the SL102 and SL420. Both new SL Series digital cameras feature a resolution...

Olympus E-30 camera announced The Olympus E-30: your own portable creative studio London, 5 November 2008 – A creative photographer’s most important tool is the power of expression – and the Olympus E-30 delivers it in spades. For...

Fujifilm Finepix F60fd Compact Camera Review The Fujifilm F60fd has relatively few external controls, just 11 in total, which is surprising considering that this camera offers nearly a full range of photographic controls. You can directly access the various flash,...

Canon EOS 50d digital slr camera announced.Plus sample images. Canon EOS 50d digital slr camera specs : Features * 15.1 MP (APS-C) CMOS sensor * 6.3 fps with up to 90 JPEG image burst * DIGIC 4 processor * ISO range up to...

Fujifilm Finepix Z300 Camera Announced Fujifilm Finepix Z300 Key Specifications Maximum resolution: 3648 × 2736 pixels Sensor type: 1/2.33” CCD with primary colour filter array Storage: 31MB of internal memory + SD card compatibility Lens focal range: 6.4mm -...