If you need high performance in a compact, go-anywhere package, the Cyber-shot H20 teams a powerful 10x optical zoom range and HD movie recording with purposeful styling.

The intelligent auto mode, available on the H20 model helps “think” for you and detect scene conditions then adjust settings, especially in difficult lighting scenarios.

“This camera provides a seamless experience,” said Karim Noblecilla, senior product marketing manager in Sony Electronics’ Digital Imaging Division. “You can go from a walk in the park to taking pictures of a flower and then back to beautiful landscapes or indoor birthday parties, and the camera will know what to do to get the best shot.”

Additionally, intelligent auto mode enhances pictures of faces to capture natural skin tones, identifies when your subject has closed eyes, and helps reduce blur without damaging image quality.

Sony has combined three key technologies to make this camera smarter.

Intelligent scene recognition (iSNC) detects up to eight scenes, recognizing objects, faces and lighting conditions (e.g. low light and backlight). Then, in one-thirtieth of a second, it changes the setting to get the best shot.

Face detection registers up to eight faces; adjusts focus, exposure, white balance and flash; and detects motion. This intelligent camera combines face detection with iSCN, featuring blink detection. It takes two pictures and saves the one in which the subject’s eyes are the least shut.

The H20 camera also has selected-face memory, allowing you to zero in on the main subject’s face. The next time the camera detects the priority face in the frame, it will automatically focus on that person.

The Optical SteadyShot image stabilization feature helps prevent blur due to camera shake without impacting image quality. Equipped with Sony’s Smile Shutter technology, these cameras automatically capture a smile the moment it happens.

Another advanced feature that sets this camera apart from most digital still cameras is iSCN advanced. Noblecilla said the iAuto feature increases the chances of getting a great shot. You can also set up iSCN advanced as a permanent feature. When the scene has difficult lighting such as backlight or low light, the camera will take two shots within a fraction of a second using two alternative settings, so you can select which picture you prefer.

The H20 camera features wide and full-screen 720p movie recording at 30 frames per second in fine, standard and VGA recording modes. The 720p movie resolution is three times higher than VGA movies.

The movie function is based on the MPEG4 codec for video compression. Plus the T900 has a stereo microphone. Benefits of the format include high-quality video as well as PC-friendly files that are easy to download, upload and share.

The H20 model features 10.1 megapixels, a 10x Carl Zeiss optical zoom lens and a 3-inch (measured diagonally) LCD screen.

Sony has simplified the display of options on the H20 to make it easier for customers to use it. The most commonly used features include shooting mode, zoom, play, delete and Smile Shutter. These are available at a click or touch of a button. More sophisticated users can select other shooting modes or change the settings using the menu button.

This camera is equipped with tools to edit, archive and share. It has in-camera retouch features like red-eye correction and image management to easily sort through thousands of photos in calendar view or album view. You can group favorites and filter by baby, adult, all faces or smiles. The PhotoMusic feature offers an HD slideshow mode with transitions and music for viewing on the camera or television.

The HD output feature lets you view images in high-defintion, although HDMI and component cables are not included.

Bundled Picture Motion Browser (PMB) software allows you to quickly organize images on a compatible PC and upload images to the Web. You can search and organize images by event, smile or face, including children and infants. Then you can display them in calendar or chronological views organized into folders.

Sony Cyber-shot H20 Key Specifications
• 10.1 effective megapixels
• Carl Zeiss 10x optical zoom lens
• Record 720p HD movie clips
• Optical SteadyShot for clearer handheld shooting
• Enhanced Face Detection and Smile Shutter technology
• Intelligent Scene Recognition, adjusting exposure and other settings to give the best picture

Sony Cyber-shot T900

If you’re passionate about colourful, high-fashion styling and smart technology, look no further than the Cyber-shot T900. With slim, good looks, super-size touchscreens and new 720p HD movie recording, there’s no better way to show you’re serious about great images.

Ultra-slim looks, breathtaking styling and attention seeking colour choices instantly mark out Cyber-shot T series from other digital cameras.

Just 15.1mm* slim, the T900 is available in a choice of silver and black colour finishes.

This T series model is incredibly easy to operate. The 3.5”-inch wide Xtra Fine LCD touchscreen gives a detail-packed view of your pictures, as well as fingertip control of camera settings. There’s a new Intelligent Auto mode that makes operation simpler than ever. The camera automatically analyses the scene and sets the appropriate settings for the subject, for the best results with any scene.

The powerful BIONZ processor ensures flawless, low-noise images in any shooting situation – from holidays and fun-filled family moments to atmospheric interiors and low-light scenes.

Optical SteadyShot keeps things crisp and clear when you’re shooting handheld in low light, while enhanced Face Detection and Smile Shutter help you get more great smiling portraits without fuss.

Left your camcorder behind? No problem. New 720p HD movie recording captures detail-packed video clips at a smooth 30 frames per second. Up to 60 mins of crisp HD video and stereo sound can be stored on a 4GB MemoryStick™: that’s plenty of time to grab the highlights of a day out or short break. Even movie capture in low light isn’t a problem. The T900 offers a high sensitivity movie mode that automatically adjusts exposure for low light movies.

Hook up the Cyber-shot T900 to any High Definition TV and enjoy the results at home. BRAVIA Sync makes it easy to control big-screen playback of movies and still photos with your BRAVIA TV’s remote.

Sony Cyber-shot T900 Key Specifications
• Chic, ultra-slim design - 15.1mm
• 12.1 effective megapixels
• 3.5-inch wide Xtra Fine LCD touchscreen
• Carl Zeiss 4x optical zoom lens
• Record 720p HD movie clips
• Optical SteadyShot for clearer handheld shooting
• Enhanced Face Detection and Smile Shutter technology
• Intelligent Scene Recognition, adjusting exposure and other settings to give the best picture

Sony Cyber-shot T90

If you’re passionate about colourful, high-fashion styling and smart technology, look no further than the Cyber-shot T90. With slim, good looks, super-size touchscreens and new 720p HD movie recording, there’s no better way to show you’re serious about great images.

Ultra-slim looks, breathtaking styling and attention seeking colour choices instantly mark out Cyber-shot T series from other digital cameras.

Just 13.9mm* slim, the T90 offers silver, black, bronze, pink and blue colour options.

This T series model is incredibly easy to operate. The 3.0”-inch wide Xtra Fine LCD touchscreen gives a detail-packed view of your pictures, as well as fingertip control of camera settings. There’s a new Intelligent Auto mode that makes operation simpler than ever. The camera automatically analyses the scene and sets the appropriate settings for the subject, for the best results with any scene.

The powerful BIONZ processor ensures flawless, low-noise images in any shooting situation – from holidays and fun-filled family moments to atmospheric interiors and low-light scenes.

Optical SteadyShot keeps things crisp and clear when you’re shooting handheld in low light, while enhanced Face Detection and Smile Shutter help you get more great smiling portraits without fuss.

Left your camcorder behind? No problem. New 720p HD movie recording captures detail-packed video clips at a smooth 30 frames per second. Up to 60 mins of crisp HD video and stereo sound can be stored on a 4GB MemoryStick™: that’s plenty of time to grab the highlights of a day out or short break. Even movie capture in low light isn’t a problem. The T90 offers a high sensitivity movie mode that automatically adjusts exposure for low light movies.

Hook up the Cyber-shot T90 to any High Definition TV and enjoy the results at home. BRAVIA Sync makes it easy to control big-screen playback of movies and still photos with your BRAVIA TV’s remote.

Sony Cyber-shot T90 Key Specifications
• Chic, ultra-slim design - 13.9mm*
• 12.1 effective megapixels
• 3.0-inch wide Clear Photo LCD Plus touchscreen
• Carl Zeiss 4x optical zoom lens
• Record 720p HD movie clips
• Optical SteadyShot for clearer handheld shooting
• Enhanced Face Detection and Smile Shutter technology
• Intelligent Scene Recognition, adjusting exposure and other settings to give the best picture

Sony Cyber-shot W290

The compact new Cyber-shot W290 puts even more shooting power in your pocket.

Available in a choice of eye-catching colours, Cyber-shot W series is all about uncompromising picture quality and practical, easy to use functions.

With a generous 5x optical zoom range and 28mm wide angle, the Carl Zeiss lens broadens shooting possibilities – from detailed close-ups to panoramic landscapes and fun-filled parties.

The powerful BIONZ processor ensures pristine, low-noise 12.1 megapixel images plus responsive shooting performance. Coupled with high sensitivity (ISO3200), Optical SteadyShot reduces the effects of camera shake when you’re shooting handheld, especially at dusk or in dimly-lit interiors.

Enhanced Face Detection and Smile Shutter make it easy to capture natural, spontaneous portraits and group shots. 720p HD movie mode shoots smooth HD video clips and stereo sound to enjoy on your HD TV.

The large 3.0-inch Clear Photo LCD Plus screen gives a crystal clear, high-contrast view of your pictures and HD video clips, even in bright viewing conditions. Ease of use is enhanced with Intelligent Auto mode that takes care of optimising camera settings to suit any scene.

Sony Cyber-shot W290 Key Specifications
• 12.1 effective megapixels
• Carl Zeiss 5x optical zoom with 28mm wide angle lens
• Record 720p HD movie clips
• Optical SteadyShot for clearer handheld shooting
• Enhanced Face Detection and Smile Shutter technology

Sony Cyber-shot W270

The new compact Cyber-shot W270 puts even more shooting power in your pocket.

Available in a choice of eye-catching colours, Cyber-shot W series is all about uncompromising picture quality and practical, easy to use functions.

With a generous 5x optical zoom range and 28mm wide angle, the Carl Zeiss lens broadens shooting possibilities – from detailed close-ups to panoramic landscapes and fun-filled group shots at parties.

The powerful BIONZ processor ensures pristine, low-noise 12.1 megapixel images plus responsive shooting performance. Coupled with high sensitivity (ISO3200), Optical SteadyShot reduces the effects of camera shake when you’re shooting handheld, especially at dusk or in dimly-lit interiors.

Enhanced Face Detection and Smile Shutter make it easy to capture natural, spontaneous portraits and group shots. 720p HD movie mode shoots smooth HD video clips and stereo sound to enjoy on your HD TV.

The 2.7-inch Clear Photo LCD Plus screen gives a crystal clear, high-contrast view of your pictures and HD video clips, even in bright viewing conditions. Ease of use is enhanced with Intelligent Auto mode that takes care of optimising camera settings to suit any scene.

Sony Cyber-shot W270
12.1 effective megapixels
Carl Zeiss 5x optical zoom with 28mm wide angle lens
Record 720p HD movie clips
Optical SteadyShot for clearer handheld shooting
Enhanced Face Detection and Smile Shutter technology
Intelligent Scene Recognition, adjusting exposure and other settings to give the best picture

Sony Cyber-shot W230

The W230 offers five attractive colour options (silver, black, red blue). High-quality 12.1 megapixel resolution is complemented by a 4x optical zoom lens, Optical SteadyShot and a large 3.0-inch Clear Photo LCD Plus screen.

The W230 model has iSCN that detects up to five scene conditions, face detection with child and adult priority, and the Optical SteadyShot™ image stabilization feature. You can turn on these features in auto mode to make the W230 camera intelligent.

Sony Cyber-shot W230 Key Specifications
• 12.1 effective megapixels
• Carl Zeiss 4x optical zoom with 30mm wide angle lens
• Optical SteadyShot for clearer handheld shooting
• Enhanced Face Detection and Smile Shutter technology

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Tags: camera, Cybershot, H20, Sony, T90, T900, W270, W290