There are a number of general statements about photography passed off as “the truth”. They are repeated again and again in introductory texts about photography and on the Internet. Repetition, however, doesn't make a false statement true. Her ...

Canon today strengthens its EF-S series of lenses with the launch of two powerful standard kit lenses for EOS EF-S camera owners:  the EF-S 18-135mm f/3.5-5.6 IS and the EF-S 15-85mm f/3.5-5.6 IS USM. Both lenses match the style and performan ...

New Micro Four Thirds Digital Interchangeable Lens LUMIX G 20mm / F1.7 ASPH. A Compact and Lightweight Pancake with Outstanding Brightness Panasonic unveiled a new pancake interchangeable lens called the LUMIX G 20mm / F1.7 ASPH. (35 ...

It could successfully be argued that the whole point of owning a Leica is that you are then able to use the (deservedly) legendary Leica M lenses. The cameras themselves are, like any other camera, just boxes. Exquisitely engineered, wonderfu ...

The first thing that strikes you when taking the LUMIX G1 in your hand is the nice rubber-like 'skin' as coating for the camera. This coating is fairly unique and offers a pleasant grip. It is soft and sticky at the same time, thus offering a ...

"I'm upgrading to a digital SLR. What camera model and lens should I get?" We get asked this often, and our reply is always the same. It matters little what DSLR you have, so long as you've got great lenses. And when you're starting out, ther ...

Whether shooting the elegant lines of the Eiffel Tower or the vast expanses of the Grand Canyon, both situations require a lens field wide enough to reveal the unique and full dimensions of each image. With the new Distagon T* 3,5/18 from Car ...

Alternative lens hoods available for Canon lenses Purchasers of Canon lenses have previously had little option other than to purchase the manufacturers own brand of lens hoods. However there is now an alternative cost-effective ...

Our family of optics is growing! With the arrival of our new Soft Focus and Fisheye optics, Lensbaby is moving beyond the realm of selective focus to offer photographers a comprehensive Creative Effects SLR lens system. Unlike Lensbaby’s s ...

Large aperture medium telephoto lens ensuring a natural perspective - Large aperture medium telephoto lens - Glass Mold and SLD lens elements - Rounded 9 blade diaphragm ensuring excellent bokeh - Super Multi Layer Coating reduces flare ...

Nikonis launching the new AF-S TELECONVERTER TC-20E III, the world’s first teleconverter with an aspherical lens element. With a completely new optical design, the compact new teleconverter offers class leading image quality for wildlife and ...

Canon Inc. announced today the development of Hybrid Image Stabilizer (IS), the world’s first* optical Image Stabilizer which compensates for both angular camera shake and shift camera shake. The technology will be incorporated in an intercha ...

The Sigma Corporation is pleased to announce the new Sigma 17-70mm F2.8-4 DC MACRO OS HSM. This large aperture standard zoom lens offers an aperture of F2.8 at the 17mm focal length and is ideal for many situations such as portraits, sports, ...

3.8 times high magnification zoom ratio lens, exclusively designed for digital SLR cameras and equipped with OS (Optical Stabilizer) technology 2009.1.15 - The 18-250mm F3.5-6.3 DC OS HSM incorporates Sigma’s original anti-shake compensati ...

Nikon Europe today announces a class leading ultra-fast aperture wide angle lens, the AF-S NIKKOR 24MM F/1.4G ED. Designed for professional reportage and landscape photography, the new lens features a ground-breaking optical design for Nikon’ ...