How do I figure out what to charge for my photography? There are several things to take into consideration. However, the first thing is that you’re in business to make money, pure and simple. Turning a profit is the primary goal of any business. Sure you want to provide a quality service; naturally you want to make your clients happy. You love photography and enjoy doing it but if your focus is not on making money then you’re not running a business, you’re just fulfilling an expensive hobby.
There are a lot of photographers out there who are new to the industry and are charging ridiculously low prices. They went to the mall and bought an entry level camera then started telling everyone they would make 8×10s for $15. You’re killing yourself, your future career and everyone in the industry around you. Before you jump the gun and assume that a $13 profit on a 8×10 is a good deal, think again.
