The AgfaPhoto DV-5580Z combines video, photo and sound recording in a convenient and lightweight body. The compact format and the adjustable swiveling display make the camera suitable for a broad range of tasks. Use it as a fun video camera for birthday parties or weddings, as a photo camera while on vacation, or as a voice recorder for interviews. This new member of the AgfaPhoto family is being distributed in North America through VistaQuest Corporation (Booth A271).

The AgfaPhoto DV-5580Z records video in high definition, with a maximum of 1440 x 1080 pixels and 30 frames per second. The energy-saving CMOS sensor with a resolution of 8 megapixels delivers high-resolution still images while preserving battery power. The 5x optical zoom lets you capture images from a greater distance as well. And when using the optional 4x digital zoom, you can get even closer to the subject. A digital image stabilizer reduces blurring. For shooting in low light conditions such as dark interiors, the camera is equipped with a video light. You can play back the captured images directly on your TV screen using the included TV cable. The images are played back on your PC or HD TV with a HD resolution of 1920 x 1080 pixels.

With a weight of only 162 g (5.7 oz) and a size of just 12 cm x 6 cm (5” x 2.5”), the AgfaPhoto camera fits into any handbag. It has a 2.5” TFT LCD display and nine different programs: automatic, portrait, night, sports, landscape, sunrise, beach/snow, spotlight and manual.

You can take digital photos in JPEG format with a resolution of up to 8 megapixels (interpolated). The camera saves video recordings in MPEG4 format (H.264) on SD or SDHC memory cards with a capacity of up to 8 GB. The power is supplied by a rechargeable lithium-ion battery with a high energy density characteristic.

As of March, the AgfaPhoto DV-5580Z will be available for $249,95 (MSRP including VAT). Included in the package are: USB and AV cables for connection to a PC and TV, YPbPR video cable, lithium-ion rechargeable battery, battery charger, carrying bag, headphones and software CD.

The AgfaPhoto brand:
AgfaPhoto is the world-renowned brand for Consumer Imaging Products. Right from the start, AgfaPhoto has stood for quality and smart solutions in the Consumer Imaging sector. The operation of the products is childsplay and this enables everyone to enjoy successful pictures with AgfaPhoto. AgfaPhoto is the personal companion that enables consumers to experience the world of images in all their exciting facets more intensely and convert those special moments in life into permanent memories for sharing. These are the claims and assurances of the AgfaPhoto brand. Under this brand promise, AgfaPhoto offers attractive Consumer Imaging products such as digital cameras, single-use cameras, digital picture frames, storage media, films and batteries.
www.agfaphoto.com
The companies:
AgfaPhoto Holding GmbH is the exclusive licence holder for the AgfaPhoto brand of Agfa-Gevaert NV & Co. KG or Agfa-Gevaert NV. Sublicences for the individual products and product groups are granted to qualified manufacturers by AgfaPhoto Holding GmbH, who assume responsibility for the production and sales of the product which bears the highly-renowned AgfaPhoto brand name. The sublicence for the digital cameras of AgfaPhoto Holding GmbH was assigned to the manufacturer plawa.

plawa-feinwerktechnik GmbH & Co. KG is the manufacturer and designer of AgfaPhoto cameras. plawa was founded in 1969 and expanded rapidly as a specialist in slide frames and film rolls and succeeded in becoming a leader on the German market. In the year 2000, it entered the sphere of digital photography. Today the company distributes AgfaPhoto digital cameras and digital video products. The plawa portfolio includes trendy products ranging from digital music, portable TV to video. plawa supplies both stock and campaign-related products to megastores, photo resellers and supermarkets. plawa is member of CIPA - Camera & Imaging Product Association of Japan (www.cipa.jp).
www.plawa.com

Only a few days are left until AgfaPhoto releases the new outdoor camera AgfaPhoto OPTIMA 830UW. The new camera will be launched at the PMA in Las Vegas, from March 3rd through to March 5th, 2009, in the South Hall at booth A 271.

Waterproof, frost-proof and shockproof
The extra sturdy, but lightweight digital camera is an ideal companion on the go, delivering a great performance in every one of your favorite sports and activities. It can be used for diving up to a depth of ten meters (33 feet) and, needless to mention, also takes pictures in the rain. The camera is also fit for winter, because it is frost-proof up to a temperature of -5°C (22°F). Even a fall doesn’t throw the AgfaPhoto OPTIMA 830UW off balance, as it is shockproof for a fall from a height of one meter (3.3 feet). The AgfaPhoto OPTIMA 830UW comes with a built-in image stabilizer, which guarantees that real-life action shots don’t get blurry. Taking unique souvenir photos of ski trips and sleigh rides is a cinch. For this purpose you may also want to use the panorama function, which is ideally suited for wide views from mountain peaks. With the included software “Zoner PanoramaMaker”, it’s easy to make great 360-degree shots on your computer. And to show the fun with so much outdoor action, there is the “Smile Detection” function, ensuring the right focus just when everyone is smiling.

Even more top technology in a sporty outfit
The AgfaPhoto OPTIMA 830UW has a 2.5-inch wide TFT display, with 3X optical zoom, 8 mega pixel resolution, high photo sensitivity of up to ISO 1600, and 21 scene mode programs, such as underwater or night shot modes. The camera leads the pack not only with its technology, but also with its sporty silver metal casing.
The AgfaPhoto OPTIMA 830UW is available immediately for only $349.95 dollars (MSRP including VAT).

AgfaPhoto presents the first digital cameras with the red sensor shutter button for especially sensitive shutter release. The sensor cameras will be launched in the American Market at the PMA in Las Vegas, from March 3rd through to March 5th, 2009, in the South Hall at booth A 271.

The red sensor button, which was already used in 1969, revolutionised the photo world. It quickly became a trademark of the manufacturer. The red dot of the brand-typical shutter button has become an element of the AgfaPhoto logo. Today – as then – it stands for simple operation, reliability and optimal picture quality.

AgfaPhoto now presents the first digital cameras with the sensor shutter button.  “Whilst in many design-orientated cameras there is the constant introduction of ever smaller shutter buttons, we place great store on the sensor technology for simplicity and user-comfort”, says Michael Roessler, CEO at plawa. “The design of the AgfaPhoto digital cameras is “Made in Germany”“.

The shutter button of the AgfaPhoto sensor 830s and 530s has a 14mm diameter, being clearly larger than most shutter buttons on current digital cameras. The full area of the finger tip lies comfortably on the shutter button and reduces shaking. The AgfaPhoto sensor cameras distinguish themselves further through their compact build and classic design vocabulary. At only 120g in weight (without memory card and batteries) they are very practical. A 2.4-inch TFT display helps to focus the subject and display captured pictures. Voice recording and video recording are also possible.

Both models are equipped with a modern CMOS sensor. The AgfaPhoto sensor 530s has a five-megapixel resolution and a 3x optical and 8x digital zoom. Its bigger sister, the AgfaPhoto sensor 830s, offers an eight-megapixel resolution and a 3x optical and 5x digital zoom. The Face Tracking Function helps to automatically set optimal exposure of faces. Even under bad lighting conditions, the camera’s maximum sensitivity of ISO 800 ensures good picture quality. There are twelve scene modes and nine photo frames to choose from.

As of today, the new AgfaPhoto sensor cameras are available in black, bronze, rosé and royal blue. Supplied in the package are a camera hand strap, pouch, two AA batteries, a USB cable, plus driver software. The AgfaPhoto sensor 830s and sensor 530s are available for $89.95 and $69.95 dollars (MSRP incl. VAT)

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