For photographers looking to show their work to photo editors, life should now be easier than ever. If once they had to stuff a pile of prints into a envelope or make an appointment to show off their portfolio, today they can wow editors with the images on their website even while they’re out completing another job.
But that easy option throws up a bunch of new difficulties. With websites so effortless to build — and with so many to choose from — how does a photo editor decide which photographer’s online portfolio to examine in detail, which photographers to hire and which to ignore?
