PhotoShelter, the leader in portfolio websites, photo sales and archiving tools for photographers, today released the first comprehensive, free guide to getting photography websites listed on search engines and achieving top results with search engine optimization (SEO). The PhotoShelter SEO Toolkit is essential internet marketing guidance for serious photographers looking to grow their businesses online.

It can be used by photographers to understand, plan, and carry out a complete SEO effort. The toolkit can be requested here: http://pa.photoshelter.com/mkt/seo-kit-for-photographers.

PhotoShelter also today released an SEO Grader tool – an exclusive feature that scans photographers’ websites and rates their progress along 30+ factors within PhotoShelter that can be customized to improve search engine rankings.

“Google search is by far the world’s most powerful online marketing tool,” said PhotoShelter CEO Allen Murabayashi. “Photographers today must become masters of self-promotion, with their website as the central platform to connect with new customers, book assignments or make direct photo sales. Yet nobody is providing photographers with clear guidance and easy tools to help implement basic SEO tactics. Today, PhotoShelter is filling that void with the result of months of research and testing.”

The free PhotoShelter SEO Toolkit includes several multimedia components. The primary content is PhotoShelter’s SEO Cookbook – a 30-page, step-by-step e-book covering every tactic, on and off the photographer’s web page, that can be employed to garner better search engine results. The Toolkit also includes video tutorials and downloadable worksheets to assist photographers in optimizing their websites. No technical experience is required to benefit from the expert advice assembled in the Toolkit. The SEO Toolkit is sponsored by Adorama Camera, http://www.adorama.com.

The PhotoShelter SEO Grader, which is available only to PhotoShelter members, is designed to be a photographer’s companion in the long-term effort to tailor a website for maximum search engine placement. On demand, the SEO Grader scans and analyzes a complete PhotoShelter website, and produces a weighted score based on which of 30+ critical SEO factors have been completed by the photographer. The score can be updated every time changes are made within the member’s PhotoShelter account, enabling photographers to track their progress as their SEO improves. PhotoShelter gives photographers an unprecedented level of control in managing SEO variables by providing a simple interface to enter keyword-rich text for key areas seen by search engines. PhotoShelter also extracts individual photos’ metadata to populate additional website areas with keywords that can attract the search engines’ attention. Finally, PhotoShelter members can use Google Webmaster Tools and Google Analytics to update their sitemaps and track SEO performance. The result is a keyword-rich website that has virtually every possible SEO factor covered to help the photographer get found – and that continues to evolve as search engines evolve.

“SEO is intimidating to photographers in part because the ways search engines work are mysterious, and the educational information that exists has not previously been tailored to photographers’ needs,” said Murabayashi. “With the free content and exclusive tools we’re releasing today, we’re making it as easy as possible to plan and implement an SEO strategy that serves one purpose – helping photographers generate more business via their websites.”

PhotoShelter’s easily customizable portfolio websites help photographers display and sell their work online. In addition to advanced SEO tools, PhotoShelter websites feature e-commerce for selling stock photos, prints, and personal use downloads, unlimited galleries with flash slideshows, keyword search, advanced security, and many more rich features – all tied to a bulletproof archive and pro-strength back-end that supports workflow for serious photographers.

About PhotoShelter

PhotoShelter is the leader in portfolio websites, photo sales and archiving tools for photographers.

Over 40,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize PhotoShelter to power their existing website. A true solution designed to make the business of photography easier to manage - PhotoShelter offers security, global accessibility, and advanced marketing tools so photographers can make their images work harder for them. To join our community, visit www.photoshelter.com.

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