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The traditional wisdom is to shoot portraits on lenses ranging from 85mm to 120mm focal length when using a 35mm film or full frame DSLR camera. The reason is simple. You avoid distortion, and because of the slight compression produced by a telephoto lens the portrait tends to be more flattering.
However, in the world of photojournalism and reportage style photography wide-angle lenses are commonly used to give the viewer a feeling of being right in the middle of the action.
Nowadays in everything from weddings to corporate work, photographers reach for their wide-angle lenses and because we see so many images in magazines, books and online most people have grown accustomed to wide-angle distortion. It has become more acceptable to see celebrities, politicians and people featured in news stories looking slightly distorted.