Toshiba Corporation, a leading innovator in NAND flash memory technologies and solutions, and Toshiba America Electronic Components, Inc. (TAEC), a North American subsidiary, today announced the launch of the world’s first 64GB[1] SDXC Memory Card[2] capable of operating at the world’s fastest data transfer rate[3] for reading and writing to a flash memory card. The new card is compliant with the new SD Memory Standard, Ver. 3.00, UHS104. Toshiba also extended its industry leadership in memory card solutions by unveiling 32GB and 16GB SDHC Memory Cards compliant with the world’s fastest data transfer rate. Samples of the new SDXC Memory Cards will be available this November, and samples of the new SDHC Memory Cards will be available in December.

The new SDXC and SDHC Memory Cards are the world’s first memory cards compliant with the SD Memory Card Standard Version 3.00, UHS104, which brings a new level of ultra-fast read and write speeds to NAND flash based memory cards: a maximum write speed of 35MB[4] per second, and a read speed of 60MB per second. The combination of large storage capacities and increased data transfer rates will meet the needs of a wide range of consumer electronics applications such as digital still cameras and digital camcorders that require high bandwidth data communication. For example, digital SLR cameras will be able to shoot longer continuous bursts in the highest quality RAW format. Similarly, with these cards, it will be possible to download a 2.4GB video in only 70 seconds.

The SDXC card is the next-generation standard defined by the SD Association in January 2009. The new standard applies to cards with capacities over 32GB and up to 2TB, compared to the SDHC standard, which applies to cards with capacities over 2GB and up to 32GB.

The high level specifications and wide range of memory cards announced by Toshiba will further open the way for developers to bring applications to future generations of consumer products. By further enhancing its SD Memory Card lineups with larger capacity and a higher data transfer rate, Toshiba will continue to meet market demand and to lead the NAND flash memory market.

Key Features

* SDXC Memory Card realizes the 64GB capacity, the largest capacity yet available in the market.
* Supports UHS104, a new ultra high speed interface in the new SD Memory Card Standard Ver. 3.00, which provides 104MB per second bus speed on the SD interface, and realizes maximum write speed of 35MB per sec., with a read speed of 60MB per sec.
* UHS104 provides the conventional SD interfaces: 3.3V DS (25MHz)/ HS (50MHz) and new SDHC Memory Cards with UHS104 are interoperable with existing SDHC host devices.
* Integrates highly secure CPRM copy protection technology.

About Toshiba Corp. and TAEC

Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, distributors and fabless chip companies worldwide. A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, discrete devices, displays, advanced materials, medical tubes, custom SoCs/ASICs, digital multimedia and imaging products, microcontrollers and wireless components that make possible today’s leading cell phones, MP3 players, cameras, medical devices, automotive electronics and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan’s largest semiconductor manufacturer and the world’s third largest semiconductor manufacturer (Gartner, 2008 WW Semiconductor Revenue, April 2009). For additional company and product information, please visit http://www.toshiba.com/taec/. For further information about Toshiba’s memory card solutions, please visit memory.toshiba.com.

[1]When used herein in relation to memory density, gigabyte and/or GB means 1,024x1,024x1,024 = 1,073,741,824 bytes. Usable capacity may be less. For details, please refer to specifications.

[2]SDXC Memory Cards are interoperable only with an SDXC host device, which implements the exFAT file system, and do not work with existing SD and SDHC host devices.

[3]As of August 4, 2009. Actual read and write speed may vary depending on the device, read and write conditions, and file size.

[4]For purposes of measuring read and write speed in this context, 1 Megabyte or MB = 1,000,000 bytes. Maximum read and write speed may vary depending on the device, read and write conditions, and file size.

Information in this press release, including product pricing and specifications, content of services and contact information, is current and believed to be accurate on the date of the announcement, but is subject to change without prior notice. Technical and application information contained here is subject to the most recent applicable Toshiba product specifications. In developing designs, please ensure that Toshiba products are used within specified operating ranges as set forth in the most recent Toshiba product specifications and the information set forth in Toshiba’s “Handling Guide for Semiconductor Devices,” or “Toshiba Semiconductor Reliability Handbook.” This information is available at chips.toshiba.com or from your TAEC representative.

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