PLR IP Holdings, LLC, owners of Polaroid®, today announced the signing of six licensing agreements for exciting new Polaroid branded products for imaging-related and consumer electronics products and services expected to contribute to the estimated $600 million in retail sales for the Polaroid brand in 2010, and extending to greater than $3 billion over five years.

Over the past several months, PLR IP Holdings, LLC has been forging new partnerships as part of its global licensing strategy in an effort to extend the reach of the Polaroid brand into exciting new product categories that leverage best-in-class manufacturers and distributors. The partners were chosen to build upon the rich Polaroid history as one of the world’s most iconic brands, while staying true to Polaroid’s values of fun, value and quality.

Consumers can expect to see the following new Polaroid branded consumer electronics products and services:

* Polaroid StudioTM - available now at http://www.polaroidstudio.com - the online photo sharing service from MyPhotoAlbum Inc. creates unique, highly customizable online photo albums and photo keepsakes. Under the terms of the exclusive licensing agreement, MyPhotoAlbum will combine its online photo services technology with the Polaroid brand to administer the Polaroid Studio website, focused on photo sharing and related merchandising in the North American market.

* Camera lenses, filters and close-up lenses, lens hoods and caps, flashes, battery grips, batteries and chargers, camera bags, binoculars and a host of other camera accessories from C&A Marketing Inc., a global source of camera-related products to meet any individual’s photographic needs. This high-quality and affordable product line will help drive growth of key product categories.

* Entertainment, mobile, computer and gaming peripherals will come from jWIN Electronics Corporation. Based in Port Washington, NY, jWIN Electronics Corporation is a leading consumer electronics company, bringing uniquely styled brand-name quality products to consumers worldwide. The company was awarded with three 2010 Innovations Design and Engineering Awards by CES.

* Famous Trails, a leader in outdoor gear and equipment for camping and outdoor adventure enthusiasts since 1970, will bring to market unique night vision units, range finders and digital camera binoculars.

* Personal notebook accessories including USB speakers and DVD ROM drives from Matsunichi Digital Holdings Limited, a Hong Kong-based company which specializes in R&D, manufacture and sales of digital consumer electronics and IT products.

* A complete line of precision-cut screen protectors and durable, optically clear protective films for a wide variety of mobile devices providing instant protection for your device by Panaglobal Distribution Inc.

“Polaroid has had an immense global appeal for more than 70 years, and our new licensees directly speak to our core brand competencies,” said Scott W. Hardy, president of PLR IP Holdings, LLC. “We continue to take great measures to ensure Polaroid products meet our quality standards, while expanding on our offering with new trend setting, clever and fun solutions to fit our customers’ digital lifestyle.”

PLR IP Holdings intends to partner with a number of best-of-breed global institutions in the ongoing development of the Polaroid brand. The flexibility of the Polaroid brand offers limitless potential to embark on additional product opportunities, ranging from consumer electronics to commercial imaging and beyond.

Consumers will be able to purchase these exciting new Polaroid products in the first half of 2010 at major retail outlets as well as through http://www.polaroid.com.

ABOUT POLAROID
Since 1937, Polaroid® has been considered to be one of the most respected and recognized consumer brands in the world. Best known for pioneering instant photography and polarized lenses, the Polaroid brand is now reaching a new generation of consumers, extending into innovative lines of instant imaging and consumer electronics products including digital photo frames, digital cameras, flat panel televisions and more. As part of a portfolio of iconic brands jointly owned and managed by Gordon Brothers Brands (http://www.gordonbrothers.com) and Hilco Consumer Capital (http://www.hilcocc.com), Polaroid is extending into a full-scale global licensing and marketing company. Polaroid is a registered trademark of PLR IP Holdings, LLC. (http://www.polaroid.com)

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