The ever-expanding family of Micro Four Thirds camera owners will have two new super-high quality lenses to choose from in 2012: the M.ZUIKO DIGITAL ED 75mm 1:1.8 lens for portraits and the M.ZUIKO DIGITAL ED 60mm 1:2.8 Macro lens for fans of nature photography.

The M.ZUIKO DIGITAL ED 75mm 1:1.8
The large aperture of this very bright lens is ideal for low-light photography and high-speed indoor sports. An excellent choice for studio shots, it also allows Micro Four Thirds owners to capture radiant portraits. While the build quality matches the very high standard set by the M.ZUIKO DIGITAL ED 12mm 1:2, its elegant, full-metal design complements top-notch MFT cameras like Olympus’ new OM-D and PEN series.

The M.ZUIKO DIGITAL ED 60mm 1:2.8 Macro
A perfect first add-on for owners of the new high-end Olympus OM-D camera, this specialist close-up lens is housed in a robust dust- and splashproof body for worry-free shooting in rough conditions outdoors. Detailed macros of plants and animals come beautifully to life with maximum 1:1* magnification at a focusing distance as close as 19cm.

Mock-ups** of both lenses will be available at the CP+ Photo and Camera Imaging Show in Yokohama, Japan from February 9 to 12, 2012. The price and precise launch dates will be available later in the year.

* Equivalent to 2:1 in 35mm equivalent.
** The mock-ups will not necessarily show the final design.

Olympus is taking the forty-year pedigree of the OM series into the next generation with the launch of the OM-D, featuring the world’s first*1 5-axis image stabilisation (IS) system to eliminate blur in stills and movies.

See the blur reduction effect live via the fast electronic viewfinder, while simultaneously benefitting from the fastest*2 auto-focus of any interchangeable lens camera (including all D-SLRs) with a further refinement of the world-beating FAST AF (Frequency Acceleration Sensor Technology) also found on the popular PEN series models. The camera’s innovative new 16.1 megapixel high-resolution Live MOS Sensor works in tandem with the powerful TruePic VI image processing engine to achieve outstandingly refined image quality and high sensitivity.

The integrated 1.44 million dot high-definition electronic viewfinder lets the photographer to check manual adjustments to brightness and colour tones on-screen and with a new interface for exceptionally easy viewing.

This faster, sharper, smarter camera comes attractively packaged in a durable dust-/splashproof magnesium-alloy body that ensures lets the OM-D go-anywhere.

New accessories such as the optional HDL-6 power battery holder grip, MMF-3 Four Thirds mount adapter and FL-600R electronic flash add to its adaptability, while two new lens options – the M.ZUIKO DIGITAL ED 75mm 1:1.8 and the M.ZUIKO DIGITAL ED 60mm 1:2.8 macro – are under development and will extend creative applications for the user.

The OM-D (E-M5) comes in a silver or black body.

The OM-D is available from April 2012 as a kit with the M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 for £1149.99. Body only price to be confirmed.

Mark Thackara, National Marketing Manager, Olympus UK. ““Why can’t a camera be more like a camera?” paraphrasing some much loved film dialogue. Well for all those who asked, it can. We have listened and delivered with the OM-D. Let’s not talk retro, let’s say classic: the logical consequence of evolution in design. A familiar, well loved shape with controls where they should be and the choice of Olympus genius in packing all this into body of a size and weight you won’t mind carrying or an ingenious two part grip for those who prefer a fuller figure. Come and see us at Focus to get the full effect. OM is back.”

Superior speed

Experienced camera users will appreciate the advances in camera speed on the OM-D, with the FAST (Frequency Acceleration Sensor Technology) AF system, a world-beater also featured on the PEN E-P3, driving the Live MOS Sensor at 120 fps. The speed of communications for controlling the lens action has been improved, while the MSC (Movie & Still Compatible) system has also been adopted for AF speed increase and noise reduction in the lens. In sequential shooting, the camera is capable of operating at an impressive 9 fps, and even with focus employed it can perform at a maximum speed of 4.2 fps *3. Users are also sure to appreciate the noticeable reduction in Live View return time after release. This has been achieved by using independent image-processing cores for the recorded images and Live View images, as found in the new TruePic VI engine, since the output to the rear-panel monitor or electronic viewfinder is no longer dependent on completing recording of the captured image Superior image quality and colour reproduction, plus Art Filter enhancements

The new High-Speed Live MOS Sensor on the OM-D comes with 16.1 megapixels, and allied to the TruePic VI image processing engine it offers excellent noise reduction capability and still image shooting sensitivity as high as ISO25600. There’s more faithful reproduction of a wide brightness range, thanks to the expanded dynamic range. Fine Detail Processing technology, first seen on the E-5, eliminates moiré and pseudo-colours, while Real-Colour Technology is used to reproduce previously hard-torender colours such as emerald green.

The OM-D offers a new “Key Line” filter to enhance edge lines, allowing the picture to look more like an illustration; there are two variations, providing different-strength effects. Art Filter Bracketing enables the user to generate multiple pictures with different Art Filters from a single shot – all features designed to inspire the user to experiment and become more creative in their camera use.

Superior viewfinder quality

The 1.44 million dot high-definition integrated electronic viewfinder is a first on an Olympus interchangeable lens camera, and is sure to prove a strong selling point. It features a 100% field of view and max. 1.15x magnification, with an 18mm eye point. The optimised display time lag is a major benefit, particularly when shooting fast sports action, while the unique optical design means the image can be viewed clearly from the centre to the periphery with little or no vignetting. The camera’s eye sensor can switch between the rear-panel monitor and electronic viewfinder automatically – a small but significant enhancement to ease-of-use. Information, including shutter speed, is displayed at the bottom of the viewfinder – allowing the user to concentrate on the framing operation. The electronic viewfinder, unlike an optical viewfinder, also assists in image composition, by allowing the user to check the effects of various manual adjustments and Art Filters.

Extended through-the-viewfinder operation is further facilitated via a new interface, EVF Creative Control, which enables separate adjustment of highlight and shadow brightness, monitored using the viewfinder image with a tone curve overlay. White balance, magnification and aspect ratio can similarly be adjusted without the eye moving away from the viewfinder.

Superior, world-first*1 5-axis image stabilisation (IS)

The previous mechanism compensated for camera shake by dealing with two kinds of rotary movement, yaw and pitch. However, camera shake is actually caused by five different kinds of motion, and the new IS mechanism now also corrects effectively for horizontal shift, vertical shift and rotary motion (rolling). Particularly when shooting at larger magnifications (macro shooting), the user will appreciate the value of being able to correct blur. The OM-D also comes equipped for shooting on the move, as multi-motion IS with wide frequency-band compatibility compensates for shake.

Superior movie functions

The camera’s built-in IS has evolved into the MSC (Movie and Still Compatible) IS system, offering improved stabilisation of movie images. Users who like to perform their movie post-editing on a PC will particularly appreciate the Full-HD movie recording function which adopts the MOV format (MPEG-4 AVC/H.264). It allows a recording time of about 29 minutes. Traditional AVI (Motion JPEG) format is also available. Linear PCM audio is used for both recording modes. One-shot echo and multiecho effects can now be added to movies, adding to the user’s creative options.

Superior ease-of-use and reliability

Alongside the enhancements to facilitate operation while working through the viewfinder, the OM-D also features a 3.0-inch OLED rear-panel monitor that can be tilted by max. 80° upwards or max. 50° downwards, to assist when shooting from high and low angles. It uses a special layout of 610,000 dots and can display video data equivalent to VGA, while its capacitive-type touchscreen has a high response speed that enables intuitive operation with finger-tip focussing and shutter release. In a further development facilitating ease-of-use, the Live Bulb feature updates the Live View image on the rear-panel monitor at preset intervals during bulb shooting. It also allows the user to assess the final image during the exposure and to adjust the exposure time accordingly.

The OM-D is a camera to rely on, even in demanding conditions. It makes extensive use of shields and has a tough dust-/splashproof construction. To facilitate use of interchangeable lenses, Olympus has developed the SSWF (Super-Sonic Wave Filter). Installed in front of the image sensor, it is activated as the camera is switched on to remove any dust attached to the image sensor by generating supersonic vibrations.

Superior lens options

The OM-D is compatible with all MFT Olympus lenses, which will be supplemented by two new lens options later this year: the M.ZUIKO DIGITAL ED 75mm 1:1.8 and the M.ZUIKO DIGITAL ED 60mm 1:2.8 macro. The 75mm lens is in a high-quality metal design and affords fast aperture settings for portraits and indoor sports shooting, while the dustand splash proof 60mm lens features 1:1 macro and a closest shooting distance of just 0.19m. Lens prices will be announced later.

OM-D main features:

· Speed – the world’s fastest*2 FAST AF auto-focusing system plus 3D tracking for improved moving object tracking performance
· 16.1-megapixel new Live MOS sensor, for high resolution and excellent low-light performance
· 1.44 million dot high-definition electronic viewfinder, with unique optical design to reduce vignetting, 100% field of view and very short display time lag

· Powerful TruePic VI image engine, for faster recovery time and excellent image quality (still image shooting sensitivity as high as ISO25600)
· Ultra-effective in-body image stabilisation using the world’s first*1 5-axis IS, for blur-free movies and stills with any lens
· Compact, lightweight body in the tradition of the famous OM series, in magnesium alloy and enhanced with proven dust-/splashproof capability
· Fully compliant with the Micro Four Thirds System standard
· Additional lens options under development – the M.ZUIKO DIGITAL ED 75mm 1:1.8 and the M.ZUIKO DIGITAL ED 60mm 1:2.8 macro

Additional features:

· Tilt LCD (3.0-inch swivel-type OLED monitor, capacitive touchscreen panel with fast response)
· Full HD (1920 x 1080), now in MPEG4
· New Echo effect for movies (one-shot echo and multi-echo)
· Live Bulb feature, updating the Live View image on the rear-panel monitor at pre-set intervals during bulb shooting
· New “Key Line” Art Filter, making the picture look more like an illustration by enhancing the edge lines; and new variations “Cross Process II” and “Dramatic Tone II”

Accessories (Prices to be announced)

· HLD-6 power battery holder grip, in the same dust-/splashproof construction as the OM-D body. This innovative, adaptable two-part grip can be used either as a landscape grip, for easier camera handling, or (with the second part attached) as a portrait grip with an additional shutter release. The portrait grip accommodates an extra lithium-ion battery to supplement the one in the OM-D, thus extending battery life. Used together, the camera can record about 650 images (CIPA test standard).

· FL-600R electronic flash (GN 50 at ISO200 or GN 36 at ISO100), with improved recharge time and enhanced flexibility and operability for movie recording, and with a wireless control option. The flash is equipped with an LED that can be used to light movies and as a brighter AF auxiliary light.

· MMF-3 four thirds mount adapter. Designed for mounting a four thirds lens on a micro four thirds camera body, the MMF-3 features the same dust-/splashproof construction as the camera. It is ideally suited for use with similarly dust-/splashproof “Pro” and “Top Pro” series lenses.

For a full list of OM-D features, go to http://www.olympus.co.uk

*1 As of February 2012. Among interchangeable lens cameras.
*2 As of November 2011. Among interchangeable lens digital cameras on
the market, and using Olympus’s in-house test conditions.
*3 When fitted with the M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ lens.

The Olympus SZ-31MR iHS camera packs incredible power and performance into a single, compact and lightweight body thanks to new enhancements to the popular Long Zoom line. Like its predecessor, the SZ-31MR iHS incorporates revolutionary Multi-Recording functionality that simultaneously captures 1080p HD Video and 16-Megapixel still images without missing a frame. But the innovative Olympus SZ-31MR iHS goes further by combining an outstanding 24x Wide-Angle Optical Zoom Lens (25-600 mm zoom equivalent in 35-mm format) with a new touch panel LCD and powerful new iHS (Intelligent, High-Sensitivity and High-Speed) technologies that capture excellent images and videos in the most challenging backlit and low light conditions.

New iHS technology achieves consistently sharp and vivid images in any situation. iHS draws on the camera’s 16-megapixel backlit CMOS sensor and two separate TruePic V image processors, originally developed for DSLR cameras, to dramatically improve low-light performance, speed up camera response time, enhance scene and subject recognition and double zoom magnification without sacrificing image quality. Combined with High-Speed Sequential Shooting (10 frames-per-second) and high-speed autofocus, iHS reduces picture noise and enhances resolution and color gradation despite fast-moving subjects, night scenes and other tricky shots.

Thanks to the ingenious Multi-Recording feature that enables users to combine various photo and video recording modes simultaneously, you’ll never have to choose between capturing 1080p Full HD Videos or still images again. A simple tap on the LCD screen captures a photo while you’re recording video – all without interrupting your movie making.

The Olympus SZ-31MR iHS brings you close to your subjects with its lens, and while you can’t physically touch them from afar, the camera‘s touch-sensitive, 3.0-inch 920,000-dot LCD display helps you effortlessly capture and display images, change camera focus, shutter speed and zoom, or navigate the Live Guide controls by simply touching the screen. Whether you’re trying to capture your child’s first time at bat from a distant bleacher seat or zooming in on a delicate wildlife subject unaware of your presence, the action will feel so close, you can almost touch it.

Multi Motion Movie IS (Image Stabilization for video) and Dual Image Stabilization (for still images) all but eliminate blur, even when you’re moving and shooting at the same time. Hand-Held Starlight Mode enables you to shoot blur-free, beautiful night scenes while holding the camera in your hands and without a tripod.

Twelve Magic Art Filters power your creativity by adding a whole range of special effects to both your images and videos directly in the camera. The Olympus SZ-31MR iHS offers three new Magic Art Filters. Reflection takes the image and duplicates it across a horizontal or vertical plane of symmetry creating powerful illusions, Fragmented turns an image into a photo composed of multiple tiles, similar to puzzle pieces, and Dramatic partially changes the contrast of the image for a vividly surreal look.

When you’re back from your adventures, enjoy Full HD Video and HDMI control in broadcast-quality 1080p when played back on an HDTV. The Olympus SZ-31MR iHS also makes photo slideshows even more entertaining by incorporating music and transition effects.

U.S. Pricing and Availability
The Olympus SZ-31MR iHS will be available in late April and ships with a Strap, USB Cable, USB-to-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Quick Start Guide, A/V Cable, Instruction Manual on CD-ROM, a software CD-ROM including [ib] (Windows) and OLYMPUS Viewer 2 (Win/Mac), and a Warranty Card.

Estimated Street Price: $399.99 (Available in Silver and Black)

For a complete list of specifications, visit the Olympus website: http://olympusamerica.com/cpg_section/product.asp?product=1593

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

* Digital Cameras
* Professional and Interchangeable Lens System Cameras
* Related Underwater Products and Accessories
* Digital and Microcassette Recorders
* Digital Media
* Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: http://www.olympusamerica.com

SIGMA DP1 Merrill and SIGMA DP2 Merrill

Compact digital cameras with a 46MP APS-C size image sensor

46 megapixel Foveon X3 Direct Image Sensor
Dual TRUE II Image Processing Engine
Exclusively designed high performance lenses
Lens mounted manual focus ring

The Sigma Corporation is pleased to announce the new SIGMA DP1 Merrill and SIGMA DP2 Merrill. These high image quality compact digital cameras feature a 46 megapixel (4800×3200×3 layers) FOVEON X3 direct image sensor.

The SIGMA DP1 Merrill and SIGMA DP2 Merrill are the next generation of high image quality digital cameras which incorporate a newly developed 46 megapixel large image sensor in a compact body. The full-colour FOVEON X3 direct image sensor ensures outstanding resolution and natural rendering with rich gradation as well as a three-dimensional feel. The manual focus ring and custom QS (Quick Set) mode improve the user interface.

About the generation-name “Merrill”
The Foveon X3 Direct Image Sensor uses technology originally developed by the late Dick Merrill (1949-2008), a brilliant engineer and talented photographer. This revolutionary image capture system reflects both the artistic and technological sides of Merrill’s personality. As an expression of Sigma’s passion for photography and in honour of Dick Merrill’s genius, we have named the latest generation of the Foveon X3 Direct Image Sensor the Foveon Merrill.

SIGMA DP Merrill Special Site ： http://www.SIGMA-DP.com/DP-Merrill

46 megapixel. 23.5×15.7mm Full-colour X3 Merrill sensor
The 23.5×15.7mm full-colour FOVEON X3 direct image sensor featured in the SIGMA DP Merrill series, incorporates 46 effective megapixels (4,800×3,200×3 layers) and 44 recording megapixels (4,704×3,136×3 layers). The FOVEON X3 direct image sensor captures all primary RGB colours at each and every pixel location with 3 layers, ensuring the capture of full and complete colour. Since colour moiré is not generated, the use of a low-pass filter is not required, meaning both light and colour is captured with a three-dimensional feel.

Dual TRUE II image processing engine
The SIGMA DP Merrill series incorporate a dual “TRUE (Three-layer Responsive Ultimate Engine) II” image processing engine dedicated to FOVEON X3 direct image sensor. This improves the processing speed and overall quality of the final image. By incorporating two TRUE II processors, Sigma’s unique image-processing algorithm provides high resolution power and reproduces high definition images with richly graduated tones.

Exclusively designed high performance lenses
The exclusively designed lenses for the SIGMA DP Merill series are developed to maximise the sensor performance. For the SIGMA DP1 Merrill, a 19mm F2.8 lens, equivalent to 28mm on a 35mm SLR camera, and for SIGMA DP2 Merrill, a 30mm F2.8 lens, equivalent to 45mm on a 35mm SLR camera. FLD (“F” Low Dispersion), which has a performance equal to fluorite glass, and molded glass aspherical lenses correct aberrations. The superior telecentric optical design improves image quality throughout the frame by passing on information about subjects to the sensor. The Super Multi Layer Coating reduces flare and ghosting, which makes it usable even under severe conditions such as taking photos against or towards the sun.

RAW+JPEG format recording
The SIGMA DP Merrill series obtain a RAW data recording mode for retaining full image capture detail of the utmost quality captured through the direct image sensor, plus a JPEG recording format for convenience. The RAW data format of the DP Merrill series keep brightness and colour data in a 1:1 ratio without relying on interpolation. When the image is processes in SIGMA Photo Pro, it will preserve the balance of the natural data for the best photos with the best image quality. It is also possible to record RAW data and JPEG data simultaneously to provide more convenience.

SIGMA Photo Pro
The supplied image processing software, “SIGMA Photo Pro”, converts RAW data quickly and easily. While looking at photographed images, it is possible to render desired photographic expression by moving the slider from side to side. It incorporates functions such as a loupe, exposure picker, print, JPEG conversion, and batch white balance settings.

Manual Focus
Manual Focus is available for use when autofocus or focus lock is not desired. It is possible to use the focus ring for focusing just like an SLR camera. It is also possible to magnify the display to ensure precise focusing.

Advanced User Interface
The custom quick set menu and the metallic command dial are incorporated to improve usability. The diaphragm, shutter speed and menu can be changed quickly using the command dial. The Quick Set (QS) menu which consists of the most commonly used functions can be easily displayed by pressing the QS button. It allows photographers to change the menu content and the order depending on their preferences.

SD card
The DP Merrill series adopt the SD Card (SDHC compatible) which is compact and easy to carry.

Large, highly visible 3.0” TFT colour LCD Monitor
The DP Merrill series feature a 3.0 inch TFT colour monitor with approximately 920,000 pixel resolution. The monitor benefits from a wide viewing angle, making it easy to capture details and to check focusing and composition.

Hot Shoe
The DP Merrill series cameras are equipped with a hot shoe, allowing use of Sigma’s optional dedicated external flashgun, the EF-140 DG as well as SIGMA electronic flashguns for SD series such as EF-610 DG Super (optional) and EF-610 DG ST (optional).

Dedicated lens hood
The optional dedicated bayonet lens hood can be attached to block out extraneous light.

Movie Mode
Movies can be recorded with VGA (640×480) size. The number of shooting frames per second is 30 frames.

The new Olympus SH-25MR Traveller-class camera packs some big surprises into its ultra-slim casing. Like Multi Recording, that gives you the option to record a 1080 Full HD movie in the background while you concentrate on taking still photos. Or Multi Framing, that captures close-ups and wide shots of the same scene all at once. But perhaps the biggest surprise is the fast response and sheer quality of the images it takes. Even the most demanding of travellers will be impressed by this compact’s lack of blur and low-light performance. That’s down to Multi-motion Movie IS and iHS (Intelligence, High Sensitivity and High Speed) technologies that significantly boost image quality in the most challenging conditions. A number of other features make the slender SH-25MR an outstanding travel companion, including its versatile 12.5x wide zoom lens (24-300mm**) and the especially quick GPS & Electronic Compass that downloads location data in under 10 seconds. The SH-25MR is available from April 2012 for just €269.

The multi-tasking movie maker
Like most of Olympus’ next-generation Traveller compacts, the SH-25MR can justifiably claim to record the best moving images available in a pocket-sized camera today*. New iHS technologies and Multi-motion Movie IS have a vital role to play here. At the heart of iHS is a highly sensitive backlit CMOS sensor (that effectively counteracts noise) and the dynamic TruePic V processor that provides the power for Multi-motion Movie IS to eliminate blur even when you’re walking as you record your video. Rival manufacturers often advertise very high frame rates for movie recording but fail to mention that resolution deteriorates significantly above 60fps. Thanks to iHS, advanced image stabilisation and sophisticated i-Auto automatic modes, the SH-25MR delivers beautifully sharp Full HD movies and 16-Megapixel stills every time – even in poor light, with fast-moving subjects and at high zoom ratios. Even when you use Super-resolution Zoom to digitally double the range of its lens to 25x, there’s still virtually no loss of this excellent resolution.

The touch-sensitive trip tracker
The SH-25MR does away with time-wasting buttons and gives you fast, direct access to key features via a touch-sensitive LCD – and Olympus’ clever Live Guide interface. Live Guide makes it easy to adjust crucial parameters like depth of field or brightness simply by sliding a bar up and down with your finger, then shows you what effect your changes will have in real time on the LCD. You can also use the touch panel to check GPS & Electric Compass for map and landmark information, or to run a Multi-Effect Slideshow that displays images from one trip with background music and transition effects.

For anyone who likes to travel light but still insists on great quality, this super-slender compact will be hard to resist. Available in gold, black, red and white, the SH-25MR hits the shops in April, priced €269.

Outstanding features:

Image Quality:
• 12.5x super wide optical zoom (24-300mm**) for exceptional close-ups
• iHS technologies for capturing exactly the shots you want irrespective of shooting conditions
• 16-Megapixel backlit CMOS sensor for high-resolution, superb-quality full-size movies, stills and prints, even in low light
• Multi-motion Movie IS for recording 1080p Full HD Movie with sound and reduced blur while walking, in the best image quality currently available in compact cameras*
• Dual Image Stabilisation for reducing blur with fast-moving shots
• Super-resolution Zoom for digitally extending the range of the optical zoom with virtually no loss of image quality

Design:
• Ultra-slim, full-metal body for an exquisite and robust design

Usability:
• 3” touch-sensitive colour LCD (460,000 dots) for easily framing, reviewing and sharing shots, or operating key features like MR
• Touch Shutter for focussing on the subject you touch on the LCD and taking the picture automatically
• Touch AF for focussing automatically on the subject you touch, even if it moves
• GPS & Electronic Compass with unique three-sensor technology for orientation and key information at a glance
• Smart Panorama for capturing sweeping stills just by panning the camera
• HDR Backlight Adjustment for perfectly exposed pictures of inanimate objects even when shooting against the light
• Handheld Starlight Mode for shooting blur-free at night without a tripod
• Face Detection and Advanced Shadow Adjustment Technology for capturing people’s faces just as you want them
• Advanced Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing
• Live Guide for easy slide-bar adjustment of key settings in real time, including background blur, colour intensity, colour temperature and brightness
• Pet Detection Mode for automatically capturing dog’s or cat’s faces when they look at the camera
• Scene Mode for automatic settings that suit specific conditions
(e.g., Landscape, Night)

Creativity & Flexibility:
• Multi Recording with Dual Engine TruePic V image processor for recording movies and photos simultaneously, or two movies in different modes or from different angles
• High-speed sequential shooting (10fps/10 images at 16MP or 15/60fps/110 images at 3MP)
• Multi-Effect Slideshow for hands-free browsing of shots from one event with background music and transition effects
• Beauty Make-up Mode for adding fun make-up effects to three people and hiding blemishes before you shoot
• Eye-Fi Card compatibility for automatic wireless uploading of images to a website or PC
• 3D photo shooting mode for striking stills
• Magic Filters for adding creative effects to Full HD movies and/or stills: Punk, Pop Art, Pin Hole, Drawing, Fish Eye, Soft Focus, Sparkle (photos only), Watercolour, Reflection, Miniature, Fragmented (photos only), Dramatic (photos only)
• Photo with Movie Clip for shooting movies while taking still shots

Other key features:
• Photo surfing and [ib] software for browsing, organising and viewing images by person, place, location or event
• HDMI technology for controlling your camera from one remote when it’s connected to HD equipment
• ISO 80 to 6400
• SDHC and SDXC memory card compatible***, including UHS-I support
• Built-in flash
• In-camera help guide
• USB charging

* As of December 2011.
** 35mm camera equivalent.
*** SD is a trademark of SD Card Association.

Sigma Corporation of America announces new name, pricing for flagship SD1 camera
DSLR takes Foveon technology creator’s name, undergoes manufacturing improvements to reduce price

Ronkonkoma, NY, Feb. 8, 2012 – In a personal letter to the company’s loyal customers, Sigma Corporation CEO Kazuto Yamaki today announced that, starting next month, Sigma’s 46-megapixel SD1 DSLR will be renamed the SD1 Merrill in honor Richard “Dick” Merrill, the late co-creator of the Foveon X3 Direct Image Sensor technology. The otherwise unchanged DSLR will also be sold at a lower price that reflects new efficiencies in the camera’s production.

The SD1 Merrill will be sold for approximately $3,300 MSRP in the United States.

Today Yamaki wrote:

To our valued customers,

We would like to express our appreciation for your loyal patronage of Sigma products.

Today, we announced our new digital single lens reflex camera, the Sigma SD1 Merrill. This product has the same features, performance, and specifications as the Sigma SD1, however, the price is substantially revised. We are gearing up for its release in March 2012, and the market price is expected to be approximately $3,300 MSRP.

At the time of its introduction, the Sigma SD1 was a revolutionary product incorporating a 46MP* direct image sensor which provided the highest resolution in a digital SLR camera. As the world’s only full-color sensor capturing all three primary color components (R, G, and B) within each pixel location, the Foveon X3 Direct Image Sensor made it possible for the image quality of SD1 to not only demonstrate improved resolution, but also to obtain richer expressions of gradation, as well as to enhance the three-dimensional impression which is specific to Foveon sensors. *Resolution equivalent to 30MP on a color filter array sensor

However, even with this revolutionary image sensor, we could not solve issues related to some of the manufacturing methods before the start of mass production, and the production cost ended up substantially exceeding our originally expected price. As a result, we had no choice but to set the price of the SigmaSD1 high. This caused great discouragement to all of you who looked forward to its release, and wished to experience the very unique image quality of the Sigma SD1 in person; this has become our biggest disappointment and pain.

Since then, overcoming this situation has become the first priority for us and Foveon, and we have together made improvements to reduce production cost substantially. Even though this effort took nearly a year, at last, we achieved a reduction target close to the price we originally planned. Therefore, we decided to release Sigma SD1 as a new product, and were able to make our recent announcement.

The Sigma SD1 Merrill keeps the best image quality of the Sigma SD1, which has a unique identity, but comes with a substantially revised price. Although some of the manufacturing methods have been enhanced, the performance and characteristics of the sensor itself have not changed. There is nothing more pleasurable for us than enabling our valued customers to experience the Sigma SD1 Merrill in person, as a digital SLR camera of a new era which inspires photographers’ inner artistic sensitivity, providing “high image quality” and changing current perceptions of what is possible.

On the other hand, we fully understand that it is not acceptable to current Sigma SD1 users that a new product with exactly the same specifications as their camera is being released with a substantially revised price a year later. After all, those customers committed to purchasing the Sigma SD1 with great expectations.

During this period, we have seriously considered how we can express our appreciation for our Sigma SD1 customers. Currently, we have a plan to offer a support program for current Sigma SD1 owners. This support program will provide points that can be exchanged for our products. This program is expected to be valid after the release of Sigma SD1 Merrill and it will last until the end of this year, 2012. It will be applicable for all Sigma products including both current and new products to be released this year. More details will be available soon; we appreciate your kind understanding as we finalize this program.

We would like to once again express our appreciation to current Sigma SD1 owners, and other customers who are looking forward to our next DSLR camera, for your loyal patronage to Sigma. We will continue doing our best with the aim to design and manufacture ideal photographic equipment that inspires the artistic hearts of photographers everywhere. We sincerely value your continued support.

Kazuto Yamaki
Chief Executive Officer

PENTAX RICOH IMAGING COMPANY LTD. is pleased to announce the launch of the PENTAX Optio WG2 and PENTAX Optio WG2-GPS digital compact cameras. The waterproof, dustproof and shock-resistant build of these two new cameras, offer users a heavy-duty camera that is ideal for shooting outdoors.

Equipped with the latest back-illuminated CMOS image sensor and a state-of-the-art imaging engine, the Optio WG2 and Optio WG2-GPS are ideal for shooting in poor light, delivering clearer and sharper images with minimised noise.

The cameras are packed with a range of features including 16 megapixels and high-resolution Full HD movie recording (1920 x 1080 pixels). Built with a new wide, high-resolution LCD monitor images are easy to view, even in bright sunlight. Additionally, the cameras offer outstanding underwater shooting capability at a depth of up to 12 metres and perform superbly in demanding outdoor conditions as they can withstand a drop of 1.5 metres, cold to -10°C and a weight up to 100kgf.

The PENTAX Optio WG2-GPS comes equipped with a newly designed GPS module that offers some crucial improvements over its predecessor.

The OPTIO WG2 and WG2-GPS will be available from March 2012 at RRPS of £299.99 and £349.99 respectively.

Major Features

1. Heavy-duty construction for underwater shooting up to a depth of 12 metres
By further enhancing the water tightness of the camera body, PENTAX has upgraded the underwater performance of the Optio WG2 and Optio WG2-GPS to 12 metres, for up to two hours of continuous operation (equivalent to IPX8 or JIS Class 8 waterproof performance). These cameras are also designed to be highly shock-resistant (from a height of 1.5 metres) *, dustproof**, cold-resistant (down to -10°C)***, and crushproof (with a weight up to 100 kgf)****. All these features make the Optio WG2 and Optio WG2-GPS the ideal imaging partners in challenging outdoor shooting conditions.

2. New back-illuminated CMOS image sensor for high-quality images
The Optio WG2 and Optio WG2-GPS are equipped with the latest back-illuminated CMOS image sensor, which offers much lower noise even when the camera is set to higher sensitivities. With the combination of a top sensitivity of ISO 6400, 16 megapixels, and a new imaging engine, they deliver super-high resolution images every time. The Optio WG2 and WG2-GPS also feature the new Handheld Night Snap mode, which allows users to capture four images of the same scene in one push of a button, which automatically produces a single blur-free, composite image.

3. Full HD movie recording
The Optio WG2 and Optio WG2-GPS offer Full HD movie recording with the H.264 recording format, allowing users to capture high-quality, extended movie clips (1920 x 1080 pixels) at a frame rate of 30 frames per second. They also feature a high-speed camera function***** for slow-motion playback of captured movie clips, and an interval movie function to simplify advanced movie-recording techniques. A micro-HDMI terminal (Type D) is also provided on the camera body allowing output of Full HD movie clips and sound to external devices.

4. Extra-large, high-resolution 3.0-inch LCD monitor
The new Optio WG2 and Optio WG2-GPS feature a new extra-large, high-resolution 3-inch LCD monitor with 16:9 dimensions and 460,000 dots. The AR (Anti-Reflection) coating minimises glare and reflections to deliver a sharp, clear on-screen image even in bright sunshine, while the wide-view design offers a clear view of the monitor from approximately 170 degrees horizontally and vertically, making it particularly useful in low and high angle shooting.

5. Digital Microscope mode with six LED macro lights
By positioning six LED macro lights around the circumference of the lens barrel, the Optio WG2 and Optio WG2-GPS provide brighter illumination for macro shooting when the Digital Microscope mode is selected.****** The macro lights provide the user with a clear and magnified view on the LCD monitor. The instant illumination enhance function, which automatically raises the illumination level of the LED Macro Lights at the moment of the shutter release, has also been upgraded to minimise camera shake. Additionally, the macro lights provide a Self-Portrait Assist mode to ensure the subject’s face is safely captured within the picture frame using the blink of an LED lamp, and a new LED lighting mode which allows users to use the Macro Lights as a torch in the dark.

6. Advanced GPS function (available with the Optio WG2-GPS only)
The Optio WG2-GPS comes equipped with an upgraded GPS module. Not only does it shorten the time lag before the start of GPS operation, but it also greatly extends the operating life of the function. This automatically creates log data and stores it as a KML-format file onto an SD memory card. The Optio WG2-GPS allows the user to record their position data when shooting still images. They can also take advantage of various GPS-compatible applications and services provided by the included software******* and such websites as Google Maps™. The GPS function also corrects the built-in clock automatically to match the local time of the shooting location. Thanks to the GPS function, the user can keep an accurate record of their movement during outdoor shooting and display it later on the computer using various online services such as Google Earth™.

7. 5X optical zoom lens with 28mm wide-angle coverage
The new Optio WG2 and Optio WG2-GPS feature a high-performance 5X optical zoom lens covering focal lengths equivalent to 28mm wide angle to 140mm telephoto in the 35mm format. Thanks to this versatile zoom lens, the cameras can capture beautiful pictures, from spectacular landscapes to family/group shots in a confined space.

8. Other features
1 Carabiner strap included
2 Protector neoprene case (available as an optional accessory) to protect the camera body from scratches and dirt
3 Comes with two remote-control receptors which allow the user to send the remote signal either from the front or back of the camera
4 A Macro Stand is also included to make extended observation effortless even at a minimum distance of one centimetre away from the subject
5 High-speed Face Detection function to capture up to 32 faces in approx. 0.03 seconds, and Smile Capture function
6 Instant startup with the playback mode by pressing and holding the playback button
7 Auto Picture mode to automatically select the most appropriate shooting mode from 16 different scene modes
8 12 digital filters
9 Digital Wide mode to compose an extra-wide-angle picture (equivalent to 21mm wide angle in the 35mm format) from two separate images
10 Image viewing, editing and filing software included: MediaImpression 3.5 for PENTAX (Windows version compatible with Windows 7) and MediaImpression 2.1 for PENTAX (Macintosh version compatible with Mac OS X 10.7)
11 Compatibility with Eye-Fi wireless LAN SD memory cards

* Measured under PENTAX-original testing standards (from a height of 1.5 meters, onto a surface of 5cm-thick plywood), conforming to the Method 516.5-Shock of the MIL-Standard 810F, to show the stable operations.
** Measured under PENTAX-original testing standards, equivalent to IPX6 or JIS Class 6.
*** Measured under PENTAX-original testing standards, with which the camera is proven to withstand temperatures as low as -10°C to show the stable operations.
**** Measured under PENTAX-original testing standards, in which the camera is put under a pressure of up to 100 kgf, or kilogram-force to show the stable operations.
***** When this function is selected, the recorded size is fixed at VGA (640 x 480 pixels).
****** When the Digital Microscope mode is selected, the recorded size is fixed at 2 MP (at 16:9 proportions).
******* This function is available with the Windows version only.

Windows is a registered trademark of Microsoft Corporation in the United States and other countries.

This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
Print Image Matching is a trademark of Seiko Epson Corporation.
The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.

Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries.

HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.

Google, Google Earth, Google map, and logo are either registered trademarks or trademarks of Google Inc.

All other brands or product names are trademarks or registered trademarks of their respective companies.

Design and Specifications are subject to change without notice.

About PENTAX RICOH IMAGING COMPANY
PENTAX RICOH IMAGING COMPANY LTD is a leading supplier of recreational cameras and photographic equipment world-wide, with a long standing UK brand heritage. Its product range is extensive and includes state of the art digital SLR, medium format, interchangeable lens system (mirrorless) cameras, zoom compact cameras and an extensive range of high performance lenses and accessories. In addition, it has a superb range of binoculars, suitable for a variety of leisure activities.

PENTAX RICOH IMAGING UK LTD successfully distributes its products through a number of channels, including independent camera shops, mass merchandisers and national multiple retailers – both on and offline.
PENTAX RICOH IMAGING UK LTD is a subsidiary of PENTAX RICOH IMAGING COMPANY LTD of Japan.
For more information visit http://www.pentax.co.uk/photo

Nikon today announces a groundbreaking new 36.3 megapixel FX-format professional D-SLR, the Nikon D800.

Designed to answer the needs of tomorrow’s photography and video today, the masterful Nikon D800 is packed with new technology that delivers unprecedented levels of depth and detail in photography, and offers all the flexibility necessary to shoot broadcast quality video.

Firmly establishing a league of its own, the Nikon D800 offers imaging potential to rival medium format cameras, but with all of the agility of the D-SLR format — giving professionals who demand attention to detail the freedom to create monumental images.

In an industry first, this exciting launch includes a special edition of the D800 – the Nikon D800E. With a modified optical filter, the D800E offers a unique alternative for those seeking the ultimate in definition.

Kentaro Kusakari, Product Planning Manager, Nikon UK says: “The D800 sets a new benchmark for photographers shooting both still images and video. The combination of the powerful 36.3 megapixel resolution that records detail like never before, and the comprehensive video options will captivate photographers and moviemakers of all disciplines. He adds: “We’re excited about the D800 and know it will help to shape the future of the way we capture images and movies.”

The big picture
The groundbreaking 36.3 megapixel FX-format (full-frame) CMOS sensor incorporates key technologies that enables unprecedented levels of detail and tonal range.

12-channel readout with 14-bit A/D conversion and high signal-to-noise ratio: delivers images of remarkable quality with low noise and wide dynamic range.

Broad ISO: offering an ISO range of 100–6400, extendable up to 25600 (equivalent) and down to 50 (equivalent), the D800 will set a new benchmark for D-SLRs with this level of resolution. The camera’s intelligent noise reduction systems manage noise without sacrificing fine details, allowing superb flexibility under all lighting conditions: images are crisp and clean, even at higher ISO settings.

Peak performance
Equipped with Nikon’s next-generation EXPEED 3 image-processing engine, the D800 makes light work of data-rich tasks without sacrificing the speed and quality that professionals are accustomed to.

16-bit image processing: offering richer colours and tones than ever before, this cutting-edge image processor delivers smooth gradations with abundant detail and tone all the way up the scale to pure white, even when shooting in JPEG.

Broadcast quality video
For professionals whose workflow demands video, the D800 offers all the flexibility required for a wide variety of movie applications. It’s large format movie shooting at its best, with a comprehensive variety of frame rates.

Frame rates: Full HD (1080p) movies can be recorded in 30p, 25p and 24p, with 60p, 50p and 25p options at 720p. Movie clips can be up to 29:59 minutes long.

Multi-Format Full HD D-Movie: as introduced with the D4, Full HD recording is possible in both FX and DX based formats, enabling exceptional freedom of expression.

High-fidelity audio control: responding to feedback from the industry, the D800 sets a new standard for D-SLR audio recording, enabling your movies to sound as good as they look. Aside from the external stereo microphone input, an audio out for external headphones lets you fine tune audio in isolation, both before and during movie recording. A line input setting for PCM linear recorders is also provided.

Uncompressed HDMI output: for those who need the purest video output for professional quality editing, the D800 offers the possibility to output the uncompressed live view to external recorders and monitors. As with the Nikon D4, this data is output at the designated image size and frame rate, and is clean of the information overlay that can be simultaneously displayed on the camera’s TFT monitor.

Convenient custom controls: have been implemented for live view operation. Instead of rotating the command dial, power aperture enables smoother aperture control using assigned buttons on the front of the camera. Index marking helps you tag important frames in the timeline by attaching markers during movie recording, which makes for easy location during editing.

Advanced scene recognition with 91K-pixel RGB sensor
Nikon’s revolutionary Advanced Scene Recognition System now incorporates a newly designed 91,000-pixel RGB sensor that meticulously analyses each scene for outstanding accuracy. It can detect human faces with startling exactness even with exclusive use of the optical viewfinder, and recognises a scene’s colours and brightness with unprecedented precision.

This level of detailed scene analysis is also utilised to support more accurate autofocus; auto exposure and i-TTL flash exposure results in a diverse range of compositional and lighting situations. For example, 3D-subject tracking is particularly improved when shooting smaller subjects.

Implementing Nikon’s highly-acclaimed Multi-CAM 3500FX AF system — with individually selectable or configurable 9-, 21- and 51-point coverage settings — the autofocus sensor module and algorithms have been re-engineered to significantly improve low light acquisition sensitivity capabilities down to -2 EV (ISO 100, 20°C/68°F). The overall performance is similar to the latest flagship of Nikon, the D4: AF operation is even possible under a combined aperture value of f8 (e.g. a 600mm f/4 AF-S lens combined with 2x-teleconverter TC-20EIII) with 11 AF sensor involved, and with 15 AF sensors between f/5.6 and f/8.

Simplified AF and AF-area mode selection is now possible without taking your eye away from the viewfinder.

Responsive and intuitive
The Nikon D800 responds as quickly as you do, with secure, conveniently placed, buttons and controls that quickly become an extension of your hand.

Fast response: start-up is approx. 0.12 seconds , release time lag is minimized to approx. 0.042 seconds (equivalent to that of the D4), with continuous approx. 4 fps capability in FX-format and crop modes, pushed to approx. 6 fps capability in DX-format Crop mode with the optional Multi-Power Battery Pack MB-D12.

Precision 8-cm (3.2-in.), approx. 921k-dot, wide-viewing-angle LCD monitor with automatic monitor brightness control: delivers bright, crisp image playback with a much wider color reproduction capacity. LCD brightness is automatically adjusted according to the viewing environment and images can be magnified up to 46x during playback, which can be a big help for spot focus confirmation.

Glass prism optical viewfinder with approximately 100% frame coverage and 0.7x magnification (50mm f/1.4 lens at infinity, -1.0m-1).

Dual-axis electronic virtual horizon offers accurate confirmation of level shooting by letting you check the LCD monitor, or the viewfinder, for both the camera’s position in relation to the horizontal plane and its pitch (forward or rear rotation).

Enhanced ergonomics: buttons and dials have been strategically laid out for fluid operation. Improvements around the shutter-release button mean your index finger can rest comfortably for longer periods of time, while the designated movie record button means you’re ready to trigger movie shooting in an instant.

Release mode dial: mode visibility and operability has been improved via a four-button layout and release mode dial on the camera’s top panel, along with dedicated buttons for ISO, White Balance and Image Quality. A new bracketing button has been strategically placed to aid such features as HDR.

Direct access to Picture Controls via a new, dedicated button, rather than via the menu. Picture Controls let you customise the look of your stills and videos by fine-tuning parameters such as sharpness, saturation, and hue.

Durability
Despite its light weight and compact size, the D800 is as tough as Nikon’s professional single digit cameras, with extensive weather and dust sealing throughout to ensure you can keep working when the going gets tough.

High-precision, high-durability shutter: the shutter unit has been tested to well over 200,000 cycles of release to prove durability and precision. Boasts a speed range of 1/8000 to 30s; features an intelligent self-diagnostic shutter monitor and, for the first time, a drive unit designed to reduce the demand on power when the shutter is raised for extended periods during movie shooting.

Efficient power management: a re-working of the D800’s circuits now enables approx. 850 shots of still image shooting or approx. 60 min. of movie live view . All on one charge of a Rechargeable Li-ion Battery EN-EL15.

Build quality: as reliable on the road as it is in the studio, the D800 boasts a weather- and dust-sealed magnesium alloy body that weighs in at approx. 10% lighter than the D700.

Storage media: high-speed CF (UDMA 7) and SD (SDXC and UHS-1) dual card slots.

High-speed data transfer with USB 3.0.

Nikon D800E – The ultimate alternative
The Nikon D800E is a special edition of the D800, specifically designed for those seeking absolute definition.

Incorporating an optical filter with anti-aliasing properties removed in order to facilitate the sharpest images possible, this is an ideal tool for photographers who can control light, distance and their subject to the degree where they can mitigate the increased risk of moiré and false colour. Aside from the optical filter, all functions and features are the same as on the D800.

Creative expansion tools
The D800 incorporates a variety of creative and practical tools for those too busy to spend time in excessive post-production.

Time-lapse movies: the D800 extends the popular time-lapse photography function by saving images as a movie file in the camera. With playback rates from 24 to 36,000 times faster than normal.

HDR (High Dynamic Range) shoots one overexposed and one underexposed frame in a single shutter release. The range can be widened by up to 3 EV for different looks, full of saturation and tonal gradation, while the smoothness of the edge where the two exposures meet can be adjusted for a more natural appearance.

Refined colour temperature control enables minute control over white balance. The monitor hue of live view and the resulting image’s white balance can be adjusted so that the two are aligned. Colour temperature can be manually set in 10-Kelvin increments, or in mired units.

Auto shutter speed control for auto ISO sensitivity control: a new auto option for minimum shutter speed, which automatically controls the balance between shutter speed and ISO sensitivity based on the focal length of the lens being used.

Four image area options: for the first time in a camera of this class, you can choose from a variety of image crop modes, all visually masked in the viewfinder. 5:4 (30.0 x 24.0 mm), 1.2x (30.0 x 19.9 mm), and DX-format (23.4 x 15.6 mm).

In-camera editing: captured images and movies can be altered and edited in camera and on the fly if required. Retouch menus include an array of useful features such as NEF (RAW) processing, resize, distortion control, fisheye, miniature effect, red-eye correction, filter effects and image overlay — as well as the ability to designate the start and end point of movie clips all at once, in order to save them more efficiently.

Accessories
Multi-Power Battery Pack MB-D12 (optional) accommodates a variety of batteries (see specifications) and utilises the same integral magnesium alloy construction and weather sealing as the D800 body itself. You also get approx. 6 fps continuous shooting speed in DX-format. The MB-D12 has its own dedicated shutter-release button and command dials for vertical composition shooting.

Nikon SB-910 (optional) — unparalleled lighting performance: Nikon’s SB-910 offers versatile i-TTL for on-camera or wireless flash control, refined operability and a powerful guide number of 34/112 (ISO 100, m/ft, STD, FX format, zoom 35mm). Menus and controls have been improved for more operational ease. Hard-type incandescent and fluorescent colour filters are included, which can adjust your D800‘s white balance instantly.

Capture NX 2 (optional) — Fast, powerful and creative image processing: to accommodate the imaging power of the D800’s 36.3 effective megapixels, the latest Capture NX 2 is faster than before and 64-bit compatible.

Camera Control Pro 2 (optional) — Versatile remote camera controls: aside from controlling exposure mode, shutter speed, and aperture, the software now offers numerous improvements to make the D800’s live view operation exceptionally smooth. New creative controls include remote start and stop for movie shooting and switching between live view for stills and movies.

ViewNX 2 (supplied) — Browse, edit, share and more: this bundled, all-in-one software implements an easy-to-use interface and an array of editing functions, including basic editing of RAW files and D-Movies. Seamlessly integrates with my Picturetown, Nikon’s photo sharing and storage service.

Rugged, pro-focused SAL500F40G lens from Sony for A-mount SLT and DSLR cameras

* Longest-ever focal length G Lens from Sony
* Nano AR Coating on optical surfaces for flawless still images and HD video
* Bright F4.0 aperture for superior light gathering
* Compatible with SteadyShot INSIDE featured in all α cameras
* New SSM drive circuit for quick, accurate autofocus
* Rugged dust- and moisture-resistant design: ideal partner for SLT-A77
* Enhanced handling and operability

Serious photographers can pull distant subjects closer with a powerful new 500mm (equivalent to 750mm with APS-C camera) super-telephoto lens from Sony.

The SAL500F40G is ideal for wildlife, sports and demanding imaging applications that require extreme magnification with uncompromised optical performance.

The SAL500F40G is the longest fixed focal length G Lens from Sony to date. Whether you’re shooting detail-packed stills or Full HD video, you’ll enjoy frame-filling close-ups with flawless resolution. With a bright F4.0 maximum aperture, its excellent light gathering power allows the use of faster shutter speeds to broaden shooting opportunities.

Inside, the advanced optical design of the SAL500F40G includes 11 elements in 10 groups, including three ED (Extra-low Dispersion) glass elements. It’s the first G Lens from Sony to feature an advanced new coating process that ensures crisper, clearer images. Exclusive to Sony, the ground-breaking Nano AR Coating process cuts internal reflections drastically. Resulting images are brilliantly crisp and clear, with dramatically reduced lens flare and ghosting. Flare is reduced still further by the carbon fibre lens hood that’s lined with black velvet fibres to absorb incident light.

The ruggedly-engineered SAL500F40G copes effortlessly with tough photo assignments. Focusing ring and front/rear joints are protected by interlocking seals that shrug off dust and moisture, even when you’re shooting outdoors in driving rain or arid desert conditions. This weather-resistant design makes the SAL500F40G a perfect partner for the SLT-A77 (α77) Translucent Mirror camera that offers serious photographers similarly rugged performance.

Like all other A-mount lenses, the SAL500F40G is compatible with the SteadyShot INSIDE image stabilisation system that’s featured in every α Translucent Mirror and DSLR camera from Sony. Depending on shooting conditions, camera model and settings, you’ll enjoy camera-shake blur compensation that’s equivalent to approximately 4.5 stops (max.) in shutter speed.

In a year that is filled with major sporting events, the razor-sharp autofocus performance of the SAL500F40G makes it ideal for capturing the true essence of athletic emotion as the worlds’ eyes look on. Complemented by α systems that deliver up to 12 frames per second (fps) stills shooting and 50 fps in full HD video mode, wildlife photographers now have the tools to capture and share every nuance of their chosen subject.

The high-torque SSM (Super Sonic wave Motor) features a new drive circuit, ensures rapid, responsive AF with significantly faster object tracking than conventional Sony lenses.

Serious enthusiasts will also welcome a strong emphasis on enhanced handling and ergonomics. Four focus hold buttons are spaced around the lens barrel for easy operation in any position. They’re complemented by a two-way DMF (Direct Manual Focus) mode button and focus range switch for slick operation when you’re shooting under pressure.

Built to order, the SAL500F40G super-telephoto lens from Sony is available in the UK from April 2012.

Nikon today announces the launch of the D4, its new flagship D-SLR for photographers who are looking for the ultimate digital SLR camera to revolutionize photography.

Designed to push the limits and realize every shooting opportunity, this new professional FX-format camera brings new levels of image quality, speed and precision to both still photography and video.

Equipped with a 16.2-megapixel FX-format sensor, phenomenally high ISO and Nikon’s powerful EXPEED3 image processing engine, the new model offers uncompromised performance and unrivalled versatility in extreme lighting and environmental conditions.

“The introduction of the Nikon D4 sets a new benchmark for photography,” says Kentaro Kusakari, Product Planning Manager, Nikon UK. “We’re proud to be launching a new flagship model that exceeds the capabilities of its world renowned predecessor, the Nikon D3. This new camera has been designed for class leading professionals looking to push the limits of photography and improve their workflow. We’re confident that the Nikon D4 will help take them to the next level.”

Uncompromised Image quality—Exceptional speed
Engineered to deliver remarkable image integrity in the most diverse lighting conditions, the D4 offers blisteringly fast fps performance and sets a new benchmark in low-noise performance. The 16.2 megapixel FX-format (full-frame) CMOS sensor with fast channel readout delivers up to 11 fps—faster than any other Nikon DSLR camera.

Images of remarkable quality with low noise and wide dynamic range can be realized even at high ISO sensitivities thanks to the optimized noise reduction design and 14-bit A/D signal processing built into the sensor. The phenomenal ISO range sets a new benchmark of ISO12800 and extends the range one EV further to make ISO 100 a standard. For more challenging conditions, equivalent ISO 50 and ISO 204,800 sensitivities make the D4 the camera of choice for photographers who typically face extreme lighting challenges.

Super-charged EXPEED3 image processing engine
Thanks to Nikon’s next-generation EXPEED 3 image-processing engine, the D4 makes light work of multiple data-rich tasks without sacrificing the speed and quality that pros are accustomed to. High-speed 16-bit image processing follows the 14-bit A/D conversion to deliver submission-ready JPEGs straight out of the camera. Performance is never compromised, even when undertaking the most data-intensive tasks. Images boast faithful, well-saturated colour and natural depth. Even when shooting in dim lighting at high ISO sensitivities, the camera’s intelligent, performance-proven noise reduction lowers noise without degrading image sharpness.

Broadcast quality video
For professionals whose workflow demands video, the D4 offers all the flexibility required for a wide variety of movie applications. It’s large format movie shooting at its best, with a comprehensive variety of frame rates.

Frame rates: Full HD (1080p) movies can be recorded in 30p, 25p and 24p, with 60p, 50p, 30p and 25p options at 720p. Movie clips can be close to 30 minutes long (approx. 29.59 min).

Multi-area mode: Full HD (1080p) recording is possible in both FX and DX based formats as well as in native Full HD (1920×1080) crop.

High-fidelity audio control: responding to feedback from the industry, the D4 introduces new possibilities for D-SLR audio recording that enable your movies to sound as good as they look. Aside from the external stereo microphone input, an audio out for external headphones lets you fine tune audio in isolation.

Uncompressed HDMI output: for those who need the purest video output for professional quality editing, the D4 offers the possibility to output the uncompressed live view to external recorders and monitors. The first time this has been possible in an SLR camera, data is output at 1080i (Full HD) at the designated image size and frame rate. Data output can be scaled down if necessary and is clean of the information overlay that can be simultaneously displayed on the camera’s TFT monitor.

Convenient custom controls: live view operation is enhanced thanks to convenient custom controls. Instead of rotating the command dial, power aperture enables smoother aperture control via assigned buttons on the front of the camera. Index marking enables important frames to be tagged in the timeline during movie recording, which makes for easy location during editing.

New levels of speed and accuracy
When it comes to nailing decisive moments, the D4’s enhanced auto operation gives photographers a clear advantage.

Advanced scene recognition with 91K-pixel RGB sensor: Nikon’s revolutionary Advanced Scene Recognition System now incorporates the newly designed 91,000-pixel RGB sensor that meticulously analyses each scene for outstanding accuracy.

3D-subject tracking is particularly improved when shooting and tracking smaller subjects. Human faces are detected with startling exactness even when working in real time through the optical viewfinder. This level of detailed scene analysis is also utilised to support more accurate autofocus and auto exposure, even under the most challenging lighting conditions.

Advanced Multi-CAM3500FX AF Sensor Module: Nikon’s highly acclaimed Multi-CAM 3500FX AF system —with individually selectable or configurable 9-, 21- and 51-point coverage settings — has been re-engineered for faster subject detection.

The autofocus sensor module and algorithms significantly improve low light acquisition sensitivity capabilities down to -2 EV (ISO 100, 20°C/68°F). All 51 focus type sensors are fully responsive with any AF NIKKOR lens f/5.6 and—for the first time—this superb performance does not end at f/5.6 apertures.

Powerful AF sensors compatible up to f/8: the D4 maintains the power of the eleven central AF sensors, including one cross-type even if the combined open aperture value is f/8. A big plus for shooting sports and wildlife, this delivers a new level of detection potential when combining, for example, a 600mm f/4 AF-NIKKOR lens with a NIKKOR 2.0x teleconverter. If the combined aperture value is between f/5.6 and f/8, you even have the power of fifteen central AF sensors available, of which nine are cross type sensors.

Faster total workflow speed
The D4’s speed runs across its entire workflow.

Newly developed Kevlar/carbon fiber-composite shutter unit: the new, highly durable shutter unit offers a standard life cycle rating of 400,000 releases, with a maximum shutter speed of 1/8000 to 30s and flash synchronization at up to 1/250 sec. An intelligent self-diagnostic shutter monitor and a drive unit reduce the demand on power when the shutter is raised for extended periods during movie shooting.

Fast response: start-up is approx. 0.12 seconds , release time lag is minimised to approx. 0.042 seconds (equivalent to that of the D3S), with approx. up to 11 fps capability in FX-format and all crop modes.

Storage media: the D4 offers two card slots. One for high-speed CF (UDMA 7) cards and one for high-speed, high-capacity XQD card slot.

Connectivity: a powerful data communication and control system makes both wired and wireless LAN file transfer faster and easier than ever. Wireless LAN support is available via the compact, newly designed WT-5 Wireless Transmitter, which features HTTP and FTP connection modes and also allows for the simultaneous release of several cameras equipped with WT-5. HTTP mode has also been designed to work with iPhone screen resolutions. For the first time in a Nikon camera, a wired LAN connection is integrated into the camera body.

Always up to the job
Every millisecond can count, and the D4’s improved operability helps photographers respond quickly to changing situations.

Intuitive horizontal and vertical control: each orientation has identically laid-out controls, conveniently placed so that the camera may quickly become an extension of your hand whether you shoot in landscape or portrait.

Simplified AF and AF-area mode selection: now possible without taking your eye away from the viewfinder.

Precision 8-cm (3.2-in.), approx. 921k-dot, wide-viewing-angle LCD monitor with automatic brightness control. The monitor delivers bright, crisp image playback with a much wider colour reproduction capacity. LCD brightness is automatically adjusted according to the viewing environment and images can be magnified up to 46x during playback, which can be a big help for spot focus confirmation.

Glass prism optical viewfinder: offers approximately 100% frame coverage and 0.7x magnification (50mm f/1.4 lens at infinity, -1.0m-1). The high eyepoint design of Nikon’s viewfinders is renowned for minimizing visual fatigue when using the camera for extended periods of time.

Dual-axis electronic virtual horizon: offers accurate confirmation of level shooting by letting you check the LCD monitor, or the viewfinder, for both the camera’s position in relation to the horizontal plane and its pitch (forward or rear rotation).

Direct access to Picture Controls: via a dedicated button, rather than the menu. Picture Controls let you customize the look of your stills and videos by fine-tuning parameters such as sharpness, saturation, and hue.

Complete control over workflow
The D4 is built for speed, but not for speed alone. Readiness and versatility go hand in hand with control options that can deliver a real advantage when time is of the essence.

Time-lapse movies: the D4 extends the popular time-lapse photography function by saving images as a movie file in the camera. With playback rates from 24 to 36,000 times faster than normal.

HDR (High Dynamic Range): shoots one overexposed and one underexposed frame in a single shutter release. The range can be widened by up to 3 EV for different looks, full of saturation and tonal gradation. The smoothness of the edge where the two exposures meet can be adjusted for a more natural look.

Refined colour temperature control: enables minute control over white balance. The monitor hue of live view and the resulting image’s white balance can be adjusted so that the two are aligned. Colour temperature can be manually set in 10-Kelvin increments, or in mired units.

Four image area options: you can choose from a variety of image crop modes, all visually masked in the viewfinder. 5:4 (30.0 x 24.0 mm), 1.2x (30.0 x 19.9 mm), and DX-format (23.4 x 15.6 mm).

In-camera editing: captured images and movies can be altered and edited in camera and on the fly if required. Retouch menus include an array of useful features such as NEF (RAW) processing, resize, distortion and perspective control just to name some of them. On top of that it has the ability to designate the start and end point of movie clips all at once, in order to save them more efficiently.

Accessories
Compact WT-5 Wireless Transmitter (optional): attaches to the camera’s designated interface connector and is powered by the camera body. It features HTTP and FTP connection modes and allows for the simultaneous release of several cameras equipped with WT-5.

GP-1 GPS unit (optional): records location information such as latitude, longitude, altitude and time (UTC) as ‘geotags’ in the image data (Exif) and allows simultaneous operation together with the WT-5.

Compact Stereo Microphone ME-1 (optional): records clear sound while significantly reducing mechanical noise.

Nikon SB-910 (optional)—Unparalleled lighting performance: offers versatile i-TTL for on-camera or wireless flash control, refined operability and a powerful guide number of 34/112 (ISO 100, m/ft, STD, FX format, zoom 35mm). Menus and controls have been improved for more operational ease. Hard-type incandescent and fluorescent colour filters are included, which can adjust your D4’s white balance instantly.

Capture NX 2 (optional)—Fast, powerful and creative image processing: to accommodate the imaging power of the D4, Capture NX 2 is faster than before and boasts full 64-bit compatibility.

Camera Control Pro 2 (optional)—Versatile remote camera controls: aside from controlling exposure mode, shutter speed, and aperture, this software now offers numerous improvements to make the D4’s live view operation exceptionally smooth. New creative controls include remote start and stop for movie shooting and the option to switch quickly between stills and movies in live view.

ViewNX 2 (supplied)—Browse, edit, share and more: bundled, all-in-one software implements an easy-to-use interface and an array of editing functions, including basic editing of RAW files and D-Movies. Seamlessly integrates with my Picturetown, Nikon’s photo sharing and storage service

The Olympus M.Zuiko Digital ED 12-50mm 1:3.5-6.3 EZ is a new dust- and splash-proof, 24-100mm equivalent power zoom for the Micro Four Thirds system. Aimed at both videographers and photographers, the lightweight (211g) M.Zuiko Digital ED 12-50mm f/3.5-5.6 comes with a new ultra-smooth, variable-speed, near-silent electromagnetic zoom mechanism and offers “blazing quick” AF speeds. The optical formula comprises 10 elements arranged in 9 groups, including 1 ED (extra-low dispersion), 1 HR (high refractive index), 1 DSA (dual super aspherical) and 2 aspherical lens elements. Offering up to 0.36x maximum magnification that allows users to fill the frame with a subject that measures just 48mmx36mm, the Olympus M.Zuiko Digital ED f/3.5-5.6 EZ also doubles as a quasi-macro lens. Priced at £349.99 / €399.00 / $499.99, the lens will sell separately and as part of a kit with one of the three newest PEN cameras: the E-PL3, the E-PM1 and the flagship PEN E-P3.

Olympus Press Release

Olympus makes zooming even smoother

A new zoom lens for a new PEN generation
The M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ

Hamburg, 14 December 2011 – Olympus’s new generation of multi-talented PEN cameras can enjoy a new Standard Zoom, the M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ. It comes with a new ultra-smooth, near-silent electromagnetic zoom mechanism that powers the lens on its own – no potentially jerky wristwork required. This makes it easy for anyone to make great home movies. Add in variable zoom speed and blazing quick auto focus, and it’s the perfect zoom lens for recording movies and portraits. It’s also ideal for high-quality macros and wide-angle shots. With an 84° max. angle of view, 24-100mm* focal range and manual zoom mode, this exceptional lens gives PEN owners all the options. The PEN line-up has a multi-talented standard zoom lens to match. It goes on sale from end of January 2012, for €399.

Smoother and quieter
The M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ takes the movie zoom lens to a new level. An electromagnetically powered zoom mechanism lets you zoom in and out smoothly and quietly, at a constant rate. This avoids the camera-shake that often occurs when you zoom by hand and cuts out the noise of motor gears in the background, which can potentially ruin your movie. You can set the motor to zoom at one of three set speeds. The ‘slow’ setting allows time to concentrate on composing while ‘fast’ makes sure no shot is missed.

Faster and closer
The new lens delivers 4.2x standard magnification and is very quick. The electromagnetic motor makes for near-instant response and, in combination with Olympus’ proprietary MSC (Movie and Still Compatible) technology, ensures fast and near-silent autofocus. For this lens, Olympus enhanced MSC by adding a Linear Motor Drive that makes use of the electromagnetic motor to make focussing even faster, quieter – and better for recording movies.

Automatic and manual
As you’d expect from an Olympus PEN lens, the M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ delivers superb image quality, thanks not least to multilayer coating on all the lenses and two aspherical lenses that correct common zoom aberrations. The pristine quality is particularly evident in Macro mode, which offers 0.72x* magnification at 20 to 50cm. Less familiar is the new L-Fn button (a first on a PEN lens), which prevents the camera focussing on the wrong subject by mistake. Should something suddenly come between the lens and your intended subject, you simply push this button to temporarily suspend autofocus until it’s moved out of the way. For fans of hands-on shooting, the lens offers another rare treat – the option to suspend autofocus altogether and switch to the manual zoom ring.

The Micro Four Thirds standard makes PEN cameras especially compact and portable, which allows PEN owners to shoot in all kinds of places and conditions. So it’s comforting to know this lens is fitted with the same top-notch dust- and splash-proof mechanism originally developed for high-end ZUIKO DIGITAL Top Pro Series lenses. Now, wherever you go with your PEN you’ve got a zoom lens that’s tough enough to go too.

The M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ will sell separately and as part of a kit with one of the three newest PEN cameras: the PEN Lite (E-PL3), PEN Mini (E-PM1) and the flagship PEN E-P3. A matching protection filter, lens case and hood are also available.

* 35mm equivalent.

For a full list of specifications, please go to http://www.olympus-europa.com/consumer/pen-camera_pen_21693_accessory_m_zuiko_digital_ed_12-50mm_1_3_5-6_3_ez_-_specifications_25228.htm

Optrix, designer of action sports video cases, unveils HD Sport Mount, the first weatherproof rugged case designed to transform iPhone 4, 4S and iPod Touch into an action sports camera. Taking advantage of iPhone 4S’ 1080p HD and image stabilizing capabilities, Optrix makes capturing stunning video in all environments possible, from extreme racing to a relaxing day at the pool.

Tough enough for military use, Optrix’s patented design securely houses the iPhone 4 or iPod Touch while allowing users easy access to its interface, enabling instant playback, video editing or even uploading. In addition, the ability to see a full-screen image of the framed shot, coupled with its one-hand quick release design makes adjusting shooting angles fast and painless, eliminating the out of frame videos that plague current market options.

Perfect for any sport, including snowboarding, skateboarding, mountain biking, racing, and more, the HD Sport Mount comes with a variety of base mounts that safely and securely adhere to any surface. Spill, splash, bump and drop proof, the casing is made of high quality, military grade materials utilizing ultrasonic welds and silicon gaskets designed to keep moisture and dirt at bay.

“While many action cameras are available on the market, the Optrix HD Sport Mount is the first of its kind, enhancing the iPhone 4’s HD video capabilities and saving you the need of purchasing additional equipment,” said John Willenborg, founder of Optrix.

Currently available for pre-order, the Optrix HD Sport Mount for iPhone 4, iPhone 4S and iPod Touch can be found at http://www.optrixhd.com for $79.99. In addition to the HD Sport Mount, Optrix will be unveiling a series of video recording apps designed to take sports filming to another level, allowing users to measure lay speed, g-force, lap-time and more right onto their videos.

For additional information about Optrix, please visit the website or contact PR representative Pedro Chen at 305-576-1171 x139, pedrochen@maxborgesagency.com.

Leica Camera AG has today announced the Leica V-Lux 3, a versatile all-round compact camera with a 24x optical zoom lens, designed for photographers shooting landscapes, portraits, architecture or wildlife, as well as sports and fast-moving subjects.

Perfect for travel photography where flexibility is vital, the V-Lux 3 features a Leica DC Vario-Elmarit 4.5 – 108mm f/2.8 – 5.2 ASPH. super-telephoto zoom lens with an enormous range of focal lengths equivalent to 25–600mm in 35mm format, making it ideal for almost all photographic situations. A newly-developed 12.1 megapixel CMOS sensor ensures exceptional image quality, performing particularly well in low light and at high speeds. The high contrast, low noise, and rich and natural colours delivered by this sensor set new standards in a camera of this class for both still images and movies.

Furthermore, the V-Lux 3’s high-speed continuous shooting function (12 frames per second at full resolution, or 60 frames per second at a resolution of 3.5MP), make it one of the fastest burst-shooting cameras in its category.

In addition to still image functionality, the Leica V-Lux 3 offers an extensive range of video options and exceptional quality comparable with premium-range camcorders, capturing full HD video in AVCHD format with 1920 × 1080 pixels and 60 full frames per second, known as 1080p60. This video format not only guarantees the perfect rendition of fast movement with outstanding detail, but is also ideal for conversion to alternative resolutions and refresh rates. In addition, the V-Lux 3 can record footage directly in MP4 format, which can be used directly on mobile devices and on the web, conveniently and without conversion. The entire 24x zoom range is available during video recording, and an integrated stereo microphone with an electronic wind noise filter guarantees a crystal-clear soundtrack.

Peter Kruschewski, product manager for Digital Compact Cameras, Leica Camera AG, said, “The Leica V-Lux 3 combines exceptional performance with the handy size of a compact camera, thus uniting the product features of two camera systems, and offering the user numerous benefits. The enormous range of focal lengths covers almost all photographic situations, normally requiring the use of cameras with interchangeable lenses. The V-Lux 3 is therefore an attractive alternative to entry-level DSLR cameras, particularly where size and convenience are paramount.”

The Leica V-Lux 3 features a 3” LCD display with 460,000 pixel resolution, delivering an extremely bright and clear view, and enabling precise and reliable composition, framing and review of images. For maximum flexibility, the monitor can be twisted and turned in almost any direction, opening up entirely new horizons for image composition – from even the most unusual or challenging angles. Even if it is necessary to shoot stills or video from above the head or close to the ground, the photographer remains in full control.

Characterised by its ergonomic, compact design and extremely simple handling, the V-Lux 3’s integrated handgrip and light weight allow the photographer to produce outstanding images in all situations, including one-handed shooting. The camera controls are clearly laid-out, enabling fast and easy operation. For example, video recording can be started and stopped at the touch of a button on the top of the camera.

For maximum protection of the Leica V-Lux 3 in outdoor conditions, a strong, black camera case will be available as an optional accessory. The case is made from the same hard-wearing and water-repellent material used for convertible roofs in the automotive industry.

Full specifications for the Leica V-Lux 3 can be found here.

Software

The Leica V-Lux 3 is supplied with a comprehensive suite of software. Adobe® Photoshop® Elements® provides users with a comprehensive and versatile image editing solution that offers viewing, organisation and a wide range of processing options for still images in compressed or RAW format. Also included is Adobe® Premiere® Elements®, an easy-to-use package offering video processing for movie files recorded by the V-Lux 3 in AVCHD format, and also enabling the creation of professional audio and video effects. Both programs are available as free downloads from the Leica web site after registration of the camera.

Leica warranty and added value services

The Leica V-Lux 3 comes with a two-year warranty and a one-year Leica UK ‘Passport’ (complimentary accidental damage cover). UK customers are also welcome to visit the Leica Store and Akademie in Mayfair, London, for a complimentary demonstration or training session on the features of the camera. Technical support by telephone is available via Leica’s London-based Client Care department.

Pricing and availability

The Leica V-Lux 3 is scheduled to be available in the UK from January 2012 from authorised Leica dealers including the Leica Store Mayfair: http://www.leica-storemayfair.co.uk, tel: 020 7629 1351. A full list of authorised UK Leica dealers is available at http://www.leica-camera.co.uk. The suggested retail price of the Leica V-Lux 3 is £690 inc. VAT. The black outdoor case will be available at an SRP of £135 inc. VAT.

Tamron Co., Ltd., a leading manufacturer of optical equipment, announced the introduction of an exciting new lens, the 18-200mm F/3.5-6.3 Di III[2] VC (Model B011). The new high-power all-in-one zoom lens is designed for the Sony NEX (E-mount) series of interchangeable-lens, lightweight and compact digital cameras. Tamron, the zoom lens pioneer, brings 19 years of high-power zoom lens development technologies to this new product. The lens will begin shipping in the U.S. December 15, 2011.

With the 18-200mm Di III VC (Model B011), Tamron has created a high-power all-in-one zoom lens that is compact and lightweight, featuring a 62mm filter and weighing only 16.2 oz., while at the same time delivering superlative image quality. This compact size lets users easily shoot across an extended range – from wide-angle to full telephoto – with just one lens. The focal length coverage is 18-200mm. Converted to the coverage of the 35mm format, this is equivalent to a range of 27mm wide-angle up to 300mm full telephoto[3]. This allows the user to easily take wide-angle shots of expansive landscapes and powerful telephoto images that enlarge the details of distant subjects-all with one lens. In addition, by setting the lens at the telephoto end (200mm) and moving in to the minimum focus distance of 19.6”, flower petals, jewelry and other small objects can be shot as expanded close-ups.

[1] “Mirrorless interchangeable-lens cameras” are also known as “Compact System Cameras” or “ILC” (Interchangeable Lens Cameras)
[2] Di III (Digitally integrated design): A designation Tamron gives to lenses engineered specifically for mirrorless interchangeable-lens cameras with no internal mirror box or pentaprism, adopting an optical design that matches the characteristics of the digital camera. (Note: These lenses cannot be used with digital SLR cameras with built-in mirror box or conventional 35mm film SLR cameras).
[3] The angle of view is calculated based on the latest image sensor size of Sony’s NEX series. As the NEX-series cameras (NEX-3, NEX-C3, NEX-5, NEX-5N as of November 24, 2011) have an image sensor equivalent in size to APS-C sensors, the angle of view is 27-300mm when converted to 35mm format. The angle of view of the lens when used for video on the Sony digital HD video camera recorder NEX-VG10 is 32.4 – 360mm when converted to the 35mm format.

Product Features

Compact and Lightweight
The high-power 18-200mm all-in-one lens is a lightweight and compact zoom weighing 16.2oz. with a 62mm filter, designed for exclusive use on the E-mount lens system on Sony’s NEX series mirrorless interchangeable-lens cameras.

Built-in stabilization enables easy handheld shooting from 18mm wide angle to 200mm full telephoto
Equipped with Tamron’s acclaimed VC (Vibration Compensation), and thanks to its light weight and compact size, this lens allows easy handheld shooting of sharp images with no camera shake over a wide range of settings, from everyday snapshots to memorable travel scenes.

Stepping motor adopted for the AF drive, a construction that accommodates contrast-detection AF and shooting video
The AF drive has a stepping motor that is optimal for the Contrast-detection AF system employed by NEX series cameras. This also gives the drive a quieter operation, which is ideal for shooting video in which voices are recorded. In addition, ease of operation is enhanced with the Direct Manual Focus (DMF) function, which allows the user to make fine manual adjustments after initially focusing by AF.

Striking appearance worthy of the NEX series design.
The metallic lens barrel exterior is available in two colors: black and silver.years of high-power zoom lens development technologies to this new product. The lens will begin shipping in the U.S. December 15, 2011.

About the stepping motor
The B011’s autofocus mechanism uses a stepping motor that is an ideal match for the Contrast-detection AF system used in Sony’s NEX series cameras. The stepping motor’s actuator allows finely tuned control of angular rotation, and since it drives the focusing mechanism directly without an intermediate reduction gear, it also provides superbly quiet performance.

About the VC (Vibration Compensation) system
Tamron’s VC mechanism employs a three-coil system, where by three driving coils activate the shake-compensating VC lens group electromagnetically via three steel balls. The VC lens elements are held in place only by contact with the steep balls, achieving smooth movement with little friction. This provides a stable view finder image with excellent tracking performance that eliminates the blur from handheld shots for cleaner, crisper shots.

About the new VC mechanism (moving coil system)
Tamron’s conventional VC (Vibration Compensation) unit has a moving magnet system with heavy magnets in the vibration-compensating lens. However, the new VC mechanism adopts a lightweight moving coil system that reduces the load on the drive system. This allows the drive to be operated with smaller coils and magnets, reducing the weight and size for the entire VC unit, In addition, improvements to software and other elements of the VC mechanism used in the 18-200mm Di III VC have made the mechanism even quieter.

About Tamron
Tamron is a leading manufacturer of photographic lenses. Among its many optical and mechanical innovations since the founding of the company in 1950, Tamron’s development of mass-produced hybrid Aspherical elements paved the way for today’s compact high power all-in-one lenses when, in 1992, this technology was incorporated into the ground-breaking 28-200mm. Tamron continues to lead in this catagory of lenses with the new 18-270mm Di II VC PZD – the world’s smallest and lightest 15X zoom lens featuring Tamron’s propietary VC (Vibration Compensation) system for blur-free hand-held shooting of photos in low light and at a telephoto settings and PZD (Piezo Drive) autofocus system for fast and quiet AF operation. Tamron has garnered international acclaim for its extensive line-up of professional and consumer lenses.

Internationally-renowned provider of digital lifestyle solutions, BenQ, announces the debut of 14-megapixel AC100 digital camera – offering consumers the ease of obtaining photos, with a fun shooting experience, to suit their artistic senses and lifestyle.

The ultimate fun for AC100 begins with gallery-worthy artworks with effects to mimic real film negatives. Then there is a mosaic function which can be applied when needed. Furthermore, the Astral effect to add artful sparkles to the photos. BenQ’s 4-Lomo feature provides a quirky look and feel to snapshots, and the Toy effect can be used to conjure a miniature-model world. The fun Color Accent on AC100 can be used to highlight subjects in colour against a black-and-white background, and this can even be applied onto movie clips whilst shooting.

BenQ’s new AC100 brings limitless creativity to its owners. Even from the outlook of the digital camera – Vintage or luxurious, either feeling can be stirred as the front panel is crafted to evoke look and feel of the leather. With equal parts fun and flair on AC100’s appearance as its features, this nifty camera provides a textured material for a surer grip.

Other features on AC100 includes the Panorama; Advanced Smart Scene; HDR; Fisheye; Speedy Burst and Self/ Love Portrait. Also equipped with mainstream specifications: 4x optical zoom; 27mm wide-angle lens; 2.7” 230k LCD; 5cm Super Macro and 720p Movie Recording. AC100 is indeed everything an artist need for everyday photography.

Whilst specifications such as ISO3200 and 14-megapixel CCD sensor complement and enhance photos taken under low-light conditions, AC100’s F2.9 aperture lens also reduces the effects of camera-shake in such conditions.

BenQ AC100 is set to debut in Europe in January 2012 and will be available in silver and red.

Internationally-renowned provider of digital lifestyle innovations, BenQ, announces today the launch of its first bridge-type digital camera – the GH600. Combining the advantages of point-and-shoot camera and DSLR-like imaging effects, the GH600 boasts a powerful 21x super zoom lens; 16-Mpixel CCD sensor; 25mm wide-angle lens; O.I.S (Optical Image Stabilizer) system; a 3” 460K LCD display and a wide selection of shooting modes. Possessing a compact and ergonomic body whilst offering an affordable solution to young adults who love to share their own unique ideas captured in photos, and need something more than just another compact digital camera.

Providing the convenience of point-and-shoots and delivering innovative imagine effects, the GH600 brings users a sophisticated photography experience with added creativity. The 21x Super Zoom lens offers a broad focal range from 25mm wide angle to 525mm telephoto (equivalent on a 35mm camera), and with the O.I.S (Optical Image Stabilizer) system which compensates inadvertent camera shake and a high light sensitivity of up to ISO6400, the GH600 is able to capture crystal clear, blur-free images in the finest details. The 16-Mpixel camera also features the HDR image enhancement technology which automatically adjusts luminance and contrast under even the highest contrast lighting conditions.

The versatile GH600 shoots brilliantly crisp HD 720p videos at 30 frames per second with zoom for fluid movement in fast-action scenes from afar or close, and an interdependent recording button provides a quick access to start recording instantaneously so that no precious moment will be missed. Capturing close-up shots is easy with GH600’s Super Macro mode which captures objects from as close as 1 cm, preserving incredible details and an intimate feel.

The GH600 further enhances the users’shooting experience with its wide selection of fun shooting modes; Color Accent allows a selected colour in the photo to stay whilst having the rest converted into black and white. The LOMO Mode adds artistic effects to photographs, turning them into artworks with unlimited creativity. The Fisheye Mode creates a hemispherical distortion view of the targeted shot. And the Web Auction Mode combines up to four photos and presents them in a collage-style layout. Other shooting modes include the P/Av/Tv/M Mode, the Panorama Mode, Speedy Burst, Beauty Enhancer and the Advanced Smart Scene Mode.

The BenQ GH600 is available in black and white and will debut worldwide in the end of October, 2011.

Designed for use with today’s most popular professional camera systems, the new top of the line Induro BHL-Series low-profile ballheads provide secure and steady support for heavy camera bodies and lenses. Capable of supporting significantly more weight than most conventional ballheads, advanced composite materials make the BHL Ballheads about 20% lighter and 15% more compact than other comparable ballheads.

These new ballheads feature oversized head lock knobs with unique integrated lock limiter tension control, independent panning action lock and an Arca-Swiss style quick release system with double safety lock. They also include a built-in bubble level for accurate camera alignment.

“With the introduction of the new Induro BHL Series Ballheads, the most advanced in our line, Induro now provides photographers with a full range of ballheads capable of supporting virtually any camera and lens combination as well as other optical systems,” said Jan Lederman, President of Induro. “These new BHL Ballheads deliver maximum support for high-end DSLR’s, medium- and large-format cameras and video systems offering the flexibility and precise control that professional photographers demand.”

Features include:
Oversized head lock knob provides a good all-weather grip for smooth camera positioning and locking control
Unique integrated lock limiter tension control permits rapid independent adjustment compensation for individual camera weights
Separate pan action lock and graduated base scale makes 360-degree horizontal camera positioning simple and repeatable
Arca-Swiss style quick release system accepts industry standard interchangeable QR plates and brackets. Includes a matching Arca-Swiss compatible Quick Release Plate.
Double safety lock with dual-action control assures smooth, secure and rapid camera changes
Built-in bubble level – easily maintain horizontal camera positioning and alignment

The Induro BHL Ballheads are available in three sizes from retailers throughout the United States at prices ranging from $192 – $311 depending on the model.

About Induro

Determined to provide professional photographers with everything they need, Induro’s U.S.-based design team creates a premium line of tripods, heads and photographic support gear that provide unequalled craftsman-like attention to detail and ease-of-use.

Induro manufactures and sells its distinctive product line to professional and aspiring professional photographers all over the world who want the finest support gear money can buy. High quality, superior engineering, unrivaled price and top performance form a strong foundation on which every Induro product is built.

The Induro product line is designed and built for today’s professional photographers whose needs are very different than of those from five or 10 years ago. The demands of today’s photographers are changing rapidly and the only way to keep ahead of these changes is to have a design team that understands their needs.

For more information visit http://www.indurogear.com . Induro products are designed and marketed exclusively by MAC Group (http://www.macgroupus.com) in the USA, and sold by distributors around the world.

Fast, versatile and powerful, with re-designed menus and controls, the SB-910 offers extensive opportunities for on-camera or wireless flash photography. A powerful tool for professionals who demand studio quality lighting, the new model combines enhanced operation with an extended zoom range of 17-200mm and three illumination patterns for total control over flash coverage.

“The SB-900 cemented its position as a class-leading flash”, says Zurab Kiknadze, Product Manager, Lenses, Accessories & Software, Nikon Europe. He goes on: “and now the new SB-910 is set to continue this legacy, taking operability to the next level with improved ergonomics and more intuitive control.”

Light Control
The SB-910 is a powerful portable light source that delivers precise flash exposures and seamless fill-flash performance—even in challenging lighting situations. Perfect for professionals seeking complete control over the quality of light, it offers Centre-weighted, Even and Standard illumination patterns to accommodate any shooting environment and can cover a zoom range of 17-200mm while maintaining an even light distribution. Bounce flash capability is provided through a head that can be tilted up to 90º, down to 7º and rotated horizontally through 180º to the right and to the left. The thermal protection system has been improved allowing more optimal heat detection and recycling time management.

Smooth Operator
The SB-910 boasts refined ergonomics and re-designed menus for more intuitive control, with the same reliability as its predecessor. Menus are clearer and the selector dial incorporates a groove so you can feel when you change settings. Illuminated buttons offer better visibility in the dark and the SB-910 includes hard cover (plastic) colour filters that are more durable and easier to attach.

Part of the acclaimed Nikon Creative Lighting System, the SB-910 is easily incorporated into multiple-flash lighting set-ups.

Major Features

· Professional i-TTL (intelligent TTL) Speedlight: compatible with FX- and DX-format SLR cameras. Part of the Nikon Creative Lighting System, it offers total control over flash coverage.
· Guide number: 34 (STD)/39 (CW)/31 (EVEN) (FX-format, ISO 100, m, at 35 mm)
Maximum guide number: 54.5 (CW, FX-format, ISO 100, m, at 135 mm)
· Centre-weighted, Even and Standard illumination patterns: Centre-weighted mode concentrates illumination to the centre of the frame, useful when using a telephoto lens. Even mode diffuses light evenly across the frame, useful when taking group shots. Standard mode offers a standard balance of power and light distribution.
· Multi-step auto zoom covers wide 17-200mm zoom range.
· Refined ergonomics for intuitive operation. Boasts a large LCD screen, clear menu systems, conveniently placed controls and illuminated buttons that offer more comfortable operation in low light.
· Automatic detection of sensor format: automatically recognizes FX- or DX-format cameras.
· High-speed recycling time of 2.3 seconds when using LR6 NiMH batteries.
· AF-Assist illumination: compatible with Multi-CAM 3500 FX/DX AF sensor module.
· Bounce capability: rotates 180º horizontally to the right and to the left; tilts up to 90º and down to 7º.
· Thermal protection system: warns of excessive heat buildup during high intensity firing.
· Hard-type incandescent and fluorescent colour filters included.
· Automatic filter detection: Speedlight automatically adjusts the attached camera’s colour temperature settings according to the colour of the filter being used.
· Firmware can be upgraded via the storage media in the attached camera.

Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the CX6, a new digital camera featuring a high magnification 10.7x (28-300 mm) optical wide-angle zoom lens that achieves even shorter autofocus (AF) times through the introduction of a new AF system.

With the adoption of a new system enhancing both the hardware and software of the hybrid AF system introduced on the CX5, the new CX6 achieves AF focusing times as fast as 0.1 seconds. You will be sure to capture that fleeting shutter chance.

The high-brightness LCD monitor is approximately 1.7 times brighter than　the previous model for better visibility outdoors. The CX6 also adds a function for automatic adjustment of brightness based on the level of brightness of the subject, and this make it possible to minimize the loss of visibility that can occur due to changes in the shooting environment. In addition, for telephoto shooting, the new zoom assist monitor function displays a small image on the LCD monitor so that you can always check the framing of the shot.

The new aperture/shutter-speed priority modes enable you to more richly express the atmosphere of the subject, and the snap movie function lets you more easily enjoy shooting movies. A release button especially for movies has also been added, and a wider range of functions (autofocus, zoom, etc.) are available for movie shooting.

The CX6 compact digital camera takes the design concept of “A tool you will want to use every day” another step forward. The CX6 will be available at SRP £259.99 in early December.

Available in three colours: Black, Silver, and Pink.

Main features of the new CX6

1.Even greater speed achieved with enhancement of Ricoh’s original hybrid AF system
With the new system created, by enhancing both the hardware and software of the hybrid AF system introduced on the CX5, the CX6 achieves focusing times as short as 0.1 seconds not only at 28 mm wide-angle but also at 300 mm telephoto. No matter where in the zoom range you are shooting, you can capture that shutter chance.
AF continuous shooting has been added to the continuous shooting menu. With this function, the CX6 can continuously shoot even moving subjects at speeds of up to 3 frames/second while continuing to focus.
*AF focusing times were measured under Ricoh measurement conditions.

2.Easy framing of telephoto shots with the new zoom assist monitor function
During telephoto shooting at 93 mm and higher, the new “zoom assist monitor” display mode simultaneously displays on the LCD monitor a small image equivalent to an 85 mm focal length. The resulting ability to always confirm the framing position makes telephoto shooting even easier.

3.Super-resolution technology and a noise reduction function for high image quality across a wide range of photo expression
By performing noise reduction processing immediately after the signal is output by the CMOS sensor, the CX6 is able to reduce noise while maintaining resolution, tone characteristics, and color saturation. When noise reduction is set to MAX, it is possible to do sophisticated variance-estimation type noise reduction processing in which the sensor image data’s noise distribution is analyzed and the optimum processing is done for each region.
The back-illuminated CMOS sensor is strong in low-light shooting situations.
Super-resolution technology enables the CX6 to record photographs with a high-resolution feel by automatically discerning outlines, details, and gradations in the image and processing it based on the optimum settings for each. The level of super-resolution can be set to Off, Weak, or Strong.

4.Aperture/shutter-speed priority (A/S) modes have been added to the mode dial for even greater shooting freedom
The CX6 expands your shooting freedom by adding aperture priority (A) mode and shutter-speed priority (S) mode. These modes bring the photographer a richer range of expressive possibilities. For example, the ability to specify maximum or minimum aperture can be used when you want to make the subject stand out in macro photography, and the ability to adjust the shutter speed will enable you to handle situations where you want to emphasize subject movement or freeze the movement of a subject in motion.

5.10.7x 28-300 mm optical zoom plus super-resolution zoom equivalent to up to 600 mm
Ricoh’s original retracting lens system has made it possible to fit the high-magnification 10.7x optical wide-angle zoom lens into a thin 28.5 mm compact body.
The super-resolution zoom can zoom up to 2x. It enables you to do telephoto photography up to an equivalent of 600 mm with minimal image quality deterioration.
Using the digital zoom enables you to magnify the subject beyond the super-resolution zoom level and shoot with super-telephoto photography at a maximum of 2880 mm.

6.Movie release button added for easier movie shooting
In a first for the CX series, the CX6 has a new release button especially for movie photography. Now you can easily enjoy shooting movies even without a mode dial change.
The addition of autofocus and zoom functions enhances your ability to shoot high-quality movies.
There is a “snap movie shooting” function for shooting of short video clips and also functions for easily segmenting and playing video clips. Together these capabilities make it easy for you to create and view video works in the camera. Stereo sound recording* is also possible so you can shoot not just images but also movies with a realistic feel.
*The sound is recorded in stereo, but playback on the camera is done in monaural.

7.High-brightness LCD monitor approx. 1.7 times brighter than before; automatic brightness adjustment function also added
The 3.0-inch 1.23-million-dot* VGA LCD monitor has a wide viewing angle and a brightness level approximately 1.7 times higher than the CX5. It achieves excellent visibility even outdoors.
A function has been added for automatic adjustment of brightness by the camera. It minimizes loss of visibility caused by changes in the shooting environment.
The screen has a fluorine coat to prevent soiling, a hard coat to prevent scratches, and an anti-reflection coat for excellent visibility.
* White pixels added to RGB for approximately 1.23 million dots.

8.“Bleach bypass” added for more creative fun with creative shooting mode
Recording images with heightened contrast and muted colors, bleach bypass enables you to create pictures with atmosphere and an austere elegance.

＜CX6 options＞
　　　　　　　　　　　　　　　　　　　　　　　　　　　
Product Model
Rechargeable battery DB-100
Battery charger BJ-10
Soft case (black) SC-100BK
Soft case (white) SC-100WT
Cable switch CA-2
HDMI cable　 HC-1
Neck strap (black) ST-4BK
Neck strap (pink) ST-4PK
Neck strap (blue) ST-4BL
Neck strap (green) ST-4GR
Neck strap (brown) ST-4BN

* All of the focal lengths in this release are converted to the equivalent values for a 35 mm film camera.
* The term “MP file” used in this release refers to “Extended MP files” conforming to the “multi-picture format” standardized by the CIPA. (The file extension is MPO.) With MP file images recorded by the CX6, a selected frame can be extracted and saved as an individual JPEG image within the camera.

Olympus Imaging Corporation (President : Shuichi Takayama) is pleased to announce the OLYMPUS SH-21 featuring 16-megapixel Backlit CMOS sensor to enable high-sensitivity shooting. It also features super-wide 12.5x optical zoom from 24mm, DUAL IS, and Full HD movies in a stylish body. It is scheduled to go on sale in Japan in middle of November, 2011.

Main Features
Easy tuning vividness, color, and tune brightness with touch Live-Guide. Releasing the shutter after the automatic focus only by touching the subject
Comfortable operation by using a touch and dial button operation
Backlight HDR*1, Full HD movie*2 (MPEG-4 AVC / H.264), Magic Filter Movie*3 High-speed continuous shooting available with 16-megapixel*4 backlit CMOS sensor
Super-wide 12.5x optical zoom from 24mm*5 and DUAL IS*6 in a stylish body

The SH-21 is a digital camera best suited for travel, watching sports, athletic meet or other events. Thanks to its advanced optical expertise, Olympus has been able to incorporate in a compact, palm-size camera the same high-powered super-telephoto capability that normally makes SLR cameras so bulky and heavy. The SH-21 is an easy-to-use “all-in-one” camera that makes it possible anyone to enjoy the pleasure of advanced photography and movies.

Easy tuning vividness, color, and tune brightness with touch Live-Guide by checking the effect on the screen in iAUTO mode. Only by touching the subject you want to shoot, release the shutter after the automatic focus.

Because the 16-megapixel backlit CMOS sensor which condenses more efficient light and lowers noise, the SH-21 offers superb image quality even for low-light shots. The CMOS sensors are also great for high-speed image processing so High-Speed Continuous Shooting is another forte of this camera.

The 12.5x optical zoom lens covers a wide shooting range with focal length ranging from 24mm wide-angle to 300mm telephoto. It can capture big, up-close images of even the most distant subjects, creating high-impact pictures such as the facial expressions of children in athletic or theatrical events or athletes in professional sport competitions. To reduce the picture blur commonly associated with telephoto shooting effectively, the SH-21 features DUAL IS using a CMOS-shift image stabilization mechanism and high-sensitivity image capturing.

It also features dedicated Movie REC button to immediately shooting movies and Magic Movies to enhance your camera life. Moreover, you can enjoy the SH-21 not only in special events but also in your usual life with the full array of functions such as 3D Photos*7, Smart Panorama, Hand-Held Starlight Mode and Pet Mode.

Backlit CMOS sensor for high-sensitivity shooting
The SH-21 features a 16-megapixel backlit CMOS sensor which condenses more efficient light and lowers noise so that the camera offers superb image quality even for low-light shots. The CMOS sensors are also great for high-speed image processing so High-Speed Continuous Shooting is another forte of this camera.

Full HD movie (MPEG-4 AVC / H.264) recording
Extended smooth and beautiful HDTV (1920 x 1080 pixels) movie recording is available, as movies are encoded in MPEG-4 AVC/H.264 format. Movie recording can be manipulated by a dedicated movie REC button. High-resolution Multi-Recording movies also come with high-quality stereo sound.

Hand-Held Starlight Mode
The SH-21 takes four different photos with one click of the shutter in Hand-Held Starlight Mode. By overlaying pictures in continuous shooting mode at high precision and merged to produce a single nigh-scene photo, you can get beautiful night shots without blur and with reduced noise even in the darkest parts of the image.

Backlight HDR
Backlight HDR newly added to the scene mode is excellent for the scene of big contrast such as backlight situations.
It captures images with less noise and wide dynamic range without over-exposure and under-exposure by high-speed CMOS and high-speed processing of TruePicIII+.

Smart Panorama
Thanks to the backlit CMOS sensor’s high processing capability, anyone can capture the dynamic panoramas of 360-degree at maximum.

High-Speed Continuous Shooting
High-speed continuous shooting of up to 7 full-size photos per second (High-speed continuous mode 2), and up to 15 photos per second are available. The Auto Split Shooting Mode automatically split images recorded while the shutter button so you do not have to worry about not having enough frames from a sequence. (Image size is limited to 5M or smaller)

Magic Filters
The SH-21 features an expanded range of 10 Magic Filters, Pop, Pin Hole, Fisheye, Drawing, Soft Focus ,Punk, Watercolor*8 and Sparkle*8*9 inherited from the previous model, and newly added Reflection*8 and Miniature*8. Furthermore, Magic Movies recordings are available in Pop, Pin Hole, Fisheye, Drawing, Soft Focus, Punk, Watercolor, Reflection, and Miniature delivering distinct look and artistic feel.

Reflection : Applies an effect like a reflection on a lake in a night scene or a landscape for a fantasy effect.
Miniature : Converts real-world images into magical images of a toy world.

3D Photo Shooting Function
You can shoot dynamic 3D photos in any mode from macro to landscape. Recreate a sense of depth like that of the original scene. You can then enjoy the full power of 3D images on compatible TV sets and computers. Simply select the 3D Photo in Shooting mode and then release the shutter and slide the camera sideways to easily get a 3D photo. During 3D Photo shooting, a 3D file and regular JPEG files are recorded at the same time. There are two modes to shoot 3D photos;

MPO file (Multi Picture Format)
This is a format standardized by CIPA to handle multiple images under a single image file. When you use the 3D Photo Shooting function, the images for the right and left eye are recorded in a single “Multi Picture Format” format file.

Photo with Movie Clip
Record movies and sounds automatically during shooting photos. 7sec. / 5 sec. / 3 sec. (before releasing the shutter), 3 sec./ 0 sec. (after releasing the shutter).

Pet Mode*10
The camera automatically detects dogs’ and cats’ faces. Selecting the [Pet Mode - Dog] or [Pet Mode - Cat] from the scene mode, the camera will quickly detect your pet’s face and automatically focus on it before shooting the photo. The camera will detect up to 10 faces of different dogs or cats.

Auto Release
The camera captures perfectly your pet’s cute expressions. Use the Auto Release function to have the camera automatically shoot the photo the moment the dog or cat who is the main subject turns to face the camera. You will never again miss your pet’s whimsical facial expressions.

Eye-Fi Card*11 Compatible
Eye-Fi Cards are SDHC memory cards with built-in wireless LAN functionality. The images that you take can easily be uploaded wirelessly to your computer and to photo printing services and online albums.

*1 Not effective while recording the movies. Not effective under all of the circumstances.
*2 Recording time per session is limited to less than 29 minutes. Recording is terminated automatically when the file size reaches 4 GB
*3 Image size is limited to 5M or smaller in Drawing, Soft Focus, Watercolor and Sparkle filters
*4 Effective pixels
*5 35mm camera equivalent
*6 Image stabilization effect varies depending on shooting conditions
*7 3D effect cannot be obtained when shooting moving subjects. Movies cannot be recorded. The 3D file recorded conforms to the Multi-Picture Format standardized by CIPA. During 3D Photo shooting, a 3D file and regular JPEG files are recorded at the same time.
*8 Image size is limited to 5M or smaller
*9 Filter is not effective on LCD monitor
*10 The number of pets automatically detected is limited to 1 when Auto Shutter Release is set to ON, or up to 10 when it is set to OFF. Depending on the subject and shooting conditions the camera may not be able to correctly detect faces. In Pet mode, the flash and face detection of people’s faces cannot be used.
*11 The use of Eye-Fi cards is limited to the original country of purchase. Observe all the applicable laws of the country of use. Turn off the Eye-Fi setting or refrain altogether from using Eye-Fi cards inside airplanes or in other places where wireless communication is restricted or forbidden. Single files (images or movies) exceeding 2GB cannot be transferred wirelessly. Files recorded using the 3D shooting function (MP files) are supported only by the X2-Pro card. For any inquiries regarding Eye-Fi cards please contact the card’s manufacturer.
*12 Image size is limited to 5M or smaller. The effect varies depending on shooting conditions.
*13 HDMI control setting is set to ON. Limited only HDMI(CEC).
*14 Some of the search functions has to be rewritten using [ib] software.

Other Features
Multi-motion Movie IS features image stabilization to correct large amounts and slow blur
Beauty Mode*12 to touch up human faces for more attractive results
Scene Modes for one-touch shooting adjustment in difficult environments as well as in standard conditions
HDMI*13 output control for operations including picture selection and frame-by-frame advancement using a TV’s remote control
Face Detection AF with which the camera detects and focuses on human faces automatically
iAUTO function that analyzes the current composition and optimizes camera settings automatically
USB battery charging enables the camera battery to be recharged from a PC while automatically storing and organizing recorded data in the PC
AF Tracking to keep a moving subject in focus by tracking it automatically
Photo-surfing*14 allows you to search desired pictures according to recording keyword such as “date” or “subject”.
Compatible medias : SD / SDHC / SDXC / Eye-Fi memory cards

Today Polaroid announced the Z340 Instant Digital Camera, the next step in the evolution of the famed instant camera. Featuring a full-function 14.0 megapixel digital camera and integrated ZINK® printer, the Polaroid Z340 camera delivers a new twist on the instant experience. The Polaroid Z340 camera allows users to customize each individual photo between snap and share – making the newest product from the Polaroid family a digital photo booth that turns your images into a new social currency in less than one minute.

Since the launch of the Polaroid Land Camera in 1948, the first instant camera, people around the world have enjoyed the magic of Polaroid instant photography. The Polaroid Z340 camera delivers the same instant experience that is synonymous with the Polaroid brand: a simple, quick and easy way to capture, print, share and create with snapshots from our lives.

Unlike any other camera available today, the Polaroid Z340 pays homage to its analog predecessors, yet contains an advanced, easy-to-use digital feature set. Designed for portability, the Z340 combines a 14.0 megapixel digital camera with a ZINK-enabled printer using the ink-free Zero Ink Printing Technology from ZINK Imaging to deliver a 3×4’’ print – the same size as the classic Polaroid photos that captured millions of special memories over the past 63 years. The Polaroid Z340 camera gives you even more options for instant printing: choose the iconic Polaroid Classic Border Logo or full bleed and contemporary 3×4’’ photos.

“Polaroid photos connect people together in a way that is more personal than any photo tag, slideshow or comment box, yet digital images shape our stories,” said Scott W. Hardy, President, Polaroid. “The Z340 brings these two worlds together in harmony by merging the excitement of the instant printing experience with the ease of digital photography and sharing. We’re very excited to share the wonders of instant photography with a new generation.”

Designed to be both a digital and instant camera, the Z340 is a part of the Polaroid experience that injects more life, meaning and features into your photos than any other imaging device:

Fuses the digital and analog worlds: Featuring a 14.0 megapixel digital camera and integrated ZINK printer, the Z340 camera produces vibrant photos with the patented ZINK Paper®, an advanced composite material with cyan, yellow, and magenta dye crystals embedded inside. Before printing, the embedded dye crystals are clear, so the ZINK Paper looks like regular white photo paper. The Z340 uses heat to activate and colorize these crystals.

Superb Print Quality: The Polaroid Z340 camera uses ZINK Imaging’s second generation of the ZINK Technology, delivering vibrant and highly saturated prints. ZINK prints emerge fully developed and protected by a smudge-proof, water-resistant coating.

Made to be mobile: Designed for old and new fans of Polaroid, the Z340 camera’s one pound, seven ounce, simple and intuitive features make instant printing and digital photography effortless with its rechargeable lithium-ion battery that prints up to 25 photos and 75 captures.

Snap, view, share and store: Simply snap, check out images on the Z340 camera’s 2.7’’ LCD screen and choose photos for printing – just like that, favorite images are instantly shared, no connections required. Just like a regular digital camera your images can be automatically saved to the on-board SD card. Various settings allow you to automatically print every picture or be more selective and wait for that right picture so there are no more wasted prints.

Get creative: No need to phone a friend to ask for help with computer upload and editing tricks – on-board editing features allow review and cropping prior to printing. Unique border options give your photos even more of a voice. You can even upload your own custom borders to the camera.

Aesthetically Pleasing and Environmentally Responsible: Reminiscent of Polaroid cameras of the past, the Polaroid Z340 camera is clearly a significant departure from a typical camera. Designed for both form and function, photo printing is now as portable as photo taking: ZINK Technology does not require messy ribbons, toner or inkjet cartridges.

The Polaroid Z340 camera is available starting today (US, $299.99 MSRP) at Polaroid.com, B&H, Adorama and Amazon.com. Thirty sheets of Polaroid ZINK 3×4’’ Paper (US, $19.99 MSRP) is also available at the retailers listed above.

About Polaroid

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to instant photography. The Polaroid brand has been around for more than 70 years starting with polarized sunglasses which then evolved into instant film, camera and camera accessories, marking the beginning of the well recognized Polaroid Classic Border Logo. In recent years, the Polaroid brand has expanded into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value for which the brand has long stood.

For more information, visit http://www.Polaroid.com.

Polaroid, Polaroid & Pixel, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

About ZINK Imaging

ZINK Imaging Inc., a privately held company, was founded to enable millions of customers to enjoy the magic of ZINK® Zero Ink® products. ZINK Imaging invented, manufactures, and is an OEM supplier of the ZINK Printing Technology and the award winning ZINK Paper® to partners that will bring ZINK‐enabled products to market under their respective brands. ZINK Imaging’s headquarters and research and development labs are in Massachusetts, with a state of the art manufacturing facility in Whitsett, North Carolina. For more information, please visit http://www.ZINK.com.

The ZINK® Technology and ZINK® trademarks are owned by ZINK Imaging, Inc.

The LUMIX GX1, the newest addition to Panasonic’s LUMIX G range, lets you take your photography to the next level in an interchangeable lens camera small enough to fit in your jacket pocket. With a chic style, exceptional image quality and intuitive features that help you get the perfect shot every time, the LUMIX GX1 is designed to be your companion for all of life’s precious moments.

Style in your pocket
Available in Gunmetal Grey and Raven Black, the LUMIX GX1’s elegant design is evocative of a quintessentially classic camera. Easy to handle, weighing just 413 grammes and sporting a sturdy but sleek aluminium chassis, you can rely on the LUMIX GX1 for quality photography wherever you are.

High quality, creative photography made simple
Panasonic’s range of LUMIX G micro system cameras provide the perfect option if you’re looking to improve the quality of your photography without having to use a large, complicated and heavy DSLR camera. The LUMIX GX1’s 16.0-megapixel image sensor is far larger than those found in point-and shoot cameras, while the intuitive automatic shooting modes, including touch Auto Focus (AF), and the full range of advanced features mean you can easily capture your world as you see it.

Speed to match your busy lifestyle
For exceptional photography on the go, speed is of the essence. A high-speed and extremely precise AF lets you capture all moments you want to remember without missing a thing. At 0.09 seconds, the GX1 has the fastest AF speed among Compact System Cameras , while the Burst Shooting speed of up to 20 Frames per Second means you can get the perfect shot of even a fast-moving object.

Designed to give you more
Barnaby Sykes, Product Manager, for LUMIX G, Panasonic UK comments: “High quality photography is no longer limited to the professionals. With our LUMIX G range, we were the first in the segment of Compact System Cameras, revolutionising the market with small, lightweight and stylish cameras that enable the incredible shots that are normally reserved for heavier and larger DSLRs. The LUMIX GX1 is the next step in this process. Alongside our wide range of LUMIX G lenses for every occasion, the LUMIX GX1 puts ultra-stylish photography in the palm of your hand.”

The perfect fit
Panasonic’s LUMIX G range is available with the world’s widest line-up of dedicated Compact System Camera lenses to choose from with 14 interchangeable lenses, making sure that with the LUMIX GX1 you have the set-up to capture every moment. These include Panasonic’s new pancake lens sized 14-42mm X Zoom lens, part of it new range of ultra-compact electronic power zoom ‘X’ lenses, which makes the perfect fit for high quality photography in your pocket.

Key features
• Exceptional image quality: With a 16.0-megapixel Live MOS Four Thirds Sensor and the high-end image processor Venus Engine, the LUMIX GX1 provides the exceptional image quality and low-light sensitivity at up to ISO 12800.
• Stylish, ultra-compact and lightweight: With a unique luxurious design, the LUMIX GX1 is designed to become part of your everyday style, whilst being lightweight and small enough to your companion wherever you go.
• Assisting your creativity: Behind the beautifully classic chassis, the LUMIX GX1 hides the simple, intuitive controls and advanced functions to help you get more from your photography. The camera puts you in control, allowing you to assign your own settings to the two external buttons and two menus in the software tab for quick and easy use. With pinpoint AF in just 0.09 seconds, the GX1 lets you take perfect photography on the go with ease. AF modes include multiple-area AF, Face Detection, and AF Tracking, which allows the LUMIX GX1 to lock onto any subject and keep it in focus even if it moves. Meanwhile the integrated flash will let you take the perfect shots, whatever the light level. You can even take 3D photos with the special digital interchangeable lens that makes 3D photo shooting possible.
• The control to help make the most of every shot: The LUMIX GX1’s intuitive touch screen lets you have full control over your photos. Focus and defocus can be set immediately to the subject or to the background, with just one touch of the large LCD screen, while Panasonic’s Intelligent Auto Plus (iA+) functions let you take professional-level shots, even if you’re a beginner or need to shoot at a moment’s notice.
• Capture your memories with Full HD Movie capability: The quality advances of the LUMIX GX1 are not restricted to still photos. The 16.0-megapixel sensor means the camera can record in Full HD AVCHD 1920 x 1080, 50i, with stereo sound, producing professional movie quality with minimal noise. With long recording times, instant access controls, an advanced AF system and LUMIX G lenses specifically designed for movie shooting, the LUMIX GX1 will allow you to capture the perfect movies with ease. The AVCHD format also provides the best in both compression efficiency and compatibility with AV equipment for viewing.

Industry leader Panasonic continues to push the boundaries with the introduction of the new cutting-edge DMC-3D1 camera that features a twin lens units of folded optics design – allowing users to record immersive high resolution 3D photos and 3D HD video. Contained within a compact and slim body, belying its technical stature, the 3D1 marks a new era of photography.

Looking at the Lenses
The DMC-3D1 incorporates two newly developed 25mm ultra wide angle lens units with 4x optical zoom (35mm camera equivalent: 25-100mm). The lenses incorporate folded optics, maintaining a slim, ultra compact design. The 25mm ultra-wide-angle lens gives photographers a wider range of composition possibilities with approx. 169% larger viewing space compared to that of 35mm camera.

Panasonic is well renowned for its attention to detail and the 3D1 is no exception with its stunningly compact size thanks to the miniaturization and placement of each component. Comprising of 11 elements in 10 groups with 5 aspherical lenses, the lens units in the DMC-3D1 is downsized in both total length and diameter. Components such as the new slim actuator for the shutter and iris control, and the redesigning of the O.I.S. lens further contribute to the downsizing to enable 2 whole lens units to be fitted in the slim, compact body of the camera.

Thanks to the new twin lens system, the DMC-3D1 can record both 3D photo and 3D videos in high resolution – 8-megapixel (photo) and 1920 x 1080(video) using the side-by-side method. Depending on their shooting preference, users can effortlessly select 3D or 2D shooting with the dedicated switch on the back. Panasonic’s MEGA O.I.S. (Optical Image Stabilizer) suppresses handshake to record sharp photo and stable video. In addition, Macro photo shooting is also available.

3D photos and videos can be easily played back on a Panasonic VIERA 3D TV and Blu-ray Disc Player/Recorder that supports the AVCHD format. Simply insert the SD Memory Card containing the 3D content into the equipment, or alternatively, an optional HDMI cable can be used to output the image content directly to the TV for VIERA Link operation. The camera is also compatible with other 3D enabled devices supporting these 3D file formats.

2D Dual Shooting with 2-Lens System
The advantages of the 2-lens system are further utilized in 2D image recording – allowing users to capture stunning, high resolution 2D photos while shooting 2D video simultaneously.

In conventional standard digital compact cameras, users have to put the priority in either photo or video recording. If photo is selected, the video is interrupted when the shooting modes switch, while photos cannot be recorded in high resolution when video is selected even when both are taken simultaneously. The new 2-lens system in the DMC-3D1 resolves these problems completely thanks to having 2 independent lenses, and by capturing the image through 2 separate mechanisms.

Opening up a wealth of photographic opportunities, the lens structure allows users to record photo or video in different angles of view simultaneously. So you can record the whole scene with one lens while drawing near to a specific person with another. This outstanding function can be used not only with dual photo shooting but also for photo & video dual-shooting. It is easy to switch the lens – right or left – and control its zooming with the 3.5-inch large Smart Touch screen. This innovative new feature pushes the boundaries of photography – allowing users more photographic control. Perfect for shooting football games, weddings, children’s parties and festivals for example – users can capture their loved one specifically whilst still capturing the entire scene and with creative editing an impression of a two camera shoot can also be made.

High Sensitivity MOS Sensor and Venus Engine for High Image Quality
The 12-megapixel High Sensitivity MOS sensor and the Venus Engine excel in image processing in both sensitivity and speed. Multi-process Noise Reduction applies optimum noise reduction according to the brightness of each part of the picture. Both high frequency noise that occurs in darker areas and low frequency noise in lighter parts are suppressed in real time. As a result, images recorded in low lighting situations are now dramatically clear even at high ISO settings.

Designed to achieve best results, the 3D1 ensures bright, glamorous night scenery can be recorded without using a tripod. The Intelligent Handheld Nightshot mode generates beautiful night scenery with illumination by multiplying and layering multiple images shot consecutively.

The Venus Engine has QUAD-CPUs for processing large amounts of 1920 x 1080 full HD data at high speed in either AVCHD or MP4 . In addition, the DMC-3D1 boasts super fast consecutive shots at 8 fps (without auto focusing) and 4 fps (with auto focusing) in full resolution. At the same time, the multi-task image-processing engine, the Venus Engine realizes a super-fast response time, enabling users to capture those spontaneous moments with ease.

You could be forgiven for thinking that the 3D1 with its high technical specification and 2 lens/sensor array would have a short battery life, but no, this had been addressed by optimising the energy consumption of the DMC-3D1’s Venus Engine thereby maintaining the battery life as long as that of a single lens compact digital camera. So there’s no need to stop snapping!

Share Those Shots
Catering for varying photographic ability, the DMC-3D1 has advanced functions for shooting exciting 3D and 2D image contents, yet is also easy to use and capture beautiful 2D photo and videos thanks to the iA (Intelligent Auto) mode.

The DMC-3D1 comes with a new way of communication by sharing photo or videos taken by users via LUMIX Image Uploader. All you have to do is checkmark the photos you want to share in the camera and connect it to a PC with an included USB cable or just by inserting the SD Memory Card into the slot of the PC. Uploading automatically starts just by following the guidance. You can add comments and let your friends know the update of your album via e-mail. Facebook can be used for photos and YouTube for videos. Users can join these social networking services without having to install special software. It is easy to share photo and videos on the spot, which means that your friends don’t have to wait for you to come back home.

In the expanding world of 3D entertainment, the DMC-3D1 lets users enjoy LUMIX high quality images in both 3D and 2D by shooting, viewing and sharing them. Offering a new concept in photography with 2D dual shooting, and the simultaneous capture of different angles of view – the 3D1 is streets ahead. The innovative new 3D1 will be available from December 2011.

The LomoKino – Super 35 Movie Maker

Lomography in Motion: Take the next step in Lomography with the first camera that makes your Lomographs move on any kind of 35mm film

Unique Art: Become the director of your very own LomoMovies and produce unique and precious pieces of movie art by simply winding a crank

True Gadget: Irresistible design and unlimited creative possibilities will make gadget lovers’ hearts pound faster LomoMovies Online: Upload, watch and share your very own LomoMovies onhttp://www.lomography.com

Lomography in Motion
How great it must have been to witness the first pictures as they started to move or to see the Lumiere brothers amazing the crowds with their very first short films. After over 100 years of movie making, million-dollar-special-effects, big scale film studios and endless Hollywood dramas, we give you the chance to return back to the roots of movie making and witness the very first steps of moving Lomography. The LomoKino allows you to become a director yourself and capture Lomographic movies on 35 mm film of any kind: no sound, no special effects, no post production – just simple Lomography in motion.

Unique Art
To become a true LomoMovie director, just simply wind the crank of the magic box to capture 144 shots on one roll of 35 mm film – which makes 36 to 48 seconds of LomoMovie. You can use any kind of 35 mm film for different effects: Slide film, colour negative, redscale or B/W. After developing the film, spool it into the specially developed LomoKinoScope and watch your Lomographs moving over and over again. What sounds very simple produces a unique piece of art which can either stay in your hands only or can be given as a special present to somebody who really deserves it. Show your sweetheart how fast your heart is really pounding or capture a flying birthday cake for your grandma who will feel catapulted back in time.

True Gadget
A wise man once said “form follows function” – naaaah – we like to say “form follows motion” and that’s why we designed this camera to become a true gadget. Its irresistible design takes you straight back into the time when people left the audience screaming because a locomotive was speeding towards them on a movie screen and the movies were still a true business without special effects. It comes in a package either alone or with the LomoKinoScope, one film canister and a marvelous book. Its creative possibilities are so diverse that not even we can tell the limits. It’s up to you, gadget lovers, to take this baby in your hands and explore what movies used to be like the Lomographic way!

LomoMovies Online
Unlike the very first filmmakers we can call a powerful tool our own: the internet! Linking the simple technology of the LomoKino with our website, enables you to upload, watch and share your own LomoMovies. To give you a taste of the special LomoKino aesthetics and the sheer endless creative possibilities, we asked filmmakers from around the globe to create their own LomoMovies. Visit our website to get some inspiration and start shooting your first LomoMovie!

http://www.lomography.com

Technical Details
Film type: all kind of 135 roll film
Lens: 25mm
Exposure area: 24mm x 8.5mm: 144 images/film
Continuous Aperture: f/5.6 – f/11
Shutter: 1/100
Hand cranked: approx. 3-4 fps, 36-48 sec. movie per roll
Film counting: volume display
Focusing: (normal) 1m~infinity, (press button for) 0.6m close up
Tripod mount: yes
Retail price: £65.00

Just in time for the IFA launch, Rollei presents two new optimised slide and photo scanners: Rollei PDF-S 330 Pro and Rollei DF-S 390 Pro. With both scanners you can finally scan your old medium format slides and reminisce about times gone by!

The Rollei PDF-S 330 Pro boasts a 9 megapixel sensor and a scan resolution of 2400 dpi (interpolated: 3600 dpi). Colour negatives, loose and mounted slides in 36x24mm format and paper photos up to a size of 10×15 cm can be scanned without problems with this all-in-one wonder with a 2.7 inch colour-LCD display (6.85 cm)! In addition it is also possible to scan medium format (6×6 cm, 6×4.5 cm).
The stand-alone device can digitally scan slides, negatives or photos within a few seconds without connecting to a PC. The already successful special Magic Touch technology removes dust and scratches from slides and negative scans at the push of a button. The PDF-S 330 Pro uses a second infrared light source to check the inserted negative or slide for irregularities. In this way, with the aid of the film material, the scanner recognises that the black dot in the sky is a speck of dust. Thanks to the SD/SDHC card slot the pictures are saved directly onto SD/SDHC cards. Connection to the PC is via USB 2.0. The colour depth amounts to 10 bits per colour channel.

Rollei DF-S 390 Pro

The Rollei DF-S 390 Pro is a stand-alone scanner and is above all impressive for its compact design (dimensions: 240 x 160 x 155 mm) and very simple operation. This lightweight among slide/film scanners weighs just 930 grams ― the ideal solution for fast digitisation of loose slides as well as negative film strips. (Max. scan area 36×24 mm).

The DF-S 390 Pro also offers the opportunity to scan medium format (6×6 cm, 6×4.5 cm). A 9 megapixel CMOS Sensor and a maximum scan resolution of 2200 dpi (3600 dpi interpolated) round off the technical features. Slides and negatives are scanned and displayed as previews on the 2.7 inch colour display (6.85 cm) in record time. The renowned Magic Touch technology ensures that scratches and lint are removed.

Included in the package:
The PDF-S 330 Pro and DF-S 390 Pro include in the package a slide holder (35 mm) for four framed slides, two film holders for film strips (135 mm and 120 mm) with up to six pictures, a power adaptor, a USB cable and a TV cable, as well as a user manual.

Availability and price:
The Rollei PDF-S 330 Pro will be available in shops for a recommended retail price of EUR 329.95, and the Rollei DF-S 390 Pro for EUR 289.95.

Today Delkin launches the WingmanHD Waterproof 3 Ounce Action Camera, a compact POV camera that shoots 1080p high definition video from the users perspective while mounted to almost any object or surface. In addition to becoming the lightest weight action camera in the world, Delkin adds key features such as a 1.5 inch LCD screen, 3x digital zoom and a universal mounting system to allow seamless integration with existing photo and video equipment.

“With the division between photography and videography fading, more photographers are becoming their own directors, videographers and producers,” explains Marketing Manager, Anna Lopez. “Incorporating a “point of view” perspective into film adds a connection for viewers, whether it’s from a person, racecar, surfboard, airplane or the top of a building. A rugged design with a lightweight build and a universal ¼-20” photography mount allows users to capture realistic footage of impending jumps, rapids and free falls without any extra weight or interference, particularly in extreme environments or activities.”

The Wingman HD features a user friendly menu and easy to navigate buttons that allow users to capture 1080p, 720p, WVGA or QVGA video as well as rich 8 megapixel still image photography. Automatic focus, white balance and exposure help to avoid swapping between camera settings during a shoot, while the 150 degree wide angle lens is set to mimic human peripheral eyesight without the fisheye distortion that oftentimes accompanies wider angle lenses. Optional time lapse, triple-burst and self-timer modes can be set to take images at set intervals between zero and sixty seconds, while an optional video loop record can splice video footage into manageable 15 minute long intervals. Built in LCD and camera standby modes protect the battery life during downtime and allow instant reactivation of video or picture capture with the press of a button.

On camera LCD playback allows the user to skip, fast forward, rewind and even delete files to free up more space on the fly, as well as review footage to ensure the accuracy of angles and mounting positions while in the field. Sharing and recharging is easy with the built in built in HDMI, composite A/V and USB ports that allow users to upload video and share it via computer, high definition TV or standard TV. The included wall charger and car charger give the user more options for recharging, especially when a computer isn’t always nearby.

Each WingmanHD Camera includes an impact resistant Waterproof Case that can be submerged down to 30 meters, an 8GB MicroSD Memory Card, a Rechargeable Battery that provides 2.5 hours of recording time, a Helmet Mount, Vented Helmet Mount and Bar Mount, a Wall and Auto Charger, a Power and Data USB Cable, a Component Cable, a Wrist Strap and a User Guide. The WingmanHD begins shipping worldwide today and is available for immediate purchase at PDN’s International PhotoPlus Expo or direct through licensed Delkin retailers and http://www.delkin.com. The retail price for the entire kit is set at $249.99.

In addition to the included mounts, the WingmanHD is compatible with Delkin’s complete line of Fat Gecko Camera Mounts and accessories as well as standard photography tripods, mounts and other devices that utilize a universal ¼-20 mounting stud. Current Fat Gecko models include a variety of patented locking suction cup mounts rated for various weight and stress factors when mounted to smooth surfaces, a Gator mount the utilizes a vise for secure connection to objects, a bike mount for secure attachment to mountain bikes, road bikes, beach cruisers and BMX bikes, as well as several accessories. The complete line of Fat Gecko Mounts and accessories can be purchased direct at http://www.delkin.com or through any of Delkin’s licensed retailers worldwide.

About Delkin Devices, Inc.
Delkin Devices, Inc. national headquarters is in Poway, California with an International branch in Birmingham, England. Since 1986, Delkin Devices has been inventing, designing, and delivering innovative new products aimed at “Making Photography Better.” From consumer based products such as memory cards, readers and batteries to professional products such as the SensorScope System®, ImageRouter® and Archival Gold®, Delkin has delivered premium quality, innovative designs, and an ongoing dedication to superior customer support. Delkin Devices and its products have become industry leaders in both industrial and consumer markets worldwide, and continues to be a leading choice among professional photographers and others passionate about digital photography.

After almost a decade of service in the front line many H1 and H2/H2F bodies are growing tired and are now in need of replacement. Customers still using the aging platform can now trade-up to the new H4X.

Said Chris Russell-Fish, Global Sales and Marketing Director: “The H1/H2 series has had a long and distinguished career but the time has come to announce its evolution. We know there are still a substantial number of photographers out there using H1/H2 bodies – and we are offering them an exclusive opportunity now to trade-in and upgrade to a very worthy successor – the H4X.”

The new model is available only to H1/H2/H2F users and will cost from just 3,995 Euro (plus tax). The H4X is a great camera body upgrade, which supports all H System lenses, most third party backs and even film. And of course it comes with our world-acclaimed True Focus technology and all the built-in ‘DNA pedigree’ our customers have come to expect from Hasselblad.

Former US President J. Carter once said ‘We must adjust to changing times and still hold to unchanging principles’. We agree. Our new H4X completely underpins this sound logic.

For further information and for H1/H2/H2F owners who wish to trade-up to the new H4X, please go to:
http://www.hasselblad.com/H4X and contact your Hasselblad dealer.

Leica Camera AG has expanded its range of lenses for the Leica S-System with the new Leica Elmarit-S 30 mm f/2.8 ASPH., a wide-angle lens scheduled to be available from December 2011. With the addition of this lens, the portfolio of lenses for the professional S-System now comprises five focal lengths.

The Elmarit-S 30 mm f/2.8 ASPH., with its wide angle of view equivalent to 24mm in 35mm format, opens up a multitude of new opportunities for creative composition, particularly in the fields of interior, architectural and landscape photography. At the same time, a fast maximum aperture of f/2.8 lets S-System photographers work with shallow depth of field and selective focus, despite the lens’ wide angle of view, and shoot in available light.

With outstanding imaging performance from the closest focus to infinity at all apertures, and brilliant colour rendition, the Leica Elmarit-S 30 mm f/2.8 ASPH. guarantees perfect results in a wide range of photographic situations.

Dedication to the highest imaging quality is a key factor in the design and construction of all Leica S lenses, fulfilling the stringent demands that professional photographers place on a camera system in their everyday work. Even wide open, the Leica Elmarit-S 30 mm f/2.8 ASPH. fulfils these demands and offers maximum contrast, highest resolution and extremely low distortion throughout its entire focusing range. Software-driven image optimisation is unnecessary, allowing photographers to concentrate purely on the creative side of their work. A further highlight of this lens is its excellent control of flare, ensuring high-contrast images, even when shooting a backlit subject.

The Leica Elmarit-S 30 mm f/2.8 ASPH. features an extremely robust bayonet mount and is fully sealed against dust and spray, for absolute reliability even under the harshest shooting conditions. Furthermore, the lens is supplied with a rectangular hood designed for optimum suppression of extraneous light.

Carl Zeiss presents the Distagon T* 2/25 ZE and ZF.2 moderate wide-angle lenses. The large image angle allows photographers to capture exciting perspectives. With its excellent imaging quality at all aperture settings, the lens flexes its muscles particularly for photo documentaries in interior rooms where space is at a premium, as well as for pictures of objects, architecture and landscapes. In many situations, a flash is an unwelcome feature — at family gatherings, in a museum or in a church for example. To capture the mood in such places, photographers gladly do without aggressive lighting and instead work with particularly high-speed lenses that enable short exposure times even under difficult lighting conditions.

The optical experts have now virtually eliminated the chromatic aberrations on these lenses through a special design and selection of materials. Selected types of glass and two aspheric surfaces prevent color fringes from appearing on high-contrast edges. “The Distagon T* 2/25 elegantly combines a compact design with a large initial aperture,” explains Christian Bannert, Senior Director of Product Development in the Camera Lens Division at Carl Zeiss AG.

Lens elements meticulously crafted to minimize stray light and reflections in the lens, and the Carl Zeiss T* anti-reflective coating to increase light transmission enable high-contrast image rendition and color saturation.

The previously available Distagon T* 2,8/25 ZF.2 will continue to be on stock and supplements the new Distagon T* 2/25.Therefore, this new lens is also the first 25-mm lens of Carl Zeiss for the EF-bayonet.

The Distagon T* 2/25 will be available end of 2011 at a recommended retail price of €1217 (excluding VAT)*.

Technical data
Focal length 25 mm
Aperture range f/2- f/22
Number of lens elements/groups 11/10
Focusing range: 0.25 m – infinity
Angular field** (diag./horiz./vert.) 81°/ 71°/ 51°
Coverage at close range** 219 x 144 mm (close-up)
Image ratio at close range 1 : 5.9 (close-up)
Filter thread M67 x 0.75
Length with caps 95 mm (ZF.2)
98 mm (ZE)
Diameter 71 mm (ZF.2)
73 mm (ZE)
Weight 570 g (ZF.2)
600 g (ZE)
Mounts ZF.2 (F bayonet)
ZE (EF bayonet)

Canon EOS-1D X – Continuous Shooting

Leica Camera AG has today announced a special edition of its successful D-Lux 5 digital camera: the Leica D-Lux 5 Titanium. This elegantly-designed compact camera, with its sophisticated, anodised silver-grey finish, comes presented in a special set with a premium grey leather case with shoulder strap, and is sure to be on every discerning photographer’s list of ‘objects of desire’ this Christmas.

Equipped with the same high-performance technical specifications as the standard Leica D-Lux 5 model, the Leica D-Lux 5 Titanium includes a fast 5.1 – 19.2mm f/2 – 3.3 ASPH. zoom lens with a focal length range from 24 to 90 mm (35 mm equivalent), suitable for a wide variety of situations including wide-angle landscape and macro photography.

The camera’s 1/1.63” CCD image sensor, with a resolution of 10.1 megapixels, is unusually large for a compact model, and is perfectly attuned to the Leica lens together with the electronics and software, producing images with outstandingly natural colour rendition, superb sharpness and high contrast. The exceptionally fast maximum aperture makes it an ideal camera for ‘available light’ photography.

With clearly laid-out menus and straightforward operation of its comprehensive range of features and manual settings, the versatile Leica D-Lux 5 Titanium offers intuitive handling in all photographic situations, from creative image design to spontaneous reportage-style shots, as well as when using the camera’s 1,280 x 720 pixel HD movie recording feature.

The camera delivers images in 4:3, 3:2, 16:9 formats as well as 1:1, a particularly interesting format for creative composition. Furthermore, the 3” LCD screen, with its wide viewing angle and 460,000 pixel resolution, enables accurate framing and composition, as well as high quality, detailed image review.

The Leica D-Lux 5 Titanium comes with (as a download) Adobe® Photoshop® Lightroom® 3, professional processing software that allows photographers to develop RAW image files and maintain complete control over the development process applied to their images. The high quality, complementary grey calf leather case is included in the set.

Canon today announces the arrival of the EOS-1D X – its next generation professional Digital SLR (DSLR). Offering an unparalleled combination of speed, resolution and image quality, the EOS-1D X is the ultimate camera for capturing stunning images and Full HD movies. Whether shooting in the studio, the sports field, or anywhere in between, this model is ideal for virtually any professional photographer. The new model launches as the flagship in Canon’s DSLR line up – marking the 10th generation of Canon’s professional system with the most advanced EOS model ever produced.

The culmination of 40 years’ experience in developing professional cameras, the EOS-1D X represents a new era for the EOS system and supersedes both the EOS-1D Mark IV and the EOS-1Ds Mark III. Combining a new 18.1MP full-frame sensor, a redesigned autofocus (AF) system and powerful new metering technology with new dual “DIGIC 5+” processors, this camera has been designed to offer unparalleled usability and image quality – ensuring any scene is captured with greater accuracy and speed than ever before.

“The EOS-1D X is the ultimate camera for all types of photographer” said Kieran Magee, Professional Marketing Director, Canon Europe. “Professionals often shoot in fast-paced, high pressure situations, and the EOS-1D X provides the features and performance they need. We’ve carefully listened to the needs of professionals and created a versatile, powerful camera that will meet the requirements of more photographers than ever before.”

Setting new standards
The EOS-1D X offers a comprehensively-upgraded specification that’s packed with new technologies. A newly-developed full-frame 18.1 Megapixel CMOS sensor offers exceptional flexibility, allowing photographers to shoot a wider range of scenes and subjects in high resolution. Redesigned architecture offers an incredible ISO range of 100-51200, expandable up to 204800, while dual “DIGIC 5+” processors offer a 2-stop improvement in noise performance – making it easier to capture outstanding quality, low noise images, even in extreme low-light conditions.

The new 61-point wide-area autofocus system offers even greater sensitivity, delivering increased precision and speed. With 41 cross-type points, including five dual cross-type points, the camera’s AF system offers unsurpassed accuracy across the frame, while new AF pre-sets are specifically designed for shooting common challenging subjects – providing exceptional reliability in notoriously difficult shooting situations.

The EOS-1D X also features a newly-designed RGB metering system, providing incredible levels of accuracy. A 100,000 pixel RGB metering sensor is linked to the AF system and powered by its own dedicated DIGIC 4 processor, detecting faces and colour to ensure correct exposure levels and improved AF tracking, even when shooting the most challenging of scenes.

Extreme power
Powered by next-generation processing technology, the EOS-1D X is the first-ever camera to feature dual “DIGIC 5+” processors. Offering performance up to three times faster than standard DIGIC 5, each processor is designed to manage huge levels of image data while simultaneously reducing image noise. In combination with the sensor’s 16-channel read-out, the dual processors enable full-resolution continuous shooting up to 12fps with 14-bit A/D conversion and full camera operation – the fastest of any DSLR currently available (according to Canon research, correct as of September 2011). A super high-speed mode extends the shooting speed to 14fps (JPEG format only), while a new shutter and mirror mechanism reduces shutter lag and mirror bounce, delivering consistently high performance when shooting at high speed.

The film-maker’s DSLR
The EOS-1D X is ideal for all professionals who want to exploit the EOS system’s extensive selection of lenses and accessories – whether shooting stills or HD movies. Users can record Full HD (1920x1080p) movies from the full-frame sensor with a full range of manual settings to control exposure, focus and frame rate (1920 x 1080: 30 (29.97), 25, 24 (23.976) frames per second, 1280 x 720: 60 (59.94), 50 fps, 640 x 480: 30 (29.97), 25 fps), while sound levels can also be displayed and adjusted on the LCD screen, ensuring complete control over every aspect of a shoot.

Thanks to the power provided by the dual “DIGIC 5+” processors moiré artefacts are also reduced, while EOS Movie now offers longer recording options, automatically creating a new file once the 4GB file limit has been reached. A new intra frame video codec also maintains the highest possible video quality, limiting compression of image data so users retain increased levels of information for post-production editing.

Designed for professionals
The EOS-1D X offers a carefully revised version of the classic EOS-1 series design, with larger, more tactile buttons that make it easier for users to control settings – even in extreme conditions where gloves are required. Two multi-controllers and a touch-sensitive control wheel, for use in movie mode, make it easier to change settings, while a range of customisable function buttons allow users to set-up the camera to suit their individual needs by allowing shortcuts to the features and pre-sets they use most.

A 100% viewfinder makes framing each scene easy, while intelligent viewfinder functionality instantly adds a grid display when required. A large, 8.11cm (3.2”) Clear View II LCD screen offers a 1040K-dot resolution, and the anti-reflective structure prevents light reflections or glare when viewing images in bright conditions. A hardened glass cover also provides resistance to knocks and scratches commonly picked up while shooting on the move.

The menu system also features a comprehensively redesigned user interface, incorporating Help functions to make camera operation faster, clearer and easier. Additionally, a new dedicated AF tab allows photographers to access and customise AF pre-sets for common shooting situations or subjects, allowing users to concentrate on capturing the moment without the need to constantly adjust camera settings.

Built to last
The EOS-1D X offers a highly durable body constructed from high-grade magnesium alloy that provides protection against both the elements and the knocks of everyday use. The latest implementation of Canon’s EOS Integrated Cleaning System also uses technology adopted from Canon lenses, using wave-based vibrations similar to that of Ultrasonic Motors to shake dust and dirt from the sensor even more effectively.

An enhanced shutter mechanism also provides extended durability, providing 400K shutter cycles so photographers can rely on their camera to meet the challenge of repeated, demanding shoots. The EOS-1D X also features Canon’s protective sealing around the controls and cover seams, making the camera dust and water-resistant when combined with Canon’s range of weather-resistant EF lenses – perfect for shooting in a range of weather conditions.

Enhanced connectivity also ensures photographers can send images to picture desks or studios quickly and securely. An integrated gigabit ethernet port provides a fast, reliable way to transfer images from on-location events or in a studio, without the need for an adaptor.

The EOS System – unrestricted creativity
As part of the award-winning EOS System, the EOS-1D X is compatible with the world’s largest selection of lenses, Speedlite EX flash units and an extensive range of accessories. The ideal upgrade for existing EOS-1D Mark IV and EOS-1Ds Mark III users, it’s also compatible with numerous EOS accessories, allowing the new body to seamlessly join any existing EOS-1 series kitbag.

In addition, launching alongside the EOS-1D X is the new WFT-E6 – a new, compact WiFi transmitter designed for transferring images when a wired connection isn’t available. Supporting the 802.11n WiFi standard and offering Bluetooth support for connectivity to external GPS devices, the WFT-E6 offers secure transfer of images and video to an FTP server, or the ability to display content on a compatible screen over a DLNA (Digital Living Network Alliance) connection.

The EOS-1D X will also be compatible with a new GPS receiver – the GP-E1. Enabling users to add location information to EXIF data and geographically track the progress of travelling shoot, the GP-E1 is particularly useful for wildlife or location-based photographers who may need to record the location of a scene for future reference.

Canon EOS-1D X – key features
18.1 MP full frame CMOS sensor
Up to 12fps and 14fps shooting
100-51200 ISO, up to H:204800
61 point AF system
100,000 pixel RGB AE metering with DIGIC 4
Full HD 1080p EOS movie
Dual “DIGIC 5+” processors
Clear View II 8.11 cm (3.2”) 1040K-dot LCD
Ethernet port

Canon U.S.A. Press Release

Canon U.S.A. Introduces The New Canon EOS-1D X Digital SLR Camera, Re-Designed From The Inside Out

Featuring a Completely New 61-Point Autofocus, Fast Shooting up to 12 fps, 18-Megapixel Full-Frame CMOS Sensor, Full HD Video Recording and Much More

LAKE SUCCESS, N.Y., October 18, 2011 – Canon U.S.A., Inc., a leader in digital imaging, is proud to introduce a completely revolutionized EOS-1D series camera, the Canon EOS-1D X Digital SLR camera.* As the new leader in Canon’s arsenal of professional DSLRs, the EOS-1D X will be a high-speed multimedia juggernaut replacing both the EOS-1Ds Mark III and EOS-1D Mark IV models in Canon’s lineup. Enhancing the revolutionary image quality of the EOS-1Ds and speed capabilities of the EOS-1D series, the EOS-1D X DSLR features an 18-megapixel full-frame Canon CMOS sensor, Dual DIGIC 5+ Imaging Processors, 14-bit A/D data conversion and capable of shooting an incredible 12 frames-per-second (fps). Canon’s EOS DSLR cameras and accessories have a long-standing legacy of providing high-quality results to professionals in a wide range of markets, including sports, nature, cinematography, wedding and commercial studios. The addition of this new model will help take this tradition to a whole new level.

The EOS-1D X announcement comes on the heels of Canon’s recent manufacturing milestone with the production of the Company’s 50-millionth EOS-series SLR camera in September of 2011. Furthermore, Canon will achieve yet another milestone at the end of this month producing the 70-millionth EF lens.

“The EOS-1D X represents the re-invention of the EOS-1Ds and EOS-1D series, combining new proprietary Canon technologies with the culmination of customer feedback and requests from the field. We are proud to introduce this camera to the worldwide community of professional photographers and cinematographers with the features and capabilities they need to capture the great moments that display their talent,” stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.

The Camera With Three Brains
The EOS-1D X features three DIGIC processors, including Dual DIGIC 5+ image processors capable of delivering approximately 17 times more processing speed than DIGIC 4, and a dedicated DIGIC 4 for metering and AF control. In conjunction with the newly developed high-performance 18-megapixel full-frame Canon CMOS image sensor, the Dual DIGIC 5+ processors provide high-speed continuous shooting, lower noise, and a significant increase in data processing speed than previous EOS-1D models. This new level of data processing speed allows the EOS-1D X to perform many functions including chromatic aberration correction for various Canon EF lenses in-camera instead of through post-production software. The DIGIC 4 processor utilizes a new 100,000-pixel RGB Metering Sensor for enhanced exposure accuracy with color and face detection, and works together with the camera’s new EOS iTR (Intelligent Tracking and Recognition) AF.

The EOS-1D X employs a completely new imaging sensor, producing the lowest noise of any EOS digital camera to date for stunning portraiture and studio work. The new 18-megapixel full-frame CMOS sensor utilizes large pixels – 1.25 microns larger than those in the EOS-1D Mark IV sensor and .55 microns larger than those in the EOS 5D Mark II sensor – together with gapless microlenses to achieve enhanced light gathering efficiency, higher sensitivity and less noise at the pixel level. The new sensor has improved on the already very high signal-to-noise ratio of sensor output of earlier EOS models for outstanding image quality, even in extremely low light. When combined with the Dual DIGIC 5+ imaging processors the results are stunning. The images produced with the EOS-1D X camera’s new sensor are so clean that files can easily be up-sized if necessary for even the most demanding high-resolution commercial applications. The EOS-1D X will also feature new Ultrasonic Wave Motion Cleaning (UWMC), Canon’s second generation self-cleaning sensor unit, which utilizes carrier wave technology to remove smaller dust particles from the sensor and it includes a new fluorine coating on the infrared absorption glass to help repel dust.

The low-light capability of the EOS-1D X is evident in its incredible ISO range and ability to photograph in extremely low-light conditions. Adjustable from ISO 100 to 51,200 within its standard range, the new model offers a low ISO 50 setting for studio and landscape photography and two high settings of 102,400 at H1 and 204,800 at H2, ideal for law enforcement, government or forensic field applications.

New 61-Point High Density Reticular AF
The EOS-1D X includes a brand new 61-Point High Density Reticular AF, the most sophisticated DSLR AF system Canon has ever released. The 21 focusing points in the central area are standard precision cross-type and effective with maximum apertures as small as f/5.6, depending on the lens in use. The center five points are also high-precision diagonal cross-type points for maximum apertures as small as f/2.8. All 61 points are sensitive to horizontal contrast with maximum apertures as small as f/5.6 and 20 of the outer focusing points function as cross-type points with maximum apertures as small as f/4.0. Other innovations of the new 61-point High Density Reticular AF include expanded AF coverage area, superior focusing precision and low light sensitivity, and greater low-contrast subject detection capability compared to earlier EOS AF systems.

All AF functions now have their own menu tab for quick and easy access (formerly AF custom functions in previous EOS models). A new AF Configuration Tool allows for customized setting of tracking sensitivity, the acceleration and deceleration of tracking subjects, and AF point auto switching, all of which are easily accessed and adjusted via the new AF menu tab. A built-in Feature Guide advises photographers on which settings to use according to subject matter.

Similar to the AF point selection options offered in the EOS 7D Digital SLR camera, the EOS-1D X offers six AF point selection modes: Spot, Single Point, Single Point with surrounding four points, Single Point with surrounding eight points, Zone selection and Automatic AF point selection. (See image below AF point selection options.)

EOS iTR AF: Intelligent Tracking and Recognition Enhances AF Performance
The Canon EOS-1D X features incredible new EOS iTR (Intelligent Tracking and Recognition) AF options ideal for wedding and event photography as well as sports and photojournalism. The default AF mode for the EOS-1D X uses phase detection AF information, while a new second option uses Face Detection technology to track recognized faces in addition to color information, ideal when shooting events such as tennis or dancing where facial recognition of the original subject will help keep that person in focus throughout the scene.

Exposure Control
For the first time in a Canon DSLR camera, a DIGIC processor is used exclusively with the metering sensor for fast, accurate exposure control. The Canon DIGIC 4 processor takes advantage of the EOS-1D X’s 100,000-pixel RGB Metering Sensor and utilizes 252 zones for general metering or 35 zones for low-light metering to help ensure accurate evaluative ambient or flash exposure. The new subject recognition capabilities enhance nearly all of the camera’s automatic functions, helping to adjust exposure, autofocus, Auto Lighting Optimizer and Automatic Picture Style to the scene being captured for enhanced image quality.

Multiple Exposure Modes
The EOS-1D X is the first EOS Digital SLR to feature Multiple Exposure capability. The camera can combine up to nine individual images into a single composite image, with no need for post-processing in a computer. Four different compositing methods are provided for maximum creative control, including Additive, Average, Bright and Dark. Compositing results can be viewed in real time on the camera’s LCD monitor, and there is a one-step Undo command that allows photographers to delete an image and try again if desired. The EOS-1D X’s Multiple Exposure mode even allows photographers to specify a previously captured RAW image as the starting point for a new Multiple Exposure composite image.

Super High Speed Mode
The Canon EOS-1D X camera breaks new ground in the world of digital SLRs, offering a Super High Speed Mode which increases shooting speeds up to 14 fps at full 18-megapixel resolution in JPEG modei. The new camera is also capable of shooting RAW, JPEG, or RAW+JPEG at speeds up to 12 fps in One Shot AF or AI Servo AF for enhanced performance in sports photography and other applications requiring high-speed digital capture. This new level of performance is made possible by the combination of the EOS-1D X’s 16-channel readout CMOS sensor, Dual DIGIC 5+ image processors, and a completely new reflex mirror mechanism that has been engineered by Canon to combine high-performance with exceptional precision and reliability.

Enhanced EOS HD Video – New Compressions, Longer Recording
Centered around an all-new full-frame CMOS sensor with larger pixels than those found on the EOS 5D Mark II image sensor, the EOS-1D X utilizes new HD video formats to simplify and speed up post-production work. The two new compression formats offered on the EOS-1D X include intraframe (ALL-i ) compression for an editing-friendly format and interframe (IPB) compression for superior data compression, giving professionals the options they need for their ideal workflow. Answering the requests of cinematographers and filmmakers, the EOS-1D X includes two methods of SMPTE-compliant timecode embedding, Rec Run and Free Run, allowing multiple cameras or separate sound recording to be synced together in post production.

Canon’s all new full-frame CMOS sensor ensures that video footage captured on the EOS-1D X will exhibit less moiré than any previous Canon model, resulting in a significant improvement in HD video quality. A desired feature for many documentary filmmakers using Canon DSLRs was to enable recording beyond the four gigabyte (GB) file capacity and the EOS-1D X is the answer. The new camera features automatic splitting of movie files when a single file exceeds 4GB. The new file splitting function allows for continuous video recording up to 29 minutes and 59 seconds across multiple 4GB files; no frames are dropped and the multiple files can be seamlessly connected in post production, providing filmmakers the recording time they want in the same convenient DSLR form factor. The camera records Full HD at 1920 x 1080 in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); and 720p HD or SD video recording at either 50p or 60p (59.94). SD video can be recorded in either NTSC or PAL standards.

The Canon EOS-1D X also includes manual audio level control, adjustable both before and during movie recording, an automatic setting, or it can be turned off entirely. A wind filter is also included. Sound can be recorded either through the internal monaural microphone or via an optional external microphone through the stereo mic input.

Enhanced Ergonomics & Optimized Design
Photographers familiar with Canon’s EOS 1D-series of cameras will notice the control configuration of the EOS-1D X takes a different approach to button placement. The re-designed exterior and ergonomic button configuration feels comfortable in your right hand, allowing seamless navigation through menu options.The Live View Button has been conveniently placed near the user’s thumb for one-touch switching between Live View and Viewfinder shooting. The Quick Control Button and menu navigation controls will allow users to change camera settings using only their right hand, for fast, simple one-handed control using their thumb on the scroll wheel. The new multi-controller is positioned by the right hand thumb when the camera is held for vertical shooting and enables the same level of control to camera operators when shooting vertically as they have when shooting horizontally. On the front of the camera are four user assignable function buttons, two for vertical shooting and two for horizontal shooting, allowing customizable button control when shooting in either position. The camera also features a level of weather resistance equivalent to earlier professional models such as the EOS-1D Mark IV.

Canon has answered the request of many professional EOS photographers and incorporated Dual Card Slots into the new EOS-1D X DSLR camera. The dual CF card slots will allow photographers to carry only one memory card format and still achieve instant image back-ups and enhanced storage capacity.

This camera also features a new shutter design with even greater durability and precision. Rated to 400,000 cycles, the new carbon fiber shutter blades are more lightweight and durable, allowing the EOS-1D X to achieve over 100,000 cycles more than the shutter of the EOS-1D Mark IV. A new shutter motion and new motor help further reduce vibration in the camera. The EOS-1D X also features an electronic first curtain, new to the EOS-1D series DSLRs, for minimal in-camera vibration during image capture.

Connectivity
For professional photographers who prefer a wired workflow and transfer system, Canon has included a built-in LAN connection in the EOS-1D X DSLR. The built-in LAN connection features a gigabit Ethernet Jack capable of 1000BASE-T transmission speeds, offering photographers a stable wired connection for ultra-fast data transmission. If the network were to go down, the camera will attempt to resend images until the files are sent. The EOS-1D X also features a direct image transfer function whereby images can be selected for transfer, and only sent once a LAN or USB connection is established.

Accessories
Designed exclusively for the EOS-1D X, the new Canon WFT-E6A Wireless File Transmitter* features wireless LAN support for 802.11n network transfer rates providing users with increased communication speed when compared to previous models. With this new dust and weather resistant model, professionals can synchronize clocks on multiple cameras and use the unit to support linked shooting when utilizing multiple cameras. In addition, Bluetooth-compatible equipment can be easily linked to the device as well.

The EOS-1D X also offers an optional Canon GP-E1 GPS Receiver*, which can be easily integrated into the camera’s body. Powered by the camera, this GPS receiver provides the same weatherproof resistance as the EOS-1D X, even at the connector. With an electronic compass on-board, the GP-E1 will log movement – latitude, longitude, elevation, and the Universal Time Code – and allow viewing of camera movement on a PC after shooting. The receiver will also record camera direction when shooting, even when shooting vertically.

Pricing and Availability
The Canon EOS-1D X Digital SLR camera is scheduled for March 2012 availability and will be sold in a body-only configuration at an estimated retail price of $6,800.00. The compact, lightweight WFT-E6A Wireless File Transmitter is scheduled to be available in March 2012 and have an estimated retail price of $600. Availability for the GP-E1 GPS receiver is expected in April 2012 with an estimated retail price of $300.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at http://www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting http://www.usa.canon.com/rss.

The Sigma Corporation is pleased to announce the release of the SIGMA 18-200mm F3.5-6.3 II DC OS HSM. This 11.1x high zoom ratio lens is designed exclusively for digital SLR cameras, incorporates Sigma’s original OS (Optical Stabiliser) function and offers a broad shooting range from wide angle to telephoto.

The SIGMA 18-200mm F3.5-6.3 II DC OS HSM is the successor to the SIGMA 18-200mm F3.5-6.3 DC OS/ HSM which was launched in June 2007. The lens is ideal for travel photography with a compact construction and length of just 87.7mm. This lens features FLD (“F” Low Dispersion) glass elements, which have the performance equal to fluorite glass, and SLD (Special Low Dispersion) glass elements providing excellent correction of color aberration. Aspherical lenses give excellent correction for all types of aberration and distortion. The Super Multi-Layer Coating reduces flare and ghosting, ensuring high quality images throughout the entire zoom range.

Sigma’s OS (Optical Stabiliser) system offers effective correction of approximately 4 stops, enabling easy handheld photography. HSM (Hyper Sonic Motor) ensures quiet, high-speed auto focus and the inner focus system eliminates front lens rotation, making the lens particularly suitable for using the supplied petal-type lens hood and circular polarizing filters. The rounded 7 blade diaphragm creates an attractive blur to the out of focus areas of images.

*Sony and Pentax mounts do not incorporate Optical Stabilisation.

THE SPECIFICATIONS
Minimum Aperture F22 Minimum Focusing Distance 38cm
Lens Construction 18 Elements in 14 Groups Maximum Magnification 1:3.8
Angle of View 76.5°- 8.1° Filter Size 62mm
No. of Diaphragm Blades 7 pcs Lens Hood Petal-type
Weight 490g
SRP £499.99
Dimensions Diameter 75.3mm x Length 87.7mm
Available Fittings Sigma AF, Nikon AF, Canon AF, Pentax AF, Sony AF

Redrock Micro, the recognized leader in affordable professional-grade cinema accessories, announced today the release of the new Redrock Micro LiveLens MFT™. The LiveLens MFT is the first active lens mount to allow Canon EF lenses to be used with any micro four-thirds camera body, including the Panasonic AG-AF100, Panasonic GH2, and Olympus E-P3. Now, the exceptional sharpness and clarity of Canon optics can be mated with the compact, powerful capabilities of micro four-thirds cameras.

Small Lens Adapter with Big Capabilities

Redrock Micro’s LiveLens MFT provides the required power and electronics to control Canon EF lenses when attached to a micro four-thirds camera body. With the LiveLens MFT’s control touchpad, the EF lens’ aperture can be open and closed in increments as small as 1/3 stop. The LiveLens MFT works with virtually every EF lens available today, including variable aperture zoom lenses, prime lenses, consumer-level lenses, professional L-series lenses and most third party EF-compatible lenses. A marvel of advanced design, the LiveLens MFT is incredibly compact and weighs less than 6oz.

LiveLens MFT uses Canon lens control technology proven for over three years in professional productions. For operators and DPs who have invested in Canon EF lenses and want to extend their investment to MFT cameras like the AF100, LiveLens MFT is an invaluable tool.

Pricing and Availability

Introductory pricing for the LiveLens MFT is $442.50. Redrock Micro’s LiveLens MFT is a limited edition product and is available immediately. LiveLens MFT can be purchased direct from Redrock Micro at redrockmicro.com/livelensmft.

About Redrock Micro

Redrock Micro revolutionized independent film production in the early 2000s with the M2 cinema lens adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning DSLR rigs, depth-of-field adapters, stabilization and support gear, sophisticated focus controllers, and advanced cinema accessories. More information is available at redrockmicro.com

Nikon today introduces Nikon 1, a revolutionary digital camera system built from scratch to offer still image and movie recording without compromise. This next generation pioneers amazing photography features such as pre and post capture technology that starts before you – enabling groundbreaking new shooting modes that mean you’ll never miss a thing – even the most fleeting of moments, bringing shots to life to help you to capture images you didn’t think possible.

Launching with two cameras equipped with pioneering image technology — the Nikon 1 V1 and the Nikon 1 J1 — Nikon 1 sets a new benchmark for speed, precision, innovation, and portability. Offering the world’s fastest autofocus system and continuous shot[2], as well as innovative shooting modes, uniquely compact 1 NIKKOR lenses and Nikon 1 accessories, Nikon 1 redefines what a portable digital camera system can do.

“This is Nikon’s most significant announcement since we introduced our first digital camera 14 years ago” said Takami Tsuchida, President, Nikon Europe, “With the launch of Nikon 1, we’re unveiling two groundbreaking interchangeable lens cameras that are packed with revolutionary technology.”

Jordi Brinkman, Product Manager, Nikon Europe, said: “Our engineers have managed to house an incredibly powerful processor and sensor in a sleek, minimalist Nikon 1 body design: people will be able to take shots they didn’t believe were possible. These are not only the world’s fastest cameras – they have features that have never been seen before: shooting modes like Motion Snapshot and Smart Photo Selector are going to let people capture images in ways they could never have imagined, and the 1 NIKKOR lenses are unique in the way they’ve been designed with portability and movie making in mind.”

Changing everything: Pre-post capture technology
The Nikon 1 range has a processor that is many times faster than the most professional cameras and this unprecedented speed powers some never-before-seen functions. Equipped with pre and post capture technology, Nikon 1 cameras are the first interchangeable lens cameras that can start recording images before you fully press the shutter button, and continue after you’ve clicked. These cameras don’t just manipulate light – they redefine photography by manipulating time, letting you capture those few moments before, or after, a photograph was taken.

Groundbreaking automatic shooting modes: images as never before
Equipped with exciting new shooting modes that harness the cameras’ incredible processing speeds and pre-post capture technology, Nikon 1 cameras are capable of recording moments in ways offered by no other camera in the world:

Motion Snapshot (MSS) brings a photo to life in just one click. It simultaneously records a slow motion movie and a still image, then instantly combines the two to create a photo that moves and captures the story of a moment as never before – a living picture.

Smart Photo Selector (SPS) captures the perfect moment in any scene; shooting 20 full-resolution images in the time it takes you to snap a photo: you just press the shutter once and, utilising the pre and post capture technology, the camera starts to take the pictures before you’ve even fully depressed the button. Your ‘best’ five shots are saved based on facial expression, composition and focus and the ‘perfect’ shot is presented to you. Never again will you miss the very second a dog catches a ball or the joy on your child’s face while they are on a swing.
Still image mode will make you a master of movement as you switch to shooting sharp, full-resolution shots of the action at up to 60 frames per second[3].
Movie mode opens up a host of advanced movie functions. You can take a high-resolution photo[4] while filming a Full HD movie, without interrupting recording, or film in extreme slow motion.

First of the First: Advanced Camera with Interchangeable Lens (A-CIL) 
The launch of Nikon 1 heralds more than simply the introduction of a new camera range — it marks the launch of a whole new category that Nikon has named the Advanced Camera with Interchangeable Lens (A-CIL). Built to bring incredible levels of speed, simplicity and enjoyment to the way you capture your world, these portable A-CIL Nikon 1 cameras offer a brand new shooting experience.

The thinking camera — Nikon 1 V1 
The intelligent, iconic-looking Nikon 1 V1 is designed to propel your photography forward. Packing a high-resolution electronic viewfinder and multi-accessory port, it lets you pursue the moment and capture the unexpected from any location. The bright 1440k-dot electronic viewfinder delivers a clear, stable view and 100% frame coverage. It boasts a tough body with magnesium alloy (top and front) panel and a multi-accessory port gives you the freedom to expand your system further with the Nikon 1 range of system accessories. The Nikon 1 V1 is available in matte black and high-gloss white.

Always a click ahead — Nikon 1 J1
The quick-thinking Nikon 1 J1 is a camera that can keep up with busy lives filled with precious opportunities to record loved ones in action. Equipped with everything you need to shoot life as it happens, this fully automatic Nikon 1 is minimalist camera design at its best. Its super-small body is available in a range of colours with compact 1 NIKKOR lenses to match, and it boasts a built-in flash that offers extra light when you need it. It’s so simple to use, all you need to do is decide what to shoot. The colours are high-gloss white, matte black, high-gloss red, silver and even hot pink.

CX-format CMOS image sensor with the world’s fastest autofocus system[5]
Taking its place alongside Nikon’s existing DX and FX-format sensors (used on Nikon D-SLRs), the all-new Nikon 1 CX-format CMOS image sensor is designed for Nikon 1 cameras and the 1-mount. Offering the perfect balance between system size, speed, light sensitivity, resolution and depth-of-field, Nikon 1 demonstrates superb colour reproduction with 100-6400 (extended) ISO, low noise, RAW shooting and 10.1 megapixel resolution, delivering consistently superb stills and movies.

Equipped with a revolutionary super high-speed AF image system that boasts the most focus points in the world, this sensor keeps your subject in focus in any situation.  If you’re shooting shiny or moving subjects, it switches to the 73-point Phase-Detection AF system[6]. If your subject is stationary, or poorly lit, it will opt for the 135-point Contrast Detect AF system. Whichever system the camera chooses, the quick shot-to-shot turnaround gives you the freedom to shoot moments as they unfold, and Phase-Detection AF is available during movie recording for sharply focused action scenes every time.

The power behind the 1: EXPEED 3
EXPEED 3 is a super-fast image processor engineered to deliver unparalleled levels of speed and performance. To be as fast as a Nikon 1 camera, you need an engine that can handle speed, and this newly developed processor is equipped with two powerful engines that can process images at an incredible 600 megapixels a second.

EXPEED 3 is fully capable of managing performance without sacrificing quality, it offers superior noise reduction, so you can enjoy clean, finely detailed images. It enables the camera’s groundbreaking shooting modes, and is the reason you can snap a full-resolution photo while recording a movie[7], or shoot full-resolution stills at up to 60 frames per second[8].

A new tradition: 1-mount & 1 NIKKOR lenses
When crafting Nikon 1, Nikon’s engineers didn’t just focus on the new. In fact, when it came to the new 1-mount, they drew on more than 50 years of expertise: the last time Nikon created a totally new lens mount was the F-mount in 1959. The 1-mount is what allows you to use the Nikon 1 system’s range of interchangeable 1 NIKKOR lenses. Engineered to ensure each lens communicates perfectly with the camera, it’s a key factor in the ability of Nikon 1 cameras to deliver still image and movie recording without compromise.

The family of 1 NIKKOR lenses cover practically every type of scene, are all optimized for movie recording and boast a compact design:
• The extremely compact and lightweight 1 NIKKOR VR 10-30mm f/3.5-5.6 is a 3x zoom lens with wide-angle capability. A brilliant lens for everyday scenarios, it boasts Vibration Reduction for steady stills and movies, and a retractable lens mechanism for superior portability.
• The 1 NIKKOR VR 30-110mm f/3.8 -5.6 is a truly portable telephoto zoom lens that gets close to distant subjects with ease. Built-in Vibration Reduction ensures steady stills and movies, and you can retract the lens when its not in use.
• The ultra-thin 1 NIKKOR 10mm f/2.8 lens is a fast wide-angle lens that slips easily into any bag for sharp shots on the go.
• The 1 NIKKOR VR 10-100mm f4.5-5.6 PD-ZOOM is made for anyone who loves to shoot movies. Boasting a power-drive zoom switch with adjustable speed, it captures video in superb clarity.
And all of this is just the beginning. Nikon know that the best lenses lead to the best images and future 1 NIKKOR lenses are already in development.

Expand your system — Stay compact: Nikon 1 system accessories
The Nikon 1 range of optional system accessories help you get the most out of your shooting without weighing down your bag:

The tiny SB-N5 Speedlight flash is a convenient way to control the direction and quality of light, or get creative with shots by ‘bouncing’ the flash off the ceiling or walls. Compatible with the Nikon 1 V1, it can be rotated vertically or horizontally, and a capture illuminator (LED) on the front of the unit provides extra light when using Motion Snapshot or Smart Photo Selector in the dark.

The ultra-compact GP-N100 GPS unit is the easy way to tag images on the go. Compatible with the Nikon 1 V1, it attaches directly to the camera’s multi-accessory port and automatically records latitude, longitude, altitude and time as ‘geotags’ in the image data (EXIF).

The mount adapter FT-1 lets anyone use any NIKKOR D-SLR lens with a Nikon 1 camera. Compatible with both the Nikon 1 V1 and the Nikon 1 J1, it offers limitless possibilities to match a lens to the shooting situation and all AF-S and AF-I NIKKOR lenses are compatible with the Nikon 1 autofocus system.

But the complete range of Nikon 1 accessories doesn’t stop there. A whole range of Nikon 1 branded camera and lens cases and straps, as well as lens hoods and camera grips are available to protect your equipment and contribute to more comfortable shooting. You can use Nikon’s external stereo microphone, the ME-1, with the Nikon 1 V1. And both Nikon 1 cameras come with Nikon’s new Short Movie Creator software, which automatically creates short movies from still images, movie footage and music — as well as your Motion Snapshots.

Nikon launches new version of my Picturetown
Today Nikon also released a new version of my Picturetown with a score of great new features. With the launch of Nikon 1 cameras, storing, playback and sharing of Motion Snapshot files has been introduced. The Map screen has been greatly improved, now including advanced GPS data showing altitude of the shot and direction of the shot. Point of interest embedded in GPS data will automatically show the name of the location of the shot as well as any landmarks situated within your shot. You can also relive your Photowalk by viewing the animated tracking log, which will show the route you have covered on the map. The combination of the new features with existing functionality makes my Picturetown a great tool for storing and sharing your photos, movies and Motion Snapshots in a fun and interactive way. Please see http://www.mypicturetown.com for more details.

Nikon 1 RRPs and Sales Start Dates

Nikon 1: J1 and V1 cameras
Nikon 1 V1 10-30mm kit (available in black and white)
RRP: £829.99 / €962.00

Nikon 1 V1 10mm Kit (available in black and white)
RRP: £879.99 / €1020.00

Nikon V1 10-30mm & 30-110mm Twin Kit (available in black and white)
RRP: £979.99 / €1136.00

Nikon J1 10-30mm kit (available in red, black, silver, pink, white)
RRP: £549.99 / €638.00

Nikon J1 10mm kit (available in red, black, silver, pink, white)
RRP: £599.99 / €696.00

Nikon J1 10-30mm & 30-110mm kit (available in red, black, silver, pink, white)
RRP: £699.99 / €812.00

Nikon J1 10-30mm & 30-110mm kit Pink Special kit
RRP: £749.99 / €870.00

Sales start date: 20th October 2011

Nikon 1 lenses
1 NIKKOR VR 10-30mm f/3.5-5.6 – Black
RRP £179.99 / €209.00
1 NIKKOR VR 30-110mm f/3.8-5.6 – Black / White
RRP: £229.99 / €267.00
1 NIKKOR 10mm f/2.8 – Black / White
RRP: £229.99 / €267.00
1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM – Black
RRP: £679.99 / €789.00

Sales start date: 20th October 2011

Nikon 1 Accessories
Nikon F Mount adapter FT-1:
RRP: £229.99 / €267.00

Sales start date: 1st December 2011

SB-N5 speedlight:
RRP: £129.99 / €151.00

Sales start date: 20th October 2011

GP-N100 GPS Unit – Black
RRP: £ 109.99 / €128.00
Sales start date: 20th October 2011

Nikon USA Press Release

uilt From The Ground Up: The Nikon 1 System Balances Speed, Style And Simplicity To Creatively Capture All Of Life’s Spontaneous Moments
The New Nikon J1 and V1 Cameras as Well as Four New Ultra-Portable Lenses are Engineered for Expressive Living

Sony Alpha SLT-A77  Review

PENTAX is pleased to announce the launch of the PENTAX Optio RZ18 digital compact camera. Sporting a slim, lightweight body for ultimate portability, the new model offers a host of advanced, user-friendly features, such as an extra-powerful 18x optical zoom and an extra-large 3.0-inch high-resolution LCD screen.

The Optio RZ18 is the latest addition to the popular PENTAX Optio RZ series, which features a high-magnification zoom lens in a compact body. The all new camera allows photographers to simply and effortlessly shoot a wide variety of subjects and occasions, from travel and landscape to action and spectator sports. While retaining many of the convenient features of its predecessors — including the dependable dual shake reduction for effective reduction of camera shake, and the advanced Auto Picture mode for hands-off selection of the most appropriate shooting mode — the Optio RZ18 newly incorporates a compact, high-performance and very wide-angle smc PENTAX 18x optical zoom to greatly extend the zoom range. The number of effective pixels has also been increased to 16 megapixels to deliver higher-resolution images, while the built-in LCD screen has been upgraded to a larger 3.0-inch version with 460,000 dots to assure a sharper, clearer subject image. As well as its sleek new design, the Optio RZ18 offers both higher performance and simpler operability than ever before.

The Optio RZ18 also offers a choice of body colour — black, pearl white or metallic orange.

Major Features

1. 18x optical zoom with 25mm wide-angle coverage to handle a variety of subjects and scenes
Within its slim, lightweight body, the Optio RZ18 incorporates a high-performance, extra-powerful 18X optical zoom lens covering focal lengths from 25mm wide angle to 450mm super-telephoto (in the 35mm format). Thanks to this extra-wide zoom range, the Optio RZ18 can capture beautiful, lively pictures in a wide range of subjects and scenes — from spectacular landscapes to fast-action sports events. It also offers other advanced features, including: high-quality macro shooting down to just four centimetres from the subject; a digital wide function for an ultra-wide-angle image (equivalent to an image taken with an approximately 19mm lens in the 35mm format) from two separate images; and the Digital Panorama mode to effortlessly create a single panoramic picture from as many as three images.

2. Exceptional image quality assured by latest super-resolution technology
Thanks to the combination of approximately 16 effective megapixels, a high-performance smc PENTAX zoom lens and the advanced image processing system — a system that uses the latest super-resolution technology to optimize image quality through meticulous section-by-section treatment of the captured image — the Optio RZ18 delivers well-defined, high-quality images with extra-fine resolution. Even when images are enlarged to large sizes, the user is assured of sharp, high-resolution prints with edge-to-edge sharpness.

3. Dual shake reduction for sharp, blur-free images
By combining a CCD-shift-type SR (Shake Reduction) mechanism with a Pixel Track SR, the Optio RZ18’s dual shake reduction effectively reduces annoying camera shake to a minimum. Thanks to this dependable system, the photographer is assured of sharp, blur-free images even under shake-prone shooting conditions, such as when using a telephoto lens, or when shooting a sunset or indoor scene with incidental light only.

4. Automatic selection of the most appropriate shooting mode
The Optio RZ18 features the PENTAX-original Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by accurately assessing various photographic conditions on and around the subject. Since this user-friendly mode instantly selects one of 16 shooting modes (including Blue Sky, Sunset and Pet) and optimizes various camera settings (including sensitivity and shutter speed), the photographer is always assured of the best results with minimal effort.

5. Extra-large 3.0-inch LCD screen
The Optio RZ18 features a high-resolution 3.0-inch colour LCD screen. Because this extra-large screen provides a clear view of images and menus, the photographer can quickly and efficiently check captured images and menu settings. The Optio RZ18 also offers a setting to magnify the letters displayed, so users can further enhance the legibility of the menus and the operability of the camera.

6. High-quality HDTV-proportion movie recording
The Optio RZ18 captures beautiful, high-definition-TV-quality movie clips (1280 x 720 pixels).* It also comes equipped with the sophisticated Movie SR (Shake Reduction) mode,** which automatically compensates camera shake during movie shooting with the help of exclusive software. With the Optio RZ18, everyone can enjoy high-quality movie shooting with minimal effort.

* When the Optio RZ18’s AV output terminal is used, movie clips are output as normal image-size data. If the user wishes to play back movie clips at high-definition TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

7. Automatic face detection for beautiful, lively snapshots
The Optio RZ18 features the sophisticated Face Detection AF & AE function. This sophisticated feature instantly and accurately detects as many as 32 faces within the image field, then catches them in sharp focus and optimum exposure in a mere 0.03 seconds — even when some of the faces are tilted or turned away from the camera. To assist the photographer in capturing beautiful, lively snapshots, the Optio RZ18 also comes equipped with other user-friendly features, including: the Small Face filter that makes the subject’s face appear smaller than actual in recorded images; the Smile Capture mode that automatically releases the shutter the moment the camera detects the subject’s smile; and the Blink Detection function that warns the photographer when the subject’s eyes close at the time of shutter release.

8. Other features
(1) Upgraded Pet mode for automatic detection of dog and cat faces

This unique mode not only detects the faces of dogs and cats with great accuracy, but it also gives priority to three pre-registered pet faces over unregistered ones, so that users can effortlessly capture the best expressions of their beloved pets

(2) Wireless remote-control shooting using an optional PENTAX remote controllers
(2) Burst shooting of up to 40 images, at a maximum speed of 9 images per second
(3) Digital filters, including Miniature and Toy Camera, to add creative visual effects
(4) Choice of three image sizes (4:3, 16:9 and 1:1) to accommodate different applications
(5) D-Range setting to prevent whitewashed (overexposed) and blacked-out (underexposed) areas in an image
(6) Image viewing, editing and filing software included: MediaImpression 3.1 for PENTAX (Windows version compatible with Windows 7) and MediaImpression 2.1 for PENTAX (Macintosh version compatible with Mac OS X 10.7)
(8) Eye-Fi connected: optimized for use with Eye-Fi wireless memory cards

Major ControlTL Firmware Update for MiniTT1 and FlexTT5

PocketWizard, the industry leader in wireless control and synchronization of cameras, flash and light meters, announces a major new update to its ControlTL firmware for both Nikon and Canon versions of its MiniTT1 and FlexTT5 radios. Available now, version 3.0 for Nikon and Version 6.0 for Canon include several new features and updates to make the system more powerful than ever including
HyperSync™ Automation, SpeedCycler and Flash Power Control without a Camera. Any current owner of the ControlTL system can install these new features and updates for free using the PocketWizard Utility.

“We’re excited about these new features for the ControlTL system and the creative potential they represent for photographers,” said Dave Schmidt, Vice President of Marketing at LPA Design, the company that manufacturers PocketWizard photo products. “Firmware upgrades such as this are a benefit for photographers who invest in PocketWizard radios. HyperSync Automation will be a game changer in that it opens up the amazing capability to use blazing fast sync speeds with flash units – creating amazing potential in sports or portrait applications.”

Click here to go directly to the Downloads page or simply connect radios to the PocketWizard Utility via a USB cable and download the new firmware. Firmware release notes can be found on Downloads page.

About HyperSync Automation
A number of enhancements have been made to the MiniTT1 and FlexTT5’s HyperSync feature. These changes can improve the performance of HyperSync and make it easier to configure. This new method adjusts HyperSync timing in two separate places – on the transmitter and on the receiving ControlTL radio. The transmitting or on-camera MiniTT1 or FlexTT5 automatically adjusts HyperSync to compensate for changes made to shutter speed. Photographers can further refine HyperSync via the PocketWizard Utility.

The receiving ControlTL radio can additionally compensate for shutter speed and flash power level by automatically making adjustments to achieve the fastest possible sync speed for supported configurations, such as a FlexTT5 with speedlights, an AC9 AlienBees Adapter, a PowerST4, or PowerMC2. Some configurations require adjustments via the PocketWizard Utility.

HyperSync can now be customized on a per-flash basis. When using multiple flashes of different makes/models, HyperSync adjustments can now be made individually on each receiving FlexTT5 unit. If using an AlienBees flash with an AC9 AlienBees Adapter, users simply specify the flash under the Sync Timing tab in the PocketWizard Utility and the radios will automatically use the best timings for every shutter speed.

About SpeedCycler with an AC3 ZoneController
Previously only seen with PocketWizard’s MultiMAX radios, this new mode is designed to rapidly cycle through multiple flash units fired individually in sequence. This allows photographers to fire a camera in sync with flashes faster than a single flash unit can recycle. It can also be used for triggering remote cameras sequentially. SpeedCycler is engaged on a transmitting MiniTT1 or FlexTT5 via the PocketWizard Utility.

SpeedCycler mode requires an AC3 ZoneController in the top hot-shoe of the on-camera PocketWizard radio. Zones A, B, and C will be triggered sequentially and individual zones can be disabled by setting the AC3’s Zone Switch to the off position. Both TTL and manual flash controls are supported.

Receiving MultiMAX radios can be used instead of FlexTT5s provided they are set to a standard channel between 17 and 32. Users need to set the Standard Transmit Channel on the transmitting ControlTL radio to match the receiving MultiMAX unit.

About Flash Power Control without a Camera
Photographers can now take their AC3 and transmitting radio off-camera and use it to set power levels for any flash with a ControlTL receiver, making it more convenient to use an optically triggered light meter, or control the power levels with just a MiniTT1/FlexTT5 and AC3 in their hand while another photographer takes the pictures. Previously, an AC3 ZoneController on a MiniTT1 or FlexTT5 needed to be on camera to send manual power levels to remote flashes. Now, when connected to a MiniTT1 or FlexTT5, manual power levels are transmitted to remote flashes when the TEST button is pressed even when the transmitter is off the camera. This affects both speedlights connected to receiving FlexTT5s and larger flashes like AlienBees and Elinchrom RX units with ControlTL receivers.

16.1 effective megapixels Exmor APS HD CMOS sensor and new BIONZ processor enabling ISO 25600 high sensitivity
Full HD Movie with 50p/25p, manual focus, full P/A/S/M exposure control and improved audio
Tilt-angle 7.5cm (3”) Xtra Fine LCD touch-screen and easy-to-use Photo Creativity interface
10 fps continuous shooting (In Speed Priority Continuous mode)
Styled in magnesium, just 23.3mm slim (Distance from front of body to LCD monitor screen surface)

Drawing on the positive acceptance of the digital camera NEX-5, the new α NEX-5N from Sony has advanced further and offers the superb responsiveness, image quality, and creative possibilities of a DSLR camera with less to carry.

Styled in tough, light magnesium alloy and just 23.3mm at the slimmest point, the NEX-5N evolves the sleek, minimalist design of the acclaimed NEX-5. It’s also a step forward from its predecessor in terms of still image and HD video quality, powerful creative features and easy operation.

Responses are accelerated further by a release time lag of approx. 0.02 seconds1: the fastest of any interchangeable lens camera in the world. This, combined with an improved AF algorithm which doubled the readout speed from the image sensor and more efficient image processing, results in an AF that is significantly faster than the current NEX-5 model.

The camera’s Exmor APS HD CMOS sensor with 16.1 effective megapixel resolution is partnered by a specially-optimised version of the powerful BIONZ image processing engine. This combination of sensor and processor ensures exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600, the highest among mirror-less interchangeable lens cameras, allowing very high quality handheld shooting in low light conditions.

At the touch of a button, the NEX-5N shoots smooth AVCHD ver. 2.0 (Progressive) Full HD movies with high-quality stereo sound at 50p – a world first for interchangeable lens cameras with an APS-C size sensor. Faster readout from the sensor increases the maximum frame rate to 60 fps over the previous 30 fps. When shooting at the 24p setting, movies achieve a beautifully expressive, artistic feel. As with stills shooting, Tracking Focus allows a target object to be selected via the touch-screen for accurate focusing, even when the subject is moving.

Photographers can also enjoy full control over exposure, when shooting video, with Programme, Aperture/Shutter Priority and all-Manual modes (PASM) – just like a DSLR camera. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes.

The NEX-5N is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be previewed, applied and combined in an instant via the LCD touch panel and control dial, with no photo jargon to confuse newcomers.

First introduced on the NEX-C3, Picture Effect simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature, Rich-Tone Monochrome and Soft High-key. A generous palette of other artistic imaging functions includes 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

In Speed Priority Continuous mode, the NEX-5N captures fast-moving action at up to 10 fps (actual speed depends on shooting conditions and memory card performance). This represents the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera2.

The camera’s 7.5 cm (3.0”) Xtra Fine LCD angles up to 80° up or 45º down for easy viewing in any shooting position. TruBlack technology assures superb detail and contrast with dramatically reduces on-screen reflections. Enhanced by the new Photo Creativity Touch interface, the LCD makes composition, shot review and adjustment of camera settings easier and more flexible than ever.

Lenses and accessories
The growing choice of E-mount lenses compatible with all α NEX cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA, E 50mm F1.8 OSS and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS.

The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional Mount Adaptor LA-EA2 allows phase-detection AF with almost all of the A-mount lenses for both still image and video shooting. Also available, the optional Electronic Viewfinder FDA-EV1S, XGA OLED Tru-Finder™ offers high resolution/contrast and wide viewing angle.

Also new in the range of accessories, the stylish Body Case (LCS-EB50) and Lens Jacket (LCS-EL50) protect the camera and lens from scratches, the Shoulder Strap (STP-XS3) fits tightly to body with its quick fit structure and the Soft Carrying Case (LCS-EMF) holds the E-mount camera body with attached lens as well as an additional lens or other accessories.

24.3 effective megapixels Exmor APS HD CMOS sensor
Quick, responsive autofocus and world’s fastest (0.02 sec) release time lag
Quick, versatile new TRINAVI control
High-resolution XGA OLED Tru-Finder™ and built-in flash
Full HD Movie with 50p/25p, manual focus, full P/A/S/M exposure control and improved audio
10fps continuous shooting (Speed priority mode)

Sony takes pro-quality imaging and creative options to new extremes with the easy to use α NEX-7. Styled in magnesium alloy for strength and premium looks, the NEX-7 weighs a travel-friendly approx. 291g (camera body only).

The NEX-7 features a newly-developed Exmor APS HD CMOS sensor with 24.3 effective megapixel resolution that’s teamed with the latest revision of Sony’s BIONZ image processing engine.

This unique combination of sensor and processor assures ultra-rapid shooting responses, plus flawless image quality with ultra-low noise when shooting still images or Full HD video. Extending from ISO 100-16000, the ultra-high sensitivity range makes it easy to capture clean, low-noise images in dimly lit interiors or at dusk.

Responses are accelerated further by a shutter release lag of just 0.02 seconds – the fastest of any interchangeable lens digital camera in the world. Quick, precise AF is enhanced by new Object Tracking that keeps accurate focus lock on a selected target, even when it’s moving in the frame.

The NEX-7 offers quick, easy control over creative settings via an intuitive new TRINAVI control. Two control dials on the top of the camera are complemented by a control wheel. Pushing the navigation button cycles quickly through various shooting modes, allowing enthusiasts to make custom adjustments and control images with the flexibility of a DSLR camera.

The NEX-7 is also the world’s first compact camera that features an XGA OLED TruFinder™ for precision framing and focusing. This precision electronic viewfinder gives a bright, detail-packed, high contrast view of still images and video, with approximately 100% frame coverage and a wide field of view to rival pro-grade optical viewfinders. On-screen grid lines and a level gauge can be displayed to assist with accurate framing.

The XGA OLED Tru-Finder™ is complemented by a 7.5 cm (3.0”) Xtra Fine LCD that can be angled up to 90° up or 45º down for easy viewing in any shooting position. TruBlack technology assures superb detail and contrast with dramatically reduces on-screen reflections.

At the touch of a button, the NEX-7 shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0)* format also allows users to select 50p or 25p frame rates for beautifully smooth, detailed video footage. As with stills shooting, Object Tracking allows a target object to be selected for accurate tracking AF, even when the subject is moving.

Manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Programme, Aperture/Shutter Priority and all-Manual modes (PASM). Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

In speed priority mode, the NEX-7 captures fast-moving action at up to 10fps – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera.

First introduced on the NEX-C3, Picture Effect simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 introduces an Auto-lock Accessory Shoe, a first for E-mount cameras. Widening opportunities for advanced shooting applications, the shoe supports accessories including HVL-F58AM, F43AM and F20AM Flash, the HVL-MT24AM Macro Twin Flash Kit and CLM-V55 Clip-on LCD Monitor.

Lenses and accessories
The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional Mount Adaptor LA-EA2 allows phase-detection AF with almost all of the A-mount lenses for both still image and video shooting.

The LCS-ELC7 Soft Carrying Case combines a closely-fitting body case and lens jacket in genuine leather to protect camera body and lens from scratches and dust, is released exclusively for NEX-7. It’s complemented by the STP-XH70 shoulder strap in the same material.

The α NEX-7 ultra-compact interchangeable lens digital camera by Sony is available from November 2011.

- Today Delkin Devices, Inc. announced their much anticipated ruggedized waterproof CF memory cards boasting the fastest read and write speeds in the world. The new cards are available in capacities ranging from 8GB up to 64GB and are capable of transferring pictures, video, music and more at speeds up to 685X, or 103MB/s. In addition to impressive speed performance, the cards are fully compatible with advanced HD and 3D video recording modes including slow motion recording.

“Since we launched our initial CombatFlash lineup of CF cards in 2010 we’ve had fantastic success among professional photographers and videographers,” explains Marketing Manager, Anna Lopez. “Unlike a traditional CF memory card, the CombatFlash PCB is protected with a Tekta infusion process that enables the card to achieve phenomenal reliability and performance in environments where a normal CF card would typically fail. The card is protected from underwater submersion, solid impact, corrosion, rust & more. That reliability equals a day of production that doesn’t need to be reshot, or a climb up Mount Everest that is captured reliably. It equals invaluable peace of mind.”

The new CombatFlash685 card includes the same ruggedized qualities as it’s 625X predecessor, but adds more than 10MB/s in speed performance and the ability to shoot in over cranking mode (or slow motion recording) with Canon’s XF series HD camcorders, including the trending XF305, XF300, XF105 and XF100 models.

Lopez states, “Sophisticated cinema recording applications like Slow & Fast Motion and HD infrared capabilities are increasingly being utilized on a regular basis. Delkin’s US engineering staff is consistently heightening their standards to not only keep up with the evolving equipment, but to also anticipate future breakthroughs that will require exceedingly fast and high quality memory.”

Delkin’s CombatFlash memory remains the only consumer flash storage brand built to comply with MIL-STD-810 specification. Extreme environmental testing has rated the CombatFlash CF line to remain fully operable anywhere between 0°C to 70°C, while soldered and sealed internal components and advanced wear leveling & error correction features manage data continuously to ensure data integrity and card longevity.

CombatFlash685 CF memory is supported by Delkin’s trusted lifetime warranty and U.S. based support center, available by phone on working days between 8am-5pm PST. This innovative product, along with Delkin’s complete lineup of imaging accessories, can be found at digital camera retailers worldwide, as well as direct from http://www.delkin.com for retail prices ranging from $149.99 for an 8GB card to $899.99 for a 64GB card. CombatFlash 625X memory is also available for purchase for a limited time, with 4-16GB capacities retailing from $79.99-$229.99.

The Reflecta IMAGEBOX LCD9 makes it very easy to scan slides, negatives and photos. It has a resolution of nine megapixels (2400 dpi) and comes with a 2.7 inch LCD display. The unit can be operated independently from a computer making it a highly versatile piece of kit.

A highlight of the IMAGEBOX is the Magic Touch technology, a scratch and dust removal system based on infrared technology for slides and negatives.

Photographs (up to 6″x4”) are scanned by simply placing them onto the scanner surface and hitting the start button, no photo holder is required and the scan time is just one second. The ImageBox LCD9 comes with a slide holder for 4 framed slides, a film strip holder for negative / positive film strips with up to 6 images, power adaptor, USB cable, TV cable and user manual.

The IMAGEBOX is a self-contained unit that measures 245mm x 229mm x 180mm, weighs 1.8kg and has a RRP of £280

Kenro’s managing director, Paul Kench comments: “The new Reflecta IMAGEBOX is an ideal tool for enthusiast photographers who need to view and scan images quickly and easily. The fact that it can operate without a PC is a real advantage, and files can even be viewed on a standard TV.”

To view Kenro’s full range, or for details of your nearest stockist please visit http://www.kenro.co.uk – alternatively call Kenro’s head office on 01793 615836 for further information.

Panasonic today announced the arrival of two new high performance interchangeable lenses for their Lumix G System cameras; the Lumix G X H-PS14042 and X H-PS45175. The new ultra compact electronic power zoom lenses are the first from the premium lens brand, ‘X’ for LUMIX G. Lumix G X lenses are a new breed of the highest quality zoom lenses, based on the Micro Four Thirds System standard. Their focal lengths complement each other perfectly for quality wide angle, portrait and landscape imagery,

The new LUMIX premium ‘X’ brand is at the forefront of the next generation of camera lenses; utilising the best in advanced optical performance. The new lenses feature Panasonic’s unique nano surface coating technology, optical image stabilisation (POWER O.I.S.) and aspherical and ED glass elements to achieve superb image quality while maintaining compact and light design.

Stunning, precise images and silent zooming
Both lenses utilise Panasonic’s nano surface coating to significantly minimise the reflection at entire visual light range. The results are incredibly clear pictures and a dramatic reduction in ghosting and lens flare. The zoom lever on the lens barrel, an industry-first for interchangeable lenses, provides the user with fast, precise and silent zooming especially when shooting HD video recording. Manual focusing is also available, with the manual focus lever for users requiring a more precise control.

Clear and sharp imagery
The new POWER O.I.S. (Optical Image Stabilisation) which is newly integrated in both the LUMIX G X lenses makes it easy to take images with great clarity even in low-light conditions. With the improved sensitivity of the gyro sensor, the new POWER O.I.S. dramatically improves the hand-shake correction power – resulting in visibly improved sharpness.

Small in your pocket, big in performance – The new 14-42mm X Zoom lens
Specifically, the new LUMIX G X H-PS14042 lens offers a versatile zoom range that extends from 14mm to 42mm (35mm equivalent: 28-84 mm) making it suitable for a wide range of scenes, from dynamic landscape shots to impressive portrait images. The collapsible power zoom lens is ultra-compact when not in use, and expands to a 3x zoom lens when switched on. It is approximately the same size as a 20mm pancake lens but with the added features that a zoom brings. The two ED lenses and four aspherical lenses correct a variety of aberrations to deliver excellent optical performance whilst minimising distortion levels and chromatic aberration even at the 28mm wide-end.

In comparison to the Lumix G Standard 14-42mm kit lens, these new lenses provide significant improved optical performance yet achieve a 58% reduction in size (when turned off) and a 48% reduction in weight.

So close but yet so far – The new 45-175mm X zoom lens
The new LUMIX GX H-PS45175 tele-zoom lens has a versatile focal range from 45mm to 175mm (35 mm equivalent: 90-350 mm). It features notably high contrast and resolution for images shot at its wider-end, which makes it great for taking portrait shots; meaning it complements the LUMIX G X H-PS14042 lens perfectly. In an industry-first, the adoption of its fast motorised Multi-Actuator Floating Inner Focus System ensures that air and dust isn’t sucked into the lens during zooming or focussing, and downsizing in both size and weight is achieved while improving image quality.

The LUMIX G X VARIO lenses are available in the highly stylish and sophisticated colour options of black and silver, a perfect complement to the LUMIX G and LUMIX GF3 cameras. The GF3X kit containing the GF3 body and the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./POWER O.I.S. will be available throughout Europe.

Heading up the super-zoom compact digital camera range, Panasonic is pleased to introduce a new addition to the multiple award winning FZ range of cameras – the DMC-FZ150. An eminently worthy addition to the series, the FZ150 boasts a 25mm ultra wide angle, powerful 24x optical LEICA DC VARIO-ELMARIT lens with Panasonic’s Black Box Nano Surface Coating technology to minimize light reflection that causes ghosts and flares Picture perfect – the FZ150 can also record high-resolution full-HD 1920×1080 50p videos for those users looking for high picture quality of both photo and video.

Packing a powerful zoom lens, high performance imaging devices, a host of functions and manual control in a compact body, the DMC-FZ150 is highly versatile – perfect for advanced amateur photographers with its high quality photo and video.

Picture Perfect Lens
The DMC-FZ150 features a high-quality LEICA DC VARIO-ELMARIT 25mm ultra wide-angle lens with a 24x optical zoom (35mm camera equivalent: 25-600mm). With the newly applied Nano Surface Coating technology, light reflection is dramatically minimized across the entire visual light range (380nm-780nm) by applying the extra-low refractive index coating on the surface of the lens. This results in a highly clear picture with dramatic reduction of ghost and flare.

Thanks to Panasonic’s black box technology, the image delivered through the lens of the DMC-FZ150 has exceptional optical performance with stunning clarity that passes Leica’s stringent standards. Comprising 14 elements in 10 groups, including 3 ED lenses and 2 aspherical lenses with 3 aspherical surfaces, this advanced lens unit delivers exceptional optical performance, suppressing distortion at wide end and colour bleeding at tele-end.

The already powerful 24x optical zoom can increase its power to 32x equivalent with the Intelligent Zoom function. Taking advantage of Intelligent Resolution technology, the FZ150 maintains the picture quality even when using a digital zoom. With the powerful zoom drawing distant objects near, and the 25mm ultra wide angle lens capturing approximately 196% wider angle of view compared with a standard 35mm camera – the FZ150 is ideal for shooting dynamic landscapes or indoor group portraits.

High Picture Quality
The combination of the 12.1-megapixel MOS sensor and the Venus Engine ensures high performance in terms of both sensitivity and speed. The S/N ratio is thus improved by 3.9dB (ISO 100) to 4.7dB (ISO1600) compared to the predecessor DMC-FZ100.

The newly developed Multi-process Noise Reduction applies optimum noise reduction according to the brightness the picture. Both high frequency noise that occurs in the dark part and low frequency noise in the light part are suppressed even as they happen in a picture As a result, images recorded in low-lit situations are now extremely clear.

The Venus Engine has a quad-circuit system for processing large amount of progressive full HD data at high speed. Not only 1,920×1,080 50p smooth full-HD video recording, but also super fast consecutive shots at 12 fps (without auto focusing) and 5.5 fps (with auto focusing) in full resolution. It is also able to record high speed video at 220 fps in QVGA. At the same time, the multi-task image-processing engine, the Venus Engine realizes a super-fast response time. The auto focus is approx. 50% faster speed compared with the DMC-FZ100 achieving Light Speed AF of approx. 0.1 second. The speed in AF Tracking also becomes faster thanks to the improved tracking performance which doubles its sampling frequency.

Full HD Video
Catering for all your imaging needs, the DMC-FZ150 not only captures superb photos but also beautiful full-HD videos too1. The DMC-FZ150 can record high-resolution full-HD 1920 x 1080 50p videos in AVCHD Progressive (MPEG-4 / H.264)2 format. Upgrading the full HD recording capability from interlaced to progressive, subjects with fast motion or fine details are reproduced even more clearly.

The powerful 24x optical zoom is available in video, so rest assured that those special moments, even in the distant, can be captured whether it’s a still image or video.

The popular iA (Intelligent Auto) is also available in video recording. The POWER O.I.S. (Optical Image Stabilizer), Face Detection, Intelligent Scene Selector and Intelligent D-range Control also support shooting beautiful video with ease.

The FZ150 is newly equipped with Active Mode in video recording for more effective countermeasure against blur. In addition to the conventional POWER O.I.S., the Active Mode effectively suppresses blur in video recording especially at wide angle while walking The Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality. The Intelligent D-range Control makes images look more natural by preventing blocked shadows and blown highlights to optimize the exposure for each part of an image. It also ensures a beautiful reproduction of gradation and details.

Incorporating a stereo zoom microphone, the videos also come with the high-quality stereo sound of Dolby® Digital Stereo Creator, to offer highly realistic sound to the video. Mechanical noise caused by a zooming operation is suppressed to improve clarity. The Auto Wind Cut function is also available to block out from the majority of background wind noise, making human voices stand out.

Ensuring those special moments are never missed, it is also possible to take still images while recording video simultaneously (3.5-megapixel). You can cut out your favorite scene as still image from the video in the camera. The image is clear thanks to the rich Progressive recording format and the Intelligent Resolution technology. A host of options enhance the usability and fun of recording high quality full-HD video.

Creativity at Your Fingertips
To encourage step up users to enjoy shooting even more, full manual control is available with the DMC-FZ150. The side lever is newly added on the left side of the lens barrel, making it smoother to zoom when concentrating on the shutter operation with the right hand. Focus can also be changed with this lever, which is convenient in video recording.

New features such as Creative Control, which features a selection of artistic effect modes including expressive, retro and sepia3 – and Photo Style for the expression of finer nuances4 – let users at any skill level create their photographic intentions.

Video recording has been designed with users in mind, with the DMC-FZ150 offering much more than simply recording HD videos. The FZ150 features a Creative Video mode, which lets users set the shutter speed and aperture manually to make even more impressive videos. Changing the shutter speed brings special effects to videos, which is especially suitable for shooting fast-moving subjects. The ability to control the aperture is convenient when there are several subjects at different distances and you want both of them to stand out.

For more advanced creative freedom, the DMC-FZ150 is equipped with a hot shoe allowing attachment of various accessories including an optional stereo microphone (DMW-MS1) or an optional external flash (DMW-FL220 / FL360 / FL500). The DMC-FZ150 is also compatible with an optional remote shutter (DMW-RSL1) for advanced expression in photography.

The DMC-FZ150 now features the new 3D Photo mode5, which produces a 3D image in the camera. Take 20 panning shots and the camera automatically selects two most suitable images – one for the right eye and one for the left eye – to synthesize a 3D composite. The 3D image can be viewed on a VIERA HDTV or any other 3D TV. The format of 3D image is compatible with MPO which can be played back on other MPO-compatible equipment such as TV, Digital Photo Frame or Printing.

Inherently User Friendly
Already we can see the FZ150 is highly technically specified but the beauty is that it remains inherently easy to use. Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and to reduce misshots. In the iA mode, the camera does all the work, leaving you free to compose shots and capture moments.

The Motion Deblur mode6 helps to prevent blur even more powerfully in the FZ150. Plus, the newly added Intelligent Handheld Nightshot mode enables bright, glamorous night scenery to be recorded without using a tripod.

The Face Recognition function remembers registered faces to give an appropriate AF/ AE on the people while removing the unwanted red-eye. The Intelligent Scene Selector automatically selects whichever of 6 Scene modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset – that best suit the shooting situation.

Once you enter the iA mode, these functions work automatically together with other powerful shooting-assist functions – AF Tracking, Intelligent ISO Control and Intelligent D-range Control – so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Share and Enjoy!
Sharing images and video footage is a key part of photography and Panasonic ensures that it remains effortlessly easy thanks to LUMIX Image Uploader’. Simply checkmark the photos you want to share and connect the camera to a PC. Uploading starts just by following the guidance. You can add comment and let your friends know about the update of your album via e-mail. Facebook can be used for photos and YouTube for videos. Users can join these social networking services without installation of special software, and can then quickly and easily share pictures with their friends . Perfect!

With a strong family heritage, the new FZ150 is the ultimate super-zoom camera with excellent performance and handling, a host of features, an astonishing lens and superb usability. The DMC-FZ150 will be available from October.

1 Motion pictures can be recorded continuously for up to 29 minutes 59 seconds in European PAL areas. Also, motion picture recorded continuously in [MP4] is up to 4 GB. Use a card with SD Speed Class with “Class 4” or higher when recording videos. SD Speed Class is the speed standard regarding continuous writing.

2 The ‘AVCHD Progressive’ is a high definition (HD) digital video recording/playback format jointly established by Panasonic Corporation and Sony Corporation.

3 Artistic effect modes are Expressive, Retro, High Key, Sepia, High Dynamic, Miniature Effect, Film Grain and Pin Hole.

4 It has 6 presets (Standard, Vivid, Natural, Monochrome, Scenery and Portrait). Finer adjustment of contrast, sharpness, saturation and noise reduction is also possible by each.

5 The picture size is reduced to 2M (16:9)

6 The picture size may be reduced

Not one to rest on its laurels, Panasonic is pleased to announce the new stylish compact DMC-FX90 – that not only offers all the features Panasonic’s FX range are well renowned for, but goes one step further by adding Wi-Fi® connectivity (802.11 b/g/n). With the FX90, users can share photos and videos with friends and family effortlessly. Encased within a slim and stylish profile the FX90 is the perfect camera for those on the go and those who enjoy sharing images daily.

Why Wi-Fi?
Taking photos and sharing these photos is an integral part of photography – now even more so thanks to the increased growth of social networking sites and global online image sharing. With this in mind, the DMC-FX90 integrates a Wi-Fi® connectivity (802.11 b/g/n) to encourage users to enjoy it with more ease. With its Wi-Fi capability, users can post images on their chosen image sharing service such as FacebookTM, FlickrTM, PicasaTM or YouTubeTM. Panasonic is also launching a new service called “LUMIX CLUB” for the users of DMC-FX90 (detailed information is available separately) to offer external site link function to easily support SNS posting using the DMC-FX90 without having to worry about complicated settings. Once registered with LUMIX CLUB on the camera, users can compile the log-in information for the social services in it. This means that they don’t have to log in to each service separately but they can directly start the activity on the service immediately. It is even possible to share images on different social services simultaneously.

Perfect for the younger market, the FX90 makes uploading photos as quick as possible. When users are out and about they can upload images and videos instantly via the mobile network using a smartphone. Panasonic provides a free, dedicated application program “LUMIX LINK” for both iPhone® and Android™OS smartphones and all control is available with this program. Simply activate the application “LUMIX LINK” and log in “LUMIX CLUB” on the smartphone or on the PC browser, and users can upload the photos and videos they want in the camera anywhere via a mobile network without a need of finding a special access point. Simple! At home, users can directly upload the images to the image sharing service via the access point of the home router.

For instant access, a dedicated Wi-Fi button is provided. Just pressing it directly opens a Wi-Fi Connection mode outside home and gets WPS (Wi-Fi Protected Setup) connection at home. The Wi-Fi module is situated on the opposite side of the grip on the camera so as not to interfere with the connection signal.

Wi-Fi connectivity lets users share their photos instantly, straight from their camera. Users can even back up their images to their PC with the wireless connection – ensuring those special moments are safe and secure!

High Quality Lens
Behind the slim and stylish profile, the FX90 is packed full of technological features offering outstanding performance. The lens, for example, is a newly developed high quality LEICA DC VARIO-SUMMARIT lens that boasts excellent brightness of F2.5. The F2.5 lens is even brighter by approx. 25% than the F2.8 lens which is generally considered a bright lens. It allows the use of higher shutter speed but captures stunningly clear, sharp, blur-free images even in lower lighting situation. Together with the anti-blurring function in the iA mode, the DMC-FX90 powerfully suppress blur caused by the movement of subjects. Also, the 24mm (35mm camera equivalent: 24-120mm ) ultra-wide-angle lens – rare on a compact camera – gives photographers a wider range of composition possibilities with approx. 213% larger viewing space compared to that of 35mm camera. The super-high-quality LEICA DC VARIO-SUMMARIT lens minimizes distortion at the wide end.

Comprising of 7 elements in 6 groups with 3 aspherical lenses with 5 aspherical surfaces, the lens unit in DMC-FX90 realized downsizing of both total length and diameter to fit in the slim, compact body of the camera. It is made possible with its mechanism and the use of Extra High Index Low Dispersion Meniscus Aspherical Lens as thin as 0.3mm. Panasonic succeeded in developing the lens with high refractive index and low dispersion performance which results in the excellent colour reproduction and suppression of chromatic aberration.

This advanced lens unit passes Leica’s stringent standards and delivers an exceptional optical performance with its minimal distortion and chromatic aberrations while suppressing ghosting and flaring.

Thanks to the Intelligent Resolution technology, the Intelligent Zoom is available with the DMC-FX90 which extends the zoom ratio by approx. 1.3x maintaining the picture quality even when using a digital zoom. This means the 5x optical can virtually extend to 6.5x equivalent – so you’ll never miss that shot in the distance.

The Venus Engine
The advanced image processing LSI, the Venus Engine, assures high picture quality in both photo and video recording thanks to the exceptionally advanced signal processing capabilities. By separating chromatic noise from luminance noise and applying the optimal noise reduction to each, you can capture clear and beautiful images even when shooting at high ISO sensitivity levels
The Venus Engine also provides precisely selective noise reduction to the chromatic noise without affecting the border of colours which is judged from the brightness level of a pixel.

The Sonic Speed AF and a quick start-up time give the DMC-FX90 super high speed response that helps catch even the most fleeting photo opportunities.

Full HD Video
The 12.1-megapixel CCD with 2-channel signal output structure boasts higher signal transfer speed for the operations that require high performance and speed such as 1920 x1080 full HD video recording and high speed continuous shooting. The picture quality is also improved thanks to the approx. 25% higher sensitivity1 which is made possible by highly efficient light condensation adoption larger on-chip micro lenses.

The DMC-FX90 also has recording capability of AVCHD video even in 1,920 x 1,080 60i (NTSC, sensor output 30p) / 50i (PAL, sensor output 25p) full-HD despite its slim, stylish body. Alternately, videos can be recorded in MP4 format to play it back directly on the PC. The DMC-FX90 also boasts Dolby Digital Creator to record high quality audio.

Catering for all your imaging needs, popular features such as the iA (Intelligent Auto) mode – including AF Tracking and MEGA O.I.S (Optical Image Stabilizer), Face Detection, Intelligent Scene Selector and Intelligent Exposure are available in motion image. The 5x optical zoom is available in video recording too. A Wind Cut function is also available to block out most of the noise from background wind.

Control at Your Fingertips
With a Smart Touch operation, the FX90 is technically savvy. All control is possible by the touch operation – Touch AF, Touch Zoom or Touch Shutter – during recording and various playback functions. The functions and settings used most often, such as O.I.S., consecutive shooting, auto focus point, white balance setting, ISO sensitivity level, image size and LCD mode are quickly and easily accessed via the shortcut setting by just dragging the icon to the main menu area.

Taking advantage of the touch operation, various functions, such as Beauty Retouch, Aesthetic Retouch, Make-up Retouch and Art Retouch, are incorporated to add more fun to DMC-FX90. For example, in Aesthetic Retouch, various effects can be applied to the face including clearing the skin texture, lifting up the face, and whitening of teeth.

Full HD (1,920 x 1,080) videos are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60i (NTSC) / 50i (PAL). HD (1,280 x 720) videos are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60p (NTSC) / 50p (PAL).

The touch-screen operation excels not only for shooting but also for playing back images with outstanding visibility. You can play back the image you want out of hundreds of stocks by touching in the thumbnails. My Photo Album function lets users sort images in the separate folders allowing quick, direct playback of the images they want without searching a huge collection of photos. For example, you can sort photos into work photos and private photos. This is also convenient when transferring the images because you can just copy the target folder in a SD card to the PC without selecting the photos you need one by one.

The Intelligent LCD automatically adjusts the screen brightness in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times.

Seamlessly Simple Thanks to iA Mode
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. In the iA mode, the camera does all the work, leaving you free to compose shots and capture moments. Just press, aim and shoot.

For more effective countermeasure against blur, the FX90 includes Active Mode for an option of image stabilization in video recording. This mode is especially effective in active video recording at wide angle such as shooting while walking.

With the DMC-FX90, the Motion Deblur mode2 is incorporated to prevent blur due to the subject’s
movement even more powerfully by setting the appropriate ISO setting and shutter speed automatically according to the subjects’ motion. Combined with the outstanding brightness of the lens and the Active Mode, the DMC-FX90 thoroughly prevents any kind of blur – whether caused by handshake or the subject’s motion, whether in photo or video recording.

Additional features also include the Face Recognition function, which remembers registered faces to give an appropriate AF/AE on the people while removing the unwanted red-eye. The Intelligent Scene Selector automatically selects whichever of 6 Scene modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset – that best suit the shooting situation. In addition, the Intelligent Resolution technology is always activated in the iA mode which results in the clearer and higher picture quality in every photo and video with extended zoom range equivalent to 6.5x optical zoom by the Intelligent Zoom.

Once you enter the iA mode, these functions happen automatically together with other powerful shooting-assist functions – AF Tracking, Intelligent ISO Control and Intelligent Exposure – so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

The 3D Photo Mode
The DMC-FX90 features the new 3D Photo mode3, which produces a 3D image in the camera. Take 20 panning shots and the camera automatically selects two most suitable images – one for the right eye and one for the left eye – to synthesize a 3D composite. The 3D image can be viewed on a VIERA HDTV. The format of 3D image is compatible with MPO which can be played back on other MPO-compatible equipment such as TV, Digital Photo Frame or Printing.

Packed full of features, yet remaining easy to use and looking super stylish – the FX90 has all angles covered. The perfect party accompaniment, the FX90 makes sharing images easy and will be available from October.

1 Motion pictures can be recorded continuously for up to 29 minutes 59 seconds in European PAL areas. Also, motion picture recorded continuously in [MP4] is up to 4 GB.
Use a card with SD Speed Class with “Class 4” or higher when recording videos.
SD Speed Class is the speed standard regarding continuous writing.

2 The picture size may be reduced

3 The picture size is reduced to 2M (16:9)

Today at IFA 2011, Samsung Electronics, a global leader in digital media and digital convergence technologies, announces the launch of the new NX200, a new compact system camera that delivers professional standard photography. The NX200 guarantees an easy experience that lets you unleash your creativity to its full. It features premium functions such as a 20.3 Megapixel APS-C CMOS sensor, high speed capture (including 100ms Advanced Auto Focus), wide range ISO (100-12800), HD movie recording, and Samsung’s unique i-Function lens. With high-performance features built into a compact premium metallic design, with the NX200 you no longer have to choose between style and quality images.

The Samsung NX200 is the perfect combination of design and professional performance, delivering DSLR quality imaging in a camera that is compact and easy to use. The camera incorporates a 20.3 Megapixel APS-C CMOS sensor developed in-house by Samsung, ensuring a high quality image, which shows every detail and puts high performance at the fingertips of all photographers. To allow for high speed capture, the NX200 achieves 100ms Advanced AF speed and thanks to its Fast Boot and seven frames per second continuous shooting it’s the perfect way to capture that split-second action in an instant. So that you never miss a moment you can even move from shot to shot in only 400ms.

In addition, the camera’s wide range ISO (100-12800, covering seven steps) gives life-like colour and sharp details, even in dark environments or when capturing still images of moving objects. To capture movement on video, the NX200 also features 1920×1080/30p (H.264) HD movie recording and Stereo Sound for exciting and vivid video. All this is incorporated into a compact and sleek body with a premium metal design, light enough to be carried anywhere in a jacket pocket and stylish enough for a camera to be proud of.

The NX200 also enables state of the art usability through Samsung’s i-Function 2.0 lenses, which allow the user to control a range of parameters from the lens without having to take their eye off the shot. The NX200 is fully compatible with the wide range of nine different i-Function lenses, which enable toggling between shutter speed, aperture, EV, WB, and ISO quickly, and easily through the button and ring on the lens. With the upgraded i-Function 2.0 on the NX200, users can also control six different Smart Filters and the intelli-Zoom function from the lens whilst in Lens Priority Mode. New lenses for the i-Function system include 18-200mm, 16mm, 60mm and 85mm focal lengths.

Nick White, Head of Digital Imaging, Samsung UK comments: “With the NX range we have pioneered the compact system camera that allows any user to get the results that they’ve always wanted from their pictures without having to manage complicated controls or carry heavy, clunky equipment. The NX200 is the next step in providing the ambitious amateur with first-class picture quality through the combination of professional standard features such as a 20.3 Megapixel APS-C CMOS sensor, high speed capture, wide-range ISO and HD movie capabilities. With technology like this built into a stylish and compact body, the NX200 is the ultimate camera for achieving professional quality in a compact camera.”

He continued: “The NX200 represents Samsung’s continued commitment to leading the way in making cutting-edge technology fit the needs and knowledge of the consumer, providing technology does not need to be complicated to deliver great results, every time.”

Effortless creativity
One of the key ways in which Samsung’s NX200 stands out is by making it easy for users to realise their own creativity through a range of fun and easy-to-use features and settings. The camera features ten different Smart Filter effects, six of which can be easily accessed through the i-Function lens, allowing the user to capture a uniquely creative image of their object without having to take their eye off it to change the filter. The new NX200 also includes Magic Frame technology, which enables the user to encapsulate their pictures with thirteen different frames, from magazine covers to holiday themes for fun sharing of images with family and friends.

Professional standards made simple
With its Smart Panel, the NX200 makes taking perfect pictures simple and fuss-free. The high-quality images captured can be viewed in brilliant quality on the 3.0” VGA AMOLED display and intuitive control comes through the camera’s Smart Panel which features a Hot Key, enabling users to jump easily to key functions without the need to scroll through menus to get to their desired shot.

Expanding horizons
The NX200 enables users to capture even more from their experiences by using new features and cutting-edge Samsung technology. The new Panorama function means that users can take lengthened shots of large objects or turn the image into a 3D scene, bringing the object to life. To capture even more of the moment for posterity, Samsung has also added the Sound Picture function to the NX200, so that a snippet of sound can be recorded to accompany a still image to add even more memories to a photograph.

Product specifications
NX200
Image sensor Type CMOS
Sensor size 23.5×15.7mm
Effective Pixel Approx. 20.3 Megapixels
Total Pixel Approx. 21.6 Megapixels
Color Filter RGB primary color filter
Lens Mount Mount Samsung NX Mount
Useable lens Samsung Lenses
Image Stabilization Type Lens Shift (depends on Lens)
Mode OIS Mode1 / Mode2 / OFF
Distortion Correct LDC On / Off (depends on lens)
i-Function i-Scene (depends on Lens)
Smart Filter (Vignetting, Minature, Fish-Eye, Sketch, Defog, Halftone Dot)
Intelli-Zoom (x1.2, 1.4, 1.7, 2.0)
Dust Reduction Type Supersonic drive
Display
Type AMOLED
Size 3.0”
Resolution VGA ( 640X480 ) 614k dots ( PenTile )
Field of View Approx. 100%
Display Grid (4types), Histgram, Icons : On/Off, Distance Scale : ft / m / Off
Viewfinder Type N/A
Resolution
Field of view
Magnification
Eyepoint
Diopter Adjustment
Focusing Type Contrast AF
Focusing point Selection : 1point ( Free selection )
Multi : Normal 15points, Closeup 35points
Face Detection : Max. 10 faces
Modes Single AF, Continuous AF, MF
AF-assist Lamp Yes
Shutter Type Electronically controlled vertical-run focal plane shutter
Speed Auto：1/4000sec. ~ 30sec.
Manual：1/4000sec. ~ 30sec. (1/3EV step)
Bulb ( Limit time : 4min. )
Exposure Metering
System TTL 221(17×13) Block segment
Metering : Multi, Center-weighted, Spot
Metering range : EV 0-18 (ISO 100 • 30mm, F2)
Compensation ±3 EV (1/3EV step)
AE Lock Shutter Button half press
ISO Equivalent Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800 (1 or 1/3EV step)
* AUTO ISO upper level is selectable. (Less than ISO3200)
Drive Mode Modes Single, Continuous, Burst (5M size only), Self-timer, Bracket (AE/WB/PW)
Continuous JPEG : High(7fps) up to 11 shots, Low(3fps) up to 15 shots selectable
Burst : 10, 15, 30fps selectable, 30 shots by 1 release
RAW : High(7fps), Low(3fps) selectable up to 8 shots
Bracket Auto Exposure Bracket (±3EV), WB, PW
Self-timer 2 – 30sec. (1sec. step)
Remote control N/A
Flash Type External Flash only (Bundle with SEF8A)
Modes Smart Flash, Auto, Auto+Red-eye reduction, Fill-in, Fill-in+Red-eye reduction, 1st Curtain, 2nd Curtain, Off
Guide Number 8 (at ISO 100) (SEF8A)
Angle of View Coverage 28mm wide-angle (Equivalent to 35mm) (SEF8A)
Sync. Speed Less than 1/180sec.
Flash Compensation -2 – +2EV (1/2EV step)
External Flash Samsung External Flash available (SEF42A, SEF20A, SEF15A : Optional)
Synchro (Flash attachment) Hot Shoe
White Balance Auto, Daylight, Cloudy, Fluorescent (W, N, D), Tungsten, Flash, Custom, K(Manual)
Micro adjustment each 7 steps in Amber / Blue / Green / Magenta axis
Dynamic Range Expansion Smart Range On/Off
Picture Wizard Modes Standard, Vivid, Portrait, Landscape, Forest, Retro, Cool, Calm, Classic, Custom (1~3)
Parameter Contrast, Sharpness, Saturation, Color
Shooting Modes SmartAuto 2.0, Program, Aperture Priority, Shutter Priority, Manual, Lens Priority, Magic, Panorama, Scene, Movie
Scene Mode Beauty shot, Night, Landscape, Portrait, Children, Sports, Close-Up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow, Sound Picture, 3D Photo
Sound Picture JPEG Only
Sound Recording Time ( Before and after shooting each 5sec or 10sec )
Smart Filter Vignetting, Miniature, Fish-Eye, Sketch, De-fog, Halftone Dots, Soft Focus,
Old Film1, Old Film2, Negative
Magic Frame Holiday, Old Film, Ripple, Full Moon, Old Record, Magazine, Sunny Day, Classic TV, Yesterday, Wall Art, Billboard 1, Billboard 2, Newspaper
Image Size JPEG (3:2)：20.0M (5472×3648), 10.1M (3888×2592), 5.9M (2976×1984), 2.0M (1728×1152), 5.0M (2736×1824): Burst mode only
JPEG (16:9)：16.9M (5472×3080), 7.8M (3712×2088), 4.9M (2944×1656), 2.1M (1920×1080)
JPEG (1:1)：13.3M (3648×3648), 7.0M (2640×2640), 4.0M (2000×2000), 1.1M (1024×1024)
RAW : 20.0M (5472×3648)
Quality Super fine , Fine, Normal
RAW Format SRW
Color Space sRGB, Adobe RGB
Movie Format MP4 (H.264)
Compression Movie : H.264 , Sound : AAC
Modes Program, Aperture Priority, Shutter Priority, Manual
Movie Clip With Audio or without Audio
(user selectable, recording time : 25 minutes)
Smart Filter Vignetting, Miniature, Fish-Eye, Sketch, De-fog, Halftone Dots, Soft Focus,
Old Film1, Old Film2, Negative
Image size 1920×1080 , 1280×720 , 640×480, 320×240 (Default : 1920×1080)
Frame rate 60fps(1280×720 Only), 30fps
Multi-Motion Recording x0.25 (640, 320 only), x0.5 (1280, 640, 320 only), x5, x10, x20
Quality High Quality , Normal
Sound Stereo Sound
Movie Editing Still Image Capture, Time Trimming
Image Play Type Single image, Thumbnails (3/15/40 images), Slide show, Movie
Editing Smart Filter, Red-eye fix, Backlight comp., Resize, Rotate, Face Retouch, Brightness, Contrast, Vignetting
Smart Filter Miniature, Soft Focus, Old Film1, Old Film2,, Halftone Dots, Sketch, Fish-Eye, De-fog Negative
JPEG (3:2)：5.9M (2976×1984), 5.0M (2736×1824), 2.0M (1728×1152)
JPEG (16:9)：6.2M (3328×1872), 4.9M (2944×1656), 2.1M (1920×1080)
JPEG (1:1)： 6.0M (2448×2448), 4.0M (2000×2000), 1.1M (1024×1024)
Storage Media SD, SDHC, SDXC (guarantee up to 128GB)
File format RAW (SRW), JPEG (EXIF 2.21), DCF, DPOF 1.1, PictBridge 1.0
Capacity (1GB) 20.0M : RAW 17
20.0M (3:2) : Super Fine 94, Fine 185, Normal 272
10.1M (3:2) : Super Fine 192, Fine 369, Normal 531
5.9M (3:2) : Super Fine 319, Fine 595, Normal 837
2.0M (3:2) : Super Fine 829, Fine 1397, Normal 1811
Burst (5.0M) : Super Fine 372, Fine 687, Normal 957
16.9M (16:9) : Super Fine 117, Fine 228, Normal 334
7.8M (16:9) : Super Fine 247, Fine 468, Normal 667
4.9M (16:9) : Super Fine 380, Fine 701, Normal 974
2.1M (16:9) : Super Fine 802, Fine 1358, Normal 1767
13.3M (1:1) : Super Fine 147, Fine 285, Normal 414
7.0M (1:1) : Super Fine 173, Fine 515, Normal 730
4.0M (1:1) : Super Fine 455, Fine 826, Normal 1133
1.1M (1:1) : Super Fine 1348, Fine 2068, Normal 2516
Movie : 1920×1080 30p : High Quality 8m 54s, Normal 10m 16s
1280×720 60p : High Quality 8m 21s, Normal 9m 32s
1280×720 30p : High Quality 14m 47s, Normal 16m 37s
640×480 30p : High Quality 37m 16s, Normal 43m 14s
320×240 30p : High Quality 119m 57s, Normal 145m 49s
※ These figures are measure under the Samsung standard.
Languages 17 Languages (Korean, English, Danish, German, Dutch, Swedish, Spanish, Italian, Czech, French, Portuguese, Polish, Finnish, Russian, Norsk, Simplified/Traditional Chinese)
Direct Printing PictBridge
GPS Type ( Specification ) Geo-tagging w/ Optional GPS Module (WGS84)
Function -Location Name(OSD) (English and Korean only)
-Google Map Link (with intelli-Studio)
Interface Digital
Output Connector USB 2.0 (HI-SPEED) (micro USB Jack)
Video output NTSC, PAL (user selectable)
HDMI 1.3 : (1080i, 720P, 576P / 480P)
External Release No
DC power input connector
DC 9.0V, 1.5A (100 ~ 240V) via Dummy Battery
Power
Source Type Rechargeable battery : BP1030 (1030mAh)
Charger: BC1030
Battery life 165min / 330shots (CIPA Standard)
Physical
Specification Dimensions (WxHxD) 116.5 x 62.5 x 36.2mm (excluding the projection part)
Weight 220.4g (without battery and memory card)
Operating Temperature 0 ~ 40 °C
Operating Humidity 5 ~ 85%
Software Application intelli-studio 3.0, Samsung RAW Converter 4
Adobe Reader
System requirement
Windows PC with processor better than Intel Pentium III 500MHz
(Intel Pentium 800MHz or higher recommended)
Windows XP / Vista / 7
Minimum 256MB RAM (512MB or more recommended)
250MB of available hard disk space (1GB or more recommended)
USB port
CD-ROM drive
1024×768 pixels, 16-bit color display compatible monitor
(24-bit color display recommended)
Microsoft Direct X 9.0c or later
intelli-studio 3.0 Windows XP SP2 / Vista / 7
Intel Core 2 DuoTM 1.66GHz or higher / AMD Athlon X2 Dual-Core 2.2GHz or higher
Minimum 512MB RAM (1GB or more recommended)
250MB of available hard disk space (1GB or more recommended)
1024×768 pixels, 16-bit color display compatible monitor
(32-bit color display recommended)
USB 2.0, Microsoft DirectX 9.0c or later
nVIDIA Geforce 7600GT or higher / ATI X1600 series or higher
# 64-bit editions of Windows XP / Vista / and 7 are not supported
Samsung RAW converter 4 Windows XP / Vista / 7
Intel Pentium, AMD Athlon Processor
(Intel Pentium 4, AMD Athlon XP or later recommended)
* Multi-core processor ready (Intel Core i7, Core 2 Quad, Core 2 Duo, AMD Phenom II X4, Phenom X4, etc.)
1GB or more RAM recommended
Minimum 100MB of available hard disk space
1024×768 pixels, Full Color (24-bit or higher) color display compatible monitor
Macintosh Power Mac G3 or later
Mac OS 10.4 or later
Minimum 256MB RAM (512MB or more recommended)
Minimum 110MB of available hard-disk space
USB port
CD-ROM drive
Samsung RAW converter 4 Mac OS X v10.6 / v10.5 / v10.4
Power PC / Intel Processor-based or compatible computer
(Core 2 Quad or later recommended)
1GB or more RAM recommended
Minimum 100MB of available hard disk space
1024×768 pixels, 24-bit color display compatible monitor

Lenses
Category 18-200mm
Lens Name SAMSUNG 18-200mm F3.5-6.3 ED OIS
Focal Length 18 – 200mm (equivalent to 27.7-308mm in 35mm format)
Elements in Groups 18 elements in 13 groups (3 Aspherical lens, 2 Extra-low Dispersion lens)
Angle of View 75.9°- 8.0°
Aperture F3.5 – 6.3 (Min. F22), (Number of Blades : 7 , Circular Aperture Diaphragm)
Mount Type Samsung NX Mount
Optical Image Stabilizer Yes
Minimum Focus Distance 0.50m
i Scene Portrait, Children, Sport, Backlight, Landscape, Sunset, Dawn, Night
Maximum Magnification Approx. 0.28X
Lens Hood Included
Filter Size 67mm
Max. Diameter x Length 72 x 105.5mm
Weight Approx. 549g (without hood)
Operating Temperature 0 ~ 40°C
Operating Humidity 5 ~ 85%
Availability End of Aug

Category 16mm
Lens Name SAMSUNG 16mm F2.4
Focal Length 16mm (equivalent to 24.6mm in 35mm format)
Elements in Groups 7 elements in 6 groups (2 Aspherical lens)
Angle of View 82.6°
Aperture F2.4 (Min. F22), (Number of Blades : 7 , Circular Aperture Diaphragm)
Mount Type Samsung NX Mount
Optical Image Stabilizer No
Minimum Focus Distance 0.18m
i-Scene Backlight, Landscape, Sunset, Dawn, Beach&Snow, Night
Maximum Magnification Approx. 0.12X
Lens Hood No
Filter Size 43mm
Max. Diameter x Length 61 x 24mm
Weight Approx. 90g
Operating Temperature 0 ~ 40°C
Operating Humidity 5 ~ 85%
Availability September

Category 60mm
Lens Name SAMSUNG 60mm F2.8 Macro ED OIS SSA
Focal Length 60mm (equivalent to 92.4mm in 35mm format)
Elements in Groups 12 elements in 9 groups (1 Aspherical lens, 1 Extra-low Dispersion lens)
Angle of View 26.4°
Aperture F2.8 (Min. F32), (Number of Blades : 7 , Circular Aperture Diaphragm)
Mount Type Samsung NX Mount
Optical Image Stabilizer Yes
Minimum Focus Distance 0.187m
Maximum Magnification Approx. 1X
i Scene Portrait, Children, Backlight, CloseUp, Text
Lens Hood Included
Filter Size 52mm
Max. Diameter x Length 73.5 x 84mm
Weight Approx. 389g (without hood)
Operating Temperature 0 ~ 40°C
Operating Humidity 5 ~ 85%
Availability September

Category 85mm
Lens Name SAMSUNG 85mm F1.4 ED SSA
Focal Length 85mm (equivalent to 130.9mm in 35mm format)
Elements in Groups 10 elements in 8 groups (1 Extra-low Dispersion lens)
Angle of View 18.8°
Aperture F1.4 (Min. F22), (Number of Blades : 9 , Circular Aperture Diaphragm)
Mount Type Samsung NX Mount
Optical Image Stabilizer No
Minimum Focus Distance 0.82m
i-Scene Beauty, Portrait, Children, Sport, Backlight, Night
Maximum Magnification Approx. 0.13X
Lens Hood Included
Filter Size 67mm
Max. Diameter x Length 79 x 92.2mm
Weight Approx. 714g (without hood)
Operating Temperature 0 ~ 40°C
Operating Humidity 5 ~ 85%

Today at IFA 2011, Samsung Electronics, a global leader in digital media and digital convergence technologies unveils the Samsung MultiView MV800, with a 3.0” Wide Flip-out Display. With this launch the company is pioneering a unique new “MultiView” category to enable today’s increasingly ambitious camera user to frame the perfect shot from any angle.

The ultra slim and stylish device boasts enhanced picture quality, touch screen technology, as well as many innovative and user-friendly features to ensure that all users can relax and enjoy their shooting experience, confident of capturing even the most challenging images.

The Samsung MultiView MV800 builds on the success of Samsung 2View technology and is the first premium compact model to feature a 3.0” Wide Flip-out MultiView Touch Display. Samsung has designed the device with the user in mind, in response to evolving consumer demands in the segment for maximum flexibility, enjoyment and creativity.

The 3.0” Wide Flip-out Display opens up a world of artistic possibilities, whether it is capturing the perfect self-portrait to polish your online profile, or extreme low and high angled shots to demonstrate your photographic prowess. The unique screen tilts up and down so you can frame every shot, and easily view back your images from any perspective.

For style-conscious consumers on the lookout for sophisticated, minimalist styling, the device’s ultra- slender design and contemporary metallic finish promises to make a visual impact.

The Samsung MultiView MV800 camera offers an impressive 16.1 megapixels for premium picture quality, along with a 5x optical zoom lens to capture every detail in close-up and 26mm wide-angle lens for capturing larger gatherings in high definition. By packing this technology into a sleek and slim device, the Samsung MultiView MV800 is the ideal camera for premium-quality image capture on the move.

The innovative Live Panorama function, meanwhile, enables the easy photography of large groups by simply holding down the shutter button, then previewing the whole scene that’s been captured, via the LCD. Moreover, by simply connecting the Samsung MultiView MV800 to a 3D HDTV, images and panoramic shots can be viewed in outstanding 3D in-depth quality instantly.

And whilst the Flip-out Display means you can take shots from all angles without having to contort yourself, the unique Smart Touch 3.0 with Wallpaper user interface ensures highly intuitive operation to save your fingers the effort, allowing you to drag and scroll through menu options to launch the required feature with only one touch. Smart Touch 3.0 also keeps it fun by letting users customise their background image or wallpaper.

Nick White, Head of Digital Imaging, Samsung UK, comments: “Our aim is to continually be at the forefront of digital compact camera innovation and the breakthrough MultiView proposition offered by the Samsung MultiView MV800 is the embodiment of that goal. The camera’s unique ability to capture images from any angle, with its stylish and ultra-slim design demonstrates unparalleled Samsung innovation which we believe will appeal to every photographer, and establish a new benchmark for the industry.”

Get creative with Magic Frame and Picture-in-Picture shot
The Samsung MultiView MV800 has been designed as more than just a camera – it is a creative tool for users to extract maximum enjoyment from all photographic opportunities. The Magic Frame feature includes 12 fun background templates, as well as the ability for users to customise their own. The camera’s Picture-in-Picture function, meanwhile, lets you insert one image with another, you can even use the Flip-out display to snap a self-portrait and put yourself in the picture!

Maximise enjoyment with Smart Filter and Funny Face features
Smart Filter allows users to express their own creativity, through a menu of 14 artistic effects, including the newly added Water Paint for a stylish watercolour finish or the Cartoon capability, transforming any photo into a fun animated film format. The fun doesn’t stop there – Funny Face allows you to bend, stretch and manipulate portraits of loved ones by tapping and dragging to radically distort facial characteristics, ready to share and enjoy.

Capture the perfect portrait with ease
The built in Pose Guide function advises users how to best get into position with line drawings on the LCD screen, so you can capture the optimum image from any angle. The device also provides the perfect picture in real time, with the easy-to-navigate Photo Editor function, allowing you to edit and rotate the image on the move. Loved ones and friends will also appreciate the Beauty Shot feature, enabling you to edit out any imperfections, resulting in a flawless photo.

Create your own story
The Samsung MultiView MV800 allows you to become the creative director of your own life, with innovative Storyboard Maker. Users can prepare a storyboard from the images they’ve shot by simply selecting the layout, and then placing the photos in order. Whether you’re creating a movie of a night out with friends or fantastic family holiday, see it laid out on the display as clearly as you do in your head.

Creative intelligence at your fingertips
To ensure you capture the best image possible to enjoy, share and impress, simply snap a wide-angle shot of a friend and the Samsung MultiView MV800 will automatically search out and capture two other strong images at different zoom ratios, giving you three great photos with one click. You of course get the last word on which of the three to select – or simply keep them all.

HD movie capability in the palm of your hands
The Samsung MultiView MV800 also boasts HD recording capabilities, within a compact body that will fit into the palm of your hand. Enjoy consistently clear and crisp video with technology that allows you to capture special memories with a recording time of up to twice as long as standard MPEG4. The innovative zoom noise reduction technology, meanwhile, ensures that the only sound recorded will be the laughter and conversation of loved ones, not the whirring of the zoom.

The Samsung MultiView MV800’s combination of industry-leading innovation, sophisticated design and the ultimate in user-friendly features, ensure total mobility, premium picture quality and maximum enjoyment. The Samsung MultiView is the perfect tool to not just capture an image but to tell a fun and creative story on the move.

For more information on the Samsung MultiView MV800, please visit: http://www.samsung.com/multiview

Specifications

Samsung MultiView MV800
Image sensor Type CCD
Size 1/2.3″
Effective Pixel Approx. 16.2 megapixels
Total Pixel Approx. 16.4 megapixels
Lens Brand Schneider-KREUZNACH
Optical Zoom ratio Optical 5x
Digital Zoom ratio 5x (total : 25x)
Focal Length (f) 4.7~23.5mm
Focal Length 35mm Conversion 26~130 mm
F No. F3.3(W)~F5.9(T)
Image Stabilizer Dual IS (OIS + DIS)
* OIS (Optical Image Stabilization), DIS (Digital Image Stabilization)
Display Device Type TFT LCD
Size 3.0″W (7.62cm)
Bright Adjust Yes
Touch panel Yes
Viewfinder
N/A
Focusing Type TTL auto focus
Range Normal : 80cm ~ infinity(Wide), 150cm ~ infinity(Tele)
Macro :5cm ~ 80cm (Wide), 100cm ~ 150cm (Tele)
Auto Macro : 5cm ~ Infinity (Wide), 100cm ~ Infinity (Tele)
Multi AF Yes
Center AF Yes
Face Detection AF Yes
Object Tracking AF Yes
Smart Face Recognition AF Yes
One Touch Shooting AF Yes
Shutter Speed Program : 1 ~ 1/2,000 sec.
Night : 8 ~ 1/2,000 sec (AEB, continuous : 1/4 ~ 1/2,000 sec.),
Smart Auto: 1/8~ 1/2000 sec
Exposure Control Program AE
Metering Multi
Spot
Center Weighted
Face Detection AE
Compensation ±2EV (1/3EV steps)
ISO Equivalent Auto, 80, 100, 200, 400, 800, 1600, 3200
Flash Modes Auto
Auto & Red-eye reduction
Fill-in flash
Slow sync
Flash Off
Red-eye fix
Range Wide: 0.2 m~3.2 m(Auto ISO)
Tele: 0.5 m~1.8 m(Auto ISO) – TBD
Recharging Time Approx. 4 sec.
Sharpness
Soft+, Soft, Normal, Vivid, Vivid+
White Balance Auto
Daylight
Cloudy
Fluorescent_H
Fluorescent_L
Tungsten
Custom
Mode 1.Smart Auto
2. Program
3. Movie
4. 3D (3D Still) – App
5. Live Panorama (2D, 3D)-App
6. Scene
7. Smart Movie
8.Self Shot
9.Picture in Picture
Capture Scene Magic Frame -App
Beauty-Shot – App
Object Highlight -App
Night – App
Landscape
Text
Sunset
Dawn
Backlight
Beach&Snow
Pose guide
Funny face
Intelligent portrait
* Drive : Single, Continuous, AEB, Motion Capture
Size 16M : 4608×3456 14M P : 4680×3040,
10M : 3648×2736, 12M W : 4608×2592,
5M : 2592×1944, 3M : 1984×1488,
2MW : 1920×1080, 1M : 1024×768
File format JPEG, MPO
DCF, EXIF 2.21, DPOF 1.1, PictBridge 1.0
Smart Auto Portrait
Night Portrait
Backlight Portrait
Night
Backlight
Landscape
White
NaturalGreen
BlueSky
Sunset
Macro
Macro Text(Smart Grid)
Macro Color
Tripod
Action
Fireworks
Drive Single, Continuous, AEB, Motion Capture
Self Timer Off, 2 sec., 10 sec., Double
Smart Filter (Capture) Miniature
Vignetting
Soft Focus
Old film 1
Half Tone Dot
Sketch
Fish Eye
Classic
Retro
Oil-paint
Water-paint
Cartoon
Cross-filter
Zooming Shot
Image Adjust (Capture) Sharpness
Contrast
Saturation (5 steps)
Image Play Mode Single image
Thumbnails
Advanced Slide show
Movie Clip
Smart Album
PB ZOOM 1.0X~12.5X (depends on image size)
Slide show Slide show with Effect & Music
Smart Filter (Play back) Miniature
Vignetting
Soft Focus
Old film
Half Tone Dot
Sketch
Fish Eye
Classic
Retro
Oil-paint
Water-paint
Cartoon
Cross-filter
Zooming Shot
Image Adjust (Play back) Face Retouch
Brightness
Contrast
Saturation
Red Eye Fix
Add Noise
Image Edit Resize
Rotate
Trimming
Photo Editor 2.0 – Rotate, Trimming, Effect (App)
Storyboard Maker (App)
Smart Album category Type
Date
Week
Face
Date Imprinting Off
Date
Date & Time
Voice File format N/A
Voice Memo N/A
Movie Clip Feature * 5X Optical Zoom enable (Max Recording time : 20min)
* Due to the noise while optical zooming, user can select to record sound or not.
(Voice recording selectable : Sound Alive On/ Sound Alive Off/ Mute)
File format MP4(Video: MPEG-4/H.264, Audio:AAC)
Smart Movie Landscape
Blue Sky
Natural Green
Sunset
Size 1280×720 (30fps, 15fps)
640×480 (30fps, 15fps)
320×240 (30fps, 15fps)
Smart Filter Palette Effect 1
Palette Effect 2
Palette Effect 3
Palette Effect 4
Miniature
Vignetting
Half Tone Dot
Sketch
Fish Eye
Classic
Retro
Edit
(Playback) Pause during Recording and Playing, Still Image Capture, Time Trimming
Storage Internal Approximately 10MB
* Internal memory capacity may not match these specifications.
External Micro SD Card(up to 2GB)
Micro SDHC (up to 32GB)
Interface Digital Output Connector USB 2.0
Audio Microphone : Mono
Internal Speaker : Mono
Video output AV : NTSC, PAL (user selectable)
HDMI 1.3 : NTSC, PAL (user selectable)
HDMI Type D
DC power input 5.0V
Power Supply Power Source Rechargeable battery : BP70 (Typ. 740mAh/ Min. 700mAh)
Charger : SAC-48(AC Adapter)
Connector Type : Micro USB (5Pin)
* Included items may vary depending on sales region.
Physical
Specification Dimensions (W×H×D) 92 x 56.2 x 18.3 mm
Weight 121 g (without battery and memory card)
Operating Temperature 0~40 °C
Operating Humidity 5~85%
Software Camera Driver N/A
Application Intelli-studio (Built-in)
Special Features 16MPixel
26mm 5X Zoom
3.0” Wide Touch Flip-out LCD (WQVGA)
HD movie with ZNR
720@ 30fps Movie recording / H.264 Format + HDMI (D Type)
Dual IS
Live panorama (2D, 3D), 3D Photo
Funny Face
Storyboard Maker
Magic Frame
Intelligent Portrait
Smart Filter 3.0
Photo Editor
Self Pose Shot
Intelli-Studio Built-in

All functionality, features, specifications and other product information provided in this document including, but not limited to, to benefits, design, components, performance, availability and capability of the product are subject to change without notice or obligation.

Today at IFA 2011, Samsung Electronics announces the launch of the WB750 – boasting the company’s latest BSI (Back Side Illuminated) CMOS sensor that ensures consistent professional images with a wide range of unique features. With its own innovative in-house sensor, lens and DSP 3 key component, this is the first time Samsung’s technology has been brought to the compact camera market. The WB750 also features the longest ever zoom in the company’s compact camera portfolio, with an 18x Optical Zoom, 24x Smart-Zoom and 24mm Ultra Wide Angle Lens.

The WB750 joins the WB700 as the perfect accessory for today’s traveller, guaranteeing a powerful optical performance so users never miss a special moment – be they travelling light on a romantic city break or hiking in remote mountain ranges.

With its 12.5 Megapixel BSI CMOS sensor, the Samsung WB750 is easier than ever to deliver consistent professional images. Introduced to Samsung’s compact camera range for the first time, this pioneering BSI CMOS technology works to significantly reduce image noise and distortion in favour of clear, precise photos and video, even in low light conditions. Equipped with a high speed continuous still shot of 10fps and a movie recording speed of up to 1000 fps, the device ensures that incredible quality is delivered in real-time.

The Samsung WB750 gives users the best of both worlds: high-quality digital photos as well as Full HD video for incredible depth of colour and detail. Samsung’s sophisticated Dual Capture function unites the two, enabling users to take 10 Megapixel photos whilst simultaneously recording video in full 1080p HD quality.

When speed is of the essence, Creative Movie Maker enables users to instantly create a fun and shareable slide show on the move in just four steps. Rather than needing to upload content to a PC, this feature allows you to get creative by collating photos and videos into one themed file on the device itself, adding impressive effects and music instantly. Movie Maker ensures you can enjoy your travel moments in full quality picture definition for years to come.

Nick White, Head of Digital Imaging, Samsung UK comments: “We recognise consumer desire to capture the upmost level of detail in their shots and believe that the WB750’s increased zoom and ultra wide angle certainly meet these demands. Position is everything when capturing the perfect picture. The 18x Optical Zoom, 24x Smart-Zoom and 24mm Ultra Wide Angle Lens offer our customers the most up-to-date technology. In addition, its portable design makes it the ideal travel companion, ensuring you can do justice to your most memorable holidays. The unique features of the WB750 bring to market high quality imaging technology, fun features and the perfect tool to get creative, particularly for those on the move.”

Breathe life into your images
With its range of Panorama features, the WB750 helps convey a sense of dynamism to images. Whether vertical or horizontal, Live Panorama, 3D Panorama or Action Panorama, breath-taking scenery or an unforgettable holiday moment with friends, the multitude of options are guaranteed to fulfil your photographic needs. Action Panorama, for example, tracks a moving person or object with a static background to record movement within one, still photo, whilst the Live Panorama function allows the easy capturing of large groups simply by holding down the shutter button and sweeping the camera across the scene, allowing the user to preview the whole scene they’ve just captured via the LCD. The 3D Panorama, meanwhile, works to bring your photos to life even further, using one lens and one sensor to create a 3D image, to give family and friends a taste of your trip on your return home.

Consistent quality at your fingertips
The camera’s innovative HDR (High Dynamic Range) provides an abundance of colours that give an outstanding richness to the WB750’s images, opening up the colour spectrum for the most vibrant results. Providing the opportunity to take hyper-realistic images without the use of photo editing software, HDR brings an added level of clarity to images, whether you’re capturing a lake at sunset or a tree-lined street in the morning sun. The WB750 merges multiple exposures of shots to ensure images have an artistic finish, whilst creating a greater range of luminance results in perfect exposure across all areas. The camera’s HDR feature ensures that WB750 users capture their creative visions through the latest cutting-edge technology.

Smart Auto 2.0 identifies and automatically selects the most appropriate of its 16 photo and four movie modes, to help you achieve standout results. So, even when you are caught-up in the moment, the WB750 makes sure you can capture every special moment on your journey.

Customise your world
Creating standout images is even more effortless, thanks to the WB750’s Smart Filter 3.0. The extensive variety of effects and colour options lets the user customise shots with ease. New special effects include: Oil Paint, Cartoon, Ink Painting Colour and Cross Filter. These features can be enjoyed in preview mode and after taking the picture. In addition, Zooming Shot, which can be used in scene mode, makes creating unique shots even easier. By experimenting with the focus, you can highlight the centre of a shot whilst blurring the rest, thereby selecting a part of the image to stand out.

Staying in creative control
Purpose-built and powerfully-personalised shooting options ensure the advanced user has full manual control, allowing images to be tailored just as you need. Aperture Priority and Shutter Priority settings let users experiment with shutter speeds and depth of field, so shooting fast-moving images in low light has never been easier.

Keeping it fun
Magic Frame further builds on this creative theme, allowing you to express yourself through adapting photos to reflect your mood and personality. Frame templates include Wall Art, Old Film, Ripple, Full Moon, Old Record, Magazine, Holiday, Classic TV and more, and are incredibly simple to achieve – just point the camera at the desired subject, fit it within the on-screen template, capture and – like magic – your frame appears.

Intelligent Face tracking
When the action begins, or your subject starts moving, it can be hard to keep the camera focused. The Intelligent Object Tracking feature automatically focuses on an object while in motion, letting you easily track the action. So, even if you’re trying to capture special images of fast moving animals on safari or loved ones at the beach, you’ll never miss a perfect shot.

Specifications
WB750
Image sensor Type 1/2.3″ (Approx. 7.76mm) CMOS
Megapixel 12.5 Megapixel
Lens Focal Length Schneider-KREUZNACH f = 4 ~ 72mm
(35mm film equivalent : 24~432 mm)
Digital Zoom Still Image mode : 1.0X ~ 4.0X(Optical x Digital : 72.0X)
Play mode : 1.0X ~ 9.4X (depends on image size)
Smart Zoom 1.34X (Optical x Smart Zoom : 24X)
Image stabilization Dual IS (OIS + DIS)
* OIS (Optical Image Stabilization), DIS (Digital Image Stabilization)
Display TFT LCD, 3.0” (7.62cm) hVGA
Modes 1.Smart Auto, 2.Program, 3.Aperture Priority/Shutter Speed Priority/Manual, 4.Dual IS 5.Scene, 6.Panoram, 7. Creative Movie Maker, 8.Movie
Smart Auto Portrait, Night Portrait, Backlight Portrait, Night,
Backlight, Landscape, White, NaturalGreen, BlueSky, Sunset,
Macro, Macro Text(with Smart Guide), Macro Color, Tripod,
Action, Fireworks
Still Image Smart Filter Nomal, Miniature, Vignetting, Soft focus, Old Film, Half tone Dot, Sketch Effect, Fish Eye, Classic, Retro, Oil Paint, Cartoon, Ink Painting, Cross Filter
Image Adjust Sharpness, Contrast, Saturation(5 steps)
Slide show Slide show with Effects & Music
Movie Clips Features – 18X Optical Zoom enable (Max Recording time : 20min)
*Due to the noise while optical zooming, user can select to record sound or not.
(Voice recording selectable : Sound Alive On/ Sound Alive Off/ Mute)
Smart Movie Landscape, BlueSky, Natural, Green, Sunset
Edit (Playback) Pause during Recording and Playing, Still Image Capture
Interface Digital Output Connector USB 2.0 (Micro USB)
Video output AV : NTSC, PAL (user selectable)
HDMI 1.4 (CEC) : NTSC, PAL (user selectable)
(Built-in HDMI Type D)
Special Features – 12.5M BSI CMOS
- 24mm 18X Zoom (24x Smart Zoom)
- 3.0” TFT LCD (hVGA)
- 1080@ 30fps Movie recording / H.264 Format + HDMI (D Type)
- Dual IS
- Dual Capture (1080p + 10M Photo)
- Creative Movie Maker
- 3D/Live/Action Panorama, 3D Photo
- Sound Alive
- Advanced HDR
- FD+FR+FT (Face Tracking)
- Smart Auto 2.0
- Smart Filter 3.0
- Magic Frame
- Movie Recording button
- Wheel Key
- Built in HDMI Type D with Anynet+(CEC)
- Built in PC S/W (intelli studio), supporting F/W Update

All functionality, features, specifications and other product information provided in this document including, but not limited to, to benefits, design, components, performance, availability and capability of the product are subject to change without notice or obligation.

FUJIFILM North America Corporation today announced the all new premium compact FUJIFILM X10 digital camera, featuring a new larger 2/3” 12 megapixel EXR CMOS sensor and a bright, high-definition FUJINON1 F2.0 wide-angle to F2.8 telephoto, 4x manual zoom lens (28-112mm)2 with a proprietary Super EBC (Electron Beam Coating) that produces superb image quality from edge to edge.

The sleek X10 is a sophisticated compact digital camera that follows in the footsteps of the multi-award winning FUJIFILM X100, and it now combines a trim and refined blackout design, an easy-to-use manual barrel zoom lens and a traditional optical viewfinder with a wide 20° field of view for exceptional image composition.

The X10’s stunning body is built from lightweight, yet ultra strong, die-cast magnesium alloy and has an upper control deck with mode dials and an aluminum milled, textured finish lens ring. The 4x manual zoom lens ring doubles as an on/off power switch, ensuring fast start times to capture even the most fleeting shooting scenario.

“Fujifilm is dedicated to elevating the art of digital photography, and the X10 premium compact underscores that commitment by offering first-class image quality, beautiful styling and the innovative technology that exceeds consumers’ expectations,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation.

“The X10’s thoughtfully laid out design, large EXR CMOS sensor, bright lens and manual zoom make it an outstanding choice when image quality simply cannot be compromised.”

Exceptional Image Quality
The X10 features a newly-developed, larger 2/3” 12 megapixel EXR CMOS sensor that combines Fujifilm’s proprietary EXR technology with CMOS technology to provide bright, sharp images in all shooting conditions. The intelligent EXR CMOS sensor automatically selects the optimum shooting mode from a total of 99 different variations to capture every type of scene perfectly, even in the most difficult photography situations.

The X10’s EXR CMOS sensor selects the optimum shooting mode for any lighting situation:
SN (Signal to Noise) High Sensitivity and Low Noise – produces clear and sharp high-sensitivity images while keeping noise levels low, which is ideal for capturing night scenes or indoor situations with poor lighting.
DR (Dynamic Range) Wide Dynamic Range – delivers an increased dynamic range (up to 1600%) to deliver rich gradations and detail in both shadows and highlights.
HR (High Resolution) – takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days.

The X10’s fast EXR processor also delivers high-speed continuous shooting – up to 7 frames per second – at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution M size.

Bright Optical System
The X10 features a newly-developed high-definition FUJINON 4x manual zoom lens (28-112mm) with a Super EBC (Electron Beam Coating) that achieves superb image clarity from edge to edge. By treating all of the lens elements with the multilayer Super EBC, the X10 expertly reduces ghosting and lens flare and delivers an impeccably sharp image.

The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. Together with its wide-angle maximum aperture of F2.0 to a maximum telephoto aperture of F2.8, the X10 delivers beautiful, bright images with outstanding clarity.

In its spacious glass optical viewfinder, the X10 uses an arrangement of 3 aspherical lenses plus a special 2 glass prism configuration to give the photographer a composition experience that is marked by superior brightness and superb field of view with its extra wide 20° viewing angle.

X10 Premium Shooting Experience
In less than one second, photographers can be ready to shoot in almost any situation thanks to the X10’s power switch that has been aptly integrated into the manual zoom barrel. This smart and simple design feature allows faster photography response times and helps to avoid missed photo opportunities.

Once ready to shoot, the X10’s all-metal lens barrel and smooth zoom rotation helps you compose photos quickly and easily, and its remarkably quick shutter-release lag time of approximately 0.01 seconds lets you capture even the most momentary of photography scenarios.

The X10 also features a newly developed Optical Image Stabilization mechanism that all but eliminates motion blur by maximizing sensor performance, and its 49-point matrix contrast auto focus provides high-speed and high-precision focusing thanks to the fast CMOS capabilities and the advanced EXR Processor system.

The X10’s lens is capable of taking super-macro shots as close up as 1cm, and combined with its 7-blade aperture, the X10 generates a stunning soft-focus “bokeh” effect that makes it the ideal choice for shooting perfect portraits.

The X10 is proudly manufactured in Japan, and as a mark of true quality, it prominently features the words “made in Japan” along the rear of the chassis near the viewfinder.

X10 Key Features:
4x manual optical zoom featuring Fujifilm’s new Intelligent Digital Zoom technology that doubles telephoto capabilities and provides up to 8x zoom
Fast power start-up; the X10 is fully ready to shoot in approximately 0.8 seconds using the on/off power switch built into the lens ring (must be in Quick Start mode)
High-contrast and wide viewing-angle 2.8” 460K dot high contrast LCD screen that provides excellent viewing even outdoors and in bright sunlight
Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
RAW shooting and in-camera RAW processing (SilkyPix RAW conversion software supplied in-box)
Best-in-class3 1080p Full HD movie recording capabilities
Film Simulation Modes (eight setting are available, including Velvia / PROVIA / ASTIA)
Manual pop-up flash with a range of 7 meters (approximately 23 feet)
Electronic horizon leveling gauge to ensure that the camera is being held level, and histogram display to check image gradation
Motion Panorama 360° for seamless 360-degree panoramic shooting

Premium Accessories
To perfectly complement the look and first-class feel of the X10 camera body, the following premium accessories will be available:
Case – a retro-style “quick shot” case with matching strap made from luxurious leather (LC-X10)
Lens Hood – precision milled from metal, the lens hood with adapter ring is also compatible with commercially sold 52mm filters and lens caps (LH-X10)
TTL Flash – Fujifilm External Automatic Flashes EF-20 (Guide Number:20) and EF-42 (Guide Number:42) are compatible with the X10

The X10 will be available in early November 2011.

1 High quality FUJINON lenses are used widely in the broadcasting industry worldwide. For more
information please visit: http://www.fujifilm.com/products/digital_cameras/fujinon/
2 35mm equivalent
3 Digital cameras equipped with a 2/3” image sensor

Image Gallery

Olympus’ multi award-winning XZ-1 compact camera just got even better, with the launch of a powerful and bright new tele conversion lens and adapter. The TCON-17X adds outstanding magnification and flexibility to the flagship digital compact’s already impressive optical talents, with no loss of lens speed. The TCON-17X tele conversion lens is available for £149.99 and the CLA-12 adapter for £39.99, both from September 2011. With the XZ-1 set to maximum telephoto, the new TCON-17X tele conversion lens lets you get 1.7 times closer, with a 1:2.5 F-number. Unlike with lesser lenses, it doesn’t affect the trademark luminance of the i.ZUIKO DIGITAL lens that comes with the XZ-1. The required CLA-12 adapter also makes it possible to attach a 55mm filter.

The XZ-1 comes in a matt black or white lacquered body with a large 3-inch OLED screen and costs £399.99.

TCON-17X main features:
 Outstanding 1.7x magnification
 Weight: approx. 280g
 Length: approx. 77.5mm
 Maximum diameter: 80.9mm
 Focal length (with XZ-1): 190mm*
 F-number: 1:2.5 at maximum telephoto
 Minimum focusing distance: 3m
 Attachable to XZ-1 using CLA-12 adapter

CLA-12 main features:
 Weight: approx. 50g
 Length: approx. 41.45mm
 Maximum diameter: 58mm
 Attachment dimension: 46.5mm
 Filter size: 55mm
 Attaches TCON-17X to XZ-1
 Also attaches 55mm filter to XZ-1

* 35mm equivalent.

World’s fastest*12 fps full-resolution continuous burst shooting with phase-detection AF (α65: 10fps)
Newly developed 19-point AF system with 11 cross sensors (α77)
24.3 effective megapixel Exmor APS HD CMOS Sensor and enhanced BIONZ processor
World’s first** XGA OLED Tru-Finder™ with versatile information display
Quick AF Full HD Movie with AVCHD Progressive compatibility, and flexible P/A/S/M exposure control in manual focus mode
New design and ergonomics with world’s first* 3-way tilt Xtra Fine LCD and ruggedized, reliable handling (α77)

Sony extends the appeal of its Translucent Mirror camera range with two new A-mount models appealing to advanced amateurs and serious photo enthusiasts.

Latest refinements in Translucent Mirror Technology by Sony make the SLT-A77 (α77) and SLT-A65 (α65) the quickest, most responsive interchangeable lens cameras in their class. Revised ergonomics on both cameras include a comfortably contoured new grip design and tactile new button layout for ‘eyes off’ operation while viewing via the high-resolution XGA OLED Tru-Finder™.

A long-awaited successor to the acclaimed α700 DSLR, the α77 adds further refinements in performance and ruggedized construction to handle gruelling photo assignments with ease.

Ultra-responsive shooting
The α77 boasts the world’s fastest continuous AF shooting performance*, capturing a burst of full-resolution images at 12 frames per second with full-time phase-detection autofocus. The α65 achieves a similarly impressive 10fps shooting speed, outpacing virtually all semi-professional cameras.

Precision AF tracking of moving subjects is crisper and more responsive than ever, thanks to a newly-developed 19-point autofocus system with 11 cross sensors. (α65: 15-point AF with 3 cross sensors). Tracking Focus maintains accurate focus lock on a designated moving subject – even if the target’s momentarily obscured by the motion of another object.

Razor-sharp responses are reinforced further by a new electronic front shutter curtain that achieves a pro-class minimum release time lag of approx. 0.050 seconds.

Unprecedented image quality and creative options
The α77 and α65 both feature a newly-developed Exmor APS HD CMOS sensor by Sony with 24.3 effective megapixel resolution.

The sensor is teamed with the latest revision of Sony’s BIONZ image processing engine that handles huge amounts of high speed data from the camera sensor. This unique combination of sensor and BIONZ processor delivers unprecedented shooting responses, plus flawless image quality with ultra-low noise when shooting still images or Full HD video.

A broad sensitivity range of ISO 100-16000 is expandable (α77 only) down to ISO 50. At highest sensitivities, both digital cameras can freeze rapid sporting action with very quick shutter speeds, or capture atmospheric low-noise shots without flash. Low ISO settings are ideal when teamed with a long exposure for creating expressive shots of moving water.

Both cameras showcase the world’s first XGA OLED Tru-Finder™. With an unprecedented 2359k dot (XGA) resolution, this precision electronic viewfinder offers a bright, detail-packed, high contrast image with 100% frame coverage that is 10 times higher than conventional electronic viewfinders and provides a wide field of view to rival pro-grade optical viewfinders.

Detailed shooting information is displayed with a choice of five display modes. The effects of adjusting exposure, white balance and other settings are previewed in the Tru-Finder™ in real time. Fine focus tweaks can also be confirmed via a zoomed-in portion of the image.

At the touch of a button, the Smart Teleconverter displays an enlarged central portion of the image sensor. This allows compositions to be displayed clearly on the high-resolution XGA OLED Tru-Finder™ and captured as 12 megapixel images with a digital zoom factor of 1.4x or 2x. There’s no need to remove your eye from the Tru-Finder™ from composition to checking final results – allowing photographers to concentrate on their creative flow.

Stills and video can also be composed and reviewed on the adjustable-angle 7.5 cm (3.0”) Xtra Fine LCD that offers high resolution (921k dot) and TruBlack technology for superb detail and contrast. As an extra refinement, the α77 introduces the world’s first 3-way adjustable screen that tilts and pivots freely for effortless framing at any angle (α65: 2-way adjust LCD).

Full HD video
The α77 and α65 bring further refinements to the acclaimed Quick AF Full HD Movie shooting as already featured on previous Translucent Mirror Technology from Sony. Phase Detection maintains accurate focus during video shooting of portrait subjects, even when they’re moving.

In another first for consumer-oriented APS-C cameras, Full HD video is now supported at 50p (progressive) frame rates – reflecting recent enhancements to the AVCHD (Ver. 2.0) format. 25p shooting is also available for beautifully ‘filmic’ video footage. Creative video options are extended further by the addition of manual focusing and P/A/S/M exposure modes familiar to still photographers.

α77: Translucent Mirror Technology refined for photo enthusiasts
A natural successor to the enthusiast-oriented α700 DSLR, the α77 adds double control dials for intuitive fingertip operation and a separate top-mounted LCD data display. The durable body features magnesium alloy panels for strength and lightness. Key controls are sealed against the effects of dust and moisture, complementing similar levels of protection offered by the new SAL1650 lens, VG-C77AM Vertical Grip for α77 and HVL-F43AM flash unit.

Underlining the camera’s rugged credentials, a new shutter unit is tested to 150,000 cycles and supports an ultra-fast minimum 1/8000 sec shutter speed (1/250 sec flash sync). On-board GPS allows automatic geotagging of photos and video clips with location data.

New DT 16-50mm F2.8 SSM zoom lens and accessories
The growing range of compatible A-mount lenses for both cameras now includes the quiet, bright DT 16-50mm F2.8 SSM standard zoom with 16mm wide angle coverage that’s ideal for portrait and everyday shooting.

The high performance lens features a dust- and moisture-resistant design, and offers a zoom range of approximately 3x range at constant maximum aperture F2.8. Optical performance is assured by two aspherical elements and three ED glass elements to minimize aberration at all focal lengths. An internal SSM (Super Sonic wave Motor) drive assures fast, quiet autofocus.

Available as an option, the dust- and moisture-resistant VG-C77AM Vertical Grip assures comfortable handling in vertical shooting positions. It can house up to two NP-FM500H InfoLITHIUM batteries, doubling shooting stamina to approx. 1060 shots (via LCD monitor)/940 shots (via Tru-Finder™) when using Memory Stick PRO Duo™ media.

The compact yet versatile HVL-F43AM external flash is optimised for superb results with all A-mount cameras with a powerful output of GN43, Quick Shift Bounce adjustment, wireless ratio control and dust/moisture resistant design. This is complemented by other new A-mount system accessories that include a back pack, soft carrying cases, LCD protectors and eyepiece cups.

Ricoh Co., Ltd. (President and CEO: Shiro Kondo) today announced the August 31, 2011 (Wed.) release of the fourth function-enhancing firmware update for the GXR, a high-image-quality compact digital camera launched in December 2009.

The GXR is a revolutionary interchangeable unit camera system in which lenses are changed by using a slide-in mount system to attach camera units to the body. The lens, image sensor, and image processing engine are integrated into the camera units so the body itself does not contain an image sensor.

Function-enhancing firmware updates are developed in response to opinions and requests received from a large number of customers via surveys submitted at customer registration time and other channels. These updates enable customers who already own a GXR to update it to include the latest functions.

This fourth firmware release expands photo-expression possibilities and enhances usability by adding new functions.

The function-enhancing firmware and instructions for using these functions can be downloaded free of charge from the Ricoh website.

＜Enhanced functions for all camera units＞

1. Greater focusing precision now possible.
・In order to increase the precision of manual focusing, the focus assist function has been added. Two modes can be selected, with the focus being checked by strengthening outlines or contrast.
・It is possible to magnify the image while shooting to make it easier to focus. In addition to magnifying the central part of the image, it is possible to display the magnified area across the entire screen. The image quality for 4x and 8x magnification has also been further enhanced, and the area to be magnified can be moved with the directional pad.
・A setting can be made to automatically eliminate the display magnification after the picture is taken.

2. Aspect ratio choices added for auto resize zoom.
Auto resize zoom can now be used with aspect ratios 1:1, 3:2, and 16:9.

3. Flash firing now possible when making the white balance manual setting.
When setting the white balance manually in the actual shooting environment, it is now possible to make the setting while firing the flash.

4. When making ISO AUTO-HI settings, it is now possible to define the shutter speed for changing ISO sensitivity at the same time as specifying the ISO maximum sensitivity.

5. The electronic level can now be displayed when shooting with the self-timer.

6. For the vignetting setting for shooting with the cross process and toy camera options, it is now possible to select from the weak, strong, and off settings. When the firmware update is done, the vignetting setting is initialized as shown below.
Cross process: Off
Toy camera: Weak

7. ISO sensitivity settings are now more detailed.
In addition to the previous settings, it is now possible to select ISO-LO*, ISO 250, ISO 320, ISO 500, ISO 640, ISO 1000, ISO 1250, ISO 2000, and ISO 2500.
*This added setting is only for the GR LENS A12 28mm and GR LENS A12 50mm camera units

＜Enhanced functions only for the GR LENS A12 28mm
and GR LENS A12 50mm camera units＞

8. Bulb and time can now be selected.
B (bulb) and T (time) can now be selected as the shutter speed in manual exposure mode. With “B,” the exposure continues while the shutter release button is pressed, and with “T,” the shutter release button is pressed to start and end the exposure. For both, the exposure is forcibly ended when 180 seconds have elapsed.

Fujifilm’s J series of FinePix cameras has a new addition that makes taking and sharing photographs quick and easy. The JX370 is ideally suited to photographers who want to shoot – and share – their photos with minimal fuss. For first-time digital camera users and families, this model offers an impressive level of specification that includes 14 megapixel resolution, a wide range of shooting modes and Easy web upload to both You Tube and Facebook.

Designed for ease of use
The uncluttered design of the FinePix JX370 ensures ease of use straight out of the box. The 5x zoom lens (equivalent to a 28-140mm lens on a 35mm camera) sits centrally on the front of the camera ensuring it’s easy to hold with one or two hands, and the metallic-effect finish on the body of the camera adds a real sense of style.

Around the back of the camera, a 2.7 inch rear LCD makes composing and viewing images simple, plus the button layout is easy to follow with a large zoom control for effortless finetuning of framing.

What’s more, the Fujinon optics and impressive resolutions on both models will ensure you get great results that can be printed out at sizes up to A3 without any drop in quality.

A range of modes for stills and video
The JX370 may be small and pocketable, but it still packs a punch when it comes to picture taking features.

A wide range of shooting modes allow you to select specific functions according to the type of photograph you’re taking, or simply leave the choice up to the camera by selecting the SR Auto mode.

Full resolution still images can be captured at up to 1.1 frames per second, plus there’s Face, Smile and Blink Detection to ensure perfect portrait pictures, Digital Image Stabilisation to reduce the effect of camera shake, a panoramic shooting function and exposure compensations to help you deal with awkward lighting conditions.

The flash is also well specified with auto, flash on, flash off and slow synchro options, while the ISO sensitivity range extends from ISO 100 to 3200.

For those of you preferring to shoot moving images, the FinePix JX370 offers High Definition 720p video capture.

Sharing made simple
When you’ve taken your pictures and movies, the last thing you want to do is spend hours sat in front of your computer trying to upload the images. Buy a JX370 and your computer time is kept to a minimum thanks to the Easy Web Upload feature. Simply scroll through the images on the rear LCD, mark the ones you want to publish and, once connected to your computer, the images will instantly upload via Fujifilm’s MyFinePix Studio software. It couldn’t be simpler!

If, on the other hand, you’d like to preserve your memories in a photobook, the FinePix JX370 features Photobook Assist where you can create the book in camera and preview it by ‘turning’ the pages on the LCD screen.

Fujifilm FinePix JX370 key features:
• 14 megapixel resolution
• 5x optical zoom lens (equivalent to 28-140mm on a 35mm camera)
• 2.7” LCD screen
• Panoramic shooting mode
• Face, Smile and Blink Detection modes
• Digital Image Stabilisation
• ISO sensitivity up to 3200
• Easy upload to You Tube and Facebook
• Scene Recognition Auto mode
• I-Flash function
• HD (720p) video shooting
• Available in the UK in Black, Silver and Pink colour variations

Fujifilm is proud to announce the launch of the FinePix F600 EXR – a model that defines new picture-taking possibilities for a compact camera. Despite being no bigger than the F550 EXR it supersedes, the FinePix F600 EXR boasts exciting new technologies that improve the user experience and make it the ideal camera for photographers who like to travel, as well as those who simply want high quality results from a camera that fits into a pocket.

The FinePix F600 EXR uses key aspects of the specification first seen on the F550 EXR, but adds extra functionality. The pioneering 16 megapixel EXR-CMOS sensor now features new EXR Auto with a Motion Detection capability to virtually reduce subject blur in all lighting conditions. The built-in GPS functionality adds a Landmark Navigator feature to help photographers pin-point locations, and the 15x wide-angle optical zoom lens now doubles its telephoto power thanks to the new intelligent digital zoom mode. It all stacks up to make the FinePix F600 EXR a dynamic package and one that will set new standards in the premium compact camera market.

Intelligent Digital Zoom pulls in the most distant details
The FinePix F600 EXR is no slouch when it comes to zoom capability. The camera features a wide-reaching 15x optical zoom, which offers the 35mm equivalent of a 24-360mm lens.

This ensures that users can capture a wide range of images from landscapes through to tightly framed details.

Thanks to the new Intelligent Digital Zoom feature, however, the F600 EXR’s zoom range offers double the telephoto power. With its 30x Intelligent Digital Zoom, even the most distant objects can be turned into frame-filling close-ups, greatly extending the creative uses for the FinePix F600 EXR.

Intelligent Digital Zoom is an enhanced digital zoom function. Cameras featuring conventional digital zoom functionality boost sharpness during processing by enhancing the edges of all objects in the frame. However, this also increases noise in unwanted areas of the image, leading to lower quality results. Fujifilm’s Intelligent Digital Zoom assesses areas of contrast within an image and applies selective processing to the sections of the image where sharpness can be boosted without lowering image quality. This ensures that digital noise is not increased uniformly across the frame so results are much improved.

Improved sensor technology = improved low light pictures
The bespoke ½” 16 megapixel EXR CMOS sensor in the FinePix F600 EXR was first seen in the F550 EXR and combines Back Side Illuminated CMOS (BSI-CMOS) and EXR technologies to deliver superb results across a wide range of lighting conditions. This is thanks to the design of the sensor, which improves light transmission to boost performance, most notably in low light conditions. On the F600 EXR, however, low light results are further enhanced thanks to the improved EXR Auto mode that now offers Motion Detection plus a superior scene recognition range than previous models.

The new Motion Detection function enables the FinePix F600 EXR to tackle motion blur on three fronts with mechanical image stabilisation, high ISO sensitivity and the new Motion Detection capability working together. In low light conditions with EXR Auto mode selected, the FinePix F600 EXR will automatically identify if the subject is moving. If it is, the camera deploys Motion Detection and a higher ISO to ensure the subject is captured, blur free. If no subject movement is identified, the FinePix F600 EXR will automatically keep the ISO lower and use image stabilisation for blur free results.

This new functionality is in addition to the EXR sensor’s unique technology. Leave the FinePix F600 EXR in EXR Auto and it will select the best option to deliver a great result. But users who prefer to take more control themselves can choose from:
• EXR HR (High Resolution) priority mode is where the sensor utilises every one of its 16 megapixels for the highest quality results.
• EXR DR (Dynamic Range) priority mode where two images are captured and then merged together to produce superb results on high contrast scenes.
• EXR SN (Signal to Noise) priority mode in which pixels are doubled up to increase sensitivity and give better results in low light conditions.

Augmented Reality Landmark Navigator – the next level of GPS
GPS tagging is the latest must-have feature on compact cameras and after introducing the functionality on the FinePix F550 EXR, Fujifilm has taken the technology further with the introduction of a GPS Landmark Navigator on the FinePix F600 EXR.

Imagine you’re visiting a city that you’ve never been to before. You want to be sure you take in all the famous sites – or you simply want to know where they are in relation to your current location. GPS Landmark Navigator enables you to do just that. The FinePix F600 EXR automatically locates places of interest from its on-board database of around one million locations before displaying these points on the camera’s LCD, showing their relative position, distance from your current spot and type of location depending on a range of category icons. Users can also add and edit location names.

This exciting new feature is offered in addition to the GPS functionality introduced in the FinePix F550 EXR. This includes Photo Navigation to help users to find their way back to a previously-photographed location, and tracking data where users can create a route of their travels – along with pictures taken along that route – once they return home using Google Maps*.
*You need to install “MyFinePix Studio” on your PC to access to this function.

Great panoramic shots – seamlessly!
A 360° panoramic image of a location makes for a great memory and the FinePix F600 EXR has an enhanced Motion Panorama mode that ensures those memories are even better preserved. With the camera’s 360° panorama functionality, each side of the panorama is connected so you get one – seamless – panoramic shot. No details are missed and you’re assured of recording every single aspect of a location.

Good panoramic shots also rely on a steady grip on the camera and the FinePix F600 EXR’s new rubber coating (only available on Black version) on the front plate will ensure a solid hold, as well as enhancing the overall feel of the camera. Coupled with the high resolution 3.0-inch LCD screen (460K dots), the FinePix F600 EXR all adds up to a fantastic handling experience.

Fantastic features for maximum versatility
In addition to all these exciting new features, the F600 EXR also offers a wide range of picture taking modes that make it the ideal model for almost every photographic occasion. ISO sensitivity up to 12,800, a full complement of exposure modes including aperture priority, shutter-priority and manual for creative shooting, continuous frame capture of up to eight frames per second at full resolution, RAW file format, a selection of film simulation modes, and a full-featured integrated flash are just some of the multitude of options available.

And for users preferring to capture video footage, the FinePix F600 EXR offers full HD 1080p movie capture with stereo sound and a high speed movie option for freezing fast moving action at up to an incredible 320 frames per second.

Fujifilm FinePix F600EXR key features:
• 16 megapixel EXR-CMOS sensor with NEW EXR Auto mode and Motion Detection technology
• 15x optical zoom covering 24-360mm (35mm equivalent) plus 2x Intelligent Digital zoom
• GPS Landmark Navigator
• Seamless Motion Panorama 360 mode
• 3.0” LCD screen (high resolution 460K dots)
• Rubberised body coating (Black model only)
• P, A, S, M exposure modes for creativity plus Scene modes
• Pro Low-Light and Pro Focus advanced shooting modes
• Full HD (1080p) movie capture
• Photobook Assist function
• Film Simulation modes
• RAW image capture (RAF file format)
• SD, SDHC and SDXC card compatibility
• 33MB internal memory
• Available in the UK in Red, Black and White colour variations

The Compact Hi-zoom model boasts 14 mega pixels and will be available from 18th August 2011, priced £149.99 and comes complete with a new silent mode feature. Silent Mode automatically configures the camera settings to avoid disturbing others around you – particularly handy when shooting in a museum, aquarium, restaurant and other areas where flash photograph is prohibited.

Available in black, and sporting a 12.5X optical zoom lens, the EX-ZS100’s Hi-zoom model equipped lens allows users to shoot wide angle :24mm – telephoto :300mm range as well as being able to shoot up close and personal – up to 1cm away from the object using its macro focus function.

Intent on making high quality photography even more accessible than before, Casio’s new EX-ZS100 has an ‘Advanced Easy Mode’. This mode means that whereas with other, harder to use cameras, the user would have to half press the shutter button to focus the image and then take the shot slowing the overall process down. With the EX-ZS100, when the camera is pointing at the object, it focuses automatically so all the photographer has to do is press the shutter button fully and not waste time focusing and shooting in a separate action.

The camera’s direct ‘On’ button and USB charging also makes the overall operation of the camera even easier than before.

The EX-ZS100 will feature in the new Argos catalogue due out on 22nd July 2011.Other recommended retailers include: Argos, Dixons Tax Free, Photo specialists, Amazon.

Casio EX-ZS100 Product Specifications:
• File Format: Still images: JPEG (Exif Ver. 2.3), DCF2.0, DPOF
• Movies: Motion JPEG, AVI format, IMA-ADPCM (monaural)
• Audio (Voice Recording): WAV format (monaural)”
• Recording Media: 13.6MB* built-in flash memory, SD Memory Card, SDHC Memory Card, SDXC Memory Card compatible (*Built-in memory capacity after formatting)
• Number of Recorded Pixels:
o Still images: 14M(4320×3240)/3:2(4320×2880)/16:9(4320×2432)/10M(3648×2736)/6M(2816×2112)/3M(2048×1536)/VGA(640×480)”
o Movies: HD(1280 X 720) / STD(640X480)
*Movie recording time is limited at 29 minutes. (@DI/EU/UK/CA)
• Number of Effective Pixels: Approx. 14.1 megapixels (/million)
• Image Sensor: 1/2.3-inch square pixel CCD
• Total Pixels: 14.48 megapixels (/million)”
Lenz / Focal Length: F3.0(W) – F5.9(T) / f=4.24 – 53.0mm (Approx. 24 – 300mm equivalent to 35mm film) 9 lenses in 8 groups, including aspherical lens.”
• Zoom Ratio: 12.5 x optical zoom, 4x digital zoom (50 times both with optical and digital zoom) 159.5x maximum digital zoom (in combination with HD Zoom, VGA size)”
• Focus Type: Contrast Detection Auto Focus
• Focus Mode: Auto Focus, Macro, Super Macro, Infinity mode, Manual focus
• AF Area: Spot, Multi, Tracking
• Focus Range:
o Auto focus: Approx. 5cm – Infinity (W)
o (Still Images) Macro: Approx. 1cm – 50cm (Fifth step from Widest Setting)
• Super Macro: Approx. 1cm – 50cm
• Infinity mode: Infinity
• Manual focus: Approx. 5cm – Infinity (W)
* Using optical zoom causes the aperture to change.
• Exposure Metering: Multi pattern, (centre weighted for some BS scenes) by CCD
• Exposure Control: Program AE
• Exposure Compensation: -2EV to +2EV (in 1/3EV steps)
• Shutter Type: CCD electronic shutter and mechanical shutter
• Shutter Speed:
o Auto : 1/2 – 1/2000 second
o Night Scene : 4 – 1/2000 second
(Depending on user’s setting of Camera)
• Aperture: F3.0(W) – F7.9(W) (ND filter is being used) (Using optical zoom causes the aperture to change.)
• White Balance: Auto WB, Daylight, Overcast, Shade, Day white Fluorescent, Daylight Fluorescent, Tungsten, manual WB”
• Sensitivity: Still images: Auto/ ISO64/ ISO100/ ISO200/ ISO400/ ISO800/ ISO1600 (SOS)*
• Movies: Auto: * SOS: Standard Output Sensitivity.
• Self-Timer: 10 seconds, 2 seconds, Triple Self-timer
• Flash Mode: Auto, Flash off, Flash on, Red eye reduction
• Flash Range: Normal:
o Approx. 0.4 – 2.67 m (W)
o Approx. 0.9 – 1.36 m (T)
* Range is affected by optical zoom.
• Flash Charge Time: Approximately 5 seconds
• Recording Functions: Snapshot , BEST SHOT, easy Mode, Silent, Marco, Self-timer, Continuous shooting(Normal Speed CS), Face Detection, Anti Shake, Lighting, Movie(Normal Movie, For YouTube), Voice Recording
o Audio recording is monaural”
• Playback Functions: Playback Zoom(8X), 25-image Screen, BGM Slideshow, Start-up Images, Rotate, Re-size, Trimming, Copy
• Other Functions: Eye-Fi Wireless Card compatible, Video Output(NTSC/PAL), PictBridge, Focus Frame Customization, Key Customization, USB charging
• Image Deletion: “One image / Selected images / All images with memory protect function”
• Approximate Maximum Audio: After Recording: 30 seconds per image
• Recording Times: Voice Recording: 39 minutes 51 seconds (when using built-in memory)
• Monitor: 2.7-inch TFT colour LCD 230,400 dots (960 x 240)”
• Viewfinder: LCD monitor
• Timekeeping Function: Date and Time: Recorded with image data with time stamp function
• Auto Calendar: To 2049
• World Time: 162 cities in 32 time zones, city name, date, time, summer time
• External connection terminal: USB port (Hi-Speed USB compatible, USB charging) / AV output terminal (NTSC/PAL)
• Microphone: Monaural
• Speaker: Monaural
• Power Source: Rechargeable lithium ion battery (NP-80) x1
• Power Consumption: 3.7V DC, Approximately 2.8W
• Dimensions(Tentativeness): 102(W) x 58.9(H) x 28.7(D) mm (excluding projections; 21.1mm)”
• Weight:
o Approximately 185g (Including Battery and Memory Card*)
o Approximately 164g (Excluding Battery and Memory Card)
* 1GB : When using Panasonic Pro High Speed 1GB SD Memory Card.

About CASIO Computer Co., Ltd.
CASIO Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realise its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, CASIO’s offerings include timepieces, digital cameras, mobile phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 12,000 people worldwide, shipping over 100 million products per year, with net sales of 518 billion yen (approx. US $ 5.4 billion) in the fiscal year ended March 2009. News and product information from CASIO are available at http://world.casio.com

Ricoh Co., Ltd.  today announced the development and planned September 9, 2011 release of the new product GXR MOUNT A12, a lens mount unit exclusively for the GXR interchangeable unit camera system. The body colour will be black only, and the planned monthly production volume is 3,000 units.

Introduced in December 2009, the GXR is a revolutionary interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition, utilizing its unique ability to accommodate interchangeable units other than camera units, the system can be expanded to include a variety of other devices.

The new GXR MOUNT A12 is a lens mount unit made especially for the GXR. Featuring an APS-C size CMOS sensor and a newly developed focal plane shutter, this unit makes it possible to mount lenses such as Leica M lenses, and it provides various types of compensation and correction functions.

＜Main features of GXR MOUNT A12＞

1． The newly adopted APS-C size CMOS sensor expands possibilities for high resolution and imaging power.
・The adoption of a CMOS sensor with an optimized micro lens layout makes it possible to secure sufficient brightness levels even in the peripheral areas of the image.
・The CMOS sensor used is 23.6mm × 15.7mm (APS-C size). It enables the shooting of high-quality images with smooth tone gradations as well as high definition and low noise.

2．Compatibility with a wide variety of lenses, including Leica M mount lenses.
・Compatible with the Leica M mount, GXR MOUNT A12 can, of course, handle M-mount lenses, and if a conversion adapter is used many more types of mounts can also be accommodated.
・A checking device is included for use in confirming whether or not your lenses are physically compatible.

3．Diverse new functions maximize the potential of the lens itself
・In order to accommodate the photographer’s own preferences by adjusting for the distinctive characteristics of many different lenses, GXR MOUNT A12 can independently correct colouring at the corners. Colour shading correction is possible in a -4 to +4 range for both R and B.
・Peripheral illumination correction is possible in a -3 to +3 range.
・A distortion correction function is provided to correct for the distortion that tends to occur in the lens periphery. The photographer can select barrel and pincushion distortion and specify “strong,” “medium,” or “weak” for each.
・A glass optical filter was adopted and made as thin as possible. It increases periphery image quality and suppresses field curvature.

4．High-precision focusing
・A focus-assist function has been included in an effort to raise the accuracy of manual focusing. The photographer can select from two modes and check the focus by strengthening outlines and contrast.
・Magnifying the screen image while shooting is an effective technique for focusing. The magnification can be done not only in the center but throughout the image. In addition, the image quality for 4x and 8x magnification has been further enhanced. The area to be magnified can be moved using the directional pad.

5．Two shutter methods are featured: newly developed focal plane shutter and electronic shutter
・With the focal plane shutter, settings of 1/4000 sec. to 180 sec. are possible.
・With the electronic shutter, settings of 1/8000 sec. to 1 sec. are possible, and the photographer can shoot without worrying about shutter noise and vibration.

6．The wide range of functionality that characterizes the GXR series
・My Settings enables a wide range of shooting functions to be specified in an instant. For the setting information storage, six patterns can now be stored in the body’s My Settings Box and six patterns can be stored in the SD card. This, along with the ability to change shooting conditions, further expands the photographer’s world of photo expression.
・In manual exposure mode, the shutter speeds B (bulb) and T (time) can be selected. With B, the exposure continues while the shutter release button is pressed, and with T, the shutter release button is pressed to start and end the exposure. For both B and T, the exposure is automatically ended when 180 seconds have elapsed.
・Information on the lens used can be put in the EXIF information. In the editing of My Settings information, lens name, focal length, and F value can be entered.
・New scene mode options have been added for the easy enjoyment of a wide range of photo expression. The five new options are soft focus, cross process, toy camera, miniaturize, and high contrast B&W. The photographer can create a unique image by just pressing the shutter release button.
・An electronic level utilizing an acceleration sensor.
・An image flag function to enable the quick display of specific images from among those in the camera. Up to 20 images can be flagged.
・For the exterior, we utilized die cast magnesium, which has a strong track record in the GR series, and we covered the surface with a corrosion-resistant “pear-skin” coating. The end result is a body with durability, light weight, and a superior feel in hand.
・It is possible to shoot 1280 × 720 pixel HD movies.
* Note: When shooting movies of 1280×720 size, the use of an SD/SDHC memory card with an SD speed class of Class 6 or higher is recommended.

7．New options added
・ We have created the new soft cases SC-75B and SC-75T, which are easy to open and close. With SC-75B, it is possible to shoot with the case attached to the GXR body.

＜GR MOUNT A12 options＞

Product Model
Soft Case B （lower portion and strap） SC-75B
Soft Case T （upper portion only） SC-75T

*All of the focal lengths in this release are converted to the equivalent values for a 35 mm film camera.
*SC-75T cannot be used as a case by itself. It must be used together with SC-75B.
*SC-75B and SC-75T are new options being introduced at this time.
*Functions when the GXR body is attached.

＜GXR MOUNT A12 Major Specifications＞

Effective pixels:
Approximately 12.30 million

Image sensor:
23.6 mm × 15.7 mm CMOS sensor (total pixels: approx. 12.90 million pixels)

Zoom:
Digital zoom: 4.0x (3.6x for movies)
Auto resize zoom: Approx. 5.9x (VGA)

Focus Mode:
Manual focus

Shutter speed:
Photographs: 1/4000 – 180 s, bulb, time (upper and lower limits vary according to shooting and flash modes)
Maximum flash sync shutter speed: 1/180 s
Movies: 1/2000 – 1/30 s

Exposure control:
Metering: TTL metering in multi (256-segment), center-weighted, and spot metering (TTL metering with auto exposure lock)
Mode: Aperture priority AE, manual exposure
Exposure compensation: Manual (+4.0 to -4.0 EV in increments of 1/3 EV or 1/2 EV), auto bracketing (-2 EV to +2 EV in increments of 1/3 EV or 1/2 EV)

Exposure range (auto mode, center-weighted metering):
Using standard lens (F2.5): 1.2 EV to 13.2 EV
(Exposure range for auto ISO calculated using values for ISO 100.)

ISO sensitivity (standard output sensitivity):
Auto, Auto-Hi, ISO-Lo, ISO 200, ISO 250, ISO 320, ISO 400, ISO 500, ISO 640, ISO 800, ISO 1000, ISO 1250, ISO 1600, ISO 2000, ISO 2500, ISO 3200

White balance:
Auto / Multi-P AUTO / Outdoors / Cloudy / Incandescent Lamp 1 / Incandescent Lamp 2 / Fluorescent Lamp / Manual Settings / Detail; white balance bracketing

Flash:
Method: TTL, manual, external auto (external flash GF-1 function)
Flash mode: Auto, Anti Red-eye, Flash On, Flash Synchro, Manual, Flash Off
Guide number: 9.6 (ISO 200 equivalent), 6.8 (ISO 100 equivalent)
Illumination angle: 24 mm (35 mm film camera equivalent)
Firing timing: 1st/2nd curtain sync
Other: External flash GF-1 compatibility

Shooting mode:
Auto / Program Shift / Aperture Priority / Shutter Priority / Manual / Scene (Movie, Portrait, Sports, Landscape, Nightscape, Skew Correction, Miniaturize, High Contrast B&W, Soft Focus, Cross Process, Toy Camera, Electronic Shutter) / My Settings

Continuous mode:
Number of pictures shot in Continuous (Picture Size: RAW):
Noise Reduction on weak or off: 4 pictures
Noise Reduction on strong: 3 pictures
Noise Reduction on MAX: 3 pictures

Number of pictures shot in M-Cont Plus (1 set):
HI (1280 × 856): 30 pictures (24 frames/sec.)
LO (4288 × 2848): 15 pictures (2.2 frames/sec.)

Compression ratio *１:
FINE, NORMAL, RAW (DNG) *2

Image size (pixels):
Photographs:
16:9 4288×2416, 3456×1944
4:3 3776×2832, 3072×2304, 2592×1944, 2048×1536, 1280×960, 640×480
3:2 4288×2848, 3456×2304
1:1 2848×2848, 2304×2304

Movies:
1280×720, 640×480, 320×240

File size (approx.):
RAW:
16:9 NORMAL: 17,800 KB/frame, FINE: 19,515 KB/frame, VGA: 15,587 KB/frame

4:3 NORMAL: 18,387 KB/frame, FINE: 20,157 KB/frame, VGA: 16,124 KB/frame

3:2 NORMAL: 20,946 KB/frame, FINE: 22,967 KB/frame, VGA: 18,337 KB/frame

1:1 NORMAL: 13,991 KB/frame, FINE: 15,333 KB/frame, VGA: 12,273 KB/frame

L:
16:9 NORMAL: 2,222 KB/frame, FINE: 3,816 KB/frame

4:3 NORMAL: 2,315 KB/frame, FINE: 3,960 KB/frame

3:2 NORMAL: 2,615 KB/frame, FINE: 4,493 KB/frame

1:1 NORMAL: 1,761 KB/frame, FINE: 3,009 KB/frame

M:
16:9 NORMAL: 1,475 KB/frame, FINE: 2,509 KB/frame

4:3 NORMAL: 1,574 KB/frame, FINE: 2,662 KB/frame

3:2 NORMAL: 1,744 KB/frame, FINE: 2,968 KB/frame

1:1 NORMAL: 1,186 KB/frame, FINE: 2,003 KB/frame

5M:
4:3 FINE: 2,287 KB/frame

3M:
4:3 FINE: 1,474 KB/frame

1M:
4:3 FINE: 812 KB/frame

VGA:
4:3 FINE: 197 KB/frame

Battery life:
Based on CIPA standard DB-90: approx. 330 shots*3

Dimensions (W × H × D):
Lens mount unit only: 79.1 mm × 60.9 mm × 40.5 mm
(according to CIPA guidelines)
When mounted on the GXR body: 120.0 mm × 70.2 mm × 45.7 mm
（according to CIPA guidelines）
Flange back: 27.8 mm

Weight (approx.):
Lens mount unit only： Approx. 170 g
When mounted on camera body: Approx. 370 g （battery and SD memory card included）

Operating temperature:
0 °C to 40 °C

Operating humidity:
90% or less

Storage temperature:
–20 °C to 60 °C

*1 The compression ratios which can be set vary depending on the image size.
*2 A JPEG file is also recorded (the JPEG file may be a FINE- or NORMAL-quality file with the same dimensions as the RAW file or a VGA file 640 × 480 pixels in size). RAW files use the standard DNG format promoted by Adobe Systems Incorporated.
*3 For reference only; actual number of shots varies greatly according to how camera is used. We recommend that you carry spare batteries when in use for extended periods.

[vimeo]http://vimeo.com/26657914[/vimeo]

Mark provides a hands-on review of one of Nikon’s newest speedlights. Mark highlights the features of the versatile SB-700.

“To compare noise levels under real-life conditions we shot this scene with the Sony Alpha DSLR-A50 and Nikon D7000 within a few moments of each other using their best-quality JPEG settings and at each of their ISO settings. See our upcoming review for RAW results. ”

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“You get incredible detail and gorgeous enlargements. Thanks to the APS-C sensor size and Sony’s Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise.”

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“The Alpha DSLR-A580 and DSLR-A560 may be late to the video-capable party, but it seems that Sony has waited until it can do high-definition video justice. Keep your eyes peeled for our in-depth review and definitive verdict, coming to a screen near you soon.”

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“Announced alongside Sony’s attention-grabbing Translucent Mirror cameras, the A33 and A55, the launch of the Sony A580 was probably robbed of some attention — and that’s maybe a little unfair, because when compared to its predecessor, the A580 sports some genuinely useful changes”

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[youtube]http://www.youtube.com/watch?v=gAr9zVOm_PE[/youtube]

“ The Nikon P300 sits on the bottom rung of this market with its sub-£250 price and 1/2.3in sensor: the size that’s widely used in budget compact cameras. The back-illuminated sensor design means it shouldn’t be as noisy as most budget models, though. The lack of RAW capture is another dent to its enthusiast-orientated aspirations, but various other features mean this camera deserves to be taken seriously”

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“This compact model boasts some very appealing features for those looking for a capable low-light pocket camera, including a 12-megapixel backside illuminated CMOS image sensor, a super fast 4.2x Nikkor optical zoom lens with f/1.8 maximum aperture and ED glass, a 3.0-inch LCD screen with 921k dots, full 1080p HD video option, VR stabilization system, in-camera Backlight HDR mode and much more. ”

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“The Nikon Coolpix P300 is a likeable and highly stylish premium compact that’s easy to use and capable of producing good results. While the 4.2x zoom range is a bit limited we do like the f/1.8 lens, even if it can’t produce the kind of defocused ‘bokeh’ to rival DSLR lenses. In addition, the P300’s low-light, high-speed and multiple-exposure shooting modes all have their uses and are capable of good results when used with due care. ”

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“Let’s get to the most important aspect of this camera first: the lens specifications. With 4.2x optical zoom on board, the P300 opens up to a maximum aperture of f/1.8, closing down to a maximum of f/4.9 at the telephoto end. This makes it both faster and longer than the S95 and the LX5. Behind the lens is a backside-illuminated CMOS sensor at 12.2-megapixels.”

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“As a high-entry compact we are not surprised but still pleased to note the inclusion of full manual controls offering four exposure modes: Programmed Auto (P), Shutter-priority (S), Aperture-priority (A) and Manual (M). But we are disappointed to find no ability to capture images in raw format, as arguably many of its target consumers would require.”

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Travelers looking for a camera flexible enough to get up close for beautiful macro images of flowers while exploring exotic islands or to capture the magnificence of the Old Faithful geyser from hundreds of feet away without changing lenses, now have the ultimate camera with the introduction of the new SP-810UZ. Featuring a wide 1:2.9-5.7 24-864mm* zoom lens and a 36x optical zoom, this S-series camera is one of the smallest compact cameras currently on the market with a zoom of 36x**, providing further proof that Olympus lets you capture it all.

“The SP-810UZ is the best zoom performance Olympus has ever delivered,” said Jennifer Schmell, product manager Olympus Imaging America Inc. “No compact camera from Olympus has ever offered such impressive wide-angle zoom performance. As the most powerful camera in Olympus’ ultrazoom category, it succeeds the prestigious SP-800UZ.”

Expert Still and HD Movie Performance
From the sidelines of the soccer field to bird-watching on a riverboat, engage AF Tracking technology to lock focus on your fast-moving subjects and keep them in focus, even while they move in and out of the frame. The fast, wide 1:2.9-5.7 24-864mm* zoom lens combined with Dual Image Stabilization, enhanced ISO sensitivity, Shadow Adjustment Technology and TruePic III+ image processor guarantee tack-sharp photos and virtually eliminate blur in high-definition (HD) videos. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch.

Be Creative and Express More
Ten Magic Filters apply your own creative vision to movies and stills for greater artistic freedom. New Miniature Filter narrows the depth of focus and enhances color and contrast to convert your real-life images to look like a magical toy world. The new Reflection Filter adds a reflection to your subject as though it were standing over a glassy, still lake. In 3D-mode, the SP-810UZ combines two photos of the same subject from different angles to generate dynamic 3D images that can be viewed on a 3D-compatible monitor or television. Another creative highlight is In-Camera Panorama, which helps you capture a super-wide angle photo simply by panning the camera across the scene to combine three shots into one inside the camera.

Easy Operation
By eliminating time-consuming manual settings, the SP-810UZ frees you to concentrate on your subject. Intelligent Auto Mode recognizes the five most common photo scenarios and automatically optimizes settings such as focus and lighting. Don’t forget the family pet! Activate Pet Detection mode to automatically capture your furry friend’s face when it looks at the camera. The SP-810UZ is also compatible with an optional Eye-Fi SD card, adding Wi-Fi capability so you can automatically upload images to your computer as you take them. Be the life of the social media party by uploading your shots immediately.

Availability
The Olympus SP-810UZ will be available in black, starting in September 2011. It will ship with a Lithium-Ion Battery (LI-50C) & Charger, USB Cable, USB-AC Adapter, Audio/Video Cable, Protective Lens Cap w/ Strap, Camera Strap, Quick Start Guide, Warranty Card, Instruction Manual and [ib] Software CD-ROM.

At just 12.2mm thick the new TX55 Cyber-shot™ camera from Sony has an iconic design and is the slimmest Cyber-shot™ yet. Despite its tiny dimensions it’s packed with features that make it incredibly easy to capture the moment with amazing still photos, Full HD video and amazing 3D images.

Enabling its incredible slimness, the TX55 is the first Cyber-shot™ camera that includes a slot to accept Memory Stick Micro™ (M2) and MicroSD/SDHC flash memory cards. Sony offers a choice of ultra-compact, high quality media in capacities up to 16GB (newly introduced M2 Mark2, ideal for AVCHD video shooting) / 8GB (microSDHC). All cards come with free PC software (available via download), File Rescue for quick, easy recovery of deleted or damaged photos and files, and x-Pict Story™ that simplifies creation of dazzling slideshows from your photos.

Packed into the tiny body of the Cyber-shot™ TX55 is a 16.2 megapixel Exmor R™ CMOS sensor, for unsurpassed image quality in any light conditions. It also boasts new ‘By Pixel Super Resolution’ technology that boosts zoom range to 10x without any loss of quality at the image sensor’s maximum resolution (16.2 million pixels).

For further improvements in all conditions the Superior Auto mode can be activated for both stills and movie shooting, recognising 36 scenes, such as Twilight when the advanced mode takes two shots so the best can be selected. Or Portrait mode when the camera uses the anti-blink function.

What’s more it features a large 8.3cm/3.3” Xtra Fine capacitive OLED wide touch screen making framing and reviewing still images and movie clips incredibly easy.

Movies can be captured in Full HD AVCHD as well as 16.2 megapixel still images. It also shoots super-detailed panoramas with 42.9 megapixel resolution, 3D Sweep Panorama and 3D Still Image to enjoy on your 3D TV[1].

Another new introduction is ‘Clear Image Zoom’ that boosts magnification without lowering pixel count in the final image. Exclusive to Sony, ‘By Pixel Super Resolution’ processing further extends the camera’s 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom.

‘By Pixel Super Resolution’ technology also significantly boosts still image quality during movie recording. At the touch of the shutter button, ‘Dual Rec’ grabs up to 10 detail-packed 12 megapixel-level still photos without interrupting Full HD video shooting.

Newly enhanced with additional optical image stabilisation for vertical and horizontal handshake correction, Optical SteadyShot Active Mode*** compensates for handheld camera movements during Full HD video shooting. You’ll enjoy crisper, blur-free movie clips at all zoom settings, even if you’re holding the camera while walking.

Intelligent Sweep Panorama also features HR (High Resolution) mode, letting you capture breath-taking 42.9 megapixel panoramas. Just sweep the camera: then enjoy the results on your connected HD TV, or zoom in with PlayStation3 to reveal the finest details.

3D Still Image captures dramatic 3D photos, simply press the shutter button once: 3D Still Image grabs a pair of frames in quick succession, estimating depth information to create a dramatic three-dimensional still image. Other 3D shooting options include 3D Sweep Panorama and Sweep Multi Angle.

The incorporation of a highly sensitive Exmor R™ CMOS sensor with 16.2 effective megapixels resolution means that whether shooting still images or Full HD video, you’ll be rewarded with incredible image detail and ultra-low picture noise – even in low light conditions.

Making its Cyber-shot™ debut on the TX55, Picture Effect mode broadens everybody’s artistic options with an exciting range of in-camera image treatments. You don’t need special editing software: just press the shutter button. A choice of seven Picture Effect options includes HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Colour, Pop Colour and Soft High-key.What’s more the TX55 can achieve DSLR-like picture quality without fuss. Superior Auto mode recognises a wide range of shooting situations, adjusting exposure and other settings for more professional-looking images with low noise and high dynamic range.

The compact, beautifully styled new Cyber-shot™ TX55 is available from September 2011. The range of MSA[X]GN2 memory Stick Micro™ and SR[X] series MicroSD/SDHC media cards are available now.

Also available is a soft and sleek but padded case LCS-TWH, which comes in a range of colours. To keep the beautiful touchscreen looking slick, try the PCK-L33WCS screen cover, and BC-TRN2 is perfect for fast battery charging.

* Among models with an optical anti-shaking system function as of July 20, 2011. Based on Sony internal survey.
**Measurement excludes lens cover.
*** *Movie mode only. The hand shake correction while walking works most effectively at and around wide end.

Cyber-shot™ TX55 key technical specifications

Features DSC-TX55
Effective Pixels Approx. 16.2 Megapixels
Image Sensor 1/2.3 type (7.77mm) “Exmor R CMOS sensor”
Processor BIONZ
Lens “Carl Zeiss Vario-Tessar”
26mm wide angle
Zoom 5x (optical) / 10x Clear Image Zoom in maximum resolution
ISO 3200
Intelligent Sweep Panorama Yes
3D Sweep Panorama Yes
Sweep Multi Angle Yes
LCD screen size 8.3cm (3.3”)
Battery Life 125mins (250 shots) – CIPA standard with LCD on
Image stabiliser Optical SteadyShot Active
Video recording Full HD 1080/50i movie AVCHD
Internal memory Approx.19MB
Approx. dimensions WxHxD (mm) 92.9mm x 54.4mm x 13.2mm including lens cover
Weight (body only, excluding media and battery) Approx. 94g
Available colours Black

New Cyber-shot™ digital camera from Sony makes it easy to capture the moment with DSLR-style still photos, Full HD video and amazing 3D images.

The WX30 features a 16.2 megapixel Exmor R™ CMOS sensor, plus new ‘By Pixel Super Resolution’ technology that boosts zoom range to 10x without quality loss at the image sensor’s maximum resolution (16.2 million pixels). The easy-to-use model also marks a Cyber-shot™ first with new Picture Effect mode that broadens artistic possibilities with no editing software needed.

Super-compact and sleekly curvaceous, the Cyber-shot™ WX30 offers an equally tempting range of imaging options for stills, Full HD video and 3D shooting. It’s also the first-ever Cyber-shot™ WX-series model featuring a spacious 7.5cm (3”) Xtra Fine LCD wide touch screen for beautifully simple fingertip operation.

Best-ever stills and Full HD movie shooting
The camera features a highly sensitive Exmor R™ CMOS sensor with 16.2 effective megapixels resolution. Whether you’re shooting still images or Full HD video, you’ll be rewarded with incredible image detail and ultra-low picture noise – even in low light conditions.

The Cyber-shot™ model introduces brand-new ‘Clear Image Zoom’ that boosts magnification without lowering pixel count in the final image. Exclusive to Sony, ‘By Pixel Super Resolution’ processing further extends the camera’s 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom.

‘By Pixel Super Resolution’ technology also significantly boosts still image quality during movie recording. At a touch of the shutter button, ‘Dual Rec’ grabs detail-packed 12 megapixel-level still photos without interrupting Full HD video shooting.

Newly enhanced with additional electronic image stabilisation for vertical and horizontal handshake correction, SteadyShot Active Mode*** compensates for handheld camera movements during Full HD video shooting. You’ll enjoy crisper, blur-free movie clips at all zoom settings, even if you’re holding the camera while walking.

Intelligent Sweep Panorama also features HR (High Resolution) mode, letting you capture breath-taking 42.9 megapixel panoramas. Just sweep the camera: then enjoy the results on your connected HD TV, or zoom in with PlayStation®3 to reveal the finest details.

3D Still Image captures dramatic 3D photos without needing a big, bulky camera with stereoscopic lenses. Just press the shutter button once: 3D Still Image grabs a pair of frames in quick succession, estimating depth information to create a dramatic three-dimensional still image. Other 3D shooting options include 3D Sweep Panorama and Sweep Multi Angle.

Great results made easy
Making its Cyber-shot™ debut on the TX55 and WX30, Picture Effect broadens everybody’s artistic options with an exciting range of in-camera image treatments. You don’t need special editing software: just press the shutter button. A choice of seven Picture Effect options includes HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Colour, Pop Colour and Soft High-key.

Both digital cameras make it simple for anyone to achieve DSLR-like picture quality without fuss. Superior Auto mode recognises a wide range of shooting situations, adjusting exposure and other settings for more professional-looking images with low noise and high dynamic range.

Cyber-shot™ WX30 is compatible with the Party-shot™ IPT-DS2 docking base – your ‘personal photographer’ that’s perfect for parties and fun family gatherings. Party-shot™ pans, tilts and zooms the camera as it searches for faces in the room, automatically shooting natural, beautifully-framed photos while you enjoy yourself.

The compact, beautifully styled new Cyber-shot™ WX30 camera by Sony is available from September 2011. The range of MSA[X]GN2 memory Stick Micro™ and SR[X] series MicroSD/SDHC media cards from Sony is available now.

Also available is an expanded range of co-ordinating accessories – including the colourful new LCJ-THF camera cover, AC-UD10 AC adaptor and BC-TRN2 fast battery charger.

Introducing the Smart and Easy 14.1-Megapixel Panasonic LUMIX DMC-LS5

Featuring O.I.S. (Optical Image Stabilizer) and iA (Intelligent Auto) mode

Taking pictures has never been so simple as Panasonic introduces the new 14.1-megapixel LUMIX DMC-LS5 featuring a high quality 26mm wide angle lens with 5x optical zoom (35mm camera equiv. 26-130mm) plus Optical Image Stabilizer (O.I.S) and Intelligent Auto mode.

Offering superb image quality the 14.1-megapixel LS5 benefits from a high quality 26mm wide angle LUMIX DC VARIO lens with F2.8 brightness, helping to capture clear images even in dimly lit situations.

The most frequent cause of mis-shot is handshake, and that is why O.I.S. is central to all LUMIX cameras. The O.I.S. is renowned for its high correction performance against blur caused by a hand-shake and compensates effectively without deterioration of image quality.

In addition to O.I.S, the popular and powerful shooting assist mode iA (Intelligent Auto) also helps users to utilise other convenient features – Intelligent Scene Selector automatically selects whichever of 5 Scene Modes—Macro, Portrait, Scenery, Night Portrait, Night Scenery—that best suits the shooting situation. Human faces are captured in focus with appropriate exposure and with Face Detection the camera can also correct unwanted red-eye digitally .

The new LS5 can also record stunning HD movie in 1280 x 720p at a smooth 30 fps and thanks to bundled software, PHOTOfunSTUDIO, video and photo memories can easily be shared via Facebook or YouTube.

Running on AA batteries, the DMC-LS5 offers any entry-level user comfort and satisfaction a step above. Pursuing ultimate ease of operation, functions are simplified but the LS5 still performs to the high standards expected from a LUMIX compact camera.

•Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
•YouTube is a trademark of Google Inc.
•All other company and product names are trademarks of their respective corporations.
•This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
•The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
•Design and specifications are subject to change without notice.

Panasonic introduces new Super-Zoom Digital Camera LUMIX DMC-FZ48 featuring High Quality 24x Optical Zoom Lens and Full HD Video Recording

This summer, Panasonic is pleased to welcome a new addition to its award winning range of LUMIX cameras, DMC-FZ48, boasting a powerful 24 x optical zoom and attractive options including manual operation, full-HD video recording capability and new Creative Control with Miniature Effect mode.

With a 25mm ultra wide angle lens and 3.0-inch Intelligent LCD, which now has 460,000-dot high resolution to dramatically improve visibility during recording and playback, the FZ48 offers exceptional creative freedom – perfect for beginners through to serious photographers

Outstanding Image Quality
The high quality 25mm ultra wide-angle LEICA DC VARIO-ELMARIT lens benefits from Panasonic’s Black Box Nano Surface Coating technology, to minimize light reflection that causes ghost and flare. Whilst the powerful 24x optical zoom (35mm camera equivalent: 25-600mm) makes it easy to capture family or group portraits as well as expansive landscapes or action packed sports shots.

The lens unit comprising of 14 elements in 10 groups, including 3 ED lenses and 2 aspherical lenses with 3 aspherical surfaces, ensures an outstandingly compact body while passing Leica’s stringent standards to deliver exceptional optical performance, suppressing distortion at wide end and colour bleeding at tele end.

Superb Clearness
The DMC-FZ48 features advanced image processing LSI, the Venus Engine FHD, and intelligent resolution to assure high picture quality in both photo and video recording. With Intelligent Resolution technology, 3 areas – outlines, detailed texture areas and soft gradation areas – are automatically detected and the camera performs optimum processing to each, to give the whole image outstanding natural clarity, down to even the finest details. Taking advantage of this feature, the 24x optical zoom power is increased to 32x equivalent with the Intelligent Zoom function, maintaining picture quality even when using the digital zoom.

Never missing the moment is the key to photography. The DMC-FZ48 boasts a Sonic Speed AF and a quick start-up time which helps give the camera super high speed response which helps to catch even the most fleeting photo opportunities. The accuracy and the speed of AF Tracking are also dramatically improved.

Capturing those priceless memories, whether they’re still images or moving footage, is no problem for the FZ48. Empowered by a 12.1-megapixel Hi-Speed CCD sensor, Panasonic’s new super zoom camera is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 full-HD video recording in AVCHD and high speed continuous shooting.

Creative Photography
For more artistic freedom, manual control is available with the new FZ48. Each user can capture their intended images not only in photo but also in video, by utilizing a host of options including the new Creative Control or Photo Style with a wide variety of preset options.

Making Photography Easy
Everyone wants to take eye-catching images at the click of a button, which is why Panasonic developed the Intelligent Auto mode. This includes POWER O.I.S (Optical Image Stabiliser) and the Motion Deblur mode , which helps prevent blurring from handshake even in low-lit situations like indoors or at night. With AF tracking, the FZ48 can lock onto any subject and keep it in focus even if it moves – making it easy to get beautiful, clear shots. The Intelligent Scene Selector automatically switches to the appropriate mode according to the subject. Human faces are captured in focus using appropriate exposure with the Face Detection, whilst unwanted red-eyes are corrected digitally. The Intelligent ISO Control reduces motion blur by adjusting the ISO sensitivity and optimizing the shutter speed if the subject moves as the shot is taken. Intelligent D-range Control optimises the lighting of each part of an image, preventing blocked shadows and blown highlights. These features can all be accessed simply by activating the iA mode, giving users the confidence to capture clear, beautiful, mistake-free photos with ease.

All new memories in 3D
The newly added 3D Photo mode produces a realistic 3D image from 20 consecutive images shot whilst panning left to right. The 3D image can be viewed on VIERA 3D HDTV or other MPO-compatible 3D equipment such as TV, Digital Photo Frame or Printing.

Share your Images Effortlessly
Thanks to the LUMIX Image Uploader, you can easily keep your friends and family up-to-date with your latest images by simply check-marking the photos you want to share and connecting the camera to a PC. Just follow the on-screen guidance. You can even add comments and let your family know the update of your album via email. Facebook (for photos) and YouTube (for movies) can also be used without installation of special software – perfect for sharing those special holiday snaps with your friends – you can even share them while you’re still away if you wish!

From outdoor events to indoor photograph, the DMC-FZ48 powerfully supports recording those spur-of-the-moment memories in high quality photo and video.

*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMARIT lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.
*The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
*Dolby and the double-D symbol are trademarks of Dolby Laboratories.
*HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
*Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
*YouTube is a trademark of Google Inc.
*All other company and product names are trademarks of their respective corporations.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*Some accessories are not available in some countries.
*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
*Design and specifications are subject to change without notice.

Casio Europe GmbH and its parent company, Casio Computer Co., Ltd., today announced the release of the new EXILIM® EX-ZS15 camera, the latest addition to the EXILIM family of digital cameras. This compact and stylish new EXILIM is more user-friendly than ever. The generous 3.0-inch touch-screen LCD with Casio’s new “Touch Shutter” function makes it a breeze even for beginners to take and view great photos. The EX-ZS15 also boasts an effective pixel resolution of 14.1-megapixels.

The new camera features a compact and stylish body and a 26mm wide-angle lens with a 5x optical zoom. Even beginning photographers will find the user interface effortless, thanks to smoothly scrolling menus and large touch buttons that are conveniently positioned. The user just touches the screen to select a shooting mode. The Touch Shutter function allows the user to focus on an area or subject on the screen and capture the photo just by touching the screen. Saved images can also be viewed by simply flipping through pages of images displayed intuitively on the screen.

The EX-ZS15 is packed with features including Best Shot Mode, which optimizes photo settings by just selecting for the type of scene the user wants to photograph. Other outstanding features include face detection, HD movie recording (1280 x 720) to shoot stunning clips, and USB charging. The EX-ZS15 is available in three colors: silver, red and black.

The Flip Lock Aluminium monopod has been designed for fast set ups and to combine the quality and strength of a stable camera support in situations where it is not possible to use a normal tripod. Monopods are ideal for sports, nature, mountaineering and general outdoor photography where weight and compactness are of paramount importance.

Features include, flip lock lever design legs, padded handgrip and a hand strap for additional security. A swivel foot pad, with a large base and flexible ball and socket is designed to give a good grip on difficult or uneven surfaces.

It has a maximum load of 18 kilograms and has a recommended retail price of £67.00.

The Travel Angel Transfunctional Series Tripods are manufactured from high quality aluminium with magnesium alloy castings. Each of the three models available are supplied with matched series ball head and have twist lock legs. For additional flexibility the legs can be independently locked in 2 positions, enabling the photographer to operate in difficult, cramped or uneven ground conditions and can be folded back through 180 degrees. An additional benefit of these tripods is the detachable leg that can be converted instantly into monopod.

Benro’s innovative dust and weather resistant rubberised leg-locks, coupled with their anti-rotating legs, enable quick set ups and each tripod comes with a high quality durable case with straps for added protection.

The three models available have varying maximum loads of 6, 8 or 12 kilograms. They range in price from £220.00 for the smallest to £259.99 for the largest.

Kenro’s Managing Director, Paul Kench, says: “The reaction to the Benro range has been universally popular. Photographers appreciate the build quality, the design and the competitive pricing. These new additions to the Benro stable show how clever design touches can help photographers shoot great pictures even in challenging conditions.”

To view Kenro’s full range, or for details of your nearest stockist please visit http://www.kenro.co.uk – alternatively call Kenro’s head office on 01793 615836 for further information.

Nikon Inc. today introduced the new lightweight and versatile AF-S DX Micro NIKKOR 40mm f/2.8G lens to provide Nikon DX-format shooters macro capabilities at an affordable price point. Ideal for intimate details or general portraiture, the new AF-S DX Micro NIKKOR 40mm f/2.8G lens has a minimum focusing distance of just 0.53 feet (6.4 inches) to allow users to capture extreme close-up photographs and High Definition (HD) video with a life-size 1:1 reproduction ratio.

“This new NIKKOR lens is an ideal accessory lens for those who are ready to explore a totally new perspective, whether it’s extreme close-up detail or general still images and movies with flattering out of focus elements,” said Lisa Osorio, general manager of marketing at Nikon Inc. The new Micro NIKKOR lens delivers new and added versatility to the Nikon DX-format digital SLR system and provides DX-format shooters with compact optics that deliver excellent color reproduction and stunning sharpness.”

Weighing in at approximately nine ounces, the extremely compact and lightweight lens is an ideal “next” lens to complement any DX-format shooter’s growing D-SLR kit. The natural focal length (60mm, FX equivalent) and large f/2.8 aperture are ideal for a wide variety of applications, whether capturing close-up details in flowers and insects or shooting flattering portraiture with a pleasing bokeh.

For fast and whisper quiet autofocus operation, the new Nikon 40mm Micro lens also features Nikon’s exclusive Silent Wave Motor technology, which allows photographers to get even closer without disturbing a subject. For complete control, the AF-S DX Micro NIKKOR 40mm offers users both manual-priority autofocus (M/A) and manual focus (M) modes to quickly and easily switch focus modes on the fly. To help ensure amazing lens performance at close distances, this new lens employs Nikon’s Close-Range Correction System. With this system, the lens elements are configured in a “floating” design wherein each lens group moves independently to help achieve critical focus. Additionally, Nikon’s Super Integrated Coatings are applied to help reduce instances of lens flare and ghosting. The seven blade diaphragm also helps to create a more natural out of focus component.

The versatile and compact nature of the AF-S DX Micro NIKKOR 40mm f/2.8G lens combined with its affordability make it a great travel companion for any DX-format D-SLR, including the new Nikon D5100 and popular D3100.

Price and Availability

The versatile AF-S DX Micro NIKKOR 40mm f/2.8G will be available in August for an estimated selling price* of $279.95. For more information, please visit http://www.nikonusa.com.

*Estimated selling price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time

Nikon Europe Press Release

AF-S DX Micro NIKKOR 40mm f/2.8G – Curious by Nature

Amsterdam, The Netherlands, 12th July 2011: Nikon today announces a new 40mm DX-format macro lens for close-up photography. Designed to capture fine details, it boasts a 1:1 reproduction ratio for superb, life-like images. A fantastic way to shoot features that can’t be seen with the naked eye, this lens will more than satisfy enthusiasts keen to explore the power of close-up images.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe commented: “This specialized macro lens lets you capture intricate details that are impossible to capture with a regular kit lens. It’s an affordable way to discover the world of macro photography and is even versatile enough not to limit photographers to that particular subject.”

A closer look

The latest addition to Nikon’s growing line-up of Micro NIKKOR lenses, this 40mm DX-format lens offers a
picture angle equivalent to 60mm on FX-format D-SLRs. Focusing as close as 0.163 m (from focal plain) and boasting a 1:1 reproduction ratio, it offers true macro performance for close-up photography. With a fast maximum aperture of f/2.8, subjects can be singled out against a pleasantly blurred background and sharper handheld shots are possible in low-light.

Quietly does it

Be it a detailed shot of an insect or the stamen of a flower, shooting a great close-up depends on precision. Compact, easy-to-handle and equipped with Nikon’s exclusive Silent Wave Motor (SWM) for incredibly accurate, super-quiet autofocus, this lens lets you shoot without disturbing your subject. Smooth focusing is further enhanced with the M/A focus mode that lets you override the autofocus so you can manually tune the focus just the way you want, without the need to physically switch between auto and manual focus.

Big small world

Capable of delivering images where even subtle features are faithfully reproduced, this lens captures hidden worlds of pattern, texture and details brilliantly. Enthusiasts can capture superb macro photos and it’s perfectly suited to portraits and general shots too.

Measuring approx. 68.5×64.5 mm and weighing approx. 235 g, this lens features a metal mount with rubber sealing and is supplied with a lens hood HB-61 and soft lens case CL-0915.

Today Delkin announced their Fat Gecko Quick Release Kit, the newest accessory to the award winning Fat Gecko Camera Mount product line, that gives users the ability to swap cameras, camcorders and DSLRs on and off any mount in seconds. The two part anodized aluminum Quick Release features two built in liquid levels to ensure precise vertical and horizontal angle set-up as well as flanged edges and a push button key to prevent slippage once a camera is locked into place. A universal ¼-20 female adapter on the base plate enables secure attachment to any of Delkin’s Fat Gecko Camera Mounts as well as any standard tripod or monopod with a ¼-20 or 3/8-20 mounting head, making this accessory truly universal across photography equipment.

“Our Fat Gecko Mounts are being utilized across so many markets to capture unique shots and video footage that were otherwise unattainable in non-traditional environments such as action sports, racing, aviation and even feature films,” explains Marketing Manager, Anna Lopez. “Many times a user has several cameras or camcorders that they utilize during a shoot, and they need to be able to swap those devices quickly without down time. Saving time during a shoot can equal substantial cost savings in industries such as cinematography where every second counts. Besides the cost and time savings in professional markets, the Quick Release provides the convenience of quick attachment, detachment and precise leveling to the everyday shooter.”

The Quick Release is rated to reliably hold devices weighing up to 6.6 pounds stable, including all point and shoots and prosumer cameras as well as most DSLRs and compact camcorders. The kit, which includes a base plate, top plate and user guide, begins shipping to photography and videography stores worldwide on July 11th at the retail price of $39.99. Additional top plates are available separately for a price of $19.99 to enable users to install one to each camera or camcorder for seamless integration with the Kit’s base plate.

Delkin’s award winning line of Fat Gecko Camera Mounts includes over 11 sku’s that make impossible shooting angles and perspective easily attainable from almost any surface in industries that include photography, videography, automotive, aviation, action sports, cycling, security, medical, food services and more. Accessories that mate a flash unit, GPS device or tablet PC to a Fat Gecko’s ¼-20 mounting head are also available and can be purchased directly through the company at http://www.delkin.com or through any Delkin authorized retailer worldwide.

About Delkin Devices, Inc.
Delkin Devices, Inc. national headquarters is in Poway, California with an International branch in Birmingham, England. Since 1986, Delkin Devices has been inventing, designing, and delivering innovative new products aimed at “Making Photography Better.” From consumer based products such as memory cards, readers and batteries to professional products such as the SensorScope System®, ImageRouter® and Archival Gold®, Delkin has delivered premium quality, innovative designs, and an ongoing dedication to superior customer support. Delkin Devices and its products have become industry leaders in both industrial and consumer markets worldwide, and continues to be a leading choice among professional photographers and others passionate about digital photography.

[vimeo]http://vimeo.com/6404815[/vimeo]

The goal of this project was to be able to control two Canon DSLRs with one intervalometer (Canon TC-80N3).
Both of these camera use the N3 connector for the remote shutter release.

The new PEN Mini is a tiny powerhouse of a system camera with interchangeable lenses. It’s also a beautiful camera that takes even more beautiful images and it couldn’t be any easier to use. The Mini is ideal for anyone who wants a fuss-free camera that fits in as well as at a party as it fits in their pocket. Just like a point-and-shoot, it comes in six colours but the Mini is really an SLR-quality camera hiding behind the simplicity and looks of a genuine compact. It makes high-class photography and movie-making wonderfully easy. Olympus’ Live Guide gives beginners intuitive control of key parameters like aperture and depth of field, without them needing to know how they work. Six Art Filters add fun creative effects to both Full HD movies or stills and if you don’t know what a setting in the menu is for, a window pops up to tell you. With world’s fastest* autofocus systems, great low light performance plus a superb choice of high-grade Olympus lenses and stylish accessories, it’s tough to see just what the PEN Mini can’t do. Also known as the PEN E-PM1, it’s available from early autumn 2011 with pricing to be confirmed.

A camera for everyone
Olympus developed the PEN for people who get a kick out of great images, but find shooting with high-end cameras way too tough since most SLR cameras are heavy to carry and relatively difficult to use. The Olympus PEN Mini changes all that. The Mini generates the stunning picture quality of a large SLR camera, with none of the hassle or baggage. It’s smaller and lighter than almost every other system camera with interchangeable lenses, has a faster autofocus*, plus it’s easy to use and it looks fantastic. This new PEN has the inimitable style of a must-have icon. With its slender contours and premium finish, it’s the sort of camera you’re happy to take out and show off wherever you are. Even the supplied high-grade lens looks the part.

A guide for every shot
Like the rest of the PEN range, no matter how bad (or good) a photographer or filmmaker you are, the PEN Mini makes sure you get your settings just right, with none of the work. There are pop-up descriptions in the main menu in case you forget what all the different things mean. And with the quick-access Live Guide assistant, you can see on the LCD what needs adjusting to get the best shot available ­– and check how any changes will affect your picture when you push a dial on the back. With
Live Guide, without knowing how they work, you can adjust factors that are essential to final picture quality, including Colour Intensity, Lighting Mood, Brightness, Background Blur and Motion Blur. Of course, the Live Guide helps you capture excellent movies as well as stills. The Mini can record moving footage in the beautiful 1080i Full High Definition AVCHD format, which generates smaller files that are perfectly suited for playing back on TV. Alternatively, you can select 720p HD Motion JPEG video, which makes the files easier to edit on a PC.

Art Filters for special effects
If you like the visual effects graphic designers add to photographs in magazines, you’ll love the creative Art Filters on the PEN Mini. There’s Pop Art, Soft Focus, Grainy Film, Pinhole, Diorama and Dramatic Tone, which gives shots a dynamic atmosphere by boosting the contrast. All six filters can be applied on-camera to both Full HD movies and stills – at the touch of button, no PC software required. As soon as your photos are ready, you can share them with friends on the LCD as a slideshow – or in radiant colour on a big High Definition TV.

System lenses for excellent images
As a system camera, the Mini is compatible with a huge range of accessories and lenses for every possible situation. The main kit includes a first-class M.ZUIKO DIGITAL 14-42mm (28-84mm**) 1:3.5-5.6 II R lens, but the Mini can also take more than 500 other lenses (some via an adapter), including Olympus’ legendary M.ZUIKO DIGITAL range of ultra-high quality optics. Thanks to the Mini’s in-body Image Stabilisation, irrespective which lens you choose, blur-free shots are virtually guaranteed. The Mini’s FAST AF has a big role to play here too. It’s one the world’s fastest* autofocus systems for cameras with interchangeable lenses.

In addition to the external flash supplied with the camera, users can attach a growing number of classic Olympus accessories via the Accessory
Port 2, for example the Bluetooth®-compatible PENPAL Communication Unit that automatically reformats still photos for wireless transfer to other compatible devices and social media. For safe, stylish and inconspicuous storage, the optional sporty Street Case fits the Mini like a glove.

The PEN Mini is available in black, white, silver, dark brown, purple and silver rose from early autumn 2011.

PEN Mini main features:

Design

Small, light system camera with interchangeable lenses
Super-stylish design available in six attractive colours
Interchangeable decoration ring on supplied lens

Image Quality

Powerful TruePic VI image engine for faster recovery time and excellent image quality
Ultra-effective in-body image stabilisation for blur-free movies and stills with any lens
Compact M.ZUIKO DIGITAL 14-42mm (28-84mm**) 1:3.5-5.6 II R fast and near-silent (Movie and Still compatible) lens
12.3 effective Megapixel High Speed Live MOS sensor for excellent low-light performance and Full HD movie recording
ISO 12800 sensitivity
1080i Full HD stereo movie recording as AVCHD or Motion JPEG

Ease of Use
3.0” LCD with 460,000 dot resolution
FAST AF, world’s fastest* autofocus system. Always on, with 35 AF points, low-light AF Illuminator and out-of-picture AF Tracking
Intuitive Live Guide in HD Movie, still and P/S/M/A mode
Pop-up description for each menu point
Live View in HD Movie and still mode
Easy-to-use Live Wheel feature menu
Fewer buttons means simpler operation

Creativity & Flexibility
Six creative Art Filters in HD Movie and still modes
Accessory Port 2 for compatibility with the growing family of PEN accessories
Compatible with 20 Micro Four Thirds, 27 Four Thirds and more than 500 other lenses (via an adapter)
1/4000th sec. shutter speed with 5fps sequential shooting
Multi Exposure mode for 2 RAW images
Long-life BLS-5 Li-ion battery

Other highlights
External, tiltable flash supplied
3D still photos
Slideshow playback
SDXC*** card and Eye-Fi compatible
Wireless flash control

Olympus has done it again, launching a new generation of head-turning, compact PEN cameras that offer SLR creativity, simple, no-nonsense controls. For people looking to express themselves with state-of-the-art technology in an easy-to-use package, the compact and cute PEN Lite (E-PL3) is ideal. Like the top-of-the-range E-P3, the Lite is packed with some of the very best imaging innovations around. For example, FAST AF, the world’s fastest* autofocus system for interchangeable cameras. There’s also in-body Image Stabilisation and combinable, one-touch Art Filters for adding creative flair to Full HD movies and stills. And then there’s the new tiltable LCD. Whether you’re a serious photographer or a snap-happy amateur, a 3-inch, tiltable display makes capturing stand-out images in awkward situations as easy as taking a regular shot. The tiltable LCD is just one of the user-friendly features that puts the PEN Lite streets ahead of any other camera of comparable size. The fact that ‘comparable size’ means compact speaks volumes about the E-PL3. For a system camera with interchangeable lenses that delivers SLR quality, it’s remarkably small and chic – with a premium, brushed aluminium finish. Stunning pictures from a cool camera that’s as easy to use as a point-and-shoot? Absolutely. That’s what the Lite’s all about. The Olympus E-PL3 is available from autumn 2011 with pricing to be confirmed.

New perspectives
One of the things people love about PEN cameras is the way they make it easy to take high-class pictures, even if you don’t know much about photography. Thanks to some of the latest high-tech innovations, the PEN Lite takes that user-friendliness to a whole new level. It’s the very first PEN with a tiltable LCD that makes seemingly impossible shots a piece of cake. By pulling out and angling the 3-inch display, you can comfortably frame and capture unusual perspectives, even with the camera at arm’s length. For example, if you need to shoot over the heads of a crowd or focus on an insect by your ankles without bending down.

Easier settings
To make the most of excellent optics and to get the very best shots, camera settings need to be spot on. For an amateur, that’s often a challenge that ends in frustration. Not with the Lite, and Live Guide is the key. Live Guide lets you easily master the settings that make all the difference – motion and background blur, colour intensity, lighting mood and brightness. In a typical shooting situation, the Live Guide helps blur out the background to make a shot more dramatic and show off the foreground to the best effect. To achieve this, you’d normally have to adjust the depth of field using the lens or menu, but with Live Guide you just press a dial to move a bar up and down until you see the shot you want on the LCD. The Lite chooses the right settings automatically. Adjusting more permanent settings in the menu is simpler too, now that each menu choice has a pop-up window with a description of how it works. And for other menu settings that need adjusting more regularly, Olympus have fitted a row of fast-access buttons – on the top of the camera right next to the shutter release.

Faster focusing
When you purchase a PEN Lite, you can be confident you’re taking home cutting-edge technology. And that means fantastic still and movie quality. Like the other two new PEN cameras, the E-PL3 is powered by the new Olympus TruePic VI image engine. TruePic VI makes the camera faster and more responsive all-round, but the speed of the autofocus is amazing. FAST AF is the world’s fastest* autofocus system. An AF of this speed gives you every chance of capturing even the most spontaneous, fast-moving shots. And with 35 separate focus points spread over nearly the whole sensor, it’s even possible to focus on objects tucked away in the corners of the display. Thanks to AF Illuminator, low-light focussing is better than ever and new AF tracking technology ensures subjects stay sharp even when they move in and out of the frame. And all this in the blink of an eye, because Full Time AF means the AF is always on – and the main subject already in focus.

Higher resolution
The supercharged TruePic VI processor also makes it possible to record Full HD 1080i movies and capture pristine images in 12.3 Megapixel quality, even in low light. With a 60Hz frame rate, Full HD resolution and a stereo soundtrack, movie picture quality and realism has to be seen to be believed – ideally with a group of friends on a big Full HD TV. What’s more, there’s a choice of video formats. For TV playback, users can choose AVCHD, which generates a smaller file size. If they want to edit their movies on a PC first, 720p HD Motion JPEG is ideal. Whether you’re shooting movies or stills, the PEN Lite is especially designed to deliver consistently high performance – irrespective of the interchangeable lens. Unlike on other comparable cameras, Image Stabilisation is built into the body, so the camera automatically counteracts blur with any lens you attach.

More creativity
Among the most advanced automatic aids on the Lite are the creative Art Filters and new Art Filter Bracketing. All six filters can be applied on-camera to both HD movies and stills and some filters can even be combined ­to startling effect. Using Art Filter Bracketing, you can experiment with different looks by simultaneously applying different filters to one and the same shot. The Art Filters are Pop Art, Soft Focus, Grainy Film, Pinhole, Diorama and Dramatic Tone and at the touch of a button these can be combined with up to five additional Art Filter Effects, including the new Starlight or White Edge. As soon as photos are ready, you can play them back on the LCD as a slideshow – or on a TV via the HDMI interface.

Stunning looks
By any standards, the Lite is a striking camera. Available in black, white, silver or red, the brushed metal casing and refined design details give it an unmistakeably contemporary and premium style. Not to mention its compact dimensions. For a system camera that offers SLR-quality, these are even more remarkable than the overall look.

Big family
The Lite is compatible with a growing family of high-grade Olympus lenses and accessories. It comes supplied with the re-sculpted M.ZUIKO DIGITAL 14-42mm (28-84mm**) 1:3.5-5.6 II R, just one of 20 dedicated Micro Four Thirds lenses available for PEN cameras. The supplied lens is specially designed for near-silent operation so you can shoot HD movies in stereo without the annoying background whir. For outstanding still portraits and movies with beautiful background blurring, the new M.ZUIKO DIGITAL 45mm 1:1.8 (90mm**) portrait lens is the lens of choice. Stylish accessories include the FL-300R external flash in silver with the wireless flexibility and the affordable and tiltable new Electronic Viewfinder with a 100% viewing angle and 920,000 dot resolution. Attached via Accessory Port 2, it’s excellent for shooting in bright sunshine or with a telephoto lens.

The PEN Lite is available from late summer 2011,

PEN Lite main features:

Image Quality
Powerful TruePic VI image engine for faster recovery time and excellent image quality
Ultra-effective in-body image stabilisation for blur-free movies and stills with any lens
Compact M.ZUIKO DIGITAL 14-42mm (28-84mm**) 1:3.5-5.6 II R fast and near-silent (Movie and Still compatible) lens
12.3 effective Megapixel High Speed Live MOS sensor for excellent low-light performance and Full HD movie recording
ISO 12800 sensitivity
1080i Full HD stereo movie recording as AVCHD or Motion JPEG

Ease of Use
FAST AF, world’s fastest* autofocus system. Always on, with 35 AF points, low-light AF Illuminator and out-of-picture AF Tracking
Tiltable 3.0” LCD with 460,000 dot resolution for easily capturing otherwise awkward shots
Direct access buttons (one customisable) for quick manual adjustments
Live Guide in HD Movie, still and P/S/M/A mode
Pop-up description for each menu point
Live View in HD Movie and still mode
Easy-to-use Live Wheel feature menu

Creativity & Flexibility
Six creative Art Filters in HD Movie and still modes, combinable with Art Filter Effects incl. new Starlight and White Edge
Accessory Port 2 for compatibility with the growing family of PEN accessories
Compatible with 20 Micro Four Thirds, 27 Four Thirds and more than 500 other lenses (via an adapter)
Compatible with optional underwater case
1/4000th sec. shutter speed with 5fps sequential shooting
Multi Exposure mode for 2 RAW images
Long-life BLS-5 Li-ion battery

Design
Beautiful, compact design with premium brushed aluminium casing
Interchangeable decoration ring on supplied lens
Available in four attractive colours: black, white, silver and red

Other highlights
External, tiltable flash supplied
3D still photos
Slideshow playback
SDXC card*** and Eye-Fi compatible
Wireless flash control

When Olympus launched its PEN Micro Four Thirds system cameras, it created a whole new camera category. Now it has launched a visionary new PEN flagship that defies categorisation altogether. The PEN E-P3, or simply ‘PEN’, has the fastest* auto-focus of any camera with interchangeable lenses. With its world-beating FAST AF (Frequency Acceleration Sensor Technology) , timeless metal design and state-of-the-art touch-sensitive OLED display, it’s a genuine alternative to bulkier and more expensive SLRs. Leading a three-strong generation of new PEN range cameras, it owes its amazing focussing speed to a powerful new processor: The TruePic VI image engine designed especially for mirror-less cameras.

In addition to the new FAST AF, TruePic VI serves as the motor for ten Art Filter special effects and the large, tap-sensitive OLED display that previews and plays back in photo quality. In combination with a faster and more sensitive 12.3 Megapixel sensor, TruePic VI ensures outstanding picture quality, especially in low light. For experienced users, the PEN has more special treats in store – two dials on the back for making quick adjustments to exposure and aperture, plus in-body image stabilisation that counteracts camera shake irrespective of the attached lens. The PEN E-P3 14-42 lens kit is available from August 2011 for £799.

Pick up the new PEN and you realise you’re holding a potential style icon. The craftsmen at Olympus have managed a rare feat, drawing on the charm of the golden era of camera design some 50 years ago to create a camera that will still turn heads 50 years from today. If their vision was a timeless classic, that’s exactly what they achieved.

Instant AF
With its compact design, user-friendly features and first class picture quality, Olympus’ award-winning PEN system camera range is already a firm favourite with both ambitious amateur photographers and professionals looking for a practical second camera. Led by the E-P3, the new PEN generation significantly enhances that reputation. One of the PEN’s most striking – and useful – characteristics is the sheer speed and versatility of the record-breaking autofocus. Driven by the new and powerful Olympus TruePic VI processor, the FAST AF focuses quicker* than any other camera with interchangeable lenses, giving PEN owners the very best chance of capturing fast-moving shots. What’s more, it offers 35 separate focus points, spread over nearly the whole sensor, making it possible to focus on small subjects, no matter where they appear in the picture. In low light conditions, the built-in AF Illuminator compensates for potential loss of accuracy while new AF tracking technology ensures subjects stay sharp even when they move in and out of the frame. Another potentially shot-saving bonus is Full Time AF – the focus is always active so the image is always in focus and the camera doesn’t waste time focusing when the user applies pressure top the shutter release.

Instant control
Unique to the flagship PEN is the three-inch, touch-sensitive OLED display. It’s not only intuitive and practical to use, but also delivers a superb, photo-quality picture, regardless of ambient light conditions. Compared to similar LCD screens, an OLED display generates superior contrast, deeper blacks and a broader spectrum of colours. It is brighter, the angle of view is wider and it uses less power. The PEN’s display offers fingertip scrolling and enlarging of photos as well as control of the shutter release, AF points and the pop-up Live Guide – the celebrated PEN assistant that makes it easy for less experienced users to get crucial parameters such as aperture and depth of field exactly right. Even professionals will be glad to note that there’s now direct access to Live Guide in P, S, M and A modes, if need be. Unlike with some of PEN’s rivals, Live Guide is available for both movies and stills.

But for most serious photographers, experimenting with settings is half the fun – and they don’t want to scroll through endless menus to make their adjustments. That’s why Olympus has incorporated two additional dials on the back of the PEN. With just their thumb, users can fine-tune aperture and exposure time in an instant – without having to switch between menu sections. The chosen settings appear bright and clear on the OLED screen, or in the optional electronic viewfinder. Fans of hands-on shooting will also love the three customisable buttons they can assign to their favourite functions. The buttons, dials and new FAST AF help users react quicker to spontaneous situations and capture fleeting scenes or fast-moving subjects before the opportunity is lost.

Instant art
A wide choice of creative Art Filters and effects is a bonus for ambitious users and pros alike. The PEN offers ten different filters for adding special effects without the hassle of computer software. Several of these can be combined with additional effects, such as new Starlight and White Edge. Users can choose from the Pop Art, Soft Focus, Pale & Light Colour,
Light Tone, Grainy Film, Pinhole, Diorama, Cross Process, Gentle Sepia and Dramatic Tone Art Filters. All ten filters can be applied to both still shots and movies.

The PEN records movies with a stereo soundtrack in radiant 1080i Full HD quality at 60fps – and in a choice of formats. For playing back on TV, users can choose AVCHD, which generates a smaller file size. If they want to edit their movies first, the 720p HD Motion JPEG format is ideal. It generates larger files but is easier to handle with PC editing software.

Instant power
At the heart of every new PEN is the powerful TruePic VI image engine. Like the processors in computers, TruePic VI is essentially two units in one, with one half dedicated purely to image reproduction. The result is outstanding quality, colour and detail, with light sensitivity boosted to an impressive ISO 12800. TruePic VI also shortens recovery time and reduces noise noticeably during movie recording.

Instant compatibility
Like every other PEN, the PEN E-P3 is a system camera. The moment users purchase it, they gain instant access to more than 500 Micro Four Thirds, Four Thirds and other lenses (via a adapter), including Olympus’ legendary M.ZUIKO DIGITAL range of high-quality optics. Highlights of the range are two new fast-aperture lenses. The M.ZUIKO DIGITAL ED 12mm 1:2.0 (24mm**) wide-angle ‘Street Photography’ lens is ideal for capturing broad subjects such as landscapes, especially in low-light conditions. By contrast, the M.ZUIKO DIGITAL 45mm 1:1.8 (90mm**) portrait lens delivers remarkable portraits with beautiful background blurring. Another first-class option is the re-sculpted M.ZUIKO DIGITAL 14-42mm (28-84mm**) 1:3.5-5.6 II R. All three lenses are specially designed for near-silent operation, so users can shoot HD movies in stereo without the background whir. Their metallic casing and compact, lightweight design makes them a perfect match for the PEN. Irrespective of the specifications of the lens users attach, thanks to built-in Image Stabilisation they can be confident of capturing blur-free shots. And thanks to Accessory Port 2, they can also select from the ever-growing family of PEN-dedicated accessories, including the Bluetooth®-compatible PENPAL that automatically reformats still photos for wireless transfer to other compatible devices and social media.

- Extreme applications with the Rollei Bullet HD!
- Extreme conditions ― Rollei title sponsor of the Windsurfing Freestyle 2011 German Championship!

Hamburg/Germany, 30 June 2011 Following the Rollei ActionCam 100, Rollei is launching its second action cam on the market with its Rollei Bullet HD ― for all demanding action-seeking athletes and outdoor fans.

This high-definition camcorder, sporting an elegant and timeless aluminium design, boasts a resolution of 1280×720 pixels and shoots up to 30 frames per second.

One-button operation: The video recording function is operated with a simple press of the power button, which has an LED. This button is also used for switching over between photo and video mode. Never miss another shot: Every action is recorded, thanks to an impressive super wide-angle lens of 170 degrees. Weighing in at less than 100 grams (83 grams without battery), this camcorder is an absolute lightweight. The “Auto Snap Shot” function allows the camera to take a photo automatically every 3 seconds. The high-quality shots taken by the precision lens are processed by a CMOS sensor.

Using the settings options of the Rollei Bullet HD is child’s play. Protected by a robust aluminium body, the camcorder is guaranteed dust-proof, impact-resistant and unsusceptible to vibrations. Whether out surfing, mountain biking or bungee jumping, the Rollei Bullet HD becomes a constant companion. Thanks to the water-proof body, the camera even permits dives down to a 10 m depth.

This “compact all-rounder” (dimensions approx. 90x30x10mm) is utterly reliable: a built-in rechargeable lithium-ion battery lasts for up to 2 hours and it takes memory cards (Micro- SD/Class 6) that hold up to 32 GB.

Rollei is title sponsor of the Windsurfing Freestyle 2011 German Championship
Rollei is the title sponsor of the freestyle discipline of the German Windsurfing Championship. The official title of the event organised by Choppy Water GmbH is “Rollei Bullet HD Freestyle German Championship 2011”. In the run-up to the event, Rollei is offering 4 freestylers the opportunity to test the Rollei Bullet HD themselves.

Anyone wishing to win their own “signature clip” plus Bullet HD camera must apply by 22 June 2011 by e-mail (info@choppywater.de) with action-packed videos, photos and results to our partner, Choppy Water GmbH. Further information about the Rollei Bullet HD Freestyle 2011 German Championship can be found at http://www.windsurfcup.de and http://www.choppywater.de.

Freestyle is the supreme discipline of windsurfing. Featuring high jumps, extreme tricks and outrageous loop the loops, this is undeniably the most spectacular windsurfing discipline. To provide the perfect stage for such an event, you need a suitable setting and the right conditions. This also includes at least 6 wind strengths. Hence the reason why the event is held as a standby event during the period from August to September 2011. The Rollei Bullet HD Freestyle German Championship will get underway as soon as the wind forecasts predict good conditions.

Matthias Regber (Choppy Water GmbH) comments: “With Rollei Bullet HD, we have found the ideal partner for the Freestyle German Championship. Due to the special event format and the young target group, it is not easy to find an authentic and suitable partner. For Rollei, the event not only provides an excellent marketing platform, but also the perfect opportunity for showing off the potential of the Bullet HD camera under tough conditions.”

Comments Thomas Güttler (Managing Director RCP-Technik GmbH): “We are delighted that we have managed to secure the title sponsoring rights for Rollei Bullet HD. The extreme conditions and the spectacular action during the Freestyle German Championship provide the perfect opportunity to show off just what the Bullet HD camera can do. In addition, this means that we are represented at the leading national freestyle event.”

Sales presentation for stores
Specially for the sales pitch to retailers, Rollei is offering a Rollei 7 inch digital picture frame showing a Rollei Bullet HD action video recorded with the Rollei Bullet HD. In addition, Rollei also supplies a helmet to which the Rollei Bullet HD is attached. The helmet complete with camera is displayed mounted on a polystyrene head for better illustration.

Included in delivery
A 4 GB Micro SD memory card that comes with the camcorder saves the first videos or photos taken, allowing it to be used immediately. Attachment to helmets, ski goggles or handlebars is possible using the supplied holders. A 360 degree universal holder can be attached to virtually any object. In addition, Rollei supplies a bag, a USB cable, a mains adapter, a sealant and a built-in lithium-ion rechargeable battery.

Availability and price
The Rollei Bullet HD, in an aluminium body, will be available in shops from late July 2011 for a RRP of € 249.95.

[vimeo]http://vimeo.com/11704952[/vimeo]

I needed a way to fire my camera’s shutter remotely. The RC1 infrared remote wasn’t going to work when i’m doing my pole photography and balancing the camera about 12′ feet in the air.

I picked these up and they work awesome. Thought i’d share. More information at the blog @cheesycam.com/​wireless-shutter-remote-wired-shutter-remote-for-canon/​

[vimeo]http://vimeo.com/23042613[/vimeo]

Snake Arm – Demo Video

PENTAX Q – A pocket-size, go-anywhere digital interchangeable lens system camera: featuring the world’s lightest and smallest body* made possible by a brand-new PENTAX original imaging system

PENTAX Imaging Systems is pleased to announce the launch of the PENTAX Q digital interchangeable lens system camera. Thanks to its innovative, PENTAX developed imaging system, this new model has an astonishingly compact and lightweight body. The user can more easily and actively enjoy the high-quality images and wide range of visual effects that are only available with digital interchangeable lens cameras.

The PENTAX Q was designed and developed in response to user requests for a more compact, manoeuverable digital interchangeable-lens camera than those available in the existing PENTAX line-up — a camera that could go anywhere and be used in all kinds of occasion more easily and freely. Starting with a high-resolution back illuminated 1/2.3-inch CMOS image sensor, the PENTAX Q offers a full range of advanced features, including the newly developed, super-compact Q-mount lenses perfectly proportioned to the compact CMOS image sensor, and an innovative optical construction free of an optical finder and a mirror. These features are the key to the creation of the world’s smallest and lightest digital interchangeable-lens camera system.*

The camera also delivers solid, dependable performance, thanks to such features as: approximately 12.4 effective megapixels to deliver high-quality, high-resolution still images and Full HD movies; high speed continuous shooting at a maximum speed of five images per second; high sensitivity of ISO 6400; and a magnesium-alloy body. It even offers such functional, user-friendly features as a multi-mode exposure system including the Aperture-Priority AE mode and a custom image function to give the most appropriate finishing touch to each image. Just as for conventional digital SLR models, the PENTAX Q is equipped with a set of dependable devices — an in-body SR (Shake Reduction) mechanism and a DRII (Dust Removal II) anti-dust mechanism — so that even beginners can effortlessly capture beautiful, brilliant images free of blurring or spots. The PENTAX Q also offers the latest image-processing tools, including a bokeh control function to adjust the intensity of the out-of-focus effect around the subject to a desired level, and a creative Smart Effect function to produce highly artistic images with distinctive touches, like those produced by cross processing film.

By adding the new Q mount to existing K and 645 medium-format mounts, PENTAX now offers three different lens mounts to further enhance the creativity and versatility of its digital interchangeable-lens camera systems.

* The world’s smallest and lightest digital interchangeable lens system camera, as of June 15, 2011 (based on PENTAX’s research).

Major features

1. The world’s smallest, lightest camera body, featuring newly developed Q mount system
The PENTAX Q features the newly developed Q lens mount, with an outer diameter approximately six millimetres shorter than that of the conventional K mount. This was made possible by reducing the flange back (the distance from the lens mount surface to the image sensor surface) to nearly one-fifth of that of the K mount, as well as by optimizing the size of image circle of its lenses to be proportioned to the size of the compact image sensor. The Q mount system also eliminates an optical finder, mirror box, focusing plate and AF sensor, making the PENTAX Q’s body the smallest and lightest in its class. The body has been made of magnesium-alloy, which gives an elegant, high-quality texture to the compact, lightweight camera body while improving its durability. The PENTAX Q is available in white or black.

2. Exceptional image quality delivered by digital interchangeable lens system camera
The PENTAX Q comes equipped with back illuminated 1/2.3-inch CMOS image sensor, which delivers beautiful, high-resolution images with approximately 12.4 effective megapixels. This is made possible by its high efficient light gathering optical construction that assures excellent high sensitivity and low noise characteristics and high speed readout of image data signals. The PENTAX Q also features a new generation imaging engine integrating the best of PENTAX’s state-of-the-art digital imaging technologies, developed and accumulated over many years of digital SLR camera development. By coupling this imaging engine with exclusively designed high performance Q mount lenses, the PENTAX Q delivers clear, high contrast images rich in gradation and texture, even at edges. With high sensitivity noise minimized, the photographer can use the entire sensitivity range — from ISO 125 to the highest ISO 6400 — without worrying about annoying digital noise. By taking advantage of the HDR (High Dynamic Range) function that produces one composite photo from multiple images, it’s easy to create beautiful images with an extra wide dynamic range and free of white-washed and blacked-out areas.

3. Innovative creative tool to add personal touches to images with ease
The PENTAX Q offers a totally new style of photo shooting. By coupling the new Smart Effect function offering nine distinctive visual effects via the easy access Quick-Dial positioned on the camera’s front panel, the photographer can effortlessly add a desired finishing touch to an image, while previewing the effect on the LCD monitor. The Quick-Dial has four positions, to which four favourite Smart Effect modes can be assigned in advance. The ever-popular Custom Image and Digital Filter functions have been further enhanced to provide an even greater range of image processing tools. In order to customize the PENTAX Q to accommodate specific shooting styles and user preferences, the user can also assign other options such as a custom image setting, a digital filter or an aspect ratio setting to the Quick-Dial.

• Brilliant Colour: Creates a lively effect by raising the saturation level almost to the point of colour saturation.
• Funicular Bold: Creates an extremely high contrast image that retains one particular colour in the image.
• Vintage Colour: Produces a toy-camera-like effect, with a choice of several different finishing touches.
• Cross Processing: Produces a unique image with unusual colors, as if treated with the cross processing** used in film photography.
• Warm Fade: Creates a low contrast image with the white balance slightly shifted to pink shades.
• Tone Expansion: Produces a dramatic image with an artistic finishing touch, close to an intensified HDR (High Dynamic Range) effect.
• Bold Monochrome: Produces a low-key, high contrast image with enhanced sharpness.
• Water Colour: Creates a watercolour-like finishing touch.
• Vibrant Colour Enhance: Creates a flowery atmosphere with slightly enhanced contrast.
• USER: Used to enter a user-selected combination of custom image mode and a digital filter.

** A film development technique that uses an unconventional film developer to create a distinctive finishing touch with dramatic colours.

4. High quality, Full HD movie recording
The PENTAX Q comes equipped with a Full HD movie recording function employing the H.264 recording format, allowing the user to capture high quality, extended movie clips (1920 x 1080 pixels) at a frame rate of 30 frames per second. The user can also take advantage of interchangeable Q-mount lenses to produce distinctive perspectives, or make effective use of the Smart Effect modes*** and other in-body movie editing tools to produce creative, dramatic visual effects with great ease, even during movie recording. The PENTAX Q also provides a micro-HDMI terminal (type D), which allows the user to simultaneously output both Full HD movie clips and sound to external devices via a single terminal.

*** The frame rate may vary when a selected Smart Effect mode requires non-standard image processing.

5. Effortless Bokeh control
The PENTAX Q comes equipped with newly developed bokeh control function, which allows user to capture the image with obtrusive objects in the field of view optimally defocused. With this function, the camera will automatically judge the focused subject as well as the relative distance of each object from the camera in the field of view to apply optimal defocus effect to each object to ensure stand-out of the main subject(s). This function will allow even a first-time digital photographer to easily capture the images with such effects as background defocus or foreground defocus that would otherwise require a certain degree of photographic experience.

6. SR mechanism for sharp, blur-free images
The PENTAX Q incorporates the PENTAX-developed SR (Shake Reduction) mechanism, which automatically shifts the CMOS image sensor to offset camera shake detected by the camera’s motion sensor. As a result, the PENTAX Q produces sharp, blur-free images even under demanding conditions that are prone to camera shake, such as when using a telephoto lens, shooting in the dark without flash illumination, or capturing landscapes in the twilight.

7. Dependable features available only with digital interchangeable lens cameras
The PENTAX Q offers a host of user-friendly, functional features available only with digital interchangeable-lens cameras. Its top shutter speed of 1/2000 second freezes the decisive moment of the subject’s action. To accommodate user preferences and varying photographic applications, it also offers a choice of four different exposure modes: the user-friendly Programmed AE (P) mode that automatically selects an optimum combination of aperture and shutter speed; the Aperture-Priority AE (AV) and Shutter-Priority AE (TV) modes that allow the photographer to faithfully reproduce specific creative intentions on resulting images; and the Metered Manual (M) mode.
It even allows the photographer to instantly switch from the P mode to the AV or TV mode with a simple turn of an electronic dial.

8. Large, wide view LCD monitor
The PENTAX Q features a large, easy-to-view, high resolution 3.0-inch colour LCD monitor with approximately 460,000 dots. Its wide view design assures a clear view of the monitor from approximately 170 degrees horizontally and vertically, making it particularly useful in low and high angle shooting.

9. Dependable DRII mechanism for effective dust removal
The PENTAX Q’s DRII (Dust Removal II) mechanism effectively prevents annoying dust spots from spoiling captured images, even after the user changes lenses out in the open. Like PENTAX’s K-5 and 645D digital SLR cameras, it incorporates highly effective supersonic vibration mechanism, which vibrates the image sensor at high speed to shake the dust off its surface.

10. High speed continuous shooting at approximately five images per second
The PENTAX Q’s high speed burst shooting mode allows the photographer to record up to five images (in JPEG recording format) in a single sequence, at a maximum speed of approximately five images per second. This mode comes in handy when trying to preserve the action of fast-moving subjects in a series of images.

11. Built-in auto flash with pop-up mechanism
The PENTAX Q comes with a built-in auto flash (guide number 7 at ISO 200/m). The photographer can either use it at the default position, or raise it to the pop-up position with simple operation to widen its discharge angle to cover a 28mm angle of view (in the 35mm format).

12. Other features
1) TTL image-sensor metering, with a choice of multi-segment, centre-weighted and spot modes
2) Contrast-detection autofocus system, with a face recognition function and 25 selectable focus points
3) CTE white-balance control mode to emphasize the predominant colour of a particular scene, such as the sunset
4) Auto Picture mode for effortless shooting
5) 21 scene modes, including new Forest and Stage Lighting options
6) A choice of image size (4:3, 3:2, 16:9 or 1:1) to accommodate different subjects and applications
7) Multi-exposure mode (up to nine exposures on a single image), with an auto exposure compensation function
Interval shooting mode, convenient for recording transition of landscapes and flowers/plants from the exact same location and angle
9) HDR mode to produce photo with an extra wide dynamic range composite photo from three images of varying exposures
10) A choice of data storage medium: SD, SDHC and the new-standard SDXC**** memory cards
11) SILKY Developer Studio 3 for PENTAX RAW-data development software (developed by Ichikawa Soft Laboratory) included; in-camera RAW-data development also available

**** Not compatible with UHS Speed Class transfer rate.

Optional accessories

External Viewfinder O-VF1
Launched together with the PENTAX Q, this optical viewfinder is designed for exclusive use with the new “PENTAX-01 STANDARD PRIME” unifocal standard lens. It offers a clear view of the subject even in bright sunshine. It also assures image viewing of the subject with no time lag — an important feature in snapshot and portrait photography where the timing of the shutter release is crucial.

Camera Case O-CC115
Exclusively designed for the PENTAX Q, this camera case has two strap lugs on the sides to keep the camera suspended in a level position, so that the photographer can quickly respond to unexpected shutter opportunities. With the camera inside, this high-grade case looks even more elegant, in a choice of colours: white, black and red.

♦ PENTAX is a trademark of HOYA CORPORATION.
♦ HDMI, the HDMI Logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
♦ All other brands or product names are trademarks or registered trademarks of their respective companies.
♦ Designs and specifications are subjects to change without notice.

Availability of the Q digital interchangeable lens camera system – Mid September 2011
Price – TBA

About PENTAX Imaging Systems
PENTAX Imaging Systems is a leading supplier of recreational cameras and photographic equipment world-wide, with a long standing UK brand heritage. Its product range is extensive and includes state of the art digital SLR, medium format and zoom compact cameras and an extensive range of high performance lenses and accessories. In addition, it has a superb range of binoculars, suitable for a variety of leisure activities.

PENTAX successfully distributes its products through a number of channels, including independent camera shops, mass merchandisers and national multiple retailers – both on and offline.

PENTAX Imaging Systems Limited is a branch of PENTAX Europe Imaging Systems (SAS), a subsidiary of HOYA CORPORATION of Japan.

General Imaging (GIC), the exclusive worldwide licensee of GE branded digital cameras, reveals the latest additions to the highly popular Power and Power PRO series with the new GE G100 and GE E1410SW cameras at the 2011 PMA Australia Imaging and Entertainment Expo, June 24-26, 2011 Sydney Convention & Exhibition Centre, Darling Harbour, Sydney, NSW. These are the first GE digital cameras that feature advanced Aptina™ A-Pix™ CMOS pixel technology, which brings distinct performance enhancing features to the new GE cameras. Increased shutter speed, the ability to continuously shoot in high speed (10 fps), advanced high-performance 1080p HD video recording capabilities and enhanced light sensitivity for sharper photo images with vibrant color in low light conditions, are just a few of the advancements found in the new G100 and E1410SW.

The new J1456W expands the 2011 GE Smart series line and now offers consumers a broader choice of AA or rechargeable Lithium-ion battery models in the highly affordable, entry level category. The GE J1456W features: 5X optical zoom, a new 28mm wide-angle lens, 720p HD video recording and over 20 individual scene modes, including Pancapture, image stabilization and new sketch mode, all housed in a new compact design. All three camera models will be on display in Booth #517 for the first time at PMA Australia.

“We are very excited to announce three new cameras to our 2011 line up, particularly with the addition of Aptina™ A-Pix™ CMOS pixel technology, to our Power and Power PRO series” said Hiroshi Seki, President & C.O.O., General Imaging (Asia) Co. Ltd. “This year’s expanded line features more advanced technologies that make stunning photos and videos effortless to capture and share. Our commitment to continuous innovation has become synonymous with GE cameras and all at highly affordable price points.”

Meet the New 2011 GE Digital Cameras

GE G100 Power Pro: The GE G100 is a compact model bridge camera in the mega zoom category with 15X optical zoom, 14 megapixels and is the perfect option for the photography enthusiast moving from a point-and-shoot to a more powerful camera. Aptina™ A-Pix™ CMOS pixel technology allows the G100 to shoot high-speed photos (10fps) and advanced high-performance 1080p Full-HD video. A built-in HDMI port allows users to connect the camera to a HDTV for instant group sharing. The GE G100 is equipped with over 30 different shooting modes and all the must-have features GE digital cameras are known for, such as a large 3.0” high-resolution LCD, optical image stabilization and a 3200 ISO for more light sensitivity. Multi-Exposure, Object Tracking and HDR with image blending can all be found in the G100, available in October, 2011.

GE E1410SW Power Series: The GE E1410SW boasts 14 megapixels and 10X optical zoom in a thin and stylish design. The ultra-compact camera is ideal for anything from hiking trips to weekends in the city. The E1410SW is capable of taking sharp, multi-burst photos with increased shutter speed, a direct result of incorporating Aptina™ A-Pix™ CMOS pixel technology. Enhanced light sensitivity provides the best quality still images and the ability to take advanced, high-performance 1080p Full-HD video. This model is set to be released in October, 2011.

GE J1456W Smart Series: The GE J1456W adds a second rechargeable Lithium-ion battery model to GIC’s best-selling entry level, Smart Series cameras. This model packs easy to use features including: Smile, Face and Blink Detection; red-eye removal; 720p HD video capabilities and GIC’s award-winning Pan-Capture Panorama shooting mode with a new 28mm wide angle lens. The GE J1456W will be one of the most affordable 5X Zoom, Li-on cameras on the market and is set to launch in August, 2011.

About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value, including the industry’s first point-and-shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras or to browse the online store, please visit http://www.ge.com/digitalcameras.

About Aptina™ A-Pix™ Technology
Aptina™A-Pix Technology is a series of advanced pixel technologies, featuring lightguide, deep photodiode, and 65 nm pixel design rules that cost-effectively advance pixel performance. Aptina™ A-Pix technology enhances quantum efficiency and minimizes crosstalk to capture sharp images with vibrant colors even in the low-light conditions that challenge traditional sensors. For more information, visit Aptina’s website at http://www.aptina.com/products/technology/aptina_a-pix.jsp

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I’ve had my eye on the Velbon Ultra Stick compact Monopod for a while, but nothing on the web gave any answers. I took this out to NAB and worked it pretty good before posting a video on it.

More information:cheesycam.com/​velbon-ultrastick-monopod/​

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The 700RC2 is a solid fluid head for these small cameras. The small form factor and light weight are great for traveling when shooting with cameras under 6lbs. The tripod can actually hold up to 11 lbs.

More information at cheesycam.com/​700rc2-fluid-head-190xdb-tripod/​

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Testing out the super vintage 85mm F/1.2L FD lens on the GH2.

With the LEICA SUPER-ELMAR 21 mm f/3.4 ASPH., Leica is extending the range of M lenses in the super wide angle range with a model that combines outstanding reproduction with a compact design.

It delivers uniformly excellent reproduction quality over the entire field of view, with only a very slight deterioration at the edges in the close-up range. This performance can only be improved slightly by stopping down, which means that you can take photographs with full stop with no concerns, unless your compositional ideas call for a greater extension of the depth of field that can only be achieved with smaller apertures.

The vignetting characteristic of every optical system is more pronounced on a super wide-angle lens than on normal lenses and those with long focal lengths. At full stop in 35mm format it is a maximum, i.e. in the corners of the image, of around 2,1 stops, around 1,2 stops on Leica M8 models wit h their slightly smaller format. Stopping down to f/5.6 reduces this light falloff at the edge of the image – to 1.6 and 1.0 stops respectively. Stopping down further does not result in any further reduction as essentially only the natural vignetting remains. The maximum distortion of the lens of around 1.5 % is hardly perceptible.

The retrofocus-like construction is made up of a total of eight lens elements, and the use of a lens element with two aspherical surfaces and four lens elements made of glass types with anomalous color dispersion (partial dispersion) make a crucial contribution towards restricting aberrations to an absolute minimum.

Summary: The LEICA SUPER-ELMAR-M 21 mm f/3.4 ASPH. combines optimum reproduction with compact dimensions, offering all M users a wide range of options in the spontaneous super wide-angle photography that is typical of the Leica M.

Leica today presents a new version of the world’s smallest, full-frame digital system camera: the Leica M9-P. This new model will sit alongside the Leica M9 in the company’s rangefinder portfolio, providing an alternative, even more discreet and resilient design that further reinforces the quintessential nature of the M9 – and particularly meets the needs of professional photographers. The new model will be available in a classic silver chrome or subtle black paint finish.

Offering the same technical specifications as the highly successfully Leica M9, the M9-P combines all the benefits of the original: compact size, full-frame, 18 megapixel 24 x 36mm sensor (35mm format), sophisticated image processing and robust construction, with features designed for the professional user or photographers who prefer a pure, even more unobtrusive styling.

The Leica M9-P includes a scratch-resistant, sapphire crystal covering on the LCD screen. This material is so tough that the screen can only be produced using special diamond cutting tools and is one of the world’s hardest materials. As a result, the sapphire glass LCD cover is extremely resistant to wear and almost unbreakable, meaning many years of reliable use. In addition, thanks to an anti-reflective coating on both sides of the cover, reviewing images on the display during composition and after capture is further improved, particularly in unfavourable lighting conditions.

The external covering of the body of the M9-P, finished in vulcanite leatherette, features a more coarsely-textured finish that ensures a steady grip when shooting, making the M9-P feel particularly safe and secure in the hand.

A further understated feature of the Leica M9-P is its minimalist styling, which is focused on the most essential features. Many professional photographers using Leica cameras have been known to tape over the Leica ‘red dot’ logo to make their equipment as inconspicuous and discreet as possible. For this reason, the Leica red dot logo and the M9 lettering on the front have been omitted. Instead, the top plate is engraved with the Leica name in classic script form.

Since 1954, the Leica M system has represented an unmistakable, individual kind of photography and a very conscious photographic style. With a Leica M, the photographer becomes a ‘part of the action’ in the process of capturing challenging, authentic and creative images.

The rangefinder frames precisely the shot the photographer envisages, while allowing a clear view of the scene outside the viewfinder frame. This allows the photographer to predict the decisive moment and capture it discreetly and reliably at the right moment – in all fields of photography, from photojournalism, reportage and ‘available light’ to the capture of portraits and aesthetic, fine-art images.

Another significant advantage for unobtrusive photography is the almost silent shutter, a feature of both the M9 and M9-P. Moreover, when longer exposure times requiring an extremely steady camera stance are essential, only a slight pressure on the shutter release button in ‘soft release’ mode is required. Photographers can also select the most appropriate moment for re-cocking the shutter.

The functions of the Leica M are consistently constructed for extreme durability and a long working life. The highest quality materials, intricate manufacturing processes and meticulous manual assembly at Leica’s facility in Germany guarantee functional reliability for years to come.

In line with Leica’s commitment to system compatibility, almost all Leica M lenses built since 1954 can be used with the M9 and M9-P – an important factor in the enduring value of the M series. The 18 megapixel image sensor, specifically designed and developed for the M9, enables capture of the full 35mm film format without any compromise. All M lenses mounted on the M9 and M9-P therefore offer the same focal length as originally intended, and the enormous potential performance of the extensive M lens portfolio, with focal lengths from 16 to 135mm, can be fully exploited by both cameras.

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Short Jib that’s designed with Roller Bearings between the pivot points.

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This one is based off of ideas ‘ DIY Skater Dolly ‘. These tools often help us become more creative, since they can perform video footage that can’t be easily replicated any other way. These rotational axis video dollies are a great tool to have that can add some new creative video footage to your projects.

DIY Beauty Dish

Scott shows us how to make a very low cost modifier for our dedicated flash units. The beauty dish, so called because of the flattering soft rap around light that it creates on a subject, is a great addition to your light kit. This low cost DIY option allows you to build one quickly using off the shelf components many of which can be found at your local Home Depot or Lowes store.

Canon today announces the launch of its latest high-quality telephoto zoom lens. The new EF-S 55-250mm f/4-5.6 IS II is a compact and affordable lens, offering powerful telephoto performance combined with high image quality, making it ideal for photographers wanting to get closer to the action.

The versatile new lens enables photographers to shoot a variety of subjects due to its variable focal range. It’s ideal for shooting anything from portraits to longer-distance subjects, such as wildlife, sports, or even features within a landscape – ensuring the moment is always captured in impressive detail.

The EF-S 55-250mm f/4-5.6 IS II will be available separately and also as part of a double lens kit, bundled alongside the recently-announced EF-S 18-55mm f/3.5-5.6 IS II with EOS 550D, EOS 600D and EOS 60D bodies, providing beginners with a fantastic start to their photography system, all in one box.

Designed and manufactured to exacting standards, the EF-S 55-250mm f/4-5.6 IS II reflects Canon’s premium design philosophy, with an enhanced exterior design and a number of premium technologies to ensure leading image quality. Canon’s four-stop Image Stabilizer (IS) counters image blur during low light and handheld shooting, and the inclusion of an Ultra-low Dispersion (UD) lens element and Canon’s Super Spectra Coatings also ensure beautifully crisp, high contrast and glare-free images. The latest EF-S lens to be added to Canon’s range is ideal for photographers seeking an affordable and versatile lens for general-purpose telephoto photography.

Pricing and Availability
The EF-S 55-250mm f/4-5.6 IS II will be available from July 2011, priced at £329.99/€369.99 RRP incl. VAT.

Panasonic has today launched the LUMIX GF3, its smallest and lightest interchangeable lens LUMIX G system camera. Easy to use and bursting with features, the LUMIX GF3 puts high-quality images in the palm of your hand.

Get more from every moment

With an image sensor far larger than those found in point-and-shoot cameras and superior image processing, the LUMIX GF3 allows you to get the picture quality you would expect from a large, bulky DSLR camera. But with a compact design that fits in your pocket, the LUMIX GF3 gives you high-end photography you can take anywhere:

Innovative design: New breakthroughs in innovative design means the LUMIX GF3 is Panasonic’s small and light interchangeable lens camera, but still packed full of advanced technology. With an aluminium chassis, built-in flash, easy-to-handle grip and a choice of four colours, the LUMIX GF3 will be the perfect everyday companion.

Take the step to high quality photography: A Micro Four Thirds 12.1-megapixel Live MOS sensor offers gives both superior image quality and low power consumption. The advanced sensor, alongside the high-performance Venus Engine VII HD images processor, lets you take beautiful photos and high-definition movies wherever you are, even when shooting in low-light situations.

Full HD Movies: The LUMIX GF3’s quality advances are not restricted to still photos. Now you can record the world around you in stunning AVCHD Full HD (1080i, sensor output 25fps), with Dolby sound. With full time Auto Focus and Auto Focus Tracking, the camera will automatically lock onto the subject of your movie and follow it even as it moves. A dedicated button on the top lets you instantly start recording movies when a sudden opportunity arises.

See more of your world

Your world is unique, and the LUMIX GF3 puts advanced features at your fingertips to capture the world as only you see it. You can make creative changes with just a touch of the LCD screen making it easy to experiment, while the automatic functions give you professional results, instantly:

Get the perfect result: With the High-resolution Live View system, you can see how the settings will affect the image before you shoot, making it easier to capture exactly the mood or atmosphere you want. The stunning 3 inch wide-viewing angle LCD screen features the simple touch screen operation you expect from your essential gadgets

Touch control shooting: The LUMIX GF3’s intuitive touch screen lets you have full control over your photos, with ease. Focus and defocus can be set immediately to the subject or to the background, with just one touch of the large LCD screen

Rich colour reproduction with Intelligent D-range Control: With Intelligent D-range Control, the LUMIX GF3 allows photographers of all levels to achieve the rich colour reproduction expected by professionals. Colours appear more natural than ever, as the camera optimises the exposure and ensures that gradation and individual details are artfully reproduced.

Absolute creative control: The GF3’s Creative Control mode lets you add visual effects to your photos that have previously required software post processing, including Retro, High Key, Sepia and High Dynamic. In addition, portrait presets allow finer adjustment of contrast, sharpness, saturation and noise reduction to get the perfect shot.

Intelligent Auto Plus functionality: Featuring Panasonic’s Intelligent Auto Plus (iA+), the LUMIX GF3 lets you take professional-level shots, even if you’re a beginner or need to shoot instantly:
Reducing blurring: MEGA O.I.S (Optical Image Stabilising) helps prevent blurring from hand-shake1

- Motion detection: Intelligent ISO Control reduces motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken

- Intelligent set-up: With Intelligent Scene Selector the camera automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background to the scenery mode

- Face Recognition: Face Recognition can automatically remember your friend and family and adjust focus, exposure, contrast on them so the photos turn out exactly as you want

- Taking photography to the next dimension: The LUMIX GF3 also lets you add an extra dimension to your photography skills, with high-quality 3D still photography with the LUMIX G 3D 12.5mm / F12 lens. The lens produces 3D photos without distortion or time lag between left and right images, even for moving objects

Take more control:

Fast, accurate, and intuitive, the LUMIX GF3 lets you take instant control of your photography. The easy-to-operate advanced controls, including choice of a control wheel and an advanced touch LCD screen means you can get the results to suit you:

Outstanding speed: For exceptional photography, speed is of the essence. High-definition burst shooting at 4 FPS means you can pick out the perfect shot from a fast moving subject, while the LUMIX GF3 focuses automatically in approximately 0.18 seconds2, meaning you’ll never miss the moment. Once you’ve locked the focus onto the subject with just one touch, the GF3’s AF Tracking mode will follow it even if as it moves.

Control-wheel An innovative control wheel – featured for the first time in a Panasonic LUMIX G series camera – lets you easily scroll through your images and the camera’s key functions.
Intuitive auto-focus: The AF is not only fast but extremely accurate, letting you get the perfect shots when a sudden opportunity arises. You can choose from a wide range of AF modes – including Pinpoint AF which allows extremely precise near–pixel-level focus point calibration with the touch of your finger. In contrast to other technologies that limit the number of fixed hardware focus points, Panasonic’s Pinpoint AF can be set by touch control to very fine points anywhere on the LCD screen.

Built-in flash: With an integrated flash, the GF3 gives you take the perfect photos, whatever the light level. With just a press of a button, the spring-loaded flash mechanism will be ready to use.
The world’s largest range of Micro Four Thirds lenses: The LUMIX GF3 gives you the widest range of Micro Four Thirds lenses to choose from to make sure you have the right set up for the right job, including the newly unveiled H-H025 25mm/F1.4 lens.

Spider Holster, a company specializing in unique holster-style carrying solutions for photographers, announced the introduction of its modular SpiderPro Pad, which allows photographers a comfortable and convenient method to carry two pro-level DSLR cameras without straps or bags. The design places a Spider Holster and pad on each hip, eliminating the back, shoulder and neck strain of carrying cameras on a tangle of neck straps. The new modular components are designed for cross-platform compatibility, and to fit SpiderPro Belts as well as third-party photography belts and backpack systems for trekking.

“After launching the SpiderPro system we received overwhelming positive feedback from professional photographers and even comments that they were making their own ‘makeshift’ multiple holster systems. In response to such high demand, we developed an additional sturdy and functional SpiderPro Pad designed to work with existing SpiderPro setups, as well as third-party Pro belts and backpacks,” said Shai Eynav, President of Spider Holster and inventor of the system. “The modular system was crafted with professional photographers in mind, and can hold two pro-level cameras with pro lenses and speedlights. The modular ProPad allows them to add a Holster to the existing Single Camera System or remove the second holster and pad for one-camera shoots as well.”

Designed to accommodate pro-style DSLR fitted with telephoto lens and flash units, the flagship SpiderPro Holster features durable all-metal construction designed specifically for active shooting situations, indoors or out. The SpiderPro system is fully customizable and those that already own a single-camera SpiderPro Holster don’t need to buy a whole new system. They can simply purchase a SpiderPro Pad upgrade kit for $120 that contains a SpiderPro Pad, SpiderPro Holster, SpiderPro Plate, along with one SpiderPro Pin and adapter screws. In addition, SpiderPro Pad adapter kits are available that will accommodate the SpiderPro system on popular third party photography belts.

Newcomers to Spider Holster can purchase a complete SpiderPro DualCam System for an introductory price of $235 direct or through retail outlets worldwide. Additional SpiderPro Pads and adapter packages are also available. To find a local retail outlet or purchase direct, please visit the Spider Holster website at: http://www.spiderholster.com

About Spider Holster
Founded by professional photographer Shai Eynav, Spider Holster designs and builds unique camera carrying solutions for photographers. The company’s namesake SpiderPro holster system has quickly become a trusted tool for photographers looking to protect themselves against the neck, shoulder and back strain which often accompany traditional camera straps and shoulder bags while providing quick-draw access and a secure attachment point for even the heaviest pro-DSLRs. More information about Spider Holster and its latest offerings can be found at: http://www.spiderholster.com

Ricoh Co., Ltd. (helmed by president and CEO Shiro Kondo) today announced the release of the new PX compact digital camera. The new design offers 5.0×, wide-angle (28 mm) and telephoto (140 mm) optical zoom in a water- and shock-resistant package that can safely be used for hassle-free photography in a wide variety of locations and situations.

Designed for hassle-free operation, the new RICOH PX lets users take photographs anytime, anywhere with fast startup and settings that adapt to subjects for optimal results. Its high-resolution, 16-million–pixel CCD sensor and Smooth Imaging Engine IV image processing engine combine for high-resolution, high-quality photographs.

The new, fully flat design give the new RICOH PX, ease-of-use and portability, results in a camera that is easy to carry, while the optional protective jacket appeals to users with a choice of colour schemes that can be matched to the camera body.

While it exhibits the traditional dedication to image quality that has been the basis of all RICOH digital camera designs, the newly released RICOH PX is also a compact digital camera that promises fun, hassle-free photography. It is also dedicated to image quality that has been the foundation of all RICOH digital camera designs to date.

The RICOH PX comes with a slip-proof protective jacket(available in five colours to match the camera body ) to protect it from shocks and scratches. The “Two-way” straps that function as both hand- or neck-straps are also available in five colours.

DSLR-quality images with 16.2 effective megapixel Exmor™ APS HD CMOS sensor
Intuitive new ‘Photo Creativity’ interface for easy adjustment of picture settings
In-camera ‘Picture Effect’ with real-time preview Multi-frame imaging techniques including 3D Sweep Panorama, Auto HDR and Handheld Twilight mode
Optional accessories including compact HVL-F20S travel flash and 30mm F3.5 E-mount macro lens
* Among interchangeable-lens digital cameras with APS-C size image sensor, as of 8th June 2011

The new α NEX-C3 from Sony is the world’s smallest, lightest interchangeable lens digital camera in its class.

Offered in stylish silver or black, the NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape. Reducing the size of the main circuitry shrinks the camera body weight to just 225g – that’s almost 6% less than the NEX-3.

Image quality, functions and usability of the NEX-C3 also surpasses that of the NEX-3.

Resolution of the large Exmor™ APS HD CMOS sensor is boosted to 16.2 effective megapixels, capturing stills and 720p HD video with breathtaking clarity. The large, DSLR-sized sensor also lets you produce pro-quality ‘bokeh’ background defocus effects, whether you’re shooting HD video or stills.

If you’re not familiar with specialist photo terminology, the NEX-C3 puts sophisticated picture controls within easy reach, whether you’re shooting stills or HD video. The intuitive new Photo Creativity interface replaces technical terms like ‘aperture’, ‘exposure value’ and ‘white balance’ with the friendlier and more intuitive ‘background defocus’, ‘brightness’ and ‘colour’.

There’s no need to dig into confusing menu options or guess their effect on your composition. Just turn the camera’s rear-mounted control wheel and instantly see the effect of your settings previewed on screen. If you wish, two or more different settings can be combined to create more sophisticated creative effects.

A new in-camera ‘Picture Effect’ setting lets users add extra impact to stills or HD video during shooting, without the worry of editing images afterwards. ‘Picture Effect’ options include Partial Colour, Retro Photo, Pop Colour, High Contrast Monochrome, Posterisation, High-key and Toy Camera. There’s also a ‘Soft Skin’ effect that removes wrinkles and blemishes from portrait subjects.

Tilting for comfortable viewing at any angle, the high contrast 7.5cm Xtra Fine LCD screen features TruBlack screen technology for high-contrast images with rich, deep blacks. It’s a great way to compose shots and judge the effect of adjusting picture settings, even when you’re viewing outdoors in bright sunlight.

Advanced multi-frame imaging technologies from Sony broaden the possibilities of the NEX-C3 further still. 3D Sweep Panorama captures extra-wide images in 3D to enjoy on your 3D TV. Auto HDR ‘stacks’ a high speed burst of three successive exposures to capture extreme shadow and highlight details in a single frame. Similarly, Handheld Twilight and Anti-Motion Blur modes automatically combine six exposures to capture smooth, low-noise images: this avoids hand-blur and subject-blur when you’re shooting in available light.

The NEX-C3 works even harder to capture more amazing images and HD video between battery charges. Improved energy efficiency boosts battery stamina to a generous 400 still shots per charge – over 20% more than the NEX-5/NEX-3.

Joining the range of E-mount interchangeable lenses, the SEL30M35 is currently the world’s lightest life-size macro lens (approx 4.9 ounces) for interchangeable-lens cameras. This high-quality 30mm F3.5 macro lens features a 1:1 magnification ratio and minimum working distance of just 0.95 inches (2.4 cm), making it ideal for capturing detail-packed close-ups of small subjects like flowers and insects. Despite its extremely compact size, the SEL30M35 employs one ED glass and three aspherical lens elements for excellent optical performance, with minimized aberration and very high edge-to-edge sharpness and contrast. It also offers smooth, quiet autofocus operation whether shooting stills or HD video. The macro lens is supplied with a matching lens hood.

HVL-F20S Flash

Also available as an option, the new HVL-F20S is a style-matching flash that clips onto the camera’s Smart Accessory Terminal. Powered directly by the camera, the flash requires no batteries, achieving an ultra-compact size and light weight when you’re travelling. With a generous GN20 (50mm, at ISO 100, m) flash power rating and adjustable head, it’s ideal for creating natural fill-in and bounce flash effects with portraits and everyday shooting subjects.

The expanded range of co-ordinating accessories features a new body case/lens jacket, soft carrying case, straps and value accessory kits.

Sony introduces α35 (SLT-A35) with Full-time Continuous AF powered by Translucent Mirror Technology

Light, compact camera with 16.2 effective megapixels and new in-camera ‘Picture Effect’

16.2 effective megapixels Exmor™ APS HD CMOS sensor
Exclusive Translucent Mirror Technology by Sony for high- speed, full-time continuous AF with stills and AVCHD movies
Up to 7fps in Tele-zoom High Speed Shooting mode with approximately 1.4x magnification
Ultra-high quality, low noise images with up to ISO 12800
In-camera ‘Picture Effect’ enhances stills or HD video

Light, compact and easy to use, the new α35 (SLT-A35) by Sony brings pro-style shooting speeds and generous creative options to photographers of all abilities.

As introduced on the acclaimed α33 and α55, Translucent Mirror Technology by Sony allows high-speed shooting with responsive, accurate continuous autofocus – whether you’re shooting stills or Full HD movies.

Making its debut on the α35, Tele-zoom High Speed Shooting magnifies a central portion of the image area to give an effective approximately 1.4x magnification while you shoot at up to 7 fps. Providing continuous tracking autofocus of still or moving objects, it’s ideal for capturing fast-moving sports, children’s faces or distant subjects with a high-speed burst of frames. There’s also a rapid 5.5 fps drive mode that offers full-resolution continuous shooting with tracking AF.

With a resolution of 16.2 effective megapixels, the newly-developed Exmor™ APS HD CMOS sensor delivers stunningly detailed, low-noise still and HD video images. Complementing the sensor’s extremely high resolution and sensitivity, the powerful BIONZ processor cleans and optimises image data to assure flawless images with rich, natural colour reproduction. With a maximum sensitivity of ISO 12800, it’s possible to capture beautifully natural still images and HD video in low light where other cameras struggle.

Advanced Quick AF Live View continuously displays a real-time output from the main image sensor during still- or Full HD video shooting. Light is partially directed from the translucent mirror to an AF sensor to permit non-stop precision TTL phase-detection autofocus – a benefit that’s not possible with traditional DSLR cameras.

Whether you’re shooting stills or AVCHD video, you’ll enjoy a superbly detailed view on the high-quality Xtra Fine LCD. TruBlack technology assures high-contrast images with rich, deep blacks – even if you’re shooting outside.

The high-resolution Tru-Finder offers a precision alternative to framing shots on the camera’s LCD. Offering an extremely detailed, high contrast image with full 100% field coverage, it’s ideal for live preview of picture effects and exposure adjustments. Accurate composition of landscapes, architecture and other scenes is enhanced by switchable grid lines.

Aside from its powerful imaging possibilities, the α35 is refreshingly accessible, even for photographers stepping up to their first interchangeable lens camera. The on-screen Help Guide gives a clear explanation of selected functions and how they’re used.

More advanced photographers, meanwhile, will welcome the top panel-mounted customisable button that allows instant recall of any of 14 frequently-used functions.

The α35 offers a new in-camera ‘Picture Effect’ setting that lets users add extra impact to stills or HD video during shooting, without the worry of editing images afterwards. Effects can be previewed on the camera screen, allowing photographers to see the result of a chosen effect instantly rather than post-shooting. The inspiring palette of artistic treatments includes Retro Photo, High-key, Toy Camera and Posterisation.

It’s also easy to produce dramatic Partial Colour effects, with a single colour picked out against the rest of the image in monochrome. This popular effect normally takes a series of painstaking steps to achieve with photo editing software: with the α35 it’s both automatic and instant.

Refinements in power consumption now boost the camera’s shooting stamina to a generous 440 still shots (approx. when using the rear LCD panel) between battery charges – that’s a 30% increase over its predecessor. The α35 is compatible with the full range of 32 A-mount interchangeable lenses from Sony that includes six Carl Zeiss lenses.

The new α35 digital camera with Translucent Mirror Technology by Sony is available from August 2011.

DIGISKY is the new compact high-precision exposure meter in the GOSSEN range of products for flash light and ambient light. It is the world’s first exposure meter equipped with a colour graphic display and has been specifically developed to meet the requirements of today’s professional and enthusiastic amateur photographers who demand high-tech details, design and handling. DIGISKY is suitable for the precise measurement of flash and ambient light, for use in studios and outdoor locations.

Features

DIGISKY is equipped with a ring controller through which all functions may be selected very easily. Even functions for special tasks may be set individually by means of three pre-settings, which may be chosen according to the photographer’s requirements. All measuring values may be indicated in full, ½ or 1/3 f-stops.

The DIGISKY has a built-in remote radio trigger, a TFT-LCD Colour Graphic display – even in dark ambience all measuring values may be read clearly. It also features a well-arranged menu structure with all information at a glance. Comfortable triggering of your studio lighting – up to 4 groups may be selected and triggered on 8 different radio frequencies, and individual configuration – up to three profiles may be programmed and selected.

Technical Specification

• Large, bright TFT-LCD graphics display – all values can be read clearly and easily.

• Intuitive menu structure – all information can be seen at a glance.

• Measuring values can be indicated in full, 1/2 or 1/3 f-stops.

• Rotating, retractable diffuser allows switch-over between flat & spherical 180° measurements.

• Efficient workflow via easy-to-use, one-handed operating concept.

• Ring-Controller permits quick selection of all measuring functions in the menu. Functions for special tasks can be customised using three user-defined profiles.

• Integrated Radio Control – compatible with Elinchrom SkyPort triggering for studio lighting already included (more to follow) – up to 4 groups may be selected and triggered on 8 different frequencies.

• Battery charging & firmware updates via USB

• Compact dimensions, approx 139x66x15mm.

• Suggested Retail Price: £399.99 inc VAT

For further details please contact Intro2020 on 01628 674411 or visit our web site at http://www.intro2020.co.uk

PENTAX is today pleased to announce the launch of the PENTAX O-GPS1. Designed for use with PENTAX digital SLR cameras, this versatile GPS unit not only provides basic location data, but also offers an array of original features that allow users to effortless track and record details of their favourite photographic locations.

By simply mounting the O-GPS1 onto the hotshoe of a PENTAX digital SLR camera,* users can record the latitude, longitude, altitude, universal time coordinated (UTC) and aspect of the location they are shooting directly onto each image they capture. Image files carrying GPS location data, can then be used to track shooting locations and review location data on a PC. GPS location data stored on such files also makes it much easier to sort and file recorded images.

By coupling GPS data with the camera’s SR (Shake Reduction) system, the unit offers a range of unique, advanced applications, including ASTROTRACER, Simple Navigation and an Electronic Compass.

* Compatible models are the K-5, K-r and 645D (as of May 2011). Some of the O-GPS1’s functions may not be available when used with the 645D.
Note: The camera’s firmware must be updated to the latest version In order to use the O-GPS1 properly with a compatible PENTAX digital SLR camera body.,.

Major Features

1. GPS function for effortless recording of shooting location data
The O-GPS1 can be mounted on the hotshoe of a compatible camera and will record the latitude, longitude, altitude, universal time coordinated (UTC) and direction of the shooting location onto captured images. Using mapping software such as Google Earth™, the user can then easily recall shooting locations and directions on a map. This function can also make sorting and filing recorded images easier.
Note: When the O-GPS1 is used in locations where it cannot receive signals from GPS satellites, location data may be in error or missing.

2. ASTROTRACER for effortless astronomical photography
When mounted on the PENTAX K-5 or K-r camera body, the O-GPS1 also offers the advanced ASTROTRACER function,** which couples the unit with the camera’s SR (Shake Reduction) system and enables users to photograph celestial bodies. The unit can calculate the movement of stars, planets, and other bodies using the latitude obtained from GPS data and the camera’s alignment data (horizontal and vertical inclinations and aspect) obtained from its magnetic and acceleration sensors, then shifts the camera’s image sensor in synchronization with the movement of the objects.*** As a result, stars and other bodies are captured as solid points rather than blurry streaks, even during extended exposures. This is the ideal tool for those interested in astronomy and it makes taking images much simpler, as it eliminates the need for additional accessories such as equatorial telescopes.

** This function is available only when the O-GPS1 is mounted on a PENTAX digital SLR camera body equipped with a magnet-driven SR system.
*** The duration of ASTROTRACER operation may vary depending on photographic conditions.

3. Simple Navigation to allow photographers to easily find favourite photo locations
The O-GPS1 offers a Simple Navigation function, which calculates the direction and distance to a given destination from the users current position. The user can either locate destinations using location data stored on recorded images, or register and/or assign them by uploading location data created on a PC.****
**** At the time of purchase, the O-GPS1 has nine PENTAX international service centers as preset destinations.

4. Electronic Compass function to indicate and record direction
The O-GPS1 comes equipped with an Electronic Compass function, which displays the direction in which the user’s camera is pointing on its LCD monitor with great precision. This function works by using geomagnetism detected by the unit’s magnetic sensor and combining this with its GPS location data. The unit will then indicate the aspect of the camera in relation to true north. The user can also record directional data on captured images.

5. Other features
1) Simplified weather-resistant construction for use in light rain
2) Independent power source (one AAA-size battery) to eliminate the need to draw power from the camera body
♦ PENTAX, K-5, K-r, and 645D are trademarks of HOYA CORPORATION.
♦ Google and Google Earth are either registered trademarks or trademarks of Google Inc.
♦ All other brands or product names are trademarks or registered trademarks of their respective companies.
♦ Design and Specifications are subject to change without notice.

KINGMAX, a world renowned leading brand of DRAM and flash memory, has recently unveiled one of its latest products, a 64GB micro SDXC card. Not only is it smaller in size with faster transfer rate, it is also the world’s largest capacity micro SDXC card. Moreover, it is compatible with variety of devices such as smart phones, high-end digital cameras, drive recorders, and the hottest item in the market, panel PCs. The size of a fingernail, this 64GB micro SDXC card is the ultimate data storage solution that meets the demand of extreme performance required by the new generation high-end gadgets.

KINGMAX has implemented the 9 Stacked Die technology for this Class 6 micro SDXC card. It complies with the latest SD3.0 and Class 6 specifications but is also compatible with SD Card Association’s SD2.0 specification. Although it comes in a compact size, it definitely satisfies consumer’ needs for massive multimedia data storage. Simply plug the micro SDXC card into mobile devices and one can instantly enjoy the convenience of memory expansion. Whether it is high-resolution or video clips, photos, mp3 files, mobile games or multimedia downloads; the 64GB micro SDXC card makes entertainment on-the-go possible. Moreover, with the help of an adapter, KINGMAX’s micro SDXC card can also be used as a SD card or USB flash drives. With its wide ranging applications from digital cameras, multimedia players, PCs, PDAs, card readers to printers, this multi-purpose tiny memory card is definitely a great value buy!

KINGMAX’s micro SDXC card has a built in Error Correction Code (ECC) which acts through controller to auto detects and reconstructs lost data during transmission to ensure reliable data transfer. In addition, micro SDXC comes with Wear leveling algorithm function which allocates all the information into different areas in the memory card to increase each area’s average usage and helps to maximize product lifetime. From multimedia files, address book, business applications to personal data, KINGMAX’s mega-capacity 64GB micro SDXC card makes files storage fast and easy; enabling consumers to enjoy quality and convenient on-the-go experience.

All of KINGMAX’s micro SDXC cards have been approved by various safety and environmental standards including CE, FCC, and RoHS; they have also been certified compatible with major OS. KINGMAX is proud to say all of its products are subjected to the most stringent quality control; all products go through rigorous testing to ensure product quality. And finally, all micro SDXC products come with lifetime warranty to provide 100% satisfaction guarantee to customers

Product Feature:
‧High compatibility & reliability
‧Ultra fast transfer rate
‧plug and play

Product specifications:
‧SD3.0
‧Capacity 64GB
‧Speed：Class6
‧Dimension 15 mm x11 mm x1.0mm
‧Wear leveling algorithm to maximize product lifetime
‧Built-in Error Correction Code that auto corrects data
‧Energy efficient, extends mobile devices’ battery lifetime

Redrock Micro, the recognized leader in affordable professional-quality cinema accessories, today announced the new Universal Bundles for video DSLR cameras such as the Canon 5D and 7D. Universal Bundles are a new concept for delivering DSLR support that enables customers to make one purchase and enjoy multiple rig configurations. The Redrock Universal Bundles address customers’ need for more flexibility when purchasing DSLR support equipment, and that the realities of production often require more than one camera support setup.

“Redrock Micro’s Universal Bundles address two key requests from our customers,” said James Hurd, Chief Revolutionary of Redrock Micro. “First, customers want added flexibility in case aren’t 100% sure of the “right rig” for them at the time they purchase, and second they want flexibility to create new rigs as their production demands change. By delivering multiple rigs in a single bundle at an attractive price, Redrock Universal Bundles deliver.”

Redrock is shipping seven universal bundles: one for each of the popular product lines – nano, handheld, shouldermount, and studio – and two “master” bundles that build multiple rigs across product families. The Complete Universal Bundle enables customers to build every HDSLR rig Redrock currently offers. In addition to support for DSLR cameras, the Universal Bundles can be easily adapted for use with the latest video cameras such as the Panasonic AG-AF100, Canon XF300, and Sony PMW-F3. Pricing on Universal Bundle is often less than other solutions that give customers only a single rig. Like all Redrock products, the Universal Bundles carry a Lifetime Warranty.

“Our customers consistently tell us they love Redrock’s ‘mix-and-match’ approach that allows them to build any kind of rig they want,” said Chris Edwards, Cinematographer and Founder of Production Junction, a boutique New York rental house specializing in custom rigs for feature films. “Redrock’s Universal Bundles extend that idea into how customers buy, so they can purchase once and get the flexibility they want, often spending less than the price of a single higher priced rig from another company. Just as C-Stands and Sandbags are the constant companion of lighting equipment, so is Redrock for cameras…they will last an entire career. It’s the must have toolkit for cinematographers.”

Pricing and Availability
Redrock Universal Bundles are available immediately direct from Redrock Micro at redrockmicro.com/universal or through one of Redrock Micro’s worldwide authorized resellers. Pricing varies based on configuration and starts at $1,276.

About Redrock Micro
Redrock Micro revolutionized independent film production in the early 2000s with the M2 Cinema Lens Adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning cinema support rigs, depth-of-field adapters, focus controllers, and professional cinema accessories. Redrock products are designed and made in the USA and carry a lifetime warranty. More information is available at redrockmicro.com, on Facebook at facebook.com/redrockmicro, and on twitter @redrockmicro.

Kingston Digital Europe Ltd, an affiliate of Kingston Technology Company Inc., the independent world leader in memory products, today announced it is shipping a 32GB Class 10 microSDHC card, adding to its family of 4GB, 8GB and 16GB Class 10 cards. The Kingston® 32GB Class 10 microSDHC card is perfect for users with substantial memory and performance needs.

Kingston’s Class 10 microSDHC cards are compatible with many of the latest smartphones, hi-def cameras and popular tablet PCs. The Class 10 cards have a fast minimum data transfer rate of 10MB/s and when combined with an optional adapter, can be used as a full-size SDHC card. The cards come as a standalone, with an SD adapter or as a Mobility/Multi-Kit which includes the card, SD adapter and USB card reader.

Kingston microSDHC cards are backed by a lifetime warranty and 24/7 live technical support. For more information visit http://www.kingston.com/Europe/.

Kingston microSDHC Class 10 Features and Specifications:

Compliant: with the SD Card Association specification
Versatile: when combined with the adapter, it can be used as a full-size SDHC card
Compatible: with microSDHC host devices; not compatible with standard microSD-enabled device/readers
File Format: FAT32
Reliable: lifetime warranty
Capacities*: 4GB, 8GB, 16GB, 32GB
Dimensions: 0.43” x 0.59” x 0.039” (11mm x 15mm x 1mm)
Speed: Class 10 – 10MB/s minimum guaranteed data transfer rate
Operating Temperature: -13°F to 185°F (-25°C to 85°C)
Storage Temperature: -40°F to 185° (-40°C to 85°C)
Weight: .1 oz. (2.7g)

*Some of the listed capacity is used for formatting and other functions and thus is not available for data storage. For more information, please consult Kingston’s Flash Memory Guide at Kingston.com/Flash_Memory_Guide.

About Kingston Digital, Inc.

Kingston Digital, Inc. (“KDI”) is the Flash memory affiliate of Kingston Technology Company, Inc., the world’s largest independent manufacturer of memory products. Established in 2008, KDI is headquartered in Fountain Valley, California, USA. For more information, please call +44 (0)1932 738888 or visit http://www.kingston.com/europe

Casio Computer Co., Ltd., today announced the release of the exciting new EXILIM® EX-Z3000, the latest addition to the EXILIM family of digital cameras. The new camera has an effective resolution of 16.1-megapixels and boasts Casio’s large, super-clear LCD touch screen that enables users to take photos and then view them just by touching the screen.

The EXILIM EX-Z3000 features an 8x optical zoom lens in a compact body only 22.6 millimeters from front to back. It is also equipped with a 3.2-inch, high-performance, super-clear LCD touch screen with 460,000 pixels, and comes loaded with touch features that make it a breeze not only to view images, but also to shoot photos. Users can activate the shutter simply by touching the screen: with a single touch, the camera focuses on that point in the scene and captures the image. The fully automatic Premium Auto function also helps to ensure beautiful photos, whether taken with the shutter button or the touch screen.

The EX-Z3000 also features CCD-shift image stabilization and Casio’s Single Frame SR Zoom, which zooms up to 12 times while reducing image quality degradation, together with high-speed autofocus (0.14 seconds*1) and macro focusing down to 2 centimeters. The long battery life delivers 560 shots on a single full charge.*2 The camera is packed with other features that enhance the enjoyment of taking photos, including Casio’s High Dynamic Range (HDR) technology, which faithfully reproduces images as they really appear, even in settings with very strong contrast. Other features include HDR-ART for producing original artistic images right on the camera, HD Movie that allows zoom-in during movie capture, and Slide Panorama for taking shots of wide-open landscapes.

All these features are packaged in a compact body that is both stylish and modern. The EX-Z3000 is available in four colors: silver, pink, brown, and red.

EX-Z3000 Features

3.2-inch, high-performance, super-clear LCD touch screen
The EX-Z3000 features a 3.2-inch, high-performance, super-clear LCD touch screen with 460,000 pixels. The screen functions as a user interface that can be operated easily by anyone via a menu screen that smoothly scrolls up and down, and large touch icons that are conveniently positioned on the screen. Users can easily select shooting modes and adjust levels for the HDR-ART function by just touching the screen. Saved images can be viewed by simply touching the screen to scroll through pages of images.

Touch shutter—just touch the screen to focus at that point and take the photo
Users can simply touch the screen at the desired point of focus to shoot right away.

8x optical zoom with SR Zoom maintains refined image quality to a maximum zoom of 12x
The thin 22.6 millimeter body is equipped with an 8x optical zoom lens; the Single Frame SR Zoom extends the maximum telephoto range of the optical zoom up to 1.5 times, enabling a maximum zoom of 12 times without sacrificing image quality. The camera also comes with CCD-shift image stabilization.

Long battery life delivers 560 shots*
The camera boasts long battery life delivering 560 shots on a single full charge, by utilizing a high-capacity battery and Casio’s original energy-saving technologies to control power according to camera operations.

*. In accordance with Camera & Imaging Products Association (CIPA) standards.

HDR technology faithfully reproduces images as they really appear
With Casio’s HDR technology, each press of the shutter button actually takes several shots at different exposures and instantly combines them into a single image* with a wide dynamic range. This minimizes washed out or overly dark areas, creating a photograph that captures all the rich tonal gradation of the scene just as it appears in real life. The HDR technology also reduces the blur caused by a subject’s movements during continuous shooting, leaving only beautifully crisp, clear photographs.

*. All HDR images are 3 megapixels.

HDR-ART creates artistic photographs
The EX-Z3000 features Casio’s HDR-ART function for enabling anyone to create truly artistic photographs* at the press of the shutter button, unlike anything possible with conventional cameras before. The function works by combining continuous shots with differing exposures and performing highly precise image analysis to locally change levels of contrast and color saturation. Users can select from three different processing levels of art effects according to their personal tastes.

*. All HDR-ART images are 3 megapixels.

Premium Auto function produces beautiful photos with just a press of the shutter button
Premium Auto enables the camera to automatically analyze the scene being photographed — including distinguishing night scenes, back lighting, a blue sky, green trees or a sunset — as well as sensing any human faces in the frame, the movement and position of the subject, and whether a tripod is being used. It simultaneously optimizes settings for exposure, ISO sensitivity, focus location, photo blur correction, tonal range and color balance, and level of noise reduction. Images are analyzed pixel by pixel to apply different correction to people and backgrounds. Premium Auto delivers an advanced level of full auto photography, ensuring high quality photos with just a press of the shutter button, or, with this exciting new camera, a touch of the screen.

High-resolution HD movies with zoom function
The HD Movie function records beautiful videos at a size of 1,280 x 720 pixels. Even while shooting a movie, users can use the optical zoom and continuous auto focus.

Slide Panorama feature takes panoramic landscape shots on a trip
This function automatically detects moving subjects and combines images without using these subjects for the combining points. It makes it easy to take more natural panoramic images (a maximum of 240-degree panning).

*1. At widest angle.
*2. In accordance with Camera & Imaging Products Association (CIPA) standards.

It’s been 27 years since the Lomo LC-A entered our analogue life and took our hearts by storm with its shadowy framing, super saturated colours, sharp contrast and multiple exposures. To cherish this little camera in the past we even plated it with gold but never before expanded its lens. Now the day has come and we are welcoming the new offspring of the Lomo LC-A Legacy: The Lomo LC-Wide, that will challenge your Lomographic perception. It is a passionate celebration of the ultra-wide-angle: Still celebrating the classical features of the Lomo LC-A+, the Lomo LC-Wide adds a new dimension of format frenzy to its specially developed ultra-wide-angle 17 mm Minigon glass lens. Switch from half-frame, to square to full format and enjoy a new quality of wide-angle Lomography!

Go Extreme

Go close, even closer than your perception of closeness tells you to and watch your favourite caterpillar being sucked into the vortex of this 17 mm glass genius. Go wild, even wilder than your mother ever allowed you to and dive into Ultra-Wide-Angle-Lomography! To up the ante a little bit we equipped the Lomo LC-Wide with three formats to choose from: full-, square- or half-format. If you don’t want to think too much while you are shooting, switch to half-frame-format and fit an amazing amount of 72 shots onto one roll of 36 shots film. Fans of retro will stick to the classic square format while panoramic shots are most effective on the full format.

Ultra-Wide-Lomography

No matter if you are hooked on breathtaking panoramic shots or if you are more the-closer-the-better-type, we designed the Lomo LC-Wide to satisfy lovers of all extremes. Its delicate 17 mm Minigon glass lens combines the classical features of the Lomo LC-A with an ultra-wide-angle that will open your eyes to an unknown extent. Follow your curiosity and let the Lomo LC-Wide take you into the wide! With all this options, the Lomo LC-Wide catapults you in a format frenzy that triggers unbelievable creativity and proves itself to be a trusty offspring of the Lomo LC-A Legacy.

Technical Details

Exposure area: 36 x 24mm, 24x 24mm (square format), 17 x 24mm (half frame format)
Film Type: Standard 135 roll film
Lens focal length: 17 mm
Maximum aperture: 1:4.5
Angle of view: 103 degrees, 89 degrees (square format) 81 degrees (half frame format)
Focusing range: 0.4m – infinity
Maximum shutter speed: 1/500
Minimum shutter speed: Unlimited
Auto exposure mode: Programmatic
Exposure range: Unlimited ~ EV18
Multiple exposure: Manual shutter cocking with independent MX switch
Film sensitivity supports (ASA/ISO): 100, 200, 400, 800, 1600
Flash: X-type synchronization hot-shoe
Tripod socket thread: Standard ¼” tripod socket
Cable release: Universal cable release socket
Overall dimensions: 108 x 68 x 44.5mm
Weight: 220g (film and battery not included)

Announcing the XP-DV-CH, the newest addition the Switronix’s line of XP model DSLR cables. The XP-DV-CH features a regulated 7.9v battery paddle (LP-E6 type) for the Canon 5D, 60D and 7D cameras and an inline female p-tap connector for 12vdc, housed in an enclosure. It also includes both red and green LED indication to display battery power status. The cable can be used in association with a Switronix accessory or used solo with a PRO-X series lithium-ion battery product.

Although similar to Switronix’s XP-DSLR-C, the XP-DV-CH cable does not require the user to purchase a separate Canon DR-E6, which retails for roughly $50. This development will save users money and ensure a more reliable product due to its solid connection.

SPECIFICATIONS

Input: DC 11-17v

Output for camera: DC 7.9v, 3A directly to the Canon camera (no additional cable required)

Output for P-Tap: DC 11-17v, Unregulated

Green LED indication: Power input

Red LED indication: Camera power output

Length: 48”

Part #: XP-DV-CH

For more information on Switronix’s DSLR solutions, please visit http://www.switronix.com/products/dslr-solutions

BosStrap’s out-of-the-box engineering solved many of the inherent disadvantages of across-the-shoulder camera straps. Visually BosStrapTM stands out because it does not require a cumbersome and roaming shoulder pad for a gear laden photographer to have all-day comfort.

BosStrap’s unique approach relies on a 1-1/2” wide nylon belt to distribute the weight of the camera on your shoulder, and a BosTail TM that remains attached to the camera. A TriggerLocTM on the BosStrap attaches to a metal ring on the BosTail. In use the camera slides smoothly up to your eye; at rest the camera sits at your hip. BosStraps use the left camera strap lug as an attachment point which is safer than attaching to the tripod socket. Since there is no screw to remove from the tripod socket, moving between hand-held shooting and a tripod is a breeze. Professional photographers, who tested the BosStrap system under studio and field conditions, give it exceptionally high reviews. BosStrap is entirely made with USA parts and labor.

The BosStrap System includes the BosStrap and one BosTail for $39.95. For your backup cameras, a BosStrap Bundle includes one BosStrap and two BosTails for $45.90. BosTails are also available separately for $6.95 each.

Contact BosStrap LLC at http://www.BosStrap.com or (508) 251-1345 for more information.

Nauticam proudly announces the NA-XZ1 Housing for Olympus XZ-1. Following on the heels of the successful Panasonic LX5 from Nauticam, the XZ-1 is Nauticam’s second entry into the advanced compact camera world. Like the LX5, this camera and housing package offers complete control and image quality traditionally only available from much larger SLR systems with the ease of use expected of a compact system.

Nauticam NA-XZ1 Housing
A compact camera with this much functionality demands a rugged yet compact housing, and the Nauticam engineers have delivered with an aluminum housing offering all of that functionality to the underwater shooter. The Nauticam NA-XZ1 housing (part number #17801) puts the power of the XZ-1 camera into the palm of your hand, and your BCD pocket.

The compact housing fits the XZ-1 camera like a glove. No controls need to be preset when installing the camera in the housing – simply drop it in. The housing is securely closed with a locking rotary latch. The compact form factor, ease of use, excellent image quality and P&S functionality make this a perfect system for everyone from new u/w shooters to pros that want a camera that will fit into their BCD pocket.

Ergonomics is a key design element for Nauticam housings and the Nauticam NA-XZ1 housing is no exception. This housing puts all of the important controls on the camera within easy reach. Shutter Release, Zoom, Movie Record, and both control dials are placed for easy access.

Nauticam’s super sensitive shutter release allows precise feel of half press and full press. This highly tactile control allows focus to be pre set easily when shooting behavior shots. The camera has no appreciable shutter lag after acquiring a focus lock.

Some competing housings omit important functions like flash popup and the rear control dial. Nauticam believes these functions are essential to easy operation of the camera, and has made these controls standard equipment.

Locking Rotary Latch
The housing back is sealed with an easy to operate rotary latch that securely locks in place. A safety release button must be pressed in order to begin rotating the clasp, eliminating the chance of accidental opening.

Nauticam Build Quality
This isn’t your typical plastic point and shoot housing! Only the finest materials and cutting edge manufacturing processes are used to make Nauticam housings. The housing body is machined from solid aircraft grade aluminum, then hard anodized making it impervious to salt water. The flat port is optically coated glass. The large acrylic LCD window is treated with an anti-reflective, scratch resistant coating.

Optional Rubberized Ergonomic Handles
Nauticam uses a sophisticated over-mold process to produce extremely comfortable rubberized ergonomic handgrips. The soft feel and ergonomic design make the housing easy to grip and minimize hand fatigue on long dives. Both single and double handle configurations are available for complete customization, and each handle can be adjusted laterally allowing the user to dial in perfect fit. A hand strap is also available for those wishing an even smaller profile.

Optical Flash Connectors for Inon S-TTL, and Sea & Sea DS-TTL
Reliable automatic flash exposure is available with Nauticam housings and a variety of optically fired flashes. Inon Z-240, D-2000, S-2000, Sea & Sea YS-110 Alpha, and YS-01 strobes provide automated lighting, precisely reproducing the camera’s onboard flash at a proportionally greater intensity. This system yields accurate TTL flash performance with no electrical sync cables to flood. Optical TTL even works in manual exposure mode with XZ-1!

The NA-XZ1 features a removable optical mount, allowing the user to easily switch between shooting with a strobe or shooting with built-in flash. The housing features a lever to pop up the internal flash, preventing an accidental dive with no strobes if the control is not preset.

Strobes can be attached to the housing via optional strobe mounting balls on the handles or a single strobe mounting ball point on the housing. The housing also features a cold-shoe mount ideally suited for focus lights.

External Wet Lens Support
The XZ-1 features a 28mm equivalent lens when zoomed to full wide angle. The NA-XZ1 front port is a standard 67mm thread which can accept wide angle or close up accessory wet lenses.

Specifications
Depth Rating: 100 meters
Dimensions: 155mm x 108mm x 105mm
Standard Features
Signature Housing Lock
Super Sensitive Shutter Release
Flash Activation Lever
Removable Optical Strobe Connectors
M10 Threaded Hole for Strobe Attachment
Cold Shoe for Accessory Mounting
Embossed Control Function Labels
Complete Access to All Camera Controls
Zinc Anodes to Prevent Corrosion
Optional Accessories
Flash Diffuser
Wet-mate Dome Port
Hand Strap
Adapter for Inon UWL-H100 28 LD Lens
Adjustable Single Handle Tray
Right Handle Upgrade
Strobe mounting ball, housing
Strobe mounting ball, handle
Optical Cables for Inon and Sea & Sea Strobes

Model Number: 17801
USA Retail Price: $950
Estimated Shipping Date: May 16, 2011

About Nauticam USA:
Nauticam USA is the exclusive wholesale distributor of Nauticam products in the North American Market. Nauticam USA’s warehouse and service center is located in Fort Lauderdale, FL. Our staff of underwater photography experts strives to provide the best customer support and after sale service available. Dealer inquiries are welcome!

BenQ proudly announces today the debut of P1410 digital camera – the flagship model of the new P series. The 14-megapixel P1410 boasts a full array of advanced features including a stunning 7x optical zoom lens, a clear 460k-pixel 3” LCD display, powerful double anti-shake system, special shooting effects and a beautifully designed ultra-slim casing. The P1410 is undoubtedly the ultimate choice for young adults who love to share their own unique ideas captured in photos.

The P1410 digital camera, with BenQ’s first 7x optical zoom lens, is encased in a chic metallic body at a mere 19mm thick. Intricate details such as the golden coating surrounding the outside of zoom lens and the textured grip area accentuate the camera – making it the perfect personal statement for those seeking for high performance camera with a style. The amazing 7x optical zoom with 28mm wide angle lens captures objects up to 15m away and the built-in optical anti-shake in conjunction with anti-shake software makes the world not only closer, but clearer and wider.

The fun-filled P1410 features a wide range of shooting modes including the Toy Mode, LOMO Style, Color Accent and Fisheye. The Toy mode automatically applies blurs and increases color contrasts to create a toy miniature effect to any elevated view point – an effect which is traditionally achieved by using a professional camera with a tilt-shift lens or photo retouching software. The LOMO style adds effects like the retro color hues or vignette faded borders and the Color Accent effect allows the user to keep one selected color in the photo whilst having the rest converted into black and white, a mode that is also available in video mode. Use Fisheye Mode to get a hemispherical view of the photographic subjects, adding a new source of fun and intriguing creative possibilities to photos.

Powered by BenQ’s latest HDRII (High Dynamic Range) image enhancement technology, the P1410 is able to self-adjust the darkest and the brightest part in a composition to deliver images in absolute clarity – perfect for capturing pictures of outdoor scenery under extreme lighting conditions whether it be sunrise or sunset or strong backlight scenarios. There’s no more need for photo retouching or even makeup with P1410 as the Skin Soften automatically improves skin texture in the photo whilst the De-blemish mode softens freckles, wrinkles or blemishes.

Create clear and unique videos with the P1410’s advanced 720p HD movie recording function which allows users to record videos with color accent effect and be playback on a smart 460K-pixel 3” LCD display that auto adjusts its brightness. Other thoughtful features include 2cm Super Macro, Smile Detection, Intelligent Scene, Face Detect, Panorama, and Night Scene mode.

The new BenQ P1410 digital camera will be available worldwide in May 2011. For more information, please visit http://www.BenQ.com

Jaybilizer LLC introduced the new easier-to-balance version 2.0 Jaybilizer HDSLR today. The Jaybilizer HDSLR is an affordable Stedicam Merlin-type camera stabilizer that is optimized for shooting with the new generation of digital SLR cameras that shoot high definition video.

The new generation of HDSLR cameras, like the Canon 5D Mk2 produce stunning video quality with a film-like narrow depth of field and ultra low light capabilities. The downside is that these cameras are designed for shooting still photos and are unwieldy for shooting video. The Jaybilizer HDSLR solves this problem and allows photographers and cinematographers to do smooth Steadicam-like “flying” shots. The Jaybilizer HDSLR is ideal for wedding and event photographers who are branching out into video and want to capture incredible video without the shakes normally associated with hand-held video shot on the go.

Rugged and Affordable

The Jaybilizer HDSLR is constructed of high quality steel and 6061 aluminum, and features a heavy duty steel ball gimbal. The 8” aluminum counterweight bar also acts as a tripod for easily setting down and storing the Jaybilizer. The best part is that the Jaybilizer HDSLR is an affordable alternative to other expensive stabilizers.

One problem with most camera stabilizers is that it is difficult and time consuming to properly balance a camera. The Jaybilizer HDSLR makes this process much easier with both side-to-side and forward and backward infinitely adjustable sliding balance plates with external locking screws. The Jaybilizer is optimized for camera and lens combinations that weigh between 1.5 and 4 lbs.
Some of the DSLR cameras that the Jaybilizer HDSLR works well with include:

The Canon 5DMK2
The Canon 7D
The Canon Rebel T3i
The Nikon D90
The Nkon D5000
The Lumix GH1
The Olympus E-P1
The Pentax K7
The Jaybilizer HDSLR also works well with many small HD camcorders, even with DOF adapters, such as the Canon HV30 and the JAG35 adapter.
Jaybilizer HDSLR Key Features
Inexpensive
Steel ball gimbal
heavy duty steel and machined 6061 aluminum construction
Foam comfort grip
Can be configured to shoot inverted
Fully adjustable camera plate
Easy one screw infinite side balance adjustment
Works with a wide variety of camcorders and DSLRs
Quick release camera plate
Supports camera rigs up to 4 lbs
Black Textured Satin Finish
25 counterweight washers
8” counterweight bar allows you to store the Jaybilizer HDSLR upright and improves balance.

For additional information on the Jaybilizer HDSLR , contact Jay Shaffer or visit http://www.jaybilizer.com. The Jaybilizer HDSLR is in stock and available for purchase today.

About Jaybilizer LLC:

Jaybilizer LLC, formally Jaybilizer.com was founded in 2009 by Jay Shaffer. Jaybilizer LLC is dedicated to manufacturing and distributing quality, affordable camera stabilizers and camera support equipment. Jay Shaffer is a new media producer, digital cinematographer, video editor and multimedia instructor at Front Range Community College in Westminster Colorado.

Panasonic has today launched the LUMIX G3, the world’s smallest Compact System Camera with a build-in Electronic View Finder. With an exceptional range of features and stunning image quality packed into a beautifully lightweight aluminum design, the LUMIX G3 turns everyday moments into works of art.

The LUMIX G3 lets you capture great photos from the very first shot. A new 15.8-megapixel sensor and light-speed autofocus gives you the exceptional image quality that was once restricted to large, heavy DSLR cameras. The intuitive automatic shooting modes and full range of advanced features, combined with high-resolution free-angle LCD touch screen or Electronic View Finder, mean you get the picture you want, how you want.

With the LUMIX G3, there really is no limit to your creativity.

Exceptional image quality
The LUMIX G3 has raised the bar in interchangeable lens camera image quality. With an optimal balance of the imaging engine and sensor size, the LUMIX G3 produces exceptional image quality to take your photography to the next level:
• Large sensor, low noise: A 15.8-megapixel Live MOS Micro Four Thirds Sensor means images will be cleaner and freer of noise than ever. With newly developed processing capabilities, the low-noise pixel area and the low-noise circuit are combined, resulting in a noise level of less than one third of a conventional sensor
• High-speed, high-performance: The Venus Engine VI FHD, incorporating the image processing technology Advanced Intelligent Resolution and Intelligent D-range Control, allows beautiful photos and high-definition movies to be captured with superior signal processing. Users can take clear, high resolution photography even at high ISO sensitivity levels, without the bleeding of colours

• Never miss the perfect moment: Speed is of the essence for exceptional photography. The LUMIX G3 pushes the boundaries of high performance with a pinpoint auto focus speed of up to 0.1 seconds, no interchangeable lens camera has a faster AF . A wide range of AF modes are available, including multiple-area AF with up to 23 focus areas, Face Detection, and AF Tracking meaning the LUMIX G3 can lock onto any subject and keep it in focus even if it moves
• Crystal clear high speed action: The LUMIX G3’s burst shooting capability has been improved to make sure you get the perfect image, even of a fast-moving subject. With up to 4 fps capability in 15.8-megapixel resolution and 20 fps at 4 megapixels, the LUMIX G3 allows the ultimate action photography at high resolution
• Rich detail definition: With the Advanced Intelligent Resolution technology, three areas — outlines, detailed texture areas and soft gradation areas – are automatically detected. Outlines are enhanced to give more clearly defined edges, while emphasising more highly textured areas of the image. The Venus Engine VI FHD also provides selective noise reduction to the outline, to let it have more naturally-balanced curve without any deterioration in resolution
• Full HD Movie quality: The quality advances of the LUMIX G3 are not restricted to still photos. The camera lets you take over the Hollywood director’s chair to record Full HD movies. Long recording times and intuitive controls help you create perfect movies with ease. The LUMIX G3’s 15.8-megapixel sensor means the camera can record in Full HD AVCHD 1920 x 1080, 50i, producing higher quality movies with minimal noise. Due to the inter-picture prediction method for compression, the AVCHD format enjoys almost double the recording time compared to Motion JPEG. The Full-time AF and AF Tracking functionality allows you to take high-quality movies effortlessly. With just one touch of the screen, and the LUMIX G3 locks on and automatically “tracks” the subject and keeps it in focus as it moves

Stunning images, with no boundaries
With its ultra-compact and lightweight aluminium-bodied design, the LUMIX G3 goes wherever you do, with no limits. High precision, digital processing functions are combined in an easy-to-grip body. While a choice of using either the Electronic Viewfinder (EVF) or the 3.0-inch free-angle LCD featuring Full-time Live View for image-taking allows you to take capture the moment as the situation demands:
• Sleek, ultra-compact and light weight: At 25 percent smaller the LUMIX G2, weighing less than 340 grammes and with an easy-to-handle grip, the LUMIX G3 lets you take memorable photos, wherever you are.
• You choose how to shoot: Whether you want to take photos from above your head at a concert, or frame a portrait with your eye close to the camera, the high-resolution free-angle LCD screen or the Electronic Viewfinder (EVF) gives you the right set up for the right moment.
• Get the perfect result: With the Live View function, you can check you’ve got the perfect result, before pressing the shutter button. You can view the effects of your creative settings on the high-resolution, 460,000-dot free-angle Intelligent LCD and 1,440,000-dot 1.4x Live View Finder with a 100 percent field of view. The LCD screen rotates 180° from side to side and tilts 270° up and down. The correlation between shutter speed and aperture is shown on Live View, with a colour-coded warning that alerts you when the settings are not in the proper range
• The world’s largest range of Micro Four Thirds lenses: The LUMIX G3 gives you the widest range of Micro Four Thirds lenses to choose from to make sure you have the right set up for the right job. With eleven Panasonic lenses and the option to use all Leica M and R Micro Four Thirds lenses, you can select a lens for every kind of shoot

Let your creativity loose and make the most of every shot
For experienced photographers looking for advanced functionality of a DSLR, or a beginner who wants to take eye-catching images at the click of the button, the LUMIX G3 lets you get the results, as you want them. The LUMIX G3 provides the assistance to help beginners make the most of every shot, with advanced controls to take photography to the next level:
• Touch control shooting: The LUMIX G3 features revolutionary touch control shooting, including full-area touch focusing where the focus can be set immediately to the subject, or to the background, by just one touch of the large LCD screen
• Rich colour reproduction with Intelligent D-range Control: With the new Intelligent D-range Control, the LUMIX G3 allows photographers of all levels to achieve the rich colour reproduction expected by professionals. The blues skies of summer will appear more natural than ever, as the camera optimises the exposure and ensures that gradation and individual details are artfully reproduced
• Intelligent Auto Plus functionality : In addition to these advanced functions, Panasonic’s Intelligent Auto Plus (iA+) mode provides the best shooting results when a photo opportunity appears or when you do not have time to make manual settings. This includes MEGA O.I.S (Optical Image Stabilising) , which helps prevent blurring from hand-shake, and Intelligent ISO Control, which reduces motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. With Intelligent Scene Selector the camera automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background to the scenery mode. My Colour mode has a total of seven preset effects – Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, and Silhouette – alongside custom mode, which lets you manually set the colour, brightness and saturation levels
• Taking photography to the next dimension: The LUMIX G3 also lets you add an extra dimension to your photography skills, with high-quality 3D still photography with the LUMIX G 3D 12.5mm / F12 lens. The lens produces 3D images without distortion or time lag between left and right images, even for moving objects

Pricing and availability
NSC to advise

Key features
• Image Sensor 15.8 MP LIVE MOS
• Engine Venus Engine VI FHD
• ISO setting 160 – 6400
• AF speed 0.1 sec (with 14-140mm lens)
• Burst shoot: 4 fps (15.8M) / 20 fps (4M)
• Movie recording: AVCHD 1920×1080/60i or 50i (Sensor Output 30fps or 25fps), AVCHD 1280×720/60p or 50p (Sensor Output 30fps or 25fps)
• View finder: 100% Field of View, 1.44mil dots equiv. high resolution LVF
• LCD Screen: 3.0”, 3:2, 460K dots Free Angle Touch LCD
• Size: 115.2 x 83.6 x 46.7 mm
• Weight: 336g
• Built-in Flash: GN10
• Interface: HDMI, DIGITAL AV OUT, REMOTE

Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the launch of its waterproof CAMILEO® BW10 camcorder. The pocket-sized, HD camcorder comes in silver and yellow and features a rubberized coating that makes it perfect for recording underwater. The latest addition to Toshiba’s popular CAMILEO line, the BW10 camcorder offers versatility and resilience for consumers leading active lives by recording full HD 1080p video resolution up to six and a half feet under water and offering a 10x digital zoom to capture images from afar.

The CAMILEO BW10 camcorder is equipped with a two-inch diagonal LCD screen and weighs a mere 3.5 ounces, making it perfect for tossing into a beach bag or backpack. Ideal for action-packed activities underwater and on land, the CAMILEO BW10 camcorder’s electronic image stabilization helps users capture steadier images. Another key feature found in the BW10 package is easy YouTube uploading with the CAMILEO Uploader software.

“With the success we’ve experienced with the CAMILEO line, we are excited to expand it with our newest camcorder that is designed for our more adventurous customers,” said Paul Collas, director of accessory marketing, Toshiba America Information Systems, Inc., Digital Life Products and Services. “The CAMILEO BW10 camcorder is ideal for people who love to be outdoors in the snow, on the mountains, in the rapids or swimming in the pool and want to capture their experiences without fear of ruining their camcorder.”

The CAMILEO BW10 camcorder also doubles as a five megapixel digital still camera, with separate video and photo functions for instant action. Consumers can conveniently view videos and still photos directly on a computer or HDTV with a mini HDMI® cable (sold separately).

Pricing and Availability

The CAMILEO BW10 is immediately available at toshibadirect.com and a variety of major consumer electronics and computer stores nationwide starting at $149.99 MSRP[1].

Detailed product information is available at camileo.toshiba.com and images are available at http://bit.ly/CAMILEOBW10.

Connect with Toshiba on Twitter at twitter.com/ToshibaLaptops and on Facebook at http://www.facebook.com/ToshibaLaptopsUS.

About Toshiba America Information Systems, Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc and DVD products, and portable devices; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America.

TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. Toshiba Corporation is a world leader and innovator in high technology, a diversified manufacturer and marketer of advanced electronic and electrical products. These products span from information & communications systems; digital consumer products; electronic devices and components; as well as power systems including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 204,000 employees worldwide and annual sales surpassing $75 billion (6.2 Trillion Yen). For more information on Toshiba visit http://www.toshiba.com.

© 2011 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. All rights reserved.

1 Price. Reseller prices may vary. MSRP means “Manufacturer’s Suggested Retail Price.”

Samyang 35mm 1:1.4 AS UMC is now available in two versions: with Canon EF and Nikon AE mount. The remaining models, i.e. Four-thirds, Pentax, Samsung NX and Sony Alpha are to be released at a later date.

Samyang 35mm 1:1.4 AS UMC
Samyang 35mm 1:1.4 AS UMC is an optically sophisticated bright (f/1.4) wide-angle lens with focal length of 35 mm.It was designed to work especially with full-frame sensor cameras, nevertheless it may be also used with cameras featuring APS-C/DX and Four-thirds sensors. The device’s optical construction comes with two lenses with high refractive index (HR) limiting its weight and dimensions.

One aspherical lens (AS) protecting against chromatic aberration was also used. High-quality multi-layer and anti-reflexive coatings (UMC) increase the contrast and allow to generate more natural colours. Samyang 35mm 1:1.4 AS UMC lens takes advantage of the so called “gliding lenses” allowing to maintain high image quality with minimum focusing distance. AE model, intended for Nikon DSLR cameras feature a microprocessor unit allowing to have full control over the exposure parameters and freely use i-TTL flash control technology. Data on focal length and available apertures is recorded in EXIF format.

Warranty
36-months guarantee is provided for Samyang 35mm 1:1.4 AS UMC.

Price
Samyang 35mm 1:1.4 AS UMC with Canon EF mount – EUR 399 (gross)
Samyang 35mm 1:1.4 AS UMC with Nikon AE mount – EUR 419 (gross)

Transforming everyday videos into memorable movies can be a challenge, but the Olympus LS-20M Linear PCM recorder makes it easy to add creative flair to any recording with the introduction of high-definition video. Record a live recital, create home movies and upload amazing linear PCM audio and high-definition video with the new Olympus LS-20M. Incorporating technologies much like those that debuted in recent Olympus digital imaging products, the new LS-20M is the first Olympus recorder that captures and edits 1080p HD video while recording 24 bit/96 hHz Linear PCM stereo sound. Combined with four different optional Magic Movie special effects features, the LS-20M enables users to create home movies that look and sound like professional productions in a device that’s so compact it fits in your pocket.

“The potential number of uses for the Olympus LS-20M Linear PCM recorder are limitless,” said Amy Leslie, product manager, Olympus Imaging America Inc. “Anyone looking to capture and upload music performances, sporting events, weddings, meetings or just create their own fun videos, can use the LS-20M for their personal and professional audio and video needs.”

Lights, Camera, Action

The new Olympus LS-20M takes handheld recording to a new dimension with HD video. By combining Olympus’ superior audio capabilities, cutting-edge design and the outstanding optical performance expected from Olympus, this all-in-one handheld offers the versatility and practicality you need.

Olympus is creating more ways for consumers to share memories and express themselves through video. Users can capture full HD movies utilizing one of three video format settings up to 1080p for stunning HD video clarity. The camera lens and microphones are located on top of the unit – just point the device in the direction of the intended object and hit record. A crisp, 2.0-inch color LCD on the front of the device clearly displays the video as its being shot. Below the video LCD is a 1.46-inch LCD data screen that displays time, audio levels and battery life. Want to record a live recital that looks and sounds like a professional ballet? The LS-20M can do that, just point and record.

The HD video compression format makes it easy to upload videos to Facebook, YouTube, iTunes, Vimeo and other web-based content sharing sites, and the resolution offers remarkable detail on modern home theatre systems.

The camera features a 4.1mm (16:9 at 49mm, 4:3 at 59mm) autofocus lens and 4x digital zoom delivering premium video no matter where you are shooting. The Olympus LS-20M allows users to record in low light for more dramatic footage and also offers close-up video shooting. The combination of video and audio excellence has an infinite number of possibilities. Record a close-up of a hummingbird in HD video and set it to your own sound track of better-than-CD quality audio.

Studio-Grade Audio

Olympus has been on the cutting edge of audio recording technology since inventing the microcassette format in 1969. The fourth in the series, the LS-20M lives up to the company’s renowned history of Linear PCM recording capability, to capture the rich, dynamic sound quality of music performances; like a studio in your pocket. The device captures rich, dynamic sound with its two condenser mics, and the ability to record in Linear PCM (WAV files) and MP3 formats. Use internal or external microphones to record better-than-CD quality audio for movies that sound like they were made in a Hollywood studio.

The recording features don’t stop at amazing sound quality. For your convenience, the Olympus LS-20M offers manual or auto-level recording. The “auto” level is perfect if you are recording from the crowd. Thanks to the manual level, musicians can capture optimal sound checks and live performances.

Certain settings, like crowded press conferences or a live show at a packed club can provide unwanted background noise that can later be incredibly frustrating. Thankfully, the Olympus LS-20M features a switchable low-cut filter that enables users to eliminate low-frequency sounds and unwanted background noises, like coughing. Collaborating musicians who want to monitor the recording progress on the fly can do so with the built-in speaker.

The Olympus LS-20M voice-activation feature automatically starts a recording when a certain level of sound is reached. The self-timer feature starts the recording process after a predetermined amount of time; both are ideal for recording a performance or video without having to operate the recorder.

Movie Making Magic

Specially designed to expand the potential of your creativity, the new, simple to operate, Magic Movie special effects technology turns scenes of everyday life into extraordinary images that are distinctive and compelling. Using technology from Olympus’ cameras, Magic Movie allows users to create exciting videos, then upload and share them with the world on YouTube or Facebook. Unleash your creative side by incorporating linear PCM audio with your own artistic expression.

The LS-20M Magic Movie special effects settings:

Rock—create your own rock video! Step on stage with the classic Rock Magic Movie setting, featuring saturated black images and bright, bold background colors;
Sketch – the Sketch Magic Movie setting turns your video into a living and breathing pencil drawing, reminiscent of some popular 80’s videos. Sketch adds an artistic feel and poetic flavor to your recordings;
Pinhole—the Pinhole Magic Movie setting allows users to record video with soft, darkened outside edges – enhancing the subject in the center of the video. Pinhole is great for setting a mood to tie in with the melody or focus of your recorded sound;
Pop—The Pop Magic Movie setting super-saturates colors to create a brighter, more vivid video recording. Turn your world into a work of pop art!

Powerful Punch in a Compact Package

The Olympus LS-20M features a lightweight, durable, black body with silver function buttons in a slim, pocket-size device that fits in your palm. At just 5.3 inches long and 5.4 ounces, the LS-20M provides remarkable power in a convenient and portable size.

The attractive Olympus LS-20M is eye-catching and designed with ease-of-use in mind, with the control panel located just below the video and data LCDs. As the previous LS-series models, the record button lights up when activated and the thumb panel enables easy adjustments to settings while recording. A switch on the right side panel allows for easy transition from audio/video to audio-only recording.

Inputs at the base of the unit offer easy access to USB and HDMI connections. Plugging the device into a computer or tablet for fast video uploads couldn’t be easier.

Accessories

The Olympus LS-20M is packaged with everything needed to make HD movies straight out of the box. It’s equipped with a 2GB SD card, one rechargeable Lithium ion battery, and a USB cable. The battery is easily charged by plugging in the LS-20M to a computer. For added memory, the LS-20M can handle SDHC cards up to 32GB for long hours of movie making.

An optional RS-30W Wireless Remote empowers users to start and stop the recording of the Olympus LS-20M without touching the unit. This is ideal for live performances, as the device can be placed in an optimal recording position and activated at a distance.

Pricing and Availability

The Olympus LS-20M provides excellent audio and HD video recording of premium movies at a highly competitive price: estimated street price of $299.99 (U.S.). It will be available in June 2011.

ABOUT OLYMPUS IMAGING AMERICA INC.

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

Digital Cameras
Professional and Interchangeable Lens System Cameras
Related Underwater Products and Accessories
Digital and Microcassette Recorders
Digital Media
Binoculars
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: http://www.getolympus.com.

The new slide/photo scanners from Rollei are here! Save your snaps for the future!

Hamburg, 03 May 2011

Rollei DF-S 290 HD

The Rollei DF-S 290 HD transfers all your photos that are on negatives and mounted slides onto PC or Mac at the touch of a button. The digitised images can also be stored on SD/MMC cards.
Equipped with a 3-inch (7.62 cm) LCD colour display, the scanner boasts excellent technical figures. It offers a resolution of 9 million pixels, a scanning resolution of up to 3600 dpi and 24 MB of internal memory. Thanks to a slide magazine ― a slide-stacking function ― up to 20 slides can be digitised in a matter of seconds. The best is often saved for last: an HDMI TV output (1920 x 1080 pixels) is the ultimate highlight of the scanner, transferring your photos onto your HD TV with impressive picture quality.

Included in the package:

The Rollei DF-S 290 HD is supplied with a generous accessory pack. This comprises a carriage for mounted slides and negatives, a slide magazine, a cleaning brush, HDMI, USB and AV cables as well as a power adapter. For professional post processing of the pictures, the Zoner PhotoStudio 12 editing software is also included in the package.

Availability and price:

From the beginning of May 2011, the Rollei DF-S 290 HD will be available in shops for a recommended retail price of EUR 199.95.

Rollei PDF-S 300 Pro

With the Rollei PDF-S 300 Pro, Rollei presents a newly optimised, all-in-one miracle: for all those who want to digitise not only their slides and negatives but also their paper prints. The Rollei PDF-S 300 Pro boasts a 9-megapixel sensor and a scanning resolution of up to 3600 dpi. Photo enthusiasts can go into detail with this. In addition to colour negatives, loose and mounted slides in 36.5 x 24.3 mm format, this model with a 2.7 inch (6.85 cm) LCD colour display also scans paper photos up to 10 x 15 cm in size.

Slides, negatives or photos are scanned and displayed on the preview screen in a record time of one second. The special Magic Touch technology removes dust and scratches on slide and negative scans at the touch of a button. The PDF-S 300 Pro works with an infrared light source which detects and corrects surface irregularities on the inserted negative or slide. The scanner can be used as a stand-alone unit entirely without a PC.

Thanks to the SD/SDHC card slot, the pictures are saved directly onto SD/SDHC cards and can also be viewed with ease with a digital picture frame.
The connection to the PC is via USB 2.0. The colour depth amounts to 10 bits per colour channel.

Included in the package:

The PDF-S 300 offers the amateur photographer a particularly comprehensive package, so no additional, often expensive equipment is required: a slide holder for four mounted slides, a film holder for film strips with up to six images, a mains adapter, a USB cable, a TV cable and a user manual.

Lowepro, the leading brand of protective gear for photography equipment and portable electronic devices, launches its Photo Sport AW series of dual-compartment camera backpacks. The series is specifically designed for adventure-sport athletes who are equally passionate about their athletic and photographic pursuits.

“Our new Photo Sport AW backpacks are ideal for people who like to mountain bike, trail run, snowboard and take photos while they enjoy the great outdoors,” said Treg Tyler, Lowepro worldwide director of marketing. “We think adventure-sport athletes will appreciate the light weight, innovative design details and freedom these backpacks offer,” he added.

The series consists of two styles: the Photo Sport 200 AW backpack and the Photo Sport Sling 100 AW. Both feature adventure-pack construction with ultra-lightweight, resilient and high-performance technical fabrics that provide improved durability during extreme activities.

The lower compartment of each pack includes Lowepro’s patent-pending Ultra-Cinch Camera Chamber™ to protect camera gear in a padded and secure compartment and help prevent bouncing while an athlete-photographer is in motion. A zippered, side-access pocket allows the wearer to quickly rotate the pack to the front, unzip, un-cinch and access his or her camera to capture an ideal vista or moment.

The toploading upper compartment mimics the function of a classic pack. Roomy and flexible storage space—13.9 liters in the 200 AW backpack and 9 liters in the Sling 100 AW—allows the wearer to easily access a host of creature comforts like a jacket, lunch or snack, hat, cell phone, guide books, etc. A zippered pocket on the top lid provides a convenient spot for a pair of sunglasses or other small personal items.

Multiple attachment points in the form of bottom compression straps, trekking/ski pole loops and extra webbing offer a variety of ways to expand the carrying capacity and/or customize the pack for specific outdoor activities.

Additional features of both packs include details that offer comfort and protection when out for a run, bike, hike or other adventure-sports activity. A molded airflow backpad provides breathability and cushioned support. Multiple adjustment points offer a custom fit. And reflective piping along the front panel offers visibility to the wearer in foggy, rainy, snowy and dark conditions. Lowepro’s patented, built-in All Weather AW Cover™ protects camera and personal gear from the elements and is easy to tuck into a discreet pocket when not in use.

Distinctive features of the Photo Sport 200 AW are: a dedicated hydration pocket with a port (hydration reservoir not included); zippered waistbelt pockets; sternum strap with built-in safety whistle; and an aluminum stay for extra support and to help keep extra weight off the back.

The Photo Sport Sling 100 AW has multiple adjustment points along the crossover strap and offers a smaller-scaled option—it weighs less than two pounds empty—for women or more extreme activities.

The Photo Sport 200 AW and Photo Sport Sling 100 AW are available in Black/Light Grey and Lowepro Orange/Light Grey. For more information on this series and other products, please contact Lowepro or visit http://www.lowepro.com.

About Lowepro
Since 1967, Lowepro camera bags have been traveling the world, earning the loyalty and admiration of the best photographers, and setting the industry standard for inventive, purpose-built products. Our collections include professional-grade designs for cameras, laptops, imaging accessories and portable consumer electronics. It is our passion and privilege to provide accessible, comfortable and protective designs for our customers. Lowepro products are available around the globe, for every climate, for every condition. Wherever you go, chances are you’ll find us there. To learn more about our inventive spirit, please visit http://www.lowepro.com.

Redrock Micro, the recognized leader in affordable professional-quality cinema accessories, today announced the new Redrock Micro micro3D rig for professional stereoscopic 3D production. The micro3D delivers professional features and build quality at a price that makes 3D accessible to virtually anyone wanting to shoot 3D. The micro3D rig was recently awarded Best Support Rig of NAB 2011 by Videomaker magazine.

Recent advances in camera technology have dramatically reduced the price and size of video cameras that meet the requirements for professional quality 3D production. As an example, the Canon XF105 series digital video camera packs all the features needed into a compact powerful and inexpensive camera body. Despite these camera innovations, 3D support rigs have lagged behind, remaining heavy, cumbersome and expensive: that is until now. The new Redrock micro3D rig delivers professional features in new compact affordable solutions.

The micro3D rig is a state-of-the-art side-by-side (SxS) support rig for two-camera stereoscopic production. It is designed for today’s smaller format cameras and price-conscious stereographers looking to own high quality 3D gear. Like all Redrock equipment, the micro3D is built to the highest standards of professional quality and carries a lifetime warranty.

Key advantages of the Redrock micro3D rig include:
Full featured side-by-side (SxS) stereoscopic rig for digital video cameras
18” range of interaxial adjustments with locking knobs
Unique tool less 3-point xyz adjustment plates for precision camera alignment
Bottom mounting plate with ¼” and 3/8” taps for virtually any tripod mount
Innovative quick-release camera plates
Laser engraved markings for convergence, interaxial distance
Optional shroud designed for Canon XF105 series or similarly sized digital video camera
Support for a broad range of cameras including HDSLRs, Canon XF105, Canon XF305, Sony EX3, Red Epic, Red ONE
Rugged all-metal precision construction

Pricing and Availability
Redrock micro3D rigs are available for ordering immediately direct from Redrock Micro at http://store.redrockmicro.com and through one of Redrock Micro’s worldwide authorized resellers. Pricing is $895 for the 18” rail version, and $995 for the 18” rail version with shroud. micro3D rigs start shipping May 1st 2011.

About Redrock Micro
Redrock Micro revolutionized independent film production in the early 2000s with the M2 cinema lens adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning depth-of-field adapters, support rigs, focus controllers, and advanced cinema accessories. More information is available at redrockmicro.com.

Fantasea Line is pleased to introduce the Nikon Coolpix P7000 Camera & Housing Set and a complete line of underwater photo accessories specially designed for the FP7000 Housing.

The Perfect Camera & Housing Bundle Now Available-
Nikon Coolpix P7000 Camera & Housing Set
(Cat. No. 11181)

Includes:

Nikon Coolpix P7000 Digital Camera
Fantasea FP7000 Housing (Cat. No. 1118)

Fantasea Eyes – Underwater Optics for the FP7000 Housing
Expected Delivery: June, 2011

BigEye Wide Angle Lens FP7000 (Cat. No. 5136)
A patented wide angle lens for the FP7000 Housing, which fits over the housing port and can be installed and removed during the course of the dive. Perfect for shooting seascape, divers, ship wrecks and schools of fish, without moving further away from the subject, thereby still taking full advantage of water clarity and artificial light sources.
The BigEye Lens FP7000 introduces a new design, which enables installing color correction filters inside the lens, thereby producing underwater wide angle vivid and colorful images or videos.

SharpEye Macro Lens M67 (Cat. No. 5128)
An accessory macro lens which fits over the housing’s port and can be installed and removed during the course of the dive. It is perfect for shooting close-up images of fish, corals, textures and more. The macro lens magnifies the subject and enables the camera to focus on short distances for creating super sharp images.
Can be mounted on the FP7000 Housing by using the EyeDaptor FP7000-M67 (Cat. No. 4702).

EyeGrabber Lens Holder FP7000 (Cat. No. 4057)
Attaches to Flex and B&J Arms and allows for secure attachment of optic accessories designed for the FP7000 Housing when they are not in use. Includes a T2 Connector and two different sets of screws, enabling to attach the Lens Holder to any standard Flex or Ball & Joint Arm.

EyeDaptor Lens Adaptor FP7000-F67 (Cat. No. 4702)
Enables mounting any 67mm threaded accessory lenses and filters on the FP7000 Housing, including the SharpEye Macro Lens M67 (Cat. No. 5128).
Color correction inserts can be installed inside a dedicated slot featured on the adaptor, thereby allowing to restore the colors absorbed by water while making use of 67mm lens accessories.

RedEye Color Correction Filter FP7000 (Cat. No. 5211)
A red color correction filter for the FP7000 Housing, which fits directly over the housing lens port or installed on compatible lens accessories. It can be installed and removed during the course of the dive. Used to restore the red color absorbed by blue water and allows for producing vivid and colorful underwater images and videos. In shallow depths, this filter can serve as an attractive alternative to artificial light sources.

PinkEye Color Correction Filter FP7000 (Cat. No. 5212)
A pink color correction filter for the FP7000 Housing, which fits directly over the housing lens port or installed on compatible lens accessories. It can be installed and removed during the course of the dive. Used to restore the pink color absorbed by green water and allows for producing vivid and colorful underwater images and videos. In shallow depths, this filter can serve as an attractive alternative to artificial light sources.
Nano Ray Universal Lighting Sets
Now Available

Nano Single Ray Set (Cat. No. 2076)
Designed in order to enhance underwater images taken by compact digital camera systems.
Includes:
Blue Ray Single Tray
Flex Arm 30
Nano Flash
Nano Fiber Optic Cable Kit
Fantasea Pro Bag

Nano Double Ray Set (Cat. No. 2078)
Designed in order to enhance underwater images taken by compact digital camera systems.
Includes:
Blue Ray Double Tray
2 x Flex Arm 30
Nano Flash
Nano Focus Light
Nano Fiber Optic Cable Kit
Fantasea Pro Bag
FP7000 Housing Extreme Video Clip

Eka Technologies, Inc., today announced FotoSpot and FotoMapr geo-tagging digital camera peripherals. FotoSpot and FotoMapr add GPS photo location, shot direction and even user notes to images created with Nikon, Canon®, Sony®, Panasonic®, Ricoh® and other popular digital cameras. Both FotoSpot and FotoMapr, are available in Wi-Fi® wireless, Bluetooth® wireless and cabled-connected models. Wi-Fi versions enable geo-tagging with virtually any digital camera that supports an SDHC memory card; while Bluetooth and cable-connected versions are designed for use with select NIKON and RICOH cameras.

“Personal photos are more than just images,” said Arun Madhav, Chief Executive Officer, Eka Technologies, Inc. “They’re memories. Memories that becomes more important over time, while the details surrounding the taking of the shots fade. Our new FotoSpot Wi-Fi model provides consumers with an easy-to-use, inexpensive way to add the photo location and shot direction to images created with virtually any digital camera. Photos geo-tagged with FotoSpot can then be uploaded via USB interface and used with any of today’s popular PC, Mac and Internet photo mapping software.

“For the advanced photographer or GIS professional, the FotoMapr series is a cost-effective way to professionally geo-tag and notate images for use in their mapping platforms,” added Mr. Madhav. “Without compromising DSLR image quality and performance, field professionals using Nikon, Ricoh and other cameras can now geo-tag and notate every image with precise GPS and user data.”

FotoSpot and FotoMapr Geo-Tagging Peripherals

FotoSpot is Eka’s consumer geo-tagging camera peripheral. FotoSpot’s patent pending technology uses Wi-Fi wireless to embed shot location and direction data directly into the digital images as they are taken; ready to be sorted, viewed and uploaded to photo sharing sites like Picasa using mySnapMap—a software utility provided free to FotoSpot users. FotoSpot Wi-Fi (model W-100) is designed for use with today’s most popular digital cameras including Canon, Nikon, Sony, Panasonic, Ricoh and more. Bluetooth wireless (B-100) and cabled (C-100) versions are available for use with select NIKON and RICOH cameras.

FotoMapr, Eka’s professional-grade geo-tagging camera peripheral, is designed for GIS (geographic information system) professionals for use in Geo-Photo workflow applications. Embedding shot location and direction data, FotoMapr also enables user notation of digital images.

FotoMapr’s Wi-Fi model (W-100) is designed for use with DSLR cameras supporting SDHC data card storage. Bluetooth wireless (B-100) and cable-connected (C-100) models are also available for use with specific NIKON and Ricoh camera models. Photos geo-tagged with FotoMapr can be uploaded to the industry’s leading photo-mapping software including PhotoLink, WindImage, PhotoMapper and can be viewed and mapped using Google Maps™ and ESRI®’s ArcGIS GPS data integration systems.

FotoSpot & FotoMapr

Geo-tag digital photos with shot location and direction information..
Adds user notations to digital images (FotoMapr only).
Camera connection:
W100 Wi-Fi wireless models – for all digital cameras supporting a SDHC data storage card slot.
B100 Bluetooth wireless models – for select Nikon and Ricoh cameras.
C100 corded-connection models – for use with select Nikon cameras.
Compatible with PhotoLink, WindImage, FoxView and mySnapMap photo software.
Supports a GPS Tracklog.
Displays GPS in multiple co-ordinate systems such as MGRS, UTM, Geodetic in decimal or degrees, using magnetic or true north coordinates (FotoMapr).
FotoSpot: ($249) and FotoMapr ($269) are available from Eka Technologies, Inc. (http://www.Ekatechinc.com) or (805) 496-3352.
About EKA Technologies, Inc.

EKA Technologies, Inc. headquartered in Thousand Oaks, CA, enables workflow for the digital world: providing innovative, consumer, professional and OEM products and technologies that integrate geo-positioning data into digital images. New products from EKA Technologies include FotoSpot and FotoMapr geo-tagging digital camera peripherals.

FotoSpot™ and FotoMapr™ are trademarks of EKA Technologies, Inc. Google Maps is a trademark of Google, Inc. Bluetooth® is a registered trademark of Bluetooth SIG, ESRI® is registered trademark of ESRI. Wi-Fi® is registered trademark of the Wi-Fi Alliance. SONY® is a registered trademark of the Sony Corporation. Canon® is the registered trademark of Canon, Inc. Panasonic® is a registered trademark of the Panasonic Corporation. Ricoh® is a registered trademark of the Ricoh Corporation.

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today launched the compact, stylish and feature-packed new ST93. The camera is the latest addition to its ultra-slim, stylish Samsung’s ST range, with enhanced optical performance through Dual Image Stabilisation, featuring both digital and optical image stabilisation technology, 16 megapixel picture quality, a 26mm wide angle and 5 x optical zoom lens. The camera also boasts a Smart Filter feature, for users to be creative with their snaps. The latest launch reinforces Samsung’s ambition to produce fashionable and portable models that maintain a premium and high-quality feature set to guarantee great images.

The ST93 boasts a market-leading Dual IS capability, combining traditional Digital Image Stabilisation technology with Optical Image Stabilisation capability. The Dual IS guarantees clear and precise images in any environment and prevents distorted photos for those spur of the moment shots. The camera’s innovative Dual IS and OIS technology allows customers to enjoy their camera experience to the full and enhance their individual creativity without the worry of blurry images.

Measuring just over 17.55mm, you can slip the sleek designed ST93 into your pocket or handbag, wherever you go. The ST93’s Smart Filter lens and colour options ensure straightforward capturing for both still shots and HD recordings. Advanced options include miniaturized capturing, Vignetting effect for striking compositional contrast and innovative and newly-added effects include the Soft Focus function for atmospheric photo capturing. The Smart Filter’s Half-Tone Dot option creates fun-packed photos with a comic book feel, and the palette effect which adds a variety of colour options to your images. In addition, the camera’s innovative Panorama Shot feature ensures every wide-angled image is captured for seamless and stunning imagery.

Nick White, Head of Digital Imaging, Samsung UK said: “Today’s launch reinforces Samsung’s ability to balance our consumers’ style and design needs, whilst maintaining category-leading innovative and high-performing features, such as Dual IS. We know our customers are passionate about compact sleek designs and the latest technology advancements, and following the global success of the ST95, ST90 and ST65, we have included an even more powerful optical performance to meet these demanding requirements. The design of the ST93 has been carefully considered to ensure it meets the requirements and usability needs of our customers for the best camera experience at an affordable price.”

Smart Filter and Panorama Shot for advanced creative experience
It’s never been easier to get creative with the ST93’s Smart Filter lens which has a range of exciting settings for unique and stylized shots and HD recordings of your choice.

To ensure that customers are not limited to simple landscape or group portrait shots, the ST93 also boasts the Panoramic capturing feature through the wide-angle lens. Once the shot has been taken, the innovative proprietary Panoramic Technology automatically searches for motion borders of the two images which are incorporated into one seamless and breathtaking image.

Expressing your personality through the Magic Frame feature
The ST93’s Magic Frame feature enables users to create poster-quality visuals that communicate their individual mood and personality. By simply selecting one of the built-in Magic Frame templates, including Wall Art, Retro Film, Ripple, Full Moon, Retro Record and Classic TV, you can create an innovative and unique-looking image every time.

HD Movie Recording for advanced capturing
High-quality video capturing is a must-have function, and the latest ST93 makes sure people can effortlessly capture great videos through the HD shooting and HD playback movie functions, to share and enjoy with friends. The ST93 includes 720p HD Movie recording at an impressive 30 frames per second. The advanced 5x optical zoom can also be used when recording to ensure close up, crisp and detailed videos for users to share with loved ones. To ensure that customers capture the best shot wherever they are, the ST93 benefits from the Record Pause function, so you can halt recording and start up again through the simple push of a button, creating one film rather than the two separate clips which would usually result. The sound quality of recordings has also been enhanced through the Sound Alive feature, which enables clear sound recording by eliminating zoom noise, so you can capture the highest quality recordings in any environment.

Description ST93
Image Sensor 16.1M/CCD
Lens 26mm Wide 5X Zoom Lens
Dimensions 89.6X54.8X17.5
Additional features Dual IS
720P Movie capturing
3200 ISO
Smart Auto
Smart Filter
MAGIC Frame
Panoramic Shot
5 Way UI Key
Price £129.99
Availability June 2011

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has announced the launch of its W200 Pocket Cam. The W200 is designed so it can be taken anywhere to capture brilliant video in the toughest conditions, particularly underwater, thanks to features such as a 5 megapixel BSI CMOS sensor and F2.2 Bright Lens. Created for those whose active lifestyles demand both durability and quality, it houses Samsung’s leading imaging technology in a shock, water and dust-proof rugged body.

The W200 is built to withstand the elements to produce high-quality video in almost any circumstance and thanks to specialized functions, it makes brilliant underwater video easier to achieve than ever. It is waterproof up to three meters, making it suitable for great video of a relaxed day by the pool or even up-close shots of coral reefs. The W200’s anti-water drop coating also means that the LCD screen will stay free of condensation, even in damp conditions, so you can film without wiping the screen. The lens also features anti-fog coating that lets steam disperse so you always have clear, blur-free videos and pictures even straight after coming out of the pool. To make capturing amazing underwater footage simple, the W200 also includes an Aqua Mode setting, which automatically sets the ideal parameters for the bright and clear underwater video. Despite being slim and compact, it is also shock-proof and dust-proof and so is the perfect addition to a backpack for any trip and robust enough for worry-free family vacations with young children. Because the W200 is designed to be taken anywhere, it also comes with a built-in USB arm to make it easy to share your adventure.

Innovative Samsung technology ensures that filming on-the-go never means a loss of image quality or brightness. The W200 is built with a 5-megapixel BSI (Back Side Illuminated) CMOS sensor, which delivers double the sensitivity of previous CMOS sensors, capturing footage with dramatically reduced image noise and distortion. Along with this, the W200 includes a bright F2.2 lens to give users the ability to shoot during low-light conditions for stunningly clear, sharp, blur-free images. The camcorder shoots in Full HD resolution to let you capture every moment in rich, dynamic detail and displays your video on a 2.3” 230K clear pixel LCD screen.

In addition to delivering high-quality video, the W200 makes it easy to both manage your video files and be creative with them too. With Samsung’s Record Pause feature, users can pause briefly during filming and then resume from the exact same moment. When filming is complete, footage will all be in the same file, removing the need to merge them and making uploading and sharing hassle-free. To have more fun with filming, whether at the waterpark, on a rollercoaster or just capturing a special family moment, the W200 has two special Smart Filter features. Vignetting allows users to fade the edges of shots and the Fish-Eye setting creates an arty, distorted feel for unique and interesting footage.

“The W200 is the ideal Pocket Cam for anyone who wants to experience life to the fullest and share those experiences with friends and family,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “It’s tough enough for filming a backpacking trip or vacation with small children, and light enough to carry around with you every day, so that you never miss a moment. We’ve used the latest in Samsung technology to make sure that you’re able to capture a faithful memory of your experiences, wherever you go. The W200 is the Pocket Cam that you’d never want to leave at home – it’s reliable and easy to use, whatever adventure you’re setting out on.”

Pro Optic UV and polarizing filters. UV filters are great for blocking UV rays, as well as protecting the precious glass of your lens. Polarizing filters help reduce reflections and increase saturation in blue skies.

JP Distribution, the exclusive UK distributor for Westcott – one of the world leaders in professional photography and video lighting equipment – has announced the new range of constant light sources from Westcott, the Spiderlite TD6

Westcott is excited to announce the launch of a new constant lighting solution to the Westcott line – the Spiderlite TD6. The new and improved Spiderlite TD6 (#6220) is the industry’s most powerful compact fluorescent lighting system on the market today. Able to house up to six 50-watt fluorescents (#0061), this unit is equivalent to over 1200-watts of power. Easily change your color output to tungsten through an optional Tungsten Halogen 6-pack (#6826) of lamps offering 900-watts of pure power.

The Spiderlite TD6’s all metal construction insures years of quality of durability. Three newly designed low profile switches on the back of the Spiderlite TD6 operate 2 lamps per switch and can be easily turned on and off to control light output (without changing color temperature).

Newly added, an inline cord switch allows for powering on and off the main unit when lights are placed up high and difficult to reach. The mounting stud attached to the Spiderlite TD6 offers extra durability and ease of insertion into the included tilter bracket. The built-in adapter ring allows for quick and easy mounting of a variety of softboxes and stripbanks. Rotate the Spiderlite TD6 180 degrees with the attached handle and lock-down turn knob.

Actual Meter Reading (AMR) = F8; Shutter Speed 1/60; Distance 3’; ISO 400; mounted to a 24” x 32” softbox using the 6-pack Westcott 50-watt Daylight Balanced Fluorescent Lamps.

Westcott Spiderlite TD6 with Tilter Bracket – 220v – 6220A 860366 – £500.00 Inc

A number of variations of single-heads and kits are available.

Please contact Johnsons Photopia for your nearest dealer on 01782 753304 or e-mail
info@johnsons-photopia.co.uk
About Westcott:

Westcott is distributed in the UK by JP Distribution. Westcott is a leading manufacturer of light control equipment, backgrounds and accessories for professional imagemakers in photography and video fields. Since Westcott entered the photography market, it’s been a major innovator in devising professional light control products. With over 600 items for professional and beginning photographers, Westcott have continued a long-standing commitment to product innovation.

For more information on Westcott please see: http://www.fjwestcott.com.

About JP Distribution:

JP Distribution is a successful division of Johnsons Photopia Ltd., an independent, privately owned company that can trace its roots back to 1743. JP Distribution is committed to providing an exclusive complimentary portfolio of leading brands for the professional and enthusiast photographer via a dedicated network of retail partners.

Mamiya, Sekonic, ILFORD, Gepe, Geimuplast, Broncolor, Billingham, PocketWizard, Vanguard, Peli, Trek-Tech, Black Rapid, Toffee and Spudz are all part of the JP Distribution brand portfolio.

JP Distribution is located in the heart of England at the company headquarters in Newcastle under Lyme, Staffordshire, where the company employs a wealth of experienced personnel with an unrivalled level of imaging knowledge, expertise and experience.

For more information on JP Distribution, please visit: http://www.johnsons-photopia.co.uk

Sony introduces powerful, compact HVL-F43AM external flash for α cameras with Quick Shift Bounce

HVL-F43AM external flash with GN43, Quick Shift Bounce adjustment, wireless ratio control and dust/moisture resistant design
More new α system accessories: VCT-55LH bracket, LCS-AMB soft carrying case and ALC-SH111 lens hood

HVL-F43AM external flash
With a powerful output of GN43 (105mm ISO100 m), the compact yet versatile HVL-F43AM flash from Sony is optimised for superb results with all A-mount cameras.

As featured on the HVL-F58AM, the innovative Quick Shift Bounce system allows flash head position to be adjusted instantly when switching between horizontal and vertical compositions. This maintains consistent shadow positions regardless of camera orientation, allowing easy creation of natural-looking ‘bounce’ effects.

Smart flash functions open up even broader creative lightning possibilities. Wireless Ratio Control makes it easy to select light emission ratios for up to three separate flash units*. This allows quick creation of sophisticated multi-point lighting effects without the need for complex professional equipment.

Ideal for everyday shooting and more serious applications, its dust- and moisture-resistant design makes the HVL-F43AM ideal for demanding assignments, indoors or outside.

Flash power levels are switchable in 22 increments, from 1/1 through to 1/128 level in 1/3 steps. High output power is complemented by a quick 2.9 second (approx.) recycling time. Despite the flash’s extensive functions, operation is refreshingly clear and simple via the high-quality LCD screen and direction buttons.

VCT-55LH bracket
The VCT-55LH is a versatile mounting bracket that offers space for mounting additional ISO cold shoe accessories. A useful add-on for all A-mount cameras by Sony, the bracket can also be used with E-mount cameras such as the NEX-5, NEX-3 and the Handycam® NEX-VG10E HD camcorder.

Other accessories – like a shotgun microphone – can be securely mounted while the camera’s main shoe is occupied. The VCT-55LH is ideal for use with the CLM-V55 clip-on LCD monitor that offers a clear, high-resolution view of images during video and still shooting.

Soft Carrying Case LCS-AMB
The LCS-AMB carry case protects your A-mount camera and attached standard zoom lens while you’re travelling. A special suspended partition cradles the camera securely while allowing quick access. Finished in durable black polyester material, the case can be slung over a shoulder using the supplied strap, carried by the grab handle or attached to a belt. It also features handy pockets with space for up to two extra batteries, spare memory card and lens cap. (NB: Not compatible with DSLR-A900/A850).

Lens Hood ALC-SH111
Compatible with DT 35mm F1.8 SAM and 85mm F2.8 SAM lenses, this round-profile hood shades from direct sunlight to prevent glare and lens flare.

See all accessories by Sony for the α camera system here: http://www.sony.co.uk/hub/dslr/accessories

The new HVL-F43AM external flash, VCT-55LH bracket, LCS-AMB soft carrying case and ALC-SH111 lens hood for α cameras by Sony are available from Spring 2011.

* Wireless ratio control available when using DSLR-A900, DSLR-A850 or DSLR-A700

Swann Security, the global leader in “Plug & Play” security monitoring solutions, has announced the DVR-460 SportsCam.

The SportsCam Mini Video Camera is ideal for filming all sports and recreational activities. Housed in the shockproof and waterproof case the SportsCam is built for the adrenaline junky in all of us. With 640 x 480 video and excellent sound the SportsCam will record your greatest sporting moments, with up to 5 hours recording time* . The Swann SportsCam waterproof camcorder comes with a myriad of mounting options, including Velcro straps, sport-clip, double clipper, and multi-clip. Upload your videos to your favourite sharing sites such as youtube, facebook and myspace. The tiny SportsCam also doubles as a webcam for use on messenger services like skype, MSN and yahoo. Video is recorded to Micro SD card (not included) and transferred to your PC via USB connection. The inbuilt lithium-ion rechargeable battery is charged via PC USB and has up to 2.5 hours of recording time per charge.

So what are you waiting for? Get out and capture your greatest sporting moments with the SportsCam – then re-live them over and over again!

*based on 16GB Micro SD Card.

Main Features:

Built for an active life Completely waterproof when in the case – up to 65ft / 20m below the surface. Easy to mount, strap, clip or pin to yourself and other objects with numerous accessories included.

Easy to Record & transfer on your PC Clear picture with 640 x 480 high resolution video and excellent sound. Records AVI video or JPEG photos to MicroSD card (not included) up to 16GB. It’s easy and quick to swap cards on the go. Catch more action with approximately 5 hours of video able to be recorded onto a 16GB MicroSD card (not included)

Simple to recharge & use Convenient built-in lithium-ion battery rechargeable off USB with 2.5 hours of life per charge.

Make videos at the push of a button Video/Photo/Webcam functionality – no dials, gauges, knobs, options or preferences to configure. Turn it on, strap it on, hit record and you’re away.

Contents Included:
SportsCam DVR-460
Waterproof Case
Silicon Case
USB Cable & Connector
Velcro Straps x 3
Double-Clipper
Cord, Arm & Head Straps
Pouch
Sports-Clip
Multi-Clip
Waterproof Pin Clip & Case Clip
Multi-Bracket
Velcro for Bracket
Mounting Screws x 2
Instruction Manual & CD

Price & Availability:
The SportsCam is available now at SRP £99.99 inc. Please contact: uksales@swann.com.au for additional information.

About Swann:
Swann is a global leader in security monitoring solutions aimed at consumers through retail channels. Swann’s sustained growth and success has been based on designing and developing surveillance technology that is innovative yet cost effective. The company’s products are predominantly “Plug & Play” by nature with easy-to-follow ‘plug-and-play’ instructions, full after-sale technical support and retail-friendly product packaging aimed at home, office, business and small-to-medium retail users. Swann was founded in 1988 and now has offices in the United Kingdom, United States, Australia, and Hong Kong with global distribution through partners in Asia, the Middle East, New Zealand, UK, Europe and South

Eye-Fi Inc. (http://www.eye.fi), makers of the world’s first wireless memory card, today launched the Eye-Fi Mobile X2, a new 8GB wireless memory card empowering cameras around the world with immediate uploading capabilities. The Eye-Fi Mobile X2 provides instant uploads anywhere by wirelessly connecting the camera to a mobile device, such as a smartphone or tablet, and is available later this week for $79.99.

“Direct Mode helps us bridge the gap between classic digital imaging and the exploding world of mobile devices,” said Jef Holove, CEO of Eye-Fi. “With Direct Mode, the pervasive connectivity of mobile is made available to existing cameras.”

Later this week, Eye-Fi will be releasing its Direct Mode and accompanying iOS and Android apps as free upgrades to its line of Eye-Fi X2 cards. With Direct Mode, users can enjoy the best of the devices they already own, namely the quality of digital cameras and the ubiquitous connectivity of their mobile devices. The Eye-Fi card can now establish a direct connection to the mobile device by creating its own Wi-Fi network anywhere users capture memories, even if that is miles from a Wi-Fi hotspot. Whether they are hiking or at the beach, consumers can now send photos and videos directly from their digital camera to the Eye-Fi app on their smartphone or tablet, enabling them to back up, edit and share their memories in the moment.

“When we undertook a redesign of the Eye-Fi card line a little over two years ago, the new X2 card platform promised users the potential for new, exciting capabilities over time. Today we see another one of these revolutionary capabilities come to life: Direct Mode,” says Yuval Koren, co-founder and chief product officer of Eye-Fi.

Direct Mode benefits extend beyond device-to-device transfers. Whether users want to edit their memories using the myriad of apps on their mobile devices, back them up those memories on their home computer, or save them in a private Eye-Fi account, they now have the flexibility and control of where, how and when the media is stored, edited and shared.

Eye-Fi Mobile X2 will be available for pre-orders immediately on Amazon.com, and available at Apple and Best Buy stores nationwide for $79.99 on April 17, 2011. Direct Mode will be available as a free upgrade to all Eye-Fi X2 cards later this week, along with accompanying free mobile apps for iPhone, iPad and Android devices. The Eye-Fi Pro X2 will be reduced from $149.99 to $99.99 starting this month.

For more information, visit http://www.eye.fi.

About Eye-Fi
Founded in 2005, Eye-Fi is dedicated to building products and services that help consumers manage, nurture and share their visual memories. Eye-Fi’s patented and patent-pending technology wirelessly and automatically uploads photos and videos from digital imaging devices, including digital cameras and the iPhone, to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More information is available at http://www.eye.fi.
Eye-Fi memory cards work like a regular SDHC memory card and are compatible with most compact and DSLR cameras. Users can also select which photos and videos are uploaded, and where they’re shared – choosing from 45 partner sites, including Flickr, Facebook, Picasa and more. Never run out of space with Endless Memory.
Eye-Fi products and services are now available at Wal-Mart, Best Buy, Target, Office Depot and Apple stores nationwide and online. For more information about Eye-Fi, please visit http://www.eye.fi.

Delkin announces the fastest SD memory card built to Secure Digital format specifications, with transfer speeds up to 95MB/s read, 80MB/s write and an impressive 633X speed rating that more than triples previous Class 10 capabilities. The new card, dubbed Elite 633X for its superb performance, utilizes an Ultra High Speed Bus Interface to achieve unprecedented transfer speeds.

“With DSLRs shooting RAW in continuous bursts that exceed 10 frames per second and pro video cameras regularly shooting streaming HD and 3D video, imaging professionals need a card that won’t slow them down,” explains CEO Martin Wood. “The Elite 633 card is the first Secure Digital card that promises to keep up with the most advanced imaging equipment in the market.”

The Elite 633 card utilizes the Secure Digital Association’s “Ultra High Speed” (UHS-I) specification, which enables bus-interface speeds up to 104 Megabytes per second and full backwards compatibility among SDHC and SDXC host devices for seamless integration in today’s devices . When paired with UHS enabled equipment such as Nikon’s D7000 and Canon’s T3i, benefits such as real-time broadcasting and simultaneous recording become attainable for the first time. Additional features like advanced Error Correction Code (ECC), reliable Wear Leveling, and storage integrity in harsh conditions (including static, vibration, shock & UV light exposure) make this a buzz worthy card among the professional imaging crowd.

“We expect the new speed capabilities to have a substantial impact on videography in particular,” explains Marketing Manager Anna Lopez. “Limitations that have existed in digital imaging for years are all of a sudden lifted, and we are anxious to see more industries moving over to digital capture because of it.”

The Delkin Elite 633 card will be offered in 8GB, 16GB and 32GB capacities, with a 64GB SDXC version planned for the near future. Delkin’s industry leading lifetime warranty & San Diego based technical support accompany the line-up, with image and data recovery offered free of charge. Cards will begin shipping on April 13th to specialty photography and videography retailers worldwide for a retail price of $139.99, $249.99 & $439.99 respectively.

Pushing the boundaries of technology, the Velbon ULTRA REXi L delivers a professional-quality tripod that is Ultra Compact when folded but giving full-size extended height and professional load bearing capacity whilst remaining Ultra Light weight through its Magnesium Alloy collar construction.

The ULTRA REXi L incorporates Velbon’s Patented Trunnion legs (5 sections) to create a tripod just 36cm long when folded, extending by 4.25 times its size, to an extended height of 153cm. Its solid construction and 30mm top leg sections give outstanding support with a professional recommended load capacity of 4Kg, whilst using Magnesium Alloy components to keep weight down to just 1.3Kg, comparable to many carbon fibre tripods with a similar Maximum height.

The ULTRA REXi L also has multi angle legs making it especially useful for Macro photography, or for use on uneven surfaces when walking or travelling. Its splittable, reversible centre column with quick-lock lever will accept any tripod head with 1/4” or 3/8” thread so you can make your own perfect combination.

Supplied complete with case that can also accommodate a range of tripod heads.

Features/Technical Specification:
Maximum height: 153cm
Minimum height: 9.5cm
Folded length: 36cm
Weight: 1.3kg
Top leg diameter: 30mm
Ideal max load: 4kg
Recommended Velbon heads: PHD-64Q, QHD-61Q, FHD-61Q

The product carries a suggested retail price of £149.99.

For details of the Ultra Rexi L and the full range of Velbon tripods, please see the new website at http://www.velbon.co.uk

Nikon introduces a new D-SLR to its line-up, the D5100, which is packed with features to make shooting stills or full HD movies more exciting than ever. The D5100 will give you a new creative perspective thanks to its improved Vari-angle screen, special effects mode and full (1080p) HD Movie.

Jordi Brinkman, Product Manager for Nikon Europe, says: “The D5100 is a great camera that allows you to express your artistic side through impressive images and movies. You can shoot with creative effects and unique angles, all at the level of superior image quality seen in the D7000!”

Unique viewing angles
The successor to the popular Nikon D5000, the D5100 features an improved Vari-angle LCD screen. The screen now opens horizontally for greater maneuverability, even when using a tripod. This freedom of movement adds unparalleled creativity when using Live View, allowing shooting from virtually any angle. You can also view pictures and movies in more detail on the high resolution (approximately 921k-dot), 7.5 cm (3-in.) wide-viewing angle monitor.

The Live View function is a simple and intuitive way of taking pictures and with the D5100’s dedicated switch it is even more straight-forward to operate. When using Auto mode you don’t even need to worry about the scene you are shooting, as Scene Auto Selector chooses the most appropriate settings to give you the best image.

Inspire your creativity
The D5100 has a newly introduced special effects mode to shoot amazingly unique pictures and full (1080p) HD movies. The range of seven effects include selective colour, where you select up to three colours to appear in the still or movie while other areas are monochrome, and miniature effect, which makes an image appear like a view of miniature scale. You can select which special effect to shoot in and they are directly accessible via the mode dial on the top of the camera.

Stunning HD movies
The Nikon D5100 makes it effortless to switch between shooting stills and movies as the D-Movie button is located next to the shutter release. This position gives a more stable grip on the camera when starting or stopping filming, or switching between shooting stills and movies. You can record all the action in full (1080p) HD at 24 / 25 / 30 fps whilst using the unique range of special effects and the AF-F will ensure your subject is always in focus. When you have finished you can use the in-camera-movie editing functions and it can all be viewed on HD television.

Nikon is also pleased to introduce an optional stereo microphone, the ME-1. Specifically designed for D-SLRs, it lets you record movie clips in high-quality stereo sound with no AF-noise.

Superior image quality
The D5100 makes it easy to achieve superior image quality, even in low-light conditions, with features inherited from the D7000. The DX-format 16.2 megapixel CMOS sensor, delivers rich colours and fine detail for both pictures and movies, whilst the powerful image-processing engine, EXPEED 2, maximizes the performance of the sensor for exceptional quality. Adding to this the D5100 has an expanded sensitivity range to further help capture brilliant images in challenging light conditions – the ISO ranges from 100 to 6400 and can be raised to ISO 25600 at Hi 2, for low-noise images that do not lose the details. Furthermore, there are a wide range of NIKKOR lenses which contribute to the D5100’s impressive image quality.

Nikon’s new High Dynamic Range (HDR) function and Active D-Lighting retain the detail when there are extreme contrasts in light. HDR takes two images at varying exposures in a single release, which are combined to produce a single image with a wider dynamic range.

Razor-sharp 11-point AutoFocus system:
The 11-point AF system offers fast and precise autofocus coverage across the frame.
Four AF-area modes, including 3D-tracking AF, keeps your main subject in focus even if the composition changes quickly in action scenes. This can be accompanied with continuous shooting up to 4 fps to really capture fast moving subjects.

Key features
• Vari-angle LCD monitor: View life at a unique angle with high resolution 921k dot wide-viewing angle screen
• Live View with AF modes: Live View is a straight-forward way of taking pictures and AF modes keep the subject in focus
• Special effects mode: New to the D-SLR range, effects including selective colour and miniature effect for more creative expression when taking stills or movies
• DX-format, 16.2 megapixel CMOS image sensor with EXPEED 2: Inherited from the D7000 for exceptional quality even in poor lighting conditions
• High ISO (100-6400) extendable to Hi 2 (ISO 25600 equivalent): Keeps the detail with low noise in low-light situations
• D-Movie: Full (1080p) HD movies can be taken at up to 30fps. Simple edits can be made in-camera and movies can be watched on HDTV using the HDMI connectivity
• High dynamic range (HDR): Gives detailed shots of high-contrast scenes by combining two shots taken within a single shutter release
• Active D-Lighting: Retains details in highlights and shadows for well balanced images, even if the subject is moving
• Continuous shooting at 4fps: You will not miss that all important fast-moving action shot
• Retouch menu: Gives a range of post editing effects in-camera including movie edits and image resizing
• Picture controls: Lets you set the look and mood of your images before you shoot. Choose from six settings: Standard, Vivid, Neutral, Monochrome, Portrait and Landscape
• Scene modes: Automatically adjusts camera settings, including Picture Controls and Active D-Lighting, for optimal results. Sample photos appear on the display to help select the right mode
• Front and back infrared receivers: ensure maximum usability of the optional ML-L3 remote control when taking self portraits or close-ups
• GPS compatible: Records the exact location of the camera when a picture is taken by using the optional GP-1 unit
• Dual integrated dust reduction system: Image Sensor Cleaning and Airflow Control systems keep dust away from the camera’s image sensor for clear, spot-free images
• Stereo sound: Designed specifically for D-SLRs, Nikon’s optional Stereo Microphone, ME-1, lets you record movie clips in high-quality stereo sound, with no AF noise. Comes with windscreen and soft case accessories

D5100 Specifications
Image sensor CMOS sensor with 16.2 million effective pixels
Dust-reduction system Image sensor cleaning system, Airflow control system
File format NEF (RAW): 14 bit, compressed; JPEG: fine, normal or basic; NEF + JPEG
Viewfinder Pentamirror with 95% frame coverage and 0.78x magnification
Monitor 7.5-cm, approx. 921k-dot (VGA), Vari-angle TFT LCD with 170° viewing angle, approx. 100% frame coverage
Shutter speed 1/4000 to 30 s in steps of 1/3 or 1/2 EV; Bulb; Time (requires optional Remote Control ML-L3)
Drive mode 4.0 frames per second
Autofocus Nikon Multi-CAM 1000 autofocus sensor module with TTL phase detection, 11 focus points
AF-area mode Single-point AF, dynamic-area AF, auto-area AF, 3D-tracking (11 points)
Lens servo Autofocus (AF): Single-servo AF (AF-S); Continuous-servo AF (AF-C); Manual focus (MF)
Exposure metering TTL exposure metering using 420-pixel RGB sensor
Metering method Matrix, Center-weighted, Spot
Exposure mode Auto, Auto Flash off, Scene Modes: Portrait, Landscape, Child, Sports, Close up, Night portrait, Night landscape, Party/indoor, Beach/snow, Sunset, Dusk/dawn, Pet portrait, Candlelight, Blossom, Autumn colours, Food;
Programmed auto (P), Shutter-priority auto (S), Aperture priority auto (A), Manual (M)
Special effects Colour Sketch, Selective Colour, Miniature effect, Night Portrait, Silhouette, High Key, Low Key
Picture Control System Standard, Neutral, Vivid, Monochrome, Portrait, Landscape
Exposure compensation –5 to +5 EV in increments of 1/3 or 1/2 EV
ISO sensitivity ISO 100 – 6400, Hi1, Hi2 (25.600 equivalent) in steps of 1/3 EV
Built-in flash Auto flash with auto pop-up; P, S, A, M: Manual pop-up with button release; Guide number: approx 13m
White balance Auto, incandescent, fluorescent (7 types), direct sunlight, flash, cloudy, shade, preset manual, all except preset manual with fine tuning
Live View lens servo Autofocus (AF): Single-servo AF (AF-S); full-time-servo AF (AF-F); Manual focus (MF)
Live View AF-area mode Face-priority AF, wide-area AF, normal-area AF, subject-tracking AF
Live View Autofocus Contrast-detect AF anywhere in frame (camera selects focus point automatically when face-priority AF or subject-tracking AF is selected)
Automatic scene selection Available in Auto and Auto Flash Off modes
Movie metering TTL exposure metering using main image sensor
Frame size(pixels) and rate 1,920 × 1,080, 30p/25p/24p, H high/normal; 1,280 × 720, 30p/25p/24p, H high/normal; 640 × 424, 30p/25p, H high/normal
File format and compression MOV; H.264/MPEG-4 Advanced Video Coding
Audio recording device Built-in monaural or external stereo microphone (optional NIKON ME-1); sensitivity adjustable
Playback Full-frame and thumbnail (4, 9 or 72 images or calendar) playback with playback zoom, movie playback, slide show, histogram display, highlights, auto image rotation and image comment (up to 36 characters)
Connectivity Hi-Speed USB; Video output: NTSC, PAL; HDMI output: Type C mini-pin HDMI connector; Accessory terminal: Remote Cord MC-DC2 (available separately), GPS Unit GP-1 (available separately); Audio input: Stereo mini-pin jack (3.5-mm diameter)
Supported languages Arabic, Chinese (Simplified and Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish
Battery One Rechargeable Li-ion Battery EN-EL14
AC adapter AC Adapter EH-5a/5b; requires Power Connector EP-5A (available separately)
Dimensions (W x H x D) Approx. 128 × 97 × 79 mm
Weight approx. 560 g with battery and memory card
Supplied accessories Rechargeable Li-ion Battery EN-EL14, Battery Charger MH-24, Eyepiece Cap DK-5, Rubber Eyecup DK-20, USB Cable UC-E6, Audio Video Cable EG-CP14, Camera Strap, AN-DC3, Body Cap BF-1B, Accessory Shoe Cover BS-1, ViewNX 2 CD-ROM

FUJIFILM North America Corporation today announced the FinePix Z900 EXR digital camera, the latest addition to the fashion-forward line of Z-series compact cameras. The FinePix Z900 EXR delivers a powerful new 16-MegaPixel EXR CMOS sensor, a FUJINON 5x wide angle refractive optical zoom lens (28-140mm equivalent) and a large widescreen (16:9) 3.5” High Resolution Touch screen LCD with an easy-to-use Multi Touch user interface.

The FinePix Z900 EXR also offers a series of impressive features that include a new EXR Auto mode that recognizes 27 scenes, one-touch access to full 1080p HD movie capture, an intuitive Dual Direction GUI with beautiful vector font that allows for smooth and easy navigation with an improved Flash animation user interface with “tap and shoot” capabilities and fast image tagging with automatic upload functions to YouTube and Facebook.

“The new FinePix Z900 EXR blends our most fashion-forward design with a powerful 16-MegaPixel EXR CMOS sensor to give users a technology-packed camera for a night out on the town with friends when they want to capture the fun at every stop,” said David Troy, director of marketing, Digital Cameras, Electronics Imaging Division, FUJIFILM North America Corporation. “When design and function matter the most, the Z900 EXR is the hands-down choice for people who want fast multi touch operation, quick access to full HD video and speedy shooting modes that never miss a shot.”

EXR Sensor with CMOS Technology
With advanced image quality, improved low light sensitivity and faster performance, the EXR CMOS sensor technology brings new advanced imaging features to the FinePix Z900 EXR digital camera, including:
• High-speed Continuous Shooting – Ultra-burst shooting powered by the fast CMOS sensor shoots the action at 12fps and high speed movies at 320fps at full resolution.
• Multi Frame Technology – Combined with the accelerated performance of the CMOS, this feature synthesizes consecutive burst shots into a single composite image, blending the sensitivities to “smooth” the noise signature.
• High Sensitivity, Low Noise – CMOS turns the sensor upside down to let light directly strike the silicon for higher sensitivity, more uniform response and lower pixel cross talk. Combined with EXR technology, that means superior photos in low light with even lower noise.

Prized for bringing a new level of advanced image quality to the consumer compact market, Fujifilm’s EXR technology has the unique ability to switch its behavior depending on the shooting conditions by automatically switching sensor modes. The Z900 EXR can be left on EXR Auto Mode and the cameras will do all the work for you, or you can manually select one of three EXR Priority modes: High Resolution (HR); Dynamic Range (DR), which takes two pictures and combines them to provide a range of up to 1600%; or High ISO, Low Noise, which is perfect for capturing stunning pictures in low light situations.

Stylish Design
The FinePix Z900 EXR features a slim metal chassis and a chic horizontal sliding lens barrier. At only 18.2mm* thin, the FinePix Z900 EXR is ultra-portable and can easily be slipped into a handbag or jeans pocket. It is available in a choice of three stylish colors: matte black, red or blue.

HD Movie Capability
With full 1080p HD movie capture, the FinePix Z900 EXR captures vivid images that can be played back in beautiful detail on your HDTV. In addition, the FinePix Z900 EXR’s one-touch movie button makes it simple to create your own movie clips, with sequential capture, letting you start and stop in a single movie clip. Full 1080p HD movies in low light are especially brilliant thanks to Pixel Fusion Movie Technology that makes pixels more sensitive to dim light situations. Movie files (.MOV) are captured in full 1080p HD in stereo at 30fps with H.264 high profile compression for smaller file sizes without sacrificing quality. With a mini-HDMI output connector, it is easy to connect and view images on your HDTV (HDMI cable not included).

Easy Web Uploads
Sharing photos online has become an everyday activity for many people, so Fujifilm includes the Facebook/YouTube Automatic Upload feature that makes for quicker and easier modes of posting photos/videos on social networking sites. This feature allows users to identify and tag a photo for Facebook or YouTube upload. Once the camera is connected to a PC and MyFinePix Studio software is launched, all marked photos or movies will upload directly to Facebook or YouTube at the press of a button.

Additional Advanced Features
The FinePix Z900 EXR also has the following noteworthy features:
• Tap and Shoot: Provides the ability for one touch focus and shooting for easy photo taking. After the user taps the focal point of choice for the shooting scene on the LCD display, the camera automatically sets the appropriate focus and functions, and then releases the shutter for optimal one touch picture taking.
• EXR Auto mode featuring 27 scenes: This mode intelligently detects the scene-type and shooting conditions and optimizes the camera settings accordingly.
• Intelligent Image Stabilization
The new mechanically stabilized sensor is able to overcome handshake and can compensate for both sharp and wide hand movements, therefore increasing ISO to freeze action is no longer so necessary, meaning sharp low-light pictures can be achieved at ISO 400, rather than ISO 800 or 1600 at night scenery. The FinePix Z900 EXR also works to reduce blur to a minimum by deploying high ISO sensitivity to automatically increase shutter speeds, and CMOS shift type to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.
• Face Recognition: Fujifilm’s Face Recognition Technology gives you the ability to pre-program 8 people into the camera. You also have the option of inputting the category to which they belong (e.g. friends/family) and the date of his/her birthday. The next time you take a photo of the same person, the camera will cleverly recognize that person and optimize the settings to ensure that exposure and focus are best suited to the individual, rather than the other people in the picture. This fun technology can recognize up to 4 pre-programmed people on screen at the same time.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix Z900 EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• i-Flash Intelligent Flash: Offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed.
• Motion Panorama 360° Mode: The FinePix Z900 EXR sensor extends the sweep range to 360˚ (shots can also be taken vertically). Combined with high quality Fujifilm printing, sweeping and impressive scenes can be taken, showing fine detail, low noise and high resolution at 180°, 240˚ or full 360˚ panoramic ranges.
• Playback Capabilities: Offers a variety of playback features for easy and immediate sharing such as the widescreen LCD in full HD, slide show, sort, edit and search features, plus Dual Image Display that splits the screen in various ways to view multiple images at once.
• Photo Book Assist: Photo Book Assist lets you select and organize images in your camera to create a digital photo book. You can download the photo books to your computer using MyFinePix Studio software that is included.

The FinePix Z900 EXR will be available in May 2011 at a retail price of $279.95.

NOTE: For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/.

*As measured at its thinnest chassis point

The Rollei ActionCam 100 offers limitless creativity for both professional and amateur athletes. This lightweight video camera (approx. 75 grams) measuring 90x41x36 mm can record film sequences with its wide-angle, 120° lens and in HD resolution (1280×720 pixels) at 30 frames per second. Video recording is started and stopped very simply by means of buttons on the camera.

From now on filming will always be hands free: The Rollei ActionCam 100 can be attached to your helmet, on handlebars or on any other structure.

The Rollei ActionCam 100 is particularly impressive in low light conditions thanks to its outstanding lens system and fast responsiveness (aperture F=2.0 (W), focal length: 2.5 mm). Four bright LEDs (min. 1 lux) and four infrared LEDs respond to changing light conditions.

The Rollei ActionCam 100 is not just for extreme sports; it’s the perfect companion for any occasion. A housing that is waterproof up to a depth of 30 metres enables the filming of fascinating underwater worlds.

Whether for professional or amateur sports, you can rely on the Rollei ActionCam 100: A built-in rechargeable lithium ion battery lasts up to 3 hours and memory cards (Micro-SD) up to 32 GB can be used.

The package also includes an attachment for your bike and helmet. The subsequent downloading of videos could not be faster or simpler ― you can transfer your videos to your computer using the USB cable or view them on TV via the AV cable.

This guaranteed waterproof and dustproof housing (dimensions: 140 x 98 x 76 mm) lends itself to both holidays by the sea and to snorkel training at the local swimming pool. And the best thing is, it fits almost any compact camera.

Rolleimarin UW2 is suitable for dives up to a depth of 40 metres and is shock resistant up to a height of one metre. The anti-reflective glass ensures vibrant, high quality images in salt and fresh water environments.

Up to 800 compact cameras ranging from approx. 8.2 x 4.6 x 1.3 cm to 10 x 6.4 x 3 cm in size can be equipped for underwater use without the photographer having to resort to different, usually very expensive housings. Each digital camera is secured in the 380 gram UW2 housing using various silicon and foam inserts. High quality workmanship and generously proportioned controls (shutter button and power switch) facilitate ease of use. The elegant and timeless housing (patented design) appeals to male and female divers alike.
Available in yellow, red and black, the Rolleimarin UW2 really catches the eye under water.

Included in the package:
The high-quality housing is supplemented with a comprehensive package of accessories: In addition to a matching template, several silicon and foam inserts and a mini tool to enable perfect alignment of any compact camera, also included are a shoulder strap, a wrist strap and a silica gel pack. A compatibility list of all suitable camera models is provided on the RCP-Technik website.

The adventure goes on: Whether for wild river rides, for beach or snowboarding action, it’s no problem at all with the waterproof and shockproof Sportsline 60 – now also in a trendy camouflage design. An attractively priced digital camera that is always ready for action. Ideal for anyone who doesn’t want to miss out on photo fun on the beach or in the water.

Whether on a diving trip, at a child’s birthday party or when skydiving, the Sportsline 60 Camouflage will not let you down. The latest technologies provide great picture quality and real ease of use in virtually every situation. Thanks to a housing that is waterproof up to a depth of three metres and shockproof up to a height of one metre, the sporty 5-megapixel camera (dimensions: 90.3 x 63 x 25.3 mm) lets you shoot excellent HD-videos above and below water.

The high-precision lens (F=2.8/8.5 mm) of the Sportsline 60 captures your holiday memories as still images at a resolution of 2560 x 1920 pixels, and at 1280 x 720 pixels (30 frames per second) in video mode. The focal length of 8.5 mm corresponds to 64 mm in standard 35 mm format.

The display boasts a resolution of 960 x 240 Pixels. There are six shooting modes and five different white balance settings available, to ensure the perfect shot.

The special surface finish of this sturdy, lightweight camera (98 grams without batteries and memory card) makes it especially suitable for children.

The power supply (two AAA alkaline batteries) of the Sportsline 60 Camouflage is practical when away from home as they can be easily replaced. Micro SD memory cards up to 8GB can be used to store image data. Photographs and videos can be transferred to a PC/Mac using the memory card or the USB 2.0 high-speed connector.

Zacuto’s Point’n’Shoot Pro is the answer to all point and shoot camera video stabilization needs. The Point’n’Shoot Pro is small, lightweight and portable. It’s perfect for shooting HD video with small cameras like the Canon PowerShot SD4500 IS or the Panasonic Lumix DMC-FH20K.

Because point and shoot cameras are so small, people find them difficult to hold. The camera grip on the Point’nShoot Pro eliminates this problem. The Point’n’Shoot Pro is equipped with a ¼” 20 screw mount and will work with any camera that has a ¼” 20 screw tap. The handgrip also has a ¼” 20 thread on the bottom so you can easily mount the system to a tripod. Whether capturing still images or shooting video, the Point’n’Shoot Pro is there to make sure your image is steady and clear.

“The Point’n’Shoot Pro is my favorite Zacuto product. I originally made it just for me,” says Zacuto owner, Steve Weiss. “I love to use point and shoot cameras to shoot video, especially now that you can
shoot full 1080 24p. Trying to hold one of those tiny cameras steady is impossible but the Point’n’Shoot makes it the steadiest camera in the world. Having the quick-release makes it so I can put the camera in my back pocket and the Point’n’Shoot in the other. It’s a must have.”

While Zacuto is most well known for developing accessories for larger prosumer cameras like the Sony F3, there is always room for improving the image quality of point and shoot cameras. It doesn’t matter if you are shooting on a Panasonic HVX200 or a small point and shoot camera you bought at Best Buy. With more and more people using these cameras to upload videos to websites like YouTube or Vimeo, stabilization needs to be addressed. Zacuto is there to fulfill the needs of any potential filmmaker.

Visit our website to learn more about the Point’n’Shoot Pro.

ABOUT ZACUTO
Zacuto, located in Chicago, Illinois, is known for their “Made in the USA” brand of high quality, originally designed camera accessories. Their video equipment rental house division builds custom camera packages and delivers nationwide. Zacuto Films produces original programming and just recently won a 2010 Emmy Award for one of their webisodic programs: “The Great Camera Shootout 2010.” For more information, visit http://www.zacuto.com or follow @Zacuto on Twitter.

Could it be that in 2011 we can actually connect our CF cards to an Ipad ? They must have gone nuts at Apple’s !

Exclusive CF Card Reader for iPad 2! It’s a compulsory accessory for all DSLR users with iPAD. It comes 2-in-1: Compact Flash Card and USB, backward compatible with iPad, supports up to 400X speed.

ExpoImaging, Inc., which markets, designs, manufactures and distributes innovative camera accessories to the photographic market, today announced availability of the Rogue Grid, the newest addition to its Rogue FlashBender product line.

The patent pending Rogue Grid is uniquely designed to produce three different honeycomb grid angles. A 25˚ grid and a 45˚ grid align and stack to create a 16˚ grid, producing three distinct levels of spot lighting control in a compact and lightweight package.

The durable Rogue Grid securely attaches to almost all standard shoe mount flashes using the included adjustable tension strap. Weighing just 3.5 ounces, the versatile Rogue Grid comes with a small nylon pouch that stows easily in a photographer’s camera bag.

The grid’s innovative modular design allows for easy changing of grid angles or the addition of lighting gels. The Rogue Grid is designed to work with the popular Rogue FlashBender reflectors as it fits securely into the end of snooted reflectors.

“As we showed with the Rogue FlashBenders, our goal is to create innovative and versatile tools that are durable and well-constructed,” said Erik Sowder, CEO of ExpoImaging, Inc. “The 3-in-1 Honeycomb Rogue Grid continues that mission by providing more light control while saving space in photographers’ gear bags. No other grid is this flexible or, I think, as cool-looking as the Rogue Grid.”

When attached to a light source, a honeycomb grid creates a spot of light with a gradual fall-off useful for adding dimension and depth to an image, or for highlighting important features. When attached to an accent or background light, grids help draw attention to an object, texture, or color, and can help to create a desired atmosphere or mood. The angle of the grid determines the size of the spot projected forward, with smaller degree grids producing smaller spots, and larger angles producing larger spots.

Lastolite Limited, the world’s leading manufacturer of backgrounds and lighting control systems for the photo, video and cinema industry, has announced the launch of the new Triflector Speed-Lite.
The Triflector Speed-Lite is the ultimate beauty lighting accessory for Ezybox Hotshoe users. The Triflector Speed-Lite stand incorporates a clever overhead arm to support the Ezybox Hotshoe which alleviates the need for a separate, expensive boom arm stand. The three reflective panels allow the photographer to position the light exactly where it is needed and achieve distinctive catchlight.

Main Features and Benefits:

1.For use with Hotshoe Flashguns only
2.All in one portable system

3.Compatible with the Ezybox Hotshoe
4.Assembles in minutes
5.Includes carry case

Pricing and Availability:

The Triflector Speed-Lite is available now at SRP £265.00 inc.

For stockist information, please see: http://www.lastolite.com/distributors.php
Email:sales@lastolite.com
Telephone: 01530 832570

About Lastolite:

Lastolite are world leading manufacturers of backgrounds and lighting control equipment for the photographic and video industries.

Established in 1985, the company started out with just a handful of employees and one product, the original ‘pop up’ circular reflector. Today the company employs over 100 people, operates from a 60,000 sq.ft. manufacturing facility and offers a comprehensive range of innovative, award winning products to over 60 countries worldwide.

Lastolite Limited, the world’s leading manufacturer of backgrounds and lighting control systems for the photo, video and cinema industry, has announced the launch of the new Hotrod Octa Softbox.
The new Hotrod Octa Softbox is for use with battery operated flashguns. The simple assembly means that the flashgun simply slides into a shoe mount attached to the adapter plate. The Octas are available in two different sizes and feature an inner diffusion panel and adapter plate with rods which supports the weight of the softbox.

Main Features and Benefits:
1. Octa box for an alternative catchlight
2. Simple assembly
3. Slide on shoe mount for flashgun

Pricing and Availability:
Available in two sizes – 70cm and 90cm, the Hotrod Octa Softbox is available now at SRP £150 and £168 inc.

For stockist information, please see: http://www.lastolite.com/distributors.php
Email:sales@lastolite.com
Telephone: 01530 832570

About Lastolite:
Lastolite are world leading manufacturers of backgrounds and lighting control equipment for the photographic and video industries.

Established in 1985, the company started out with just a handful of employees and one product, the original ‘pop up’ circular reflector. Today the company employs over 100 people, operates from a 60,000 sq.ft. manufacturing facility and offers a comprehensive range of innovative, award winning products to over 60 countries worldwide.

Photography on the move and innovation are in the company’s heart. Lastolite hold a number of worldwide patents for their products and their ongoing investment into research and development enables them to continue delivering ground breaking products to the market.

In 2009, Lastolite founded the Lastolite School of Photography. Lastolite’s strategy for the School of Photography is to provide FREE OF CHARGE video and written tutorials for photographers on a monthly basis, building an ‘industry leading’ library of tutorials for existing users and photographers looking to buying one of their products.

BenQ’s C1460 lets you get more from your photos, literally. With its advanced 25mm wide-angle lens, you can capture more of a scene and add to the fun.

25mm Wide-angle Lens
The C1460‘s 25mm wide-angle lens lets you preserve memorable scenes like a magnificent waterfront view or a crowded group portrait in photos with an expanded view.

5cm Super Macro
Take shots from as close as five centimeters away, for incredible detail and an intimate feel with subjects like a dew-speckled blossom or an intricately textured tapestry.

High-definition Movies
Shoot brilliantly crisp high-definition 720p video at 30 frames per second for fluid movement even in fast-action movies of events like a hotly contested game of pickup basketball.

Face Beautifier
The magical Skin Soften and De-blemish features deftly smoothly away facial imperfections, while maintaining a natural appearance, so the people in your photos look their best.

Smile Detection
Whether a shot is carefully staged, or you want to capture a spontaneous moment, this amazing feature automatically detects the instant your subject smiles and captures a perfect shot.

Panorama PanCapture
The C1460 helps you take breathtaking panoramic shots without separate image editing software. Just follow the visual guides to take three adjacent shots that are then auto-stitched.

Sensor Panasonic 14 Mega Pixels, 1/2.3 inch CCD
Zoom Optical: 5X
Digital: Up to 6X(Preview) / Up to 4X(Playback)
Lens f = 4.5 ( W ) ~ 22.5 ( T ) mm
F= 3.3 (W) ~ 5.8 (T)
(f = 25~125mm, 35mm equivalent)
Focus Range Normal: W= 30cm ~ Infinity
Macro: W= 5cm ~ Infinity
LCD 2.7“ LCD 230k pixels
Image Resolution 14M / 8M / 4M / 2M / VGA
Movie Mode HD 720p (1280 x 720) / VGA (640 x 480) / QVGA (320 x 240)
30 fps, Continuous recording with sound
Shutter Speed 1/2000 ~ 1 sec. (Fireworks 2 sec.; Night Scene 1/2000 ~ 2 sec.)
White Balance Auto / Incand. / Fluoresc.1 / Fluoresc.2 / Daylight / Cloudy / Manual WB
Exposure –2.0 ~ +2.0 EV (0.3EV / step)
ISO Auto / 100 / 200 / 400 / 800 / 1600 / 3200
Flash Auto / Flash On / Flash Off / Red-eye / Slow Sync / Pre-flash
Drive Mode Self-portrait / 2 sec./ 10 sec. / 10+2 sec. / Continuous / AEB / Burst / Cont. flash / Pre-shot / Coupl.shot / Burst 30fps / Interval Capture
Power Source CIPA approx 150 base on bundle AA battery
Storage Type Built-in Approx. 11MB
4GB SD compatible / 32GB SDHC card compatible
File Format Still Image: JPEG (EXIF 2.2 compatible)
DCF compatible; Support DPOF; Video: MJPEG; Audio: WAV
Dimensions/Weight 93.4×60.7×28.2mm
125g ( w/o battery & SD card)
Interface Digital output: USB 2.0 compatible
Audio / Video output ( NTSC/PAL)
PictBridge compatible
Accessory USB Cable / Software & UM CD / Quick Guide
Pouch / Hand Strap / Non-rechargeable AA Batteries

Night club video filmed with 5d mark II camera – 17-40 mm & 70 – 200 mm lenses.

Compact daylight

Digital reflex cameras have an integrated flash, of course, but sometimes you just need more.

Additional light sources aren’t just necessary for macro images where you want to light up every detail. Some modern cameras are equipped with a video function. If recordings are made in closed and often dark rooms, only an additional continuous light source can ensure watchable films.

Of course, no one wants to lug around a heavy cinematographic lamp, but Hama offers a brilliant alternative with its compact, battery-operated LED lamp. It’s approximately the size of a pack of cigarettes, and its two-centimetre depth is sufficient to hold 40 dimmable daylight LEDs. Users can also make the light softer with the attached diffuser, or use the orange filter to create warmer tones. The lamp, which is attached to a swan neck that can be flexibly bent in all directions, can be connected to the camera via the flash shoe. Thanks to the ¼-inch connection thread, the lamp can also be placed on a tripod if necessary. If high-performance batteries are being used, the LED lamp can provide at least an hour’s worth of light.

Technical specifications
Up to 1,670 lux/1 m
Colour temperature, daylight Without filter 6,800 K, with diffuser 6,500 K, with orange filter 3,400 K
Batteries: 3 x AAA (not included)
Voltage DC 4.5 V/0.36 A
Operating time: approx. 1 hour of continuous light
Size: 8 x 5 x 2 cm

Item no. 60184 LED Photo/Video Slim Panel “40”

Samyang 7.5mm 1:3.5 UMC Fish-eye MFT – prototype of the Fish-eye lens for Micro Four Thirds cameras

Delta company, the sole representative and distributor of Samyang Optics products for Europe, is proud to introduce the prototype of new manual fish-eye lens compatible with Micro Four Thirds cameras.

Samyang 7.5mm 1:3.5 UMC Fish-eye MFT is a ultra wide-angle manual lens providing 180° angle of view. Apart from compact sizes, it combines the best features of the popular model with 8mm focus, providing the highest-quality optics closed in a compact and visually stunning casing.

Samyang 7.5mm 1:3.5 UMC Fish-eye MFT is the first model in the new series of lenses designed especially for compact cameras featuring the replaceable optics.

Panasonic Introduce New SDHC UHS-I Memory Cards with 80MB/s*1 Write Speed
Panasonic is pleased to introduce new SDHC UHS-I Memory Cards with read and write speeds of up to 95MB/s and 80MB/s. The new Gold cards, compliant with the SD Memory Card Specification Ver.3.01 (UHS104), are the ideal media for digital SLR cameras which requires high-speed write performance. The new cards will be globally introduced in April, 2011 with 8 GB, 16 GB, and 32 GB capacities.

With the highest-level writing speed of up to 80MB/s, the new cards are perfect for high-speed consecutive shooting in HD quality with digital SLR cameras. When the new SDHC UHS-I Memory Cards are used with UHS-I supported digital still cameras, the number of consecutive shots will be increased to be twice of that of the current Gold models*3. The cards also allow for quick data transfer to a PC and can transfer data approx. 4 times*4 faster than the current Gold SDW series.

The new cards are also highly reliable and durable. Super Intelligent Controller (SICS) provides Power Failure Protection to protect data from sudden power failure, Refresh Function to extend the archival life over 10 times, and Smart Data Writing to minimize defect risk caused by intensive writing. They are also equipped with “Proof 5” feature (water-, shock-, magnet-, X-ray-, temperature-proof) to withstand severe conditions.

The new 8 GB (RP-SDA08G), 16 GB (RP-SDA16G) and 32 GB (RP-SDA32G) will be available in April 2011.

*1 Under UHS-I bus interface(SDR104 speed mode).
*2 1 GB = 1,073,741,824 bytes. Usable capacity will be less.
*3 The number of shots depends on the performance of DSC.
*4 Theoretical figure. Actual speed depends on devices and conditions.

Phase One and Profoto today announced the availability of a unique image capture and light control solution that allows photographers to capture images and to control lighting from within Capture One Pro 6, when using Profoto lighting equipment.

How it works
A separate light control tool will be enabled in Capture One Pro 6 when the Profoto Studio plugin is installed. With this configuration and the Profoto Air USB transceiver, photographers have full remote access for wireless control of Profoto lighting equipment from within the Capture One application.

Value to photographers
“Prior to this solution, photographers would have to either switch between Capture One and Profoto Studio to get the optimal light on their set or they had to adjust the light manually,” said Carsten H. Olsen, senior product manager, Phase One. “Now photographers can stay focused on the scene and get their desired captures much faster.“

“Lighting is one of the key creative elements for the photographers we serve,” said Fredrik Fischer, product manager, Profoto. “The new combination of Profoto Studio and Capture One gives our customers easy access to experiment and develop their creative processes.”
Availability and Pricing
The new light control solution requires installation of Capture One Pro 6, a Profoto Studio plugin, and the Profoto Air USB transceiver to wirelessly control the Profoto lighting equipment. The solution is currently available on the Mac platform only.

Capture One Pro 6 is available now for EUR299 / USD399 from Phase One or Phase One partners. It can be purchased from the Phase One online store at http://www.phaseone.com/store. The Profoto Studio plugin is available now and is free to all Profoto lighting equipment users. It can be downloaded from http://www.profoto.com/captureone-plugin. The Profoto Air USB transceiver is available for EUR362 / USD499 from Profoto dealers world wide. For a list of local Profoto dealers, see http://www.profoto.com/buy-rent.

The light control solution can be used with all supported Profoto light equipment. For a list of supported equipment please refer to: http://www.profoto.com/captureone-plugin

About Profoto
Profoto is the global market leader in flash and lighting solutions for professional photographers and videographers. Since 1968, the most successful photographers have been using Profoto for Light Shaping in premium fashion, commercial, portrait, wedding, editorial and social photography. Profoto is headquartered in Stockholm, Sweden, and has a worldwide distribution and rental network covering more than 50 countries.

For more information about Profoto products, please visit http://www.profoto.com

About Phase One
Phase One is the world’s leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One’s Capture One software helps streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise. For more information, please visit Phase One at http://www.phaseone.com Follow Phase One on Twitter at http://www.twitter.com/PhaseOneWW

Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.

Phase One and Capture One are registered trademarks of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.

Lastolite Limited, the world’s leading manufacturer of backgrounds and lighting control systems for the photo, video and cinema industry, has announced the launch of the new Hotrod Strip Softbox.
The new Hotrod Strip Softbox is for use with battery operated flashguns. The Strip Softbox is available in two different sizes and features an adapter plate with rods which supports the weight of the softbox and an inner diffusion panel. The flashgun simply slides into a shoe mount attached to the adapter plate.

Main Features and Benefits:
1.Strip box for full length lighting
2.Simple assembly
3.Slide on shoe mount for flashgun

Pentax is pleased to announce the launch of the new Optio S1, a sleek compact digital camera which combines a unique design with outstanding functionality.

At only 20mm thick, the Optio S1 is an ultra thin and beautifully designed compact digital camera. In addition, the Optio S1 is equipped with many advanced functions including a high-definition mechanically stabilized 14 megapixels sensor and a 5x wide-angle optical zoom.

Furthermore, the Optio S1 is equipped with a high-quality HD video function, recording at 30 fps, easily viewable on a large 2.7’’ LCD screen.

As well as a unique and sophisticated mirror-like finish, the Optio S1 has also been designed to be easy to use and provide great picture quality. The face recognition function, smile capture, blink detection and 22 different scene modes mean that you can almost leave it up to the camera to take the photos for you.

The camera comes in 3 different colours, chrome, black and aquamarine green, to suit everyone’s tastes and outfit!

Main Features

1. Stylish body with well-conceived design
The Optio S1’s chrome model combines a high-quality aluminium-alloy housing with a unique mirror-finish. The black and green models have also been treated with a gloss-coating. Each model comes with a lens barrel that matches its body colour, while all models feature laser-engraved logos. Thanks to the meticulous attention given to every single design detail, the Optio S1 is a stylish, beautifully designed imaging tool that is almost a fashion accessory.

2. Versatile optical 5X zoom lens with 28mm wide-angle coverage
Despite its compact dimensions, the Optio S1 features an 5X optical zoom lens equivalent to 28mm wide angle to 140mm telephoto, in the 35mm format. Thanks to its wide zoom range, the Optio S1 can be used for a wide variety of subjects and scenes — from breathtaking landscapes, majestic architectural photos and group shots in confined spaces, to tightly cropped snapshots taken from a distance. When coupled with the Intelligent Zoom function, which allows even tighter zooming in on the subject, the zoom range can be extended to 33.5 times.

3. Exceptional image quality
Combining the exceptional image resolution of 14 effective megapixels and a state-of-the-art imaging engine with a high-performance PENTAX zoom lens and a reliable SR (Shake Reduction) system, the Optio S1 delivers brilliant, high-quality images with well-defined details. Even when enlarged to poster size, the images ensure sharp, high-resolution prints with excellent edge-to-edge sharpness.

4. Triple anti-shake protection to prevent different types of camera shake
1) CCD-shift-type SR
The Optio S1 incorporates an advanced CCD-shift-type SR (Shake Reduction) mechanism, which assures sharp, blur-free images even in shake-prone shooting conditions — such as when using a telephoto lens, or when shooting a sunset or indoor scene in incident light only — by effectively compensating camera shake for up to three shutter steps.
2) High-Sensitivity anti-shake mode*
When it detects low-lighting conditions in still-image shooting, the Optio S1 automatically raises the sensitivity to as high as ISO 6400, making it possible to use a higher shutter speed to effectively minimize the adverse effects of camera shake and subject shake under poor lighting conditions.
3) Movie SR mode**
During movie recording, the Optio S1 prevents blurry images by using exclusive PENTAX software to digitally minimize any annoying shake of the camera.
* When the High-Sensitivity anti-shake mode is selected, the recorded size is fixed to five megapixels (2592 x 1944 pixels).
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

5. High-quality, HD-proportioned movie recording with single-action REC button
The Optio S1 captures beautiful, flawless movie clips at 16:9 high-definition TV proportions (1280 x 720 pixels)*** at a frame rate of 30 frames per second. It even comes with an independent Movie REC button on the back panel, so the user can start movie recording from any shooting mode without delay.
*** When the Optio S1’s AV output terminal is used, movie clips are output at normal image size. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.

6. Advanced, user-friendly Auto Picture mode for hands-off selection of the appropriate shooting mode
The Optio S1 features the PENTAX-original Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by accurately and instantly accessing all photographic conditions affecting the subject or scene. It detects 14 different subjects and scenes including people, landscape, blue sky and sunset, and instantly optimizes all camera settings such as sensitivity and shutter speed, ensuring the user sharp and beautiful images with minimal effort.

7. Upgraded face detection for greater fun and convenience
The Optio S1 features a new-generation Face Detection AF&AE function, which instantly and accurately detects the subject’s face in the image field, then catches it in sharp focus and optimum exposure. It also comes equipped with other convenient features to make portrait and snapshot photography simple and effortless, for example the Smile Capture mode which automatically releases the shutter the moment the camera detects the subject’s smile. In addition, the Natural Skin mode reproduces natural, healthy skin texture.

8. Creative image-editing tools to broaden visual presentation possibilities
The Optio S1 comes equipped with nine digital filters, including Toy Camera and Retro, to add various visual effects to recorded images without requiring a computer. It also offers other creative tools such as the Miniature filter, which turns an actual scene into an image full of miniature models, and the HDR filter, which produces images with an extra-wide tonal range. Thanks to these creative tools, the user can create a wide variety of unique visual effects with very little effort.

9. Other features
1) Wireless remote shooting using an optional PENTAX remote control
2) Large 2.7-inch colour LCD monitor with 230,000 dots for easy viewing of images and menus
3) In body charging system for simple, mobile phone-like battery recharging
4) Compatibility with SDXC memory cards for recording of high-quality images over extended hours
5) D-Range setting to prevent whitewashed (overexposed) and blacked-out (underexposed) areas in an image
6) Image viewing, editing and filing software included: Media Impression 3.0 for PENTAX (Windows version) and MediaImpression 2.1 for PENTAX (Macintosh version)

Shooting “the moment” on the move and quickly adapting to changing situations are a few of today’s videographer’s goals. “Free shooting” enables the shooter to move with his camera and not be bound by his equipment. If you are an action sports fan or pro, a video producer or educated photographer, a recreational photographer/videographer, a documentarian, an Indy filmmaker, or a gadget techie, Camtrol will revolutionize your ability of shooting moving low angle action shots, chest level shots, shoulder supported shots, and a variety of overhead shots using one or two hands.

Camtrol’s patented ergonomic grip, known as the Action Control Grip (ACG), provides unlimited variety in positioning and comfort. The ACG has an accessory attachment post which accepts all accessories, and when coupled with Camtrol’s V slope bracket and remote control, provides unlimited, variable, and creative shooting experience by having control of your camera under your thumb.

Camtrol is engineered with universal design and function: quick and simple. The Camtrol has centering channels that provide the shooter a variety of balancing options for any size camera. Camtrol works off the theory that the small lightweight cameras of today need two things to maximize their performance. By adding width and weight to the bottom of the camera, you get a steady, stable shooting platform. Camtrol excels at allowing the shooter unlimited comfort in shooting, and quickness in adapting or transforming the Camtrol to make shooting a moving low angle quick and easy, or shooting a over the crowd shot easy and ergonomic. Camtrol lets the shooter focus more attention on shooting the subject and less time contorting the body and camera.

Camtrol’s universal mounting thumbscrew allows unlimited positioning of any camera, and its cushioned platform takes shock away from the camera and reduces vibration. Its aircraft quality anodized aluminum body makes it ultra-lightweight and serves as armor for your camera.

The retractable quad pod legs benefit the user by giving you an editing stand for your desktop and it also serves as a safe and convenient landing for your gear when ready to place it down, or set up another configuration. Being lightweight and collapsing the quad pod legs, Camtrol is compact and easily fits in any travel bag or backpack because it folds up flat.

With its three ball joints, Camtrol offers the most diverse shooting options made available to shooters and insures unlimited free hand shooting configurations, less fatigue, more comfort, and greater safety and security for your camera.

Camtrol’s guarantee: Attach your camera to Camtrol. Use this rig for two weeks. Then go back to your old way of shooting, If not satisfied, Camtrol will buy it back.

Models and Accessories Include:

The Camtrol Prime’s standard size stabilizer bar allows for cameras and accessories measuring up to 3.75 inches in overall height. The Camtrol Prime weighs less than 1.8 pounds and supports up 7 pounds of camera, lenses and accessories $399.99 (MSRP)

The Camtrol Prime 22 mid all purpose stabilizer bar allows for camera and accessories measuring up to 5.5 inches in overall height. The Camtrol Prime 22 weighs less that 1.9 pounds and supports up to 7 pounds of camera, lenses and accessories. $399.99(MSRP)

The Camtrol Grand features a long size stabilizer bar for cameras and accessories measuring up to 7 inches in overall height. The Camtrol Grand weighs less than 2.1 pounds and supports up 7 pounds of camera, lenses and accessories. $449.99 (MSRP)

Camtrol “Moose” is a professional quality camera rig with two articulating arms that supports 20 pounds of camera, lenses and accessories. The Camtrol Moose weights 2.8 pounds. $849.00 (MSRP) Available with personalized serial number in early 2011 by special order.

Camtrol “Trol” Kit includes a Camtrol, a cushioned mini clamp, and a 4” articulating arm and works with all Cam phones (including i4 and Droid) and all tablets-iPad, Slate, etc. for $489.95 (MSRP)

Cushioned Mini Clamp for CamPhones, 4 and Camera Accessories – This mini clamp supports iPhone 4 or up to 8 pounds of camera accessories. Built to grip flat or round surfaces, mounting this mini clamp to the Camtrol 4” articulating arm allows the iPhone 4 operator to set up a video configuration for easy comfortable shooting while delivering a stabilizing platform for using the iPhone 4 in video mode. $33.00 (MSRP)

Articulating 4-inch Arm for Mini Clamp – The articulating 4-inch arm features metal construction with a locking control knob to release or engage the tension. The articulating arm permits easy mounting, placement and adjusting of the mini clamp to hold your iPhone 4 or other camera accessories. $59.95 (MSRP)

Additional accessories include:

Camtroller Remote
CAMR2100
$99.00
V-Slope Bracket
CAMC3100
$39.95
LCD Camshade 3.5”
CAMHS4035
$19.95
LCD Camshade 3”
CAMHS4030
$19.95

Diagonal 7.81 mm (Type 1/2.3) 12.40M-Effective Pixel High-Speed, High-Sensitivity Back-Illuminated CMOS Image Sensor for Consumer Digital Still Cameras

IMX078CQK

In 2009, Sony led the industry by introducing technology that incorporated “Exmor R” to the digital still camera market. Now, Sony is releasing the IMX078CQK back-illuminated 12.40M-effective pixel CMOS image sensor that takes further advantage of that technology.
The IMX078CQK achieves still imaging with both high sensitivity and high resolution as well as full HD video imaging. Furthermore, it will expand the possibilities for expressive imaging provided by digital still cameras.

IMX078CQK
. .
■ Diagonal 7.81 mm (Type 1/2.3)12.40M-effective pixels (4072H × 3044V)
■ Pixel size: 1.55 μm unit pixel
■ Supports 12.40M-pixel imaging at 42 frame/s
■ Back-illuminated CMOS image sensor that achieves both higher pixel counts and higher sensitivity
■ Achieves full HD video imaging: 1920H × 1080V pixels at 60 frame/s

* “Exmor R” is a trademark of Sony Corporation. The “Exmor R” is a Sony’s CMOS image sensor with significantly enhanced imaging characteristics including sensitivity and low noise by changing fundamental structure of “Exmor” pixel adopted column-parallel A/D converter to back-illuminated type.

High-Speed Performance: 12.40M Pixels at 42 Frame/s
In the IMX078CQK, to achieve faster performance, Sony adopted column-parallel A/D conversion method and incorporated a 576 Mbps LVDS high-speed output interface. As a result, the IMX078CQK achieves the high frame rate of 42 frame/s in all-pixel scan mode, despite being a 12.40M-effective pixel CMOS image sensor. It is also capable of producing full HD video (1920H x 1080V pixels at 60 frame/s).
Back-Illuminated CMOS Image Sensor that Achieves both Higher Pixel Counts
and Higher Sensitivity
To achieve the higher resolution of 12.40M effective pixels, the IMX078CQK adopts a 1.55 µm unit pixel. In conjunction with this reduced pixel size, Sony optimized both the back-illuminated structure and the pixel structure itself, and achieved a sensitivity of 1437 digits (typical). (See table 2.) Furthermore, this device achieves a saturation signal of 3089 digits (minimum) and, in terms of numbers of electrons converted per unit area, achieves an increase of about 10% over current Sony products.
Full HD Video (1920H x 1080V Pixels at 60 Frame/s) and Readout Modes that Respond to a Variety of Needs
Users can select from a wide range of drive modes according to the application, for example high-resolution still imaging or high-speed video capture. (See table 3.)
Due to achieving both higher pixel counts and higher speed, full HD video (1920H x 1080V pixels at 60 frame/s) is now possible, and this device achieves about 2.3 times more detailed imaging at ordinary HD (720p) resolution. The IMX078CQK provides two modes for full HD video: mode 1 which strives for picture quality, and mode 9 which suppresses power consumption. It also provides modes that support high-speed imaging: mode 4 (240 frame/s) and mode 7 (1000 frame/s).
Improved Color Reproducibility
For the IMX078CQK, Sony developed technology that improves the sensor’s light collecting efficiency. This technology improves the mixed-color characteristics and, for example, at a wavelength of 550 nm, the red and blue signal levels are improved by about 5 points compared to current Sony products at F2.8. (See figure 1.) As a result, color reproducibility is improved for a wide range of lens rays.

This week Mark will show us the California sunbounce which is a collapsible aluminum frame that can be easily assembled and combined with different reflecting, light-reducing, or light-absorbing screens to take full advantage of any kind of light, hard or soft, natural or artificial.

Eastman Kodak Company (NYSE: EK) today introduced the new KODAK PROFESSIONAL PORTRA 160 Film, featuring a significantly finer grain structure in a 160-speed color negative film. The new KODAK PROFESSIONAL PORTRA 160 Film incorporates Kodak’s Advanced Cubic Emulsions to achieve this finer grain. Like the new KODAK PROFESSIONAL PORTRA 400 Film, KODAK PROFESSIONAL PORTRA 160 Film also employs KODAK VISION Film technology and Antenna Dye Sensitization in the magenta emulsion layers. Photographers can trust the new KODAK PROFESSIONAL PORTRA 160 Film to deliver exceptional skin tones, the hallmark of the KODAK PROFESSIONAL PORTRA Film family. Kodak showcased the new film today at the annual WPPI trade show in Las Vegas, NV.

“As filmmaking technology evolves, we continue to seek ways to improve our films to better serve the professional film shooter,” said Dennis Olbrich, General Manager, Film, Paper and Output Systems, and Vice President, Film, Photofinishing and Entertainment Group, Eastman Kodak Company. “Kodak is leading the way, delivering innovative product improvements designed to optimize scanning and enlargement in today’s workflow.”

With the new KODAK PROFESSIONAL PORTRA 160 Film, photographers looking for ultimate quality now have an unmatched portfolio from which to select, including the recently announced KODAK PROFESSIONAL PORTRA 400 Film and the award winning KODAK PROFESSIONAL EKTAR 100 Film. Together, this new family of KODAK Color Negative Films offers an extraordinary palette of color, speed, latitude and unmatched fine grain for superior performance in every shooting situation.

“I found the versatility of the new PORTRA 160 film simply astounding. So many elements of it make my job easier. The latitude has freed me up to approach each shoot uniquely,” said Ryan Muirhead, a professional photographer based in the United States. “The new PORTRA 160 is also a dream to scan. Everything I love about photography takes place behind a camera; everything I hate about photography takes place behind a computer. With this new film, using the proper exposure, I often find myself cutting Photoshop out of my workflow. As a result, I spend more time shooting and less time editing—priceless.”

The new KODAK PROFESSIONAL PORTRA 160 Film will be available in 35 mm, 120/220, 4×5 and 8×10 sheet format, beginning March 2011. It replaces the existing KODAK PROFESSIONAL PORTRA 160NC and 160VC Film offerings on a stock turnover basis.

For more information, please visit http://www.kodak.com/go/professional.

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced five innovative new lenses for its NX camera system. The new lenses bring more premium innovation to the range, featuring class-leading technology such as a premium portrait lens and lenses for movie capturing, opening new creative avenues for NX users to explore.

All of the lenses are compatible with Samsung’s unique i-Function system, which helps users create powerful effects easily through quick and convenient controls. The new launches, along with the five lenses released in 2010, mean that there are now 10 high-performance lenses available for the NX system, making this one of the most comprehensive ranges available in the Compact System Camera (CSC) market. Samsung’s new lenses have been created to allow users to maximize the potential of their NX system cameras, achieve professional-looking results and enjoy taking photos whatever their level of photography experience.

The new lens range includes Samsung’s 18-200mm multi-purpose Long Zoom Lens. This model features modes which are optimized for creating high-quality movie content with a single lens. The new long zoom lens also has a fast, silent Auto-Focus due to Samsung’s use of Voice Coil Motor (VCM) technology, so users can capture important events without recording the sound of the camera’s AF. The lens also features Optical Image Stabilization (OIS) to cancel out any hand movement and deliver crisp, clear images, even when a subject is far away.

Samsung has also launched a light, compact 16mm F2.4 Ultra Wide Pancake Lens. The bright aperture of this lens helps to capture wider images even in low light, and deliver a shallow depth of field. The new lens’ compact size and sleek design make it the perfect companion to the stylish NX camera range, and its ultra wide angle is ideal for taking landscape shots and deep perspective pictures.

For the ultimate in super fast and silent Auto Focus, Samsung’s new 60mm Macro Lens features a Super Sonic Actuator (SSA) to deliver a fast, quiet Auto-Focus and also has an Optical Image Stabilization so users never have to miss the timing of that perfect close up shot. For more advanced photographers, the lens offers the ability to manually fine-tune focusing using the Full-Time Manual Focus.

The Premium Portrait Lens also launched today is the ultra bright 85mm F1.4 CSC lens, designed for professional photographers. This lens also includes the SSA to provide a fast and silent Auto-Focus. Like Samsung’s 60mm Macro Lens, the 85mm Premium Portrait Lens also includes the Full Time Manual Focus, giving advanced photographer’s greater control over their preferred settings. The bright F1.4 lens offers the ideal solution for capturing perfect and professional looking portrait pictures of friends or loved ones.

Samsung’s 16-80mm Advanced Standard Zoom Lens is optimized for taking great movies and still shots. Like the 18-200mm long zoom lens, it has a fast, silent Auto-Focus and Optical Image Stabilization. To make capturing great footage easy in any situation, the lens includes VCM modes ranging from landscape to portrait.

“At Samsung we are committed to ensuring that we remain at the cutting edge of imaging technology, and these five new lenses are testament to that ambition and the growing strength of compact system camera photography,” said Mr. Hyunho Chung, executive vice president and head of the Digital Imaging Business, Samsung Electronics. “These are products that a professional photographer would be proud to use, but we make them so easy to use that a novice could get amazing results every time, and that is a credit to our strong R&D team. We are continuing to innovate in this exciting market and we have more significant developments planned for the future, which will add to our growing strength in the compact system camera market.”

NX SYSTEM LENS TECHNOLOGY SPECIFICATIONS
SAMSUNG 18-200mm F3.5-6.3 ED OIS / SAMSUNG 16mm F2.4 / SAMSUNG 60mm F2.8 Macro ED OIS SSA / SAMSUNG 85mm F1.4 ED SSA / SAMSUNG 16-80mm F3.5-4.5 OIS
Focal Length f=18-200mm / f=16mm / f=60mm / f=85mm / f=16-80mm
Angle of View 75.9°-8.0° / 82.6° / 26.4° / 18.8° / 82.6-19.9°
Aperture F3.5-6.3 (Min. F22) / F2.4 (Min. F22) / F2.8 (Min. F22) / F1.4 (Min. F22) / F3.5-4.5 (Min. F22)
Availability May / July / August / October / December

※All functionality, features, specifications and other product information provided in this document including, but not limited to, to benefits, design, components, performance, availability and capability of the product are subject to change without notice or obligation.

Photogenic Professional Lighting, a leading manufacturer of photographic lighting equipment and accessories, announces the launch of the company’s new PL625DR/PL625DRC Powerlight monolights. Photogenic will feature this new component to its PL lighting series in the Promark booth (#630) at WPPI.

The PL625DR has a 6 f-stop flash output range from 7.8 to 250Ws. The unit, which was designed for demanding lighting situations, delivers accurate and repeatable power every flash, for consistent exposures. The 250 watt-seconds strobe light works to capture movement and serves as a superior product to incandescent light in this respect. The PL625DRC has all of the same features of the PL625DR and also includes a UV Coated Flash Tube.

Unique Features

At full power it has a short 1/2000 second flash duration. Tight control of the flash output is accomplished through Photogenic’s digital circuitry which allows for precise adjustments in 1/10 or 1/2 f-stop increments. The 250 watt modeling lamp can be controlled to any output level necessary—full, proportional, manual or off. The flash tube is protected by Pyrex glass and is user replaceable.

“The PL625DR and PL625DRC Powerlight monolights were specifically designed for today’s demanding lighting situations and created with reliability, precision and ease-of-use in mind,” said Bob Higgins, sales and marketing manager of Promark International. “The monolights are compatible with dozens of light modifiers such as soft boxes, umbrellas and the entire Quick-Change line of light shaping accessories, which make these lights ideal for photographers of all ability levels.”

Wireless Triggering
Also available with a built-in PocketWizard™ receiver, the PLR625DR will work with any PocketWizard transmitter and can trigger the light from a distance of up to 1,600 feet. With the unique built-in receiver design, there’s no need to worry about batteries or losing an additional radio receiver.

Additional features include:

· Quick 1.25 second recycle time at full power for virtually continuous flashing
· Visual flash indication (modeling lamp dims and then returns to set intensity)
· Digital display of flash and modeling power settings & ready indication light
· Auto power discharge (flash dump)
Built-In optical photo slave cell with IR triggering capability
· Fan-cooled for increased operating efficiency and maximum performance
· Built-In Surge protection & easy-press test-fire button
· Internal thermal protection & rugged extruded aluminum housing
· Compatible with the Photogenic PLIRC-2 Infrared Remote Control & PLICB-1 multi unit Control Center.

The Perfect Camera & Housing Set for Capturing Underwater 3D Adventures

Fantasea Line is proud to introduce the Fujifilm 3D W3 Camera & Housing Set, perfect for capturing stunning 3D underwater stills and videos.

Featuring a compact size, reliable design, easy operation and an affordable price, this system provides the photographer with an extraordinary, fun and creative 3D photography and videography experience.

Recsea WHF-3D W3 Housing Highlights
• Made of Acrylic Polycarbonate POM
• Depth rated to 40 meters / 130 feet

• Weight: 430 gr / 15.1 oz
• Size: 150 x 61 x 96 mm / 5.9 x 4 x 3.8 inch (W x D x H)
• Standard accessory hot-shoe for mounting lighting accessories
• Double tripod mounting screw holes
• Includes: Spare O-ring, Silicone Grease

Fujifilm FinePix REAL 3D W3 Camera Highlights
• Number of effective pixels: 10.0 megapixels
• CCD sensor: 1/2.3-inch CCD x2
• Storage media: Internal memory (Approx. 34MB) \ SD memory card \ SDHC memory card
• Lens: 3x optical zoom lens F3.7 (Wide)- F4.2 (Telephoto)
• Focal length f=6.3 – 18.9mm, equivalent to 35 – 105 mm on a 35mm camera
• Aperture: Wide- F3.7 – F8.0 Telephoto- F4.2 – F9.0
• Weight: Approx. 230g / 8.1oz (excluding battery and memory card)
• Power supply: NP-50 Li-ion battery (included)

Camera & Housing Set Important Information
• Supply time: Approx. 2-4 weeks
• Includes a one-year limited warranty worldwide
• Camera is not covered by set warranty

Optional Accessories
A complete accessories sytem is available for this camera & housing set. Please contact us for further information.

Panasonic today announced the release of the tough designed new HD Mobile Camera HM-TA20. The TA20 features a triple tough design that is waterproof, shockproof and dustproof, and Night View mode for shooting in dim lighting. These features greatly expand shooting possibilities—for both movies and photos—and allow users to enjoy active movie shooting during all kinds of sports and recreational activities. In addition, a large 3.0-inch Touch LCD enables easy and intuitive operation anywhere and anytime. The TA20 features the MPEG-4 AVC file format (MP4), which is convenient for uploading and editing images with a PC or the Internet.

The TA20 includes an integrated USB terminal in its compact body. After editing images inside the camera, the user simply connects the camera to a PC and the built-in software launches automatically. This makes it easy to upload movies online, such as to Facebook or YouTube. The new model can also be used as a web camera.

Panasonic introduces the new HD Mobile Camera especially for use in active lifestyles, making it possible to capture Full-HD movies and high-resolution photos as you like.

Some of the other new features of the new HM-TA20 include:
1. Full-HD Shooting with a 3-Meter Waterproof, 1.5-Meter Shockproof and Dustproof Design
The TA20 can be used underwater at depths down to 3 meters. The TA20 is dustproof for use in sandy or dusty places, and shockproof against drops from up to 1.5 meters1 for active movie shooting fun in various situations. The TA20 features high picture quality with Full-HD recording in MP4 format making it ideal for clear, high-resolution viewing both on a large-screen TV and a PC.
1. This doesn’t guarantee no destruction, no malfunction, or waterproofing in all conditions.
2. Night View Mode for Bright Movie Shooting
When shooting in dim lighting, the TA20 will automatically prompt the use of Night View Mode. This new function enables shooting at a frame rate of 1/15 with a single operation, which makes it possible to shoot bright images even in dimly lit conditions, such as a birthday party scene where someone is blowing out candles or a party at night.
3. Large 3.0-inch LCD with Touch Operation
The TA20 features a large 3.0-inch LCD with Touch Operation providing smooth, intuitive operation for anyone. The Touch Operation controls not only essential operations such as play, record, stop and zoom, but also enables users to edit, upload and configure settings with one finger. By holding the camera horizontally, images that were taken can be immediately viewed on the large LCD screen.

Other features of the HM-TA20 include:
- Tripod stand included for self-portraits
- Shooting faraway subjects with 4x Digital Zoom
- 8-megapixel still picture recording
- Blur-free shooting with E.I.S (Electrical Image Stabilizer)2
- Automatic optimal settings with iA (Intelligent Auto) mode3/4
- Captures faces beautifully with Face Detection
- 1-button simple operation for easy recording
- Simultaneous linear PCM sound recording with still pictures
- Still image cut out from video clips5/6
- Three playback effects: sepia/monochrome/soft skin
- Use as webcam with Skype
- Direct connection to high-definition TVs with a single HDMI cable

In addition to the TA20, Panasonic will also introduce the TA2 HD Mobile Camera which features Night View Mode for Bright Movie Shooting, a larger 3.0-inch LCD with Touch Operation and a bundled tripod stand for self-portraits.

2. Only for movie recording.
3. iA for movie recording includes 5 settings: Normal/Scenery/Portrait/Low Light/Spotlight. iA for photo shooting includes 6 settings: Normal/Scenery/Portrait/Night Scenery/Night Scenery & Portrait/Macro
4. The functions included in iA may not be applied when conditions do not call for them.
5. Cannot be cut out while shooting a movie.
6. The size of the cut-out still image is the same as that of the movie image.

Nikon has today enhanced its COOLPIX range with the launch of the S9100, an ultra high-zoom camera that makes it possible to take wide-angle and super telephoto shots from a compact, pocket-friendly body. The COOLPIX S9100 introduces zoom capabilities that are almost inconceivable in such a slim, lightweight model, with its impressive 18x NIKKOR wide-angle lens offering a range from 25mm to 450mm .

To ensure sharp shooting in any situation, a highly sensitive back illuminated CMOS image sensor means that even in low light or extremely bright conditions, the camera will easily capture the scene, so both night and day shots are recreated exactly as you experienced them. Completing the package, Full (1080p) HD movie-recording with stereo sound offers more versatility than ever before.

“The COOLPIX S9100 will open up new avenues for people who demand powerful performance in a compact body. Through its wide-angle to super-telephoto coverage, Full HD video, and functions that make handheld night-time shooting as easy as taking daytime pictures, this slim and stylish camera enables creative freedom and the ability to capture pictures as you see them.” said Sander van Velzen, Product Manager for Consumer Products at Nikon Europe.

See the bigger picture
Packing a powerful 18x NIKKOR wide-angle zoom lens, the S9100 offers outstanding precision and sharp resolution even when capturing sweeping landscapes and large group photographs. With a maximum equivalent focal length of 450mm even distant objects can be framed easily, making the S9100 the ultimate companion for travelling.

A new Easy Panorama feature extends your view even further by offering 360 degree and 180 degree photos. While you pan vertically or horizontally across a scene, the camera’s CMOS sensor takes a rapid burst of frames which are merged to instantly create a beautiful panorama.

Throw away the tripod and get stunning pictures in any situation
Disappointing nighttime images are a thing of the past with the COOLPIX S9100. A back illuminated 12.1 megapixel CMOS image sensor increases the amount of light that each pixel receives, improving sensitivity and eliminating blurring, to deliver superb performance in any light.

When used in the advanced Night Portrait mode, which is easily selected via the mode dial, the camera reproduces night scenes and indoor portraits exactly as the user sees them. It works by taking consecutive shots, with and without flash, which expose the portrait subject and background separately. The consecutive images are then immediately combined to produce beautiful night portraits that capture your subject and background authentically and without compromise.

Anti-blur technology within the camera counters blurred images in seven key ways:
• Hybrid VR (Sensor-shift and Electronic Vibration Reduction) reduces the effect of camera shake and can be set simultaneously for additional protection.
• High ISO (up to 3200) light sensitivity reduces the risk of blurred images with fast-moving subjects or in low-light.
• Motion detection compensates for camera and subject movement.
• Best Shot Selector (BSS) automatically selects the sharpest of up to 10 sequential shots.
• Night Portrait Mode combines images with varying exposure to counter blur.
• Night Landscape mode lets you shoot sharp images at low ISO.
• HDR backlight mode offers impressive tonal detail in any situation.

Full HD (1080p) movie recording with stereo sound
Now you can get Full HD filming on demand, with a dedicated movie-record button which instantly switches from photos to video. Optical zoom and autofocus are available during recording and you can at any time choose to capture an image while still filming. Giving you even more creative freedom, there is also the option to film in slow or fast motion using recording speeds of up to 240fps (QVGA).

Also featured is a built-in HDMI mini connector with HDMI-CEC support, so you can connect your camera to a high definition (HD) television and view your movies in full HD with family and friends.

The large 7.5 cm (3 in.) high resolution 921k-dot LCD monitor offers vivid colour reproduction and sharp contrast. Boasting Nikon’s Clear Color Display technology, it reduces power consumption and minimises reflections, even in bright sunlight.

Take creative control
The COOLPIX S9100 makes it simple to get creative with your images and movies, with options to apply a range of effects both before and after taking them. Before shooting a picture or movie, the Special Effects mode lets you easily apply creative effects, such as High-Contrast Monochrome, Soft Focus, Nostalgic Sepia and Selective Color. The choice of effect can be reviewed on the LCD screen before you take your picture or movie clip.

After shooting, the Retouch Menu lets you enhance the photos you have taken without the need for a computer with its range of filter effects, such as Cross Screen, which adds a starry effect to bright objects. The unique Creative Slider makes it quick and easy to instantly adjust the brightness, saturation and colour tone of the image.

An additional must-have feature of the S9100 is Nikon’s Smart Portrait System, incorporating a series of automatic functions including In-Camera Red-Eye Fix™, Blink Warning, Smile Timer and Skin Softening to flatter even the most camera-shy subject.

The COOLPIX S9100 comes in three colours: red, black and dark silver

ViewNX 2
ViewNX 2 is an all-in-one software package that enables users to quickly and easily import, browse, edit and share still images and movies. Building upon the highly successful ViewNX software, ViewNX 2 is a user-friendly suite that offers a huge range of features, going well beyond those supplied as part of a PC’s operating system. Newly-incorporated advanced movie-editing functions have been taken directly from Nikon’s award-winning DSLR range, enabling users to create stunning movie footage. ViewNX 2 is included with all Nikon digital cameras and is also available as a free download.

EXPEED C2
The original EXPEED image processing system incorporated all of the accumulated expertise and technologies developed throughout Nikon’s long history. Now, the latest evolution of Nikon’s renowned system, EXPEED C2, expands the possibilities of photography even further, with enhanced movie recording, high-sensitivity performance and maximum image quality. EXPEED C2 maximizes sensor performance for clear, life-like images that exhibit vivid colours, reduced noise and smooth tonal gradations for outstanding photos and movies.

Nikon my Picturetown
You can now back-up your images safely and securely using my Picturetown (http://www.mypicturetown.com), the free online digital photo storage and sharing service brought to you by Nikon. Easily share photo memories with friends and organise precious memories into online collections. You get 2GB of space free to use for storing thousands of memories and you can upgrade your membership to Gold Account at any time if you need to store more pictures.

COOLPIX S9100- Specifications
Effective pixels 12.1 million pixels
Image sensor Type: 1/2.3-in. type CMOS with active cell array; Colour filter array: RGB filter; Total pixels:Approx. 12.75 million pixels; Recording pixels: Approx. 12.00 million pixels (4000 x 3000)
Lens NIKKOR lens with 18x optical zoom; Focal length: 4.5-81.0 mm (Approx. 25-450 mm); Aperture: f/3.5-5.9; Lens construction: 12 elements in 11 groups
Focus range (from lens) Normal shooting: approx. 50 cm (1 ft. 8 in.) to infinity (at wide-angle setting), approx. 1.5 m (5 ft.) to infinity (at telephoto setting); Macro close-up mode: approx. 4 cm (1.6 in.) to infinity (at wide-angle setting), approx. 1.5 m (5 ft.) to infinity (at telephoto setting)
Monitor Size: 7.5 cm (3-in.); Number of dots: Approx. 921k-dot; Type: TFT LCD monitor; (Acrylic) cover: Protective acrylic panel with anti-reflection coating on both sides, no air-gapless structure
Storage media Internal memory (approx. 74 MB), SD/SDHC/SDXC/UHS memory card*1
Vibration Reduction (VR) Image-sensor shift type + electronic type (still image); Other blur-reduction functions: Motion Detection (conventional type), BSS (Best Shot Selector)
ISO sensitivity ISO 160, 200, 400, 800, 1600, 3200 (4000 x 3000), Auto (ISO 160 to 800) , Fixed range auto (ISO 160 to 400)
Interface Hi-Speed USB/PictBridge
Power Sources Rechargeable Li-ion Battery EN-EL12 (1050 mAh)
Battery life Approx. 270 shots (EN-EL12)
Dimensions (WxHxD) Approx. 104.8 x 62.0 x 34.6 mm/4.2 x 2.5 x 1.4 in. (excluding projections)
Weight Approx. 214 g (7.6 oz.). (including battery and SD memory card)
Movie HD 1080p: 1920 x 1080 (30 fps), HD 720p: 1280 x 720 (30 fps), iFrame 540: 960 x 540 (30 fps), VGA: 640 x 480 (30 fps) HS movie: HS 240 fps, HS 120 fps, HS 60 fps, HS 15 fps
Supplied accessories Camera Strap AN-CP19, Rechargeable Li-ion Battery EN-EL12, Charging AC Adapter EH-69P, USB Cable UC-E6, Audio Video Cable EG-CP16 and ViewNX 2 CD-ROM
Optional accessories Rechargeable Li-ion Battery EN-EL12, Charging AC Adapter EH-69P, Battery Charger MH-65, AC Adapter EH-62F, USB Cable UC-E6 and Audio Video Cable EG-CP16

Olympus, acclaimed worldwide for its precision technology advancements, marks the 75th anniversary of Zuiko brand lenses during the Camera and Photo Imaging Show (CP+) in Yokohama, Japan, February 9-12.

With the introduction of the world’s first Zuiko lens in the “Semi-Olympus I” camera in 1936, the high-quality Zuiko brand was born. At CP+, its successor camera “Semi-Olympus II” (introduced in 1938), will be displayed to commemorate this historic milestone.

To mark Olympus’ dedication to the development of state-of-the-art, high-performance products, the mock-up of a new M.ZUIKO single focal lens concept will also be presented at the show. It is a high-end MICRO Four Thirds™ lens currently being developed for launch later this year.

Throughout history, Olympus has led in cutting-edge design and outstanding optical performance, making the Zuiko line more compact and powerful, with lens availability for advanced and amateur-level camera aficionados alike.

Olympus continues to be an innovator, developing new technologies to expand the frontiers of digital photography and leading where others have followed. Proof that Olympus enables consumers to capture it all.

ABOUT THE ZUIKO BRAND
It was in 1936 that the Takachiho Corporation, forerunner of today’s Olympus Optical Co., Ltd., introduced its first camera, the Semi-Olympus I. The camera’s lens was given the name Zuiko, a Japanese word that means “light of the gods.” It was an auspicious name, chosen partially because the lens had been developed at the Mizuho Optical Research Laboratory and partially because the corporate name, Takachiho, is a Japanese word that means “mountain of the gods.” But more than the name, it was the quality of the lens that sparked conversation at the time. Ever since, Zuiko lenses have been featured on succeeding generations of Olympus cameras. The Zuiko lenses are widely acclaimed for their remarkable imaging power, and have become one of the world’s most respected high-performance lens brands.

Semi-Olympus I (1936)
Launched in 1936, the Semi-Olympus I was the first Olympus camera fitted with the newly developed Zuiko lens, which was mounted on a Semi-Proud body supplied by Proud.

Semi-Olympus II (1938)
In 1938, Olympus developed its own camera body, in addition to its own lens and shutter mechanism. The launch of the first Olympus-developed camera, the Semi-Olympus II was an important milestone. The side-opening design of the pressed sheet-metal body was unusual for a medium-format camera. It also featured a reverse Galileo tubular viewfinder.

Tatsuno Quality
Olympus’ Tatsuno Plant is the birthplace of many famous Zuiko lenses, including the OM-series lenses, which received worldwide accolades for their superb imaging performance. At Tatsuno, the skill of the craftspeople that produce a variety of legendary lenses is passed down from generation to generation. Tatsuno-made lenses have long impressed professionals worldwide with their high-performance imaging.

M.ZUIKO Digital Lenses
M.Zuiko lenses are designed exclusively for the MICRO Four Thirds System. The size and weight of these lenses is drastically reduced. Recent M.Zuiko lenses are equipped with Movie and Still Compatibility (MSC) function, which enables quick, smooth and silent auto focusing during movie recording. Seven different MSC lenses are currently offered from super-wide angle to super-telephoto.

Journalists interested in more information should contact Jeff Hluchyj, Mullen Public Relations, 617-226-9939, jeff.hluchyj@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://www.getolympus.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

* Digital Cameras
* Professional and Interchangeable Lens System Cameras
* Related Underwater Products and Accessories
* Digital and Microcassette Recorders
* Digital Media
* Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: http://www.olympusamerica.com

* Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks and registered trademarks listed herein are the property of their respective holders, in the US and/or other countries.

Nikon today unveils three new compact cameras to join its COOLPIX Style series. The trio consists of the S3100, the ultra-slim and stylish successor to the enormously popular S3000, the S4100 with smart touch operation, and the 16 megapixel S6100 compact shooter with 7x zoom lens.

The COOLPIX S3100 builds on the success of the COOLPIX S3000, Europe’s best selling camera of 2010 , offering an ultra-slim (18.4mm) body, greater zoom, improved screen brightness and HD (720p) movie recording.

“These three new additions offer something for a range of tastes: the S3100 is slender but feature-packed, with HD video and an impressive zoom range; the S4100 goes one step further with its touch screen capabilities; and the S6100 offers an even greater zoom range to get you closer to the action, with more megapixels to make even better enlargements. Whichever model you choose, with the COOLPIX Style series you can be assured that you’ll have a camera to be proud of,” said Sander van Velzen, Product Manager for Consumer Products at Nikon Europe.

Style and substance – the S3100
Slim enough to slip into any pocket, the slender COOLPIX S3100 is perfect for capturing photos and HD movie clips in style. It comes in seven striking colours and offers a great range of smart features to make taking high quality images and capturing HD video even easier and more fun.

Packaging up great technology with ease of use, the S3100 combines a 5x wide-angle zoom NIKKOR lens with a 14 megapixel CCD image sensor to deliver outstandingly detailed shots that look stunning even when enlarged. For memories that demand more than an image, a dedicated movie-record button makes it easy to instantly switch to filming the action.

Housing Nikon’s Smart Portrait system, the S3100 also ensures perfect photos even from the most camera-shy subjects, with features like Smile Timer, Blink Proof and Skin Softening to ensure everyone looks their best. Once you have the shot you want, getting creative with it could not be simpler as the camera’s range of easy-to-apply filter effects lets you edit images in-camera, without needing a computer.

The COOLPIX S3100 comes in seven colours: purple, red, black, blue, pink, citrus yellow and silver.

A smart touch – the S4100
For those who want the latest technology and style, this clever 14 megapixel camera comes in five appealing colours, including red and bronze, has an intuitive 7.5 cm (3 in.) high resolution 460K dot touch control LCD screen, and is slim enough to be pocket-friendly and taken anywhere.

By simply touching the screen you can scroll through your pictures, or use the Touch Shutter to take a picture – the camera will automatically set the correct focus and exposure for the touched item. Whenever the mood takes you, you can also switch to filming in high-definition (720p) using the dedicated movie-record button.

The COOLPIX S4100’s wide angle 5x zoom NIKKOR lens offers consistently sharp results and four advanced blur-reduction functions to minimise the effects of subject movement, low light and camera shake. Images can also be edited in-camera effortlessly, with easy-to-use filter effects such as Selective Colour, which converts your image to monochrome then adds a splash of colour to an area of your choice, and Cross Screen, that adds a starry effect to bright objects.

The COOLPIX S4100 comes in three colours: red, black, purple.

Get even closer to the action – the S6100
Bringing with it even more cutting edge technology, the stylish S6100 is ideal for those who want advanced features in a slim body. It packs a wide-angle 7x zoom NIKKOR lens and a 16 megapixel image sensor that delivers photos so pin-sharp that even poster-sized enlargements look great. The 7.5 cm (3 in.) high resolution 460k dot touch screen enables intuitive operation, with fingertip control over shooting and playback, and HD movie recording at the touch of a button.

Beautifully detailed shots are assured thanks to four different anti-blur functions that automatically minimize the effects of camera shake, subject movement or low light. Lens-shift Vibration Reduction is just one of the advanced technologies that ensures superior results, so that even if you’re shooting moving subjects at full zoom, the COOLPIX S6100 will deliver clear, crisp pictures every time.

The COOLPIX S6100 comes in five colours: violet, black, red, pink and silver.

ViewNX 2
ViewNX 2 is an all-in-one software package that enables users to quickly and easily import, browse, edit and share still images and movies. Building upon the highly successful ViewNX software, ViewNX 2 is a user-friendly suite that offers a huge range of features, going well beyond those supplied as part of a PC’s operating system. Newly-incorporated advanced movie-editing functions have been taken directly from Nikon’s award-winning DSLR range, enabling users to create stunning movie footage. ViewNX 2 is included with all Nikon digital cameras and is also available as a free download.

EXPEED C2
The original EXPEED image processing system incorporated all of the accumulated expertise and technologies developed throughout Nikon’s long history. Now, the latest evolution of Nikon’s renowned system, EXPEED C2, expands the possibilities of photography even further, with enhanced movie recording, high-sensitivity performance and maximum image quality. EXPEED C2 maximizes sensor performance for clear, life-like images that exhibit vivid colors, reduced noise and smooth tonal gradations for outstanding photos and movies.

Nikon my Picturetown
You can now back-up your images safely and securely using my Picturetown (http://www.mypicturetown.com), the free online digital photo storage and sharing service brought to you by Nikon. Easily share photo memories with friends and organise precious memories into online collections. You get 2GB of space free to use for storing thousands of memories and you can upgrade your membership to Gold Account at any time if you need to store more pictures.

COOLPIX S3100- Specifications
Effective pixels 14.0 million pixels
Image sensor Type: 1/2.3-in. type interline-transfer CCD; Color filter array: RGB filter; Total pixels: Approx. 14.48 million pixels; Recording pixels: Approx. 14.00 million pixels (4320 x 3240)
Lens NIKKOR lens with 5x optical zoom; Focal length: 4.6-23.0 mm (35mm [135] format equivalent to approx. 26-130 mm); Aperture:f/3.2-6.5; Lens construction: 6 elements in 5 groups
Focus range (from lens) Normal shooting: approx. 50 cm (1 ft. 8 in.) to infinity (at wide angle setting), approx. 80 cm (2 ft. 8 in.) to infinity (at telephoto setting), Macro close-up mode: approx. 10 cm (4 in.) to infinity (at closest focus distance), approx. 80 cm (2 ft. 8 in.) to infinity (at telephoto setting)
Monitor Size:6.7 cm (2.7-in.); Number of dots: Approx. 230k-dot; Type: TFT LCD monitor; (Acrylic) cover: Anti-reflection coating, no protective cover
Storage media Internal memory (approx. 45 MB), SD/SDHC/SDXC memory card
Vibration Reduction (VR) Electronic type; Other blur-reduction functions: Motion Detection, BSS (Best Shot Selector)
ISO sensitivity ISO 80, 100, 200, 400, 800, 1600, 3200 (pixel addition with ISO 3200), Auto (ISO 80 to 1600), Fixed range auto (ISO 80 to 400、ISO 80 to 800)
Interface Hi-Speed USB/PictBridge
Power Sources Rechargeable Li-ion Battery EN-EL19 (700 mAh) , AC Adapter EH-62G (option)
Battery life Approx. 220 frames with EN-EL19
Dimensions (WxHxD) Approx. 93.5 x 57.5 x 18.4 mm/3.7 x 2.3 x 0.7 in. (excluding projections)
Weight Approx. 118 g/4.2 oz. (including battery and SD memory card)
Movie HD 720p: 1280 x 720 (30 fps), VGA 640: 640 x 480 (30 fps), QVGA 320: 320 x 240 (30 fps)
Supplied accessories Rechargeable Li-ion Battery EN-EL19 Charging AC Adapter EH-69P USB Cable UC-E6 Audio Video Cable EG-CP14 Camera strap AN-CP19 ViewNX 2 CD-ROM
Optional accessories Rechargeable Li-ion Battery EN-EL19 Charging AC Adapter EH-69P Battery Charger MH-66 AC Adaptor EH-62G USB Cable UC-E6 Audio Video Cable EG-CP14

COOLPIX S4100- Specifications
Effective pixels 14.0 million pixels
Image sensor 1/2.3-in. type interline-transfer CCD; Color filter array: RGB filter; Total pixels:Approx. 14.48 million pixels; Recording pixels: Approx. 14.00 million pixels (4320 x 3240)
Lens NIKKOR lens with 5x optical zoom; Focal length: 4.6-23.0mm (35mm [135] format equivalent to approx. 26-130 mm); Aperture: f/3.2-6.5; Lens construction: 6 elements in 5 groups
Focus range (from lens) Normal shooting: approx. 50 cm (1 ft. 8 in.) to infinity (at wide-angle setting), approx. 80 cm (2 ft. 8 in.) to infinity (at telephoto setting); Macro close-up mode: approx. 10 cm (4 in.) to infinity (at closest focus distance), approx. 80 cm (2 ft. 8 in.) to infinity (at telephoto setting)
Monitor Size: 7.5 cm (3-in.); Number of dots: Approx. 460k-dot; Type: TFT LCD monitor; (Acrylic) cover: Anti-reflection coating, no protective cover
Storage media Internal memory (approx. 45 MB); SD/SDHC/SDXC memory card
Vibration Reduction (VR) Electronic type (still image); Other blur-reduction functions: Motion Detection (conventional type), BSS (Best Shot Selector)
ISO sensitivity ISO 80, 100, 200, 400, 800, 1600, 3200 (pixel addition with ISO 3200) Auto ISO 80 to 1600, Fix range auto ISO 80 to 400、ISO 80 to 800
Interface Hi-Speed USB/PictBridge
Power Sources Rechargeable Li-ion Battery EN-EL19 3.7 Ｖ, 700 mAh
Battery life Approx. 190 shots (EN-EL19)
Dimensions (WxHxD) Approx. 95.0 x 56.8 x 19.9 mm/3.7 x 2.2 x 0.8 in. (excluding projections)
Weight Approx. 131 g (4.7 oz.)
Movie HD 720p: 1280 x 720; VGA: (640 x 480); QVGA: (320 x 240)

COOLPIX S6100- Specifications
Effective pixels 16 million pixels
Image sensor Type: 1/2.3-in. type interline-transfer CCD; Color filter array: RGB filter; Total pixels: Approx. 16 million pixels; Recording pixels: Approx. 15.93 million pixels (4608 x 3456)
Lens NIKKOR lens with 7x optical zoom ; Focal length: 5.0-35.0 mm; Aperture: f/3.7-5.6; Lens construction: 9 elements in 7 groups
Focus range (from lens) Normal shooting: approx. 50 cm (1 ft. 8 in.) to infinity (at wide-angle setting), approx. 1.1 m (3 ft. 8 in.) to infinity (at telephoto setting); Macro close-up mode: approx. 10 cm (4 in.) to infinity (at closest focus distance), approx. 80 cm (2 ft. 8 in.) to infinity (at telephoto setting)
Monitor Size: 7.5 cm (3-in.); Number of dots: Approx. 460k-dot; Type: TFT LCD monitor; (Acrylic) cover: Anti-reflection coating, no protective cover
Storage media Internal memory: Yes, SD/SDHC/SDXC memory card*1
Vibration Reduction (VR) Lens shift vibration reduction (still image and movies)
ISO sensitivity ISO 80, 100, 200, 400, 800, 1600, 3200 (pixel addition with ISO 3200), Auto (ISO 80 to 1600), Fix range auto ISO 80 to 400, ISO 80 to 800
Interface Hi-Speed USB/PictBridge
Power Sources Rechargeable Li-ion Battery EN-EL12 3.7 Ｖ, 1050 mAh
Battery life Approx. 210 shots (EN-EL12)
Dimensions (WxHxD) Approx. 97.9 x 58.0 x 26.6 mm/3.9 x 2.3 x 1.1 in. (excluding projections)
Weight Approx. 175 g (6.2 oz.)
Movie HD 720p: 1280 x 720 (30 fps), VGA: 640 x 480
Supplied accessories Camera Strap AN-CP19, Rechargeable Li-ion Battery EN-EL12, Charging AC Adapter EH-69P, USB Cable UC-E6, Audio Video Cable EG-CP16, Stylus TP-1 and ViewNX 2 CD-ROM
Optional Accessories AC Adapter EH-62F, Rechargeable Li-ion Battery EN-EL12, Charging AC Adapter EH-69P, USB Cable UC-E6, Audio Video Cable EG-CP16, Stylus TP-1 and Battery Charger MH-65

Nikon enhances its COOLPIX lineup

New range of easy-to-use and stylish cameras get great results every time

RRP
COOLPIX S2500: £99.99 / €116.00, sales start date: 24th February 2011
COOLPIX L23: £69.99 / €81.00, sales start date: 24th February 2011
COOLPIX L120: £249.99 / €290.00, sales start date: 24th February 2011

Nikon UK, 9 Feb 2011 – Nikon has today added three new models to its fun and simple-to-use COOLPIX range. With a range of useful automatic features that make it easy to get the perfect photo, the S2500, L23 and L120 cameras offer something to suit every need.

“The new line-up has something for everyone, whether you’re looking for your first camera, or for something more advanced. Whichever you choose, you can be assured that all of these cameras provide the quality that Nikon is known for to help produce the best images as easily as possible” comments Sander van Velzen, Product Manager for Consumer Products at Nikon Europe.

Stylishly simple: the COOLPIX S2500
The stylish COOLPIX S2500 offers impressive value for such a top quality camera. Its high-design, slim (20mm) aluminum body houses an impressive range of features, making it fun and effortless to take pictures anytime, anywhere.

The S2500’s precision NIKKOR 4x wide-angle zoom lens and 12 megapixel image sensor combine to deliver incredibly detailed images that make superb poster-size enlargements. To make sure you get the best pictures of even the most camera-shy subjects, Nikon’s Smart Portrait system includes features such as Smile Timer, Blink Proof and Skin Softening, and its large 6.7 cm (2.7 in.) LCD monitor makes it easy to preview and review your photos.

As well as being easy to carry, it is also simple to use, with several automatic functions for effortless shooting. Easy Auto mode optimizes all camera settings according to the light you are shooting in, while Scene Auto Selector selects the optimum Scene mode for popular photographic situations. Whether you are on the beach, the slopes or out on the town, the camera’s wide range of scene modes will automatically optimize settings for up to 17 popular photographic styles, effects and locations. Subject Tracking Auto-Focus (AF) will keep the camera focused on a selected subject, even if it is moving around. Meanwhile, built-in anti-blur technology automatically counters blurred pictures in four different ways.

The COOLPIX S2500 is available in four colours: red, pink, black and silver.

A great way to start: the COOLPIX L23
A superb first camera for anyone just starting out in photography, the COOLPIX L23 makes it simple for every member of the family to take great pictures.

A host of automatic technology makes this camera perfect for effortless photography. Wherever you are and whatever you want to shoot, Easy Auto Mode optimizes all camera settings depending on what light you are in, ensuring your images are impressive. Built-in electronic Vibration Reduction and Motion Detection avoids camera shake and, along with the 10.1 megapixel resolution CCD image sensor, guarantees outstanding detailed images worthy of being turned into stunning enlargements. The Smart Portrait System houses features such as Smile Timer and Skin Softening, to ensure perfect portraits.

The L23’s 5x wide-angle zoom lens lets you capture everything from sharp close-ups to stunning group photos, and a large, 6.7 cm (2.7 in.) LCD monitor enables you to review pictures with ease. Hassle-free operation is ensured with large buttons and dedicated Shooting and Playback modes. The camera takes regular AA batteries, making it easy to power and ideal for taking anywhere.

The COOLPIX L23 is available in five colours: blue, red, black, pink and silver.

An impressive all-rounder: the COOLPIX L120
With a super-zoom lens and HD (720p) movie recording, the COOLPIX L120 offers great technology that is easy to use, to make sure you reliably capture all those important moments.

The wide angle 21x zoom NIKKOR lens gives outstanding precision and sharp resolution, with a range from 25mm wide-angle to 525mm super-telephoto coverage . A unique side control lever also enables smooth, steady zooming throughout the long zoom range when shooting photos or movies. A 14.1 megapixel CCD image sensor and four different automatic anti-blur functions ensure sharp images every time, whatever distance you are shooting from.

With a dedicated movie-record button, the L120 gives you the freedom to switch easily between capturing beautiful images or crisp HD (720p) movies in stereo sound. Optical zoom with autofocus function is available during recording, and photos and movies can be conveniently viewed on the large 7.5 cm (3 inch) 921k-dot high-resolution LCD monitor. Also featured is a built-in HDMI mini connector, so you can connect your camera to a high definition HD television and view your movies at home with family and friends.

All this is powered by convenient AA batteries so you don’t have to worry about running out of power– whether you’re at home or travelling abroad.

The COOLPIX L120 comes in two colours: black and red.

ViewNX 2
ViewNX 2 is an all-in-one software package that enables users to quickly and easily import, browse, edit and share still images and movies. Building upon the highly successful ViewNX software, ViewNX 2 is a user-friendly suite that offers a huge range of features, going well beyond those supplied as part of a PC’s operating system. Newly-incorporated advanced movie-editing functions have been taken directly from Nikon’s award-winning DSLR range, enabling users to create stunning movie footage. ViewNX 2 is included with all Nikon digital cameras and is also available as a free download.

EXPEED C2
The original EXPEED image processing system incorporated all of the accumulated expertise and technologies developed throughout Nikon’s long history. Now, the latest evolution of Nikon’s renowned system, EXPEED C2, expands the possibilities of photography even further, with enhanced movie recording, high-sensitivity performance and maximum image quality. EXPEED C2 maximizes sensor performance for clear, life-like images that exhibit vivid colors, reduced noise and smooth tonal gradations for outstanding photos and movies.

Nikon my Picturetown
You can now back-up your images safely and securely using my Picturetown (http://www.mypicturetown.com), the free online digital photo storage and sharing service brought to you by Nikon. Easily share photo memories with friends and organise precious memories into online collections. You get 2GB of space free to use for storing thousands of memories and you can upgrade your membership to Gold Account at any time if you need to store more pictures.

COOLPIX S2500- Specifications
Effective pixels 12.0 million pixels
Image sensor Type: 1/2.3-in. type interline-transfer CCD; Color filter array: RGB filter; Total pixels: Approx. 12.39 million pixels; Recording pixels:Approx. 12.00 million pixels (4000 x 3000)
Lens Optical 4x zoom, NIKKOR lens; Focal length: 4.9-19.6mm (35mm [135] format equivalent to 27-108 mm); Aperture: f/3.2-5.9; Lens construction: 6 elements in 5 groups
Focus range (from lens) Normal shooting: approx. 50 cm (1 ft. 8 in.) to infinity (at wide-angle setting), approx. 50 cm (1 ft. 8 in.) to infinity (at telephoto setting); Macro close-up mode: approx. 8 cm (3.2 in.) to infinity (at closest focus distance), approx. 50 cm (1 ft. 8 in.) to infinity (at telephoto setting)
Monitor Size: 6.7. cm (2.7-in.); Number of dots: Approx. 230k-dot; Type:TFT LCD monitor; (Acrylic) cover: Anti-reflection coating, no protective cover
Storage media Internal memory (approx. 16 MB), SD/SDHC/SDXC memory card*1
Vibration Reduction (VR) Electronic type; Other blur-reduction functions: Motion Detection (conventional type), BSS (Best Shot Selector)
ISO sensitivity ISO 80, 100, 200, 400, 800, 1600, 3200 (4000 x 3000), Auto (ISO 80 to 1600), Fix range auto (ISO 80 to 400, ISO 80 to 800)
Interface Hi-Speed USB/PictBridge
Power Sources Rechargeable Li-ion Battery EN-EL19 (700 mAh), AC Adapter EH-62G (option)
Battery life Approx. 220 frames with EN-EL19
Dimensions (WxHxD) Approx. 93.1 x 57.1 x 20.0 mm/3.7 x 2.3 x 0.8 in. (excluding projections)
Weight Approx. 117 g/4.2 oz. (including battery and SD memory card)
Movie VGA: 640 x 480 (30 fps), QVGA: 320 x 240 (30 fps)
Supplied accessories Camera Strap AN-CP19 Rechargeable Li-ion Battery EN-EL19 Charging AC Adapter EH-69P USB Cable UC-E6 Audio Video Cable EG-CP14 ViewNX 2 CD-ROM
Optional accessories Rechargeable Li-ion Battery EN-EL19 Charging AC Adapter EH-69P Battery Charger MH-66 AC Adaptor EH-62G USB Cable UC-E6 Audio Video Cable EG-CP14

COOLPIX L23- Specifications
Effective pixels 10.1 million pixels
Image sensor Type: 1/2.9-in. type interline-transfer CCD; Color filter array: RGB filter; Total pixels: Approx. 10.34 million pixels; Recording pixels: Approx. 98 million pixels
Lens NIKKOR lens with 5x optical zoom; Focal length: 4.0-20.0 mm (nominal value); f/-number: f/2.7-6.8; Lens construction: 6 elements in 5 groups; Aspherical lens element (ASP): 3 elements, 5 surfaces
Focus range (from lens) Normal shooting: approx. 30 cm (1 ft.) to infinity (at wide angle setting), approx. 60 cm (2 ft.) to infinity (at telephoto setting); Macro close-up mode: approx. 3 cm (1.2 in.) to infinity (at closest focus distance), approx. 60 cm (2 ft.) to infinity (at telephoto setting)
Monitor (LCD and OLED) Size: 6.7 cm (2.7-in.); Number of dots: Approx. 230k-dot; Type: TFT LCD monitor; (Acrylic) cover: Anti-glare coating
Storage media Internal memory (approx. 22 MB), SD/SDHC/SDXC memory card*1
Vibration Reduction (VR) Electronic type; Other blur-reduction functions: Motion Detection, BSS (Best Shot Selector)
ISO sensitivity Auto (ISO 80 to 1600)
Interface Hi-Speed USB/PictBridge
Power Sources R6/AA-size battery x 2 (alkaline/lithium: optional), Rechargeable Ni-MH Batteries EN-MH2-B2 (2 batteries: optional)
Battery life Approx. 220 frames
Dimensions (WxHxD) Approx. 96.7 x 59.9 x 29.3 mm/3.9 x 2.4 x 1.2 in. (excluding projections)
Weight Approx. 170 g/6.0 in. (including battery and SD memory card)
Movie VGA: 640 x 480 (30 fps), QVGA: 320 x 240 (30 fps)
Supplied accessories Camera Strap AN-CP19 R6/AA-size alkaline batteries x 2 USB Cable UC-E6 ViewNX 2 CD-ROM
Optional accessories Battery Charger Set MH-72/Rechargeable Ni-MH Batteries EN-MH2-B2 Battery Charger Set MH-73/Rechargeable Ni-MH Batteries EN-MH2-B4 AC Adaptor EH-65A USB Cable UC-E6 Audio Video Cable EG-CP14

COOLPIX L120- Specifications
Effective pixels 14.1 million pixels; Approx. 14.08 million pixels (4336 x 3248)
Image sensor Type: 1/2.3-in. type interline-transfer CCD; Color filter array: RGB filter; Total pixels: Approx. 14.48 million pixels; Recording pixels: Approx. 14.00 million pixels (4320 x 3240).
Lens NIKKOR lens with 21x optical zoom; Focal length: 4.5-94.5 mm (35mm [135] format equivalent to 25-525 mm); f/-number: f/3.1-5.8; Lens construction: 12 elements in 9 groups; Aspherical lens element (ASP): 1 element glass mold), 1 surface 2 elements (plastic mold), 4 surfaces
Focus range (from lens) Normal shooting: approx. 30 cm (1 ft.) to infinity (at wide angle setting), approx. 1.5 m (5 ft.) to infinity (at telephoto setting), Macro close-up mode: approx. 1 cm (0.4 in.) to infinity (at closest focus distance), approx. 1.5 m (5 ft.) to infinity (at telephoto setting)
Monitor Size: 7.5 cm (3-in.); Number of dots: Approx. 921k-dot; (Acrylic) cover: Anti-reflection coating on both sides
Storage media Internal memory (approx. Internal memory (approx. 102 MB), SD/SDHC/SDXC/UHSC (ex. FAT/UHS compatible) memory card*
Vibration Reduction (VR) Method Still images: Image sensor shift and electronic vibration reduction; Method Movie: Electronic vibration reduction; Angular velocity sensor: Yes; Vibration reduction on/off: “On, Off Individual setup for movie recording and capture of still images possible”; Motion detection: Yes
ISO sensitivity (Standard output sensitivity) Manual: “ISO 80, 100, 200, 400, 800, 1600, 3200, 6400” ; Auto (auto gain): ISO 80 to 800
Interface Hi-Speed USB/PictBridge
Power Sources Battery: Four EN-MH2 rechargeable Ni-MH batteries; Battery performance: “Approx. 330 shots (LR6 batteries) Approx. 890 shots (FR6 batteries) Approx. 520 shots (EN-MH2)”; External power supply: AC Adapter AC Adapter EH-67 (optional)
Battery life Approx. 330 shots (LR6 batteries) Approx. 890 shots (FR6 batteries) Approx. 520 shots (EN-MH2)”;
Dimensions (WxHxD) Approx. 109.9 x 76.5 x 78.4 mm (4.4 x 3.1 x 3.1 in.)
Weight (with battery and memory card) Approx. 431 g (15.3 oz.)
Movie HD 720p: 1280 x 720 (30 fps) iFrame 540: 960 × 540 (30 fps) VGA: 640 x 480 (30 fps)
Supplied accessories R6/AA-size alkaline batteries x 4 USB Cable UC-E6 Audio Video Cable EG-CP16 Camera Strap AN-CP21 Lens Cap LC-CP22 ViewNX 2 CD-ROM
Optional accessories Battery Charger Set MH-73 Rechargeable Ni-MH Batteries EN-MH2-B4 AC Adapter EH-67 USB Cable UC-E6 Audio Video Cable EG-CP16 Lens Cap LC-CP22

About Nikon
Founded in Japan in 1917, Nikon has grown to become the world leader in digital and precision optics technology with a strong presence in all four corners of the world.

Through its award-winning product line-up, including entry-level and professional digital SLR cameras, interchangeable NIKKOR lenses and the consumer COOLPIX range, Nikon regularly raises the standard in product design and performance. With over 90 years of engineering expertise, it is no wonder that Nikon is the top choice for photographers around the world.

• 14.0 Megapixels and a 3.6x Optical Zoom-NIKKOR Glass Lens (37mm wide-angle to 134mm telephoto)
• Incredible 3.0-inch LCD and ISO 1600 Capability
• Easy Auto Mode automatically selects the best settings for a photograph and a Scene Mode system that allows the user to choose from 16 scenes to find the best one for the situation

Debuting the world’s first “Hybrid Viewfinder” – the Fujifilm FINEPIX X100 digital camera

Custom APS-C sensor with a fixed focal length lens delivers the highest quality images in the history of Fujifilm.

Explore the X100 in 3D FUJIFILM Corporation (President and CEOL Shigetaka Komori) is pleased to announce the commercial release of the new FinePix X100, a high-grade digital compact camera featuring an APS-C CMOS sensor (12.3 megapixel), a Fujinon 23mm fixed focal length F2 lens and a newly developed Hybrid Viewfinder.

The development of the FinePix X100 was first announced at the Photokina Exhibition in Cologne, Germany in September 2010, where it received an enthusiastic welcome from both professional photographers and camera fans.

The Main Features

1. World’s First Hybrid Viewfinder
The true enjoyment of photography begins with “the pleasure of seeing the world through a viewfinder”. The new Hybrid Viewfinder has been developed to reintroduce users to this essential camera experience. It combines the window-type “bright frame” optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, and the electronic viewfinder system incorporated in fixed single lens or mirror-less digital cameras.

By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data. Of course, it can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder images with simple “one touch” control, the new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a wide range of challenging shooting conditions.
* The reverse Galilean optical finder with a 0.5× magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.
* In optical viewfinder (OVF) mode, the brightness of both the “bright frame” and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable. Also, the displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings, so that the user’s eye never has to leave the viewfinder.
* In electronic viewfinder (EVF) mode, the photographer can preview the picture or playback the result with the “through the sensor” image review and high-resolution 1,440,000-dot quality. With a flick of the one-touch lever, the user can switch to EVF to preview and confirm exposure settings, depth-of-field, and white balance – an especially useful capability when shooting macro shots and other scenes that are hard to confirm with only an optical viewfinder.

2. High-performance 23mm F2 Fujinon Lens

* X100 Lens23mm (135 equivalent: 35mm) F2 lens. 8 elements in 6 groups. One aspherical glass moulded lens .
* The adoption of the non-collapsible lens structure with minimized lens length not only contributes to the compact size but also eliminates telescoping of the lens when the power is on. It’s ready to start shooting the moment the user turns it on.
* Exploiting the merits of a fixed focal length lens, this lens delivers sharp resolution of the total image from the centre to the corners. In addition, the lens features not only the large F2 aperture value, but also an optical architecture that maintains a high degree of resolution even when closed by 1 to 2 stops.
* The adoption of a 9-blade aperture diaphragm combined with the large F2 aperture and high-quality optics lets users take photos with a beautiful circular soft out-of-focus (bokeh) effect.
* Macro shooting as close as 10 cm lets users explore the fun and fascination of close-up photography.
* The built-in ND filter (equivalent f-stop reduction of 3) can be switched ON/OFF via simple in-camera settings.

3. 12.3 Megapixel APS-C CMOS Sensor & EXR Processor

* The FinePix X100 features a custom CMOS high-performance sensor, internally optimised and developed exclusively for this model.
* Optimisation of the angle-of-incidence in conjunction with the specially developed lens maximises light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity.
* When shooting HD movies, the combination of the large-sized sensor and the large aperture F2 lens, lets users shoot a soft out-of-focus touch (bokeh) – a capability not available in conventional compact cameras.
* The ideal combination of a fixed focal length lens, high-sensitivity sensor (approx. 10 times the sensitivity of a conventional compact*) and a high-performance image processor captures exceptionally high-quality images over the entire sensitivity range, from ISO200 to ISO6400 (expandable to include ISO100 and 12800).
*Compared with other FinePix compact camera models.
* The newly developed EXR Processor takes EXR processing to new heights. Combined with the high-sensitivity sensor, the EXR Processor achieves the highest resolution, sensitivity and dynamic range ever produced by a FinePix camera for the ultimate in image quality every single shot.
* The high-speed CMOS sensor read-out and the EXR Processor’s enhanced focusing system contributes to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter time lag enhance the pleasure of every shot.

4. Design
* Beautiful, high-quality design inspired by the classic beauty and feel of traditional film cameras.
* The top cover of the upper control deck and the bottom surface have been die-cast from magnesium alloy (semi-solid metal casting), contributing to a high-precision camera body.
* All dials and rings are precision milled from metal. Adoption of traditional ‘manual’ dials lets the user confirm the position of the settings without turning on the power.
* The ergonomics of the design offer the perfect balance between compact convenience and user-friendly functionality.
* The camera controls have been carefully thought out to give the photographer simple and speedy access to aperture, shutter speed, ISO etc, allowing maximum creative expression with minimum hassle and enabling you to view settings even when the camera is powered off. Custom modes can also be used for a one-touch change in settings.
* Premium quality is obvious in every detail. The chassis has been finished with high-quality leather-like accents and is a delight to use and a pleasure to hold.

5. Original Image Quality Enhancement Functions

* In addition to Fujifilm’s original Film Simulation Modes that give photos the distinctive look of Velvia, PROVIA and ASTIA colour reversal film emulsions, the X100 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R/Ye/G filter settings.
* Separate adjustment of shadow tones and highlight tones lets users reproduce the rich tonality of high-contrast subjects.
* Capturing the scene in RAW format is easy just at the press of the RAW Button on the back of the camera. Then whilst on the way to the next shooting location, users can use the built-in RAW Development function to “develop” the RAW data in-camera, and enjoy Fujifilm’s original “image creation” according to the camera’s image quality settings.

6. Diverse Functions Stimulate the Desire to Capture Every Moment

* The X100 offers users the choice between the 49-point auto EVF focus area or the 25-point OVF auto focus area as well as the selection of 5 different focus area sizes in EVF mode. Dependent on the needs of each scene, the X100 offers easy “focusing by design”.
* HD Movie lets users capture the action in 720p high-definition detail. Just like shooting still photos, users can shoot movies with aperture-priority AE and enjoy a soft, defocused background effect. Also, the built-in HDMI port allows users to easily and directly connect the X100 to high-definition TVs to display stills and movies with plug-and-play ease.
* With a built-in Motion Panorama function, it is easy to capture 180° and 120° panoramic photos. Later, users can print the results as pin-sharp A3-size enlargements and share the enjoyment of high-quality panoramic photography.
* The X100 also features 4 types of bracketing functions: AE, ISO, Dynamic Range and Film Simulation. With just one click of the shutter, you capture 3 bracketed images of the scene so the moment never escapes you!

7. Premium Accessory Line-up

* CASE
To perfectly complement the look and premium quality feel of the X100 camera body, a retro leather “quick shot” case with matching strap has been designed to fit the X100 like a glove. Made out of luxurious leather it has been thought out with uncompromising attention to detail, ensuring the ultimate ease of use and practicality .

* LENS HOOD and ADAPTER RING
Precision milled from metal, the lens hood and adapter ring will be available as a set. The adapter ring is also compatible with commercially sold 49mm filters.

* TTL FLASH
EF-20 (Guide Number:20) and EF-42 (Guide Number:42) will be newly added to the TTL flash line-up.

Fujifilm FinePix X100 SPECIFICATION CHART

Model Name
FinePix X100

Number of effective pixels
12.3million pixels

Image sensor
23.6mm×15.8mm（APS-C）CMOS with primary colour filter

Storage media
Internal memory (Approx. 20MB)
SD memory card / SDHC memory card / SDXC(UHS-I) memory card *1

File format (still image)
JPEG (Exif Ver 2.3 *2),
RAW (RAF format), RAW+JPEG
(Design rule for Camera File system compliant / DPOF-compatible)
(movie)
H.264（MOV） with Stereo sound

Number of recorded pixels
L：

<3:2>4288×2848　<16:9>
4288×2416
M：

<3:2>3072×2048　<16:9>
3072×1728
S：

<3:2>2176×1448　<16:9>
1920×1080

Motion Panorama
180°Vertical 7680 x 2160　Horizontal 7680 x 1440
120°Vertical 5120 x 2160　Horizontal 5120 x 1440

Lens (name)
Fujinon Single focal length lens
(focal length)
f=23mm, equivalent to 35mm on a 35mm camera
(full-aperture)
F2
(constitution)
6 groups 8 lenses (1 aspherical glass moulded lens included)

Aperture
F2 – F16　1/3EV step (controlled with 9-blade aperture diaphragm)

Focus distance
(from lens surface)
Normal : Approx. 80cm / 2.6 ft. to infinity
Macro: Approx.10cm – 2.0m / 3.9 in.- 6.6 ft.

Sensitivity
Equivalent to ISO 200 – 6400 (Standard Output Sensitivity)
Extended output sensitivity equivalent ISO 100 or 12800
ISO AUTO Control available

Exposure control
TTL 256-zones metering, Multi / Spot / Average

Exposure mode
Programmed AE, Shutter priority AE, Aperture priority AE, Manual exposure

Exposure compensation
-2.0EV – +2.0EV 1/3EV step

Shutter speed
(with mechanical shutter)
(P mode) 1/4 sec. to 1/4000* sec., (All other modes) 30 sec. to 1/4000* sec.
Bulb (max.60min.)
*1/4000sec at F 8 or smaller aperture

Continuous shooting
Up to 10 /JPEG
Up to 8 /RAW or RAW+JPEG
5 / 3 fps selectable

Auto bracketing
AE Bracketing (±1/3EV, ±2/3EV, ±1EV)
Film Simulation Bracketing (PROVIA / Standard, Velvia / Vivid, ASTIA / Soft)
Dynamic Range Bracketing (DR 100%, 200%, 400%)
ISO sensitivity Bracketing (±1/3EV, ±2/3EV, ±1EV)

Focus (mode)
(type)
(AF frame selection)
Single AF / Continuous AF/MF　Distance Indicator
TTL contrast AF, AF assist illuminator available
Area / Multi

White balance
Automatic scene recognition
Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White),
Fluorescent light (Cool White), Incandescent light, underwater, Custom, Colour temperature selection

Self-timer
Approx. 10sec. / 2sec. Delay

Flash
Auto flash (super intelligent flash)
Effective range: ( ISO 1600)
approx. 50 cm – 9 m / 1.6 ft. – 29.5. ft.

Flash modes
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash,
Suppressed Flash, Red-eye Reduction & Slow Synchro.

Hot shoe
Yes ( dedicated TTL　Flash compatible)

Viewfinder
Hybrid viewfinder
Optical viewfinder
Reverse Galilean viewfinder with electronic bright frame display
0.5 x magnifications
Coverage of frame area v.s. capturing area : approx. 90%
Electronic viewfinder
0.47-in., approx.1,440,000-dots colour LCD viewfinder
Coverage of viewing area v.s capturing area : approx. 100%
Eye sensor installed
Eye point : approx. 15 mm
Diopter adjustment : -2 – +1 m-1（dpt）

LCD monitor
2.8-inch, approx. 460,000dots, TFT colour LCD monitor (Approx. 100% coverage)

Movie recording
1280 x 720 pixels (24frames / sec.) with stereo sound
Individual movies cannot exceed 10 minutes in length.

Photographic functions
Select custom setting, Motion panorama, Colour space, Film simulation, Auto red-eye removal, Framing guideline, Frame No. memory, Histogram display, Preview depth of focus, Focus check, Electronic level, One-touch RAW

Playback functions
RAW conversion, Image rotate, Photobook assist, Erase selected frames, image search, Multi-frame playback (with micro thumbnail), Slide show, Mark for upload, Protect, Crop, Resize, Protect, Panorama, Favourites

Other functions
PictBridge, Exif Print, 35 languages selection, Time difference, Quick start mode, OVF power save mode, Silent mode, Shutter sound select
Terminal (Video output)
(Digital interface)
(HD output)
USB 2.0 High-Speed
HDMI mini connector

Power supply
NP-95 Li-ion battery (included)

Dimensions
126.5 (W) mm x 74.4 (H) mm x 53.9 (D) mm / 5.0in.(W) x 2.9in. (H) x 2.1 in. (D)
(Minimum thickness : 31.0mm / 1.2in.)

Weight
Approx. 405 g /14.3 oz. (excluding accessories, battery and memory card)
Approx. 445g / 15.7 oz. (including battery ) and memory card)

Operating Temperature
0°C – 40°C

Operating Humidity
10 – 80% (no condensation)

Battery life
Approx. 300 frames

Starting up period
Approx. 2.2 sec. ( Approx 0.7 sec at QUICK START mode) * evaluated by FUJIFILM method

Accessories included
Li-ion battery NP-95
Battery charger BC-65N
Shoulder strap
USB cable for the FinePix X100
Lens cap
Metal strap clip
Protective cover
Clip attaching tool
CD-ROM (Viewer software, Raw File Converter etc. *3 )
Owner’s manual

Ultra wide-angle lens designed for full frame digital SLR cameras

Ultra wide angle of view
One SLD and four FLD lens elements
Splash proof design
Minimum focusing distance of just 28cm
HSM for fast and quiet autofocus

The Sigma Corporation is pleased to announce the new Sigma 12-24mm F4.5-5.6 DG HSM II.

One SLD and four FLD glass elements compensate for colour aberration and provide excellent image quality throughout the zoom range. Three glass mold elements and one hybrid aspherical lens give advanced performance in a compact and lightweight construction and the Super Multi-Layer Coating reduces flare and ghosting.

This lens has superior peripheral brightness and provides sharp and high contrast images even at the maximum apertures.

Incorporation of HSM (Hyper Sonic Motor) ensures quiet and high speed autofocus while allowing full-time manual focus override. This lens has a minimum focusing distance of 28cm (11.0”) throughout the entire zoom range and a maximum magnification ratio of 1:6.4. In addition, this lens features Sigma’s splash proof design for use in harsh conditions.

Medium telephoto macro lens incorporating Sigma’s Optical Stabiliser

Large aperture medium telephoto macro lens
Sigma’s proprietary Optical Stabilisation system
1:1 Maximum reproduction ratio
Rounded 9 blade diaphragm creates an attractive blur
Splash proof design

The Sigma Corporation is pleased to announce the Sigma MACRO 105mm F2.8 EX DG OS HSM.

The successor to the Sigma MACRO 105mm F2.8 EX DG, introduced to market in June 2004, this large aperture medium telephoto macro lens incorporates the latest optical design technology, offering advanced performance for cloase-up photography. A Special Low Dispersion (SLD) lens and one high refractive index SLD lens provide excellent correction for all types of aberration and distortion.

A floating focusing system moves two different lens groups in the optical path to different positions. This system compensates for astigmatic aberration and spherical aberration and provides extremely high optical performance from infinity to 1:1 Macro.

The Super Multi-Layer Coating reduces flare and ghosting, providing high contrast images. It is also possible to use this lens with Sigma’s optional APO Tele Converters. Sigma’s own proprietary OS (Optical Stabiliser) function helps with handheld close-up photography and the HSM (Hyper Sonic Motor) ensures quiet and high speed autofocus as well as full-time manual focus capability.

This lens features a splash resistant design for use in harsh conditions and a rounded 9 blade diaphragm creating a smooth blur to the out of focus areas of the image.

++Compact, large aperture telephoto zoom lens with Optical Stabilisation

Compact, lightweight, large aperture telephoto zoom lens
Sigma’s proprietary Optical Stabilisation system
Rounded 9 blade aperture
HSM for fast and quiet autofocus
Compatible with Sigma EX DG APO Tele-Converters

The Sigma Corporation is pleased to announce the new Sigma 50-150mm F2.8 EX DC APO OS HSM, designed especially for digital SLRs with an APS-C size image sensor.

Sigma’s proprietary OS (Optical Stabiliser) system enables hand held tele-photography by allowing the use of shutter speeds approximately 4 stops slower than would otherwise be possible.

Six SLD glass elements compensate for chromatic aberrations and provide high image quality throughout the zoom range. The Super Multi-Layer Coating reduces flare and ghosting and ensures sharp and high contrast images even at the maximum apertures.

The lens design adopts an inner focusing and inner zooming system to provide convenient handling and the HSM (Hyper Sonic Motor) ensures quiet and high speed autofocus while allowing full-time manual focus override.

This lens has a minimum focusing distance of 80cm (31.5”) and a maximum magnification ratio of 1:6.3. The rounded 9 blade diaphragm creates an attractive blur to the out of focus areas of the image. The addition of Sigma’s TELE CONVERTER 1.4x EX DG APO or 2x EX DG APO produces a 70-210 F4 AF telephoto zoom lens or 100-300 F5.6 AF telephoto zoom respectively.

Olympus have done it again, with the launch of yet another category-busting new camera series. After the Olympus PEN revolution and the XZ-1 compact with the ZUIKO lens comes the groundbreaking new “Super Zoom” SZ Series.

On the outside, the SZ-10 is stunning to look at. On the inside, it has room for one of the most powerful zooms ever in a true compact camera and the state-of-the-art features that tech lovers crave.

It packs an impressive 18x wide optical zoom lens (28-504mm*), 14 Megapixels and a raft of innovations that deliver superb image quality for HD movies and stills.

The SZ-10 is a must-have for people who like moving and shooting 24/7 – and refuse to compromise on image quality and wireless connectivity just because they have a camera that’s small and stylish.

The SZ-10 is available for £199.99 from February 2011.

Super Zoom
In the compact camera category, the SZ-10’s outstanding 18x wide optical zoom is a true eye-opener. Thanks to world-class Olympus optics, users enjoy unheard-of flexibility with their choice of shot. With its effortless zoom performance, the SZ-10 captures distant subjects that normal compacts simply can’t reach in any detail, like the sweat on a bungee jumper’s brow or the spectacular plumage of a bird on a tree. At the same time, it offers the flexibility to zoom out wide, for example to get everybody into a big group portrait.

Super high-tech
The SZ-10 is bursting with the smartest technology the compact camera world has to offer, giving users a host of features that make it easy to get creative and capture just the shot they want – in excellent 14 Megapixel quality. With innovations like 3D photo shooting and Magic Filters, it’s fun to get creative and take photos that really stand out from the crowd. What’s more, most of the eight Magic Filters can even be applied to HD movies as well as still photos, including new Watercolour. Sharing and storing shots is easy, too. Thanks to Eye-Fi card compatibility; as soon as it’s in range the camera can automatically upload new images wirelessly to a computer or favourite website.

Super style
Regular compact cameras tend to look quite cute at first glance, but disappoint when it comes to the features that matter. The SZ-10 isn’t like that. With its outstanding spec, there’s absolutely no doubting its state-of-the-art imaging credentials. And you wouldn’t call it cute. The design is nothing short of drop-dead beautiful.

The SZ-10 is available in black or silver for £199.99 from February 2011.

Outstanding features

Image Quality
• 18x wide optical zoom (28-504mm*) for superb close-ups
• TruePic III+ image processor for ideal colour reproduction and low noise
• 720p HD Movie with sound for capturing movies in excellent quality
• 14 Megapixels for high-quality full-size movies, stills and prints
• Dual Image Stabilisation for reducing blur with fast-moving shots

Usability
• 3” colour LCD (460,000 dots) for easily framing, reviewing and sharing shots
• Advanced Face Detection and Shadow Adjustment Technology for capturing people’s faces just as you want them
• Beauty Mode for hiding unwanted blemishes
• Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing
• Pet Detection Mode for automatically capturing dog’s or cat’s faces when they look at the camera
• Scene Mode for automatic settings that suit specific conditions
(e.g., Landscape, Night)

Creativity & Flexibility
• Eye-Fi Card compatibility for automatic wireless uploading of images to a website or PC
• 3D photo shooting mode for striking stills
• Magic Filters for adding creative effects to HD movies and/or stills:
Punk, Pop Art, Pin Hole, Drawing, Fish Eye, Soft Focus, plus new Sparkle (photos only) and Watercolour

Other key features
• Photo surfing and [ib] software for browsing, organising and viewing images by person, place, location or event
• HDMI technology for controlling your camera from one remote when it’s connected to HD equipment
• ISO 80 to 3200
• In-Camera Panorama
• SDHC and SDXC memory card compatible**
• Built-in flash
• In-camera manual
• USB charging

* 35mm camera equivalent.
* SD is a trademark of SD Card Association.

For a full list of features, please go to http://www.olympus.co.uk

The new Sigma DP2x is the latest DP2 series model and incorporates AFE (Analog Front End) and high speed auto focus.

AFE is also used in the DP1x compact digital camera and SD15 digital SLR and converts full color data, which the FOVEON X3® capture system records, into a digital signal. This enables the camera to reproduce high definition and richly colored images.

In addition, the new AF algorithm provides high speed auto focus, ensuring convenient shooting.

[Product Summary]

SLR-sized image sensor
The size of the image sensor used in the DP2x camera is 20.7mm x 13.8mm. It is approximately seven to twelve times larger than the 1/1.8inch to 1/2.5inch image sensors used in ordinary compact digital cameras. The pixel size of the image sensor is 7.8μm. The large photodiodes deployed at a large pixel pitch capture pure, rich light efficiently and give the DP2x its high resolution and richly-graduated tones.

Full-color image sensor
The DP2x uses the same 14 megapixel (2,652×1,768×3 layers) direct image sensor as the SD14, SD15 and other DP series cameras. Utilizing the special features of silicon, which is penetrated to different depths by different wavelengths of light, this direct image sensor succeeds in full-color capture with the full RGB in a single-pixel location. Since the moire is not generated, use of a low-pass filter is not needed because full information of light and color can be captured with three-dimensional feeling.

TRUE II image processing engine
The DP2x incorporates the “TRUE (Three-layer Responsive Ultimate Engine) II” image processing engine which improves the processing speed and overall image quality. The unique image-processing algorithm provides high resolution power and reproduces high definition images with richly graduated tones.

AFE (Analog Front End)
AFE (Analog Front End) converts the color data, which full-color capture systems record, to a digital signal. This enables the camera to reproduce high definition and richly colored images.

24.2mm F2.8 lens
The DP2x is equipped with a 24.2mm F2.8 large aperture lens, equivalent to 41mm on a 35mm SLR camera, which has been designed exclusively for DP2x. Two high refractive index glasses and two molded glass aspherical lenses provide superior image quality and allow compact construction. The Super Multi Layer Coating reduces flare and ghosting. SLR-sized image sensor and the large aperture of F2.8 combination provide natural shallow depth-of-field and attractive bokeh effect.

RAW format recording
The DP2x includes JPEG recording format for convenience plus a RAW data (X3F) recording mode for retaining full image capture detail of the utmost quality. The RAW data format provides pure data for high-resolution images, and uses lossless compression for more compact, yet uncompromised, data files. The RAW data format of the DP2x keeps brightness and color data in a 1:1 ratio without relying on interpolation. Each pixel location captures the full color of RGB data, so in RAW, X3F files, brightness and color data can be kept in a 1:1 ratio without relying on interpolation. When the image is processed in Sigma Photo Pro, it will preserve the balance of the natural data for the best photos with the best image quality.

SIGMA Photo Pro (supplied)
The supplied image processing software, “Sigma Photo Pro “, converts RAW data quickly and easily. Incorporation of a new noise reduction algorithm reduces Chroma and Luminance noise when processing X3F files taken at ISO400 or more. It is possible to adjust the level of reduction for noise just by moving the slider in the control pallet. This software is compatible with multi core CPU’s, ensuring high speed image processing. It also incorporates functions such as Loupe, slideshow, Printing, JPEG conversion and batch white balance settings.

Compact and lightweight body
The DP2x has compact dimensions of 113.3mm/4.5in (W) x 59.5mm/2.3in (H) x 56.1mm/2.2in (D). Its compact body and lightweight design makes it easy to carry everywhere.

Three metering modes and four exposure modes

The DP2x has three metering modes, Evaluative Metering, Center Weighted Average Metering and Spot Metering. It is also possible to select the exposure mode from Program AE, Shutter Priority AE, Aperture Priority AE or Manual. Exposure compensation can be set in 1/3 stop increments from +3.0 to -3.0 stops and an auto bracketing function is also available.

The QS (Quick Set) Menu
The DP2x features the QS (Quick Set) menu, designed to allow users to quickly access and change the most commonly used camera functions. It is possible to display the QS menu by pressing the QS button. QS menu 1 allows users to change the ISO Setting, White Balance, Flash mode and Metering mode and QS menu 2 gives access to Image Size, Color Mode, Image Quality and Drive Mode.

Pop up (manual) built-in flash
The DP2x is equipped with a pop up (manual) built-in flash. It is possible to use Normal Flash, Red-Eye Reduction Flash and Slow Synchro Mode. It also features flash exposure compensation in 1/3 stops increments.

9 point focusing area
The AF area of DP2x is equipped with 9 focusing points. It is possible to select the desired focusing point depending on the shooting situation.

Manual Focus
Manual Focus is available for use when autofocus or focus lock is not desired. It is also possible to magnify the display to ensure precise focusing.

Movie Mode
It is possible to record movies with QVGA (320×240) size. The number of shooting frames per second is 30 frames. The recording capacity is approximately 30 minutes by 1GB memory card.

Color Mode
The DP2x camera is equipped with 7 types of the Color Modes which is adjusted saturation, contrast, etc for each shooting situation. It is possible to select from Portrait, Landscape, Vivid, Standard, Neutral, B&W or Sepia.

Large 2.5” TFT Color LCD Monitor
The DP2x camera features large 2.5 inch TFT color LCD monitor. The LCD monitor displays 100% of the images, allowing the photographer to easily and accurately confirm the image compensation.

Hot Shoe
The DP2x camera is equipped with a hot shoe, allowing use of the dedicated external flashgun EF-140 DG (optional) as well as Sigma electronic flashguns for SD series such as EF-610 DG SUPER and EF-610 DG ST. This hot shoe is also used to attach high performance view finder VF-21 (optional).

Dedicated lens hood (HA-21)
It is possible to attach the dedicated lens hood to block out extraneous light. It also functions as an adapter, designed to accept the 46mm Close-up Lens and 46mm filters.

* A hood adapter HA-21 is sold separately

Power Save Mode
The Power Save Mode lowers the battery consumption. When this mode is enabled, a greater number of pictures can be taken with a single charge of the battery.

[Specifications]
Format FOVEON X3® Direct Image Sensor (CMOS)
Image Sensor Size 20.7×13.8mm (0.8 inch×0.5 inch)
Number of Pixels Total Pixel 14.45MP (2,688×1,792×3 layers)
Effective Pixels 14.06MP (2,652×1,768×3 layers)
Aspect Ratio 3:2
Focal Length 24.2mm F2.8 (35mm Equivalent Focal Length:41mm)
Lens Construction 6 Groups 7 Elements
Shooting Range 28cm – ∞ (Full Mode)
Storage Media SD Card / Compatible with SDHC, Multi Media Card
Recording Format Exif2.21, DCF2.0, DPOF
Recording Mode Lossless compression RAW data (12-bit), JPEG (High, Wide, Medium, Low), Movie (AVI)
Voice memo to still image (10 sec./30 sec.), Voice recording (WAV)
File Size(Number of Pixels) RAW High Approx. 15.4MB (2,640×1,760)
JPEG High Fine Approx. 3.3MB (2,640×1,760)
Normal Approx. 1.9MB (2,640×1,760)
Basic Approx. 1.4MB (2,640×1,760)
Wide Fine Approx. 2.7MB (2,640×1,485)
Normal Approx. 1.6MB (2,640×1,485)
Basic Approx. 1.2MB (2,640×1,485)
Medium Fine Approx. 1.6MB (1,872×1,248)
Normal Approx. 0.9MB (1,872×1,248)
Basic Approx. 0.7MB (1,872×1,248)
Low Fine Approx. 0.8MB (1,312×880)
Normal Approx. 0.5MB (1,312×880)
Basic Approx. 0.3MB (1,312×880)
File Size/Movie
QVGA:320×240 (30 Frames Per Second) “Approximately 30minutes is possible with a 1GB SD Card.”
White Balance 8 types (Auto, Sunlight, Shade, Overcast, Incandescent, Fluorescent, Flash, Custom)
Color Mode 7 types (Standard, Vivid, Neutral, Portrait, Landscape, B&W, Sepia)
ISO Sensitivity AUTO (ISO 100-ISO 200) : With Flash (ISO 100-ISO400),ISO 50, ISO 100, ISO 200, ISO 400, ISO 800 (ISO 1600, ISO 3200 in Raw mode only)
Auto Focus Type Contrast Detection Type
AF Point Selection Selection of 1point from 9points
Focus Lock Shutter release halfway-down position (From Menu Settings AE Lock is possible by AE lock button)
Manual Focus Dial Type
Shutter Type Electronically controlled lens shutter
Shutter Speed 1/2000-15sec.
Metering System TTL Full Aperture Metering [1]Evaluative Metering, [2]Center Weighted Average Metering, [3]Spot Metering
Exposure Control System [P]Program AE, [S]Shutter Priority AE, [A]Aperture Priority AE, [M]Manual
Exposure Compensation 1/3 EV Steps up to±3EV for Appropriate Exposure
Auto Bracketing 3 pictures in appropriate, under and over exposure levels. It can be set in 1/3EV stop increments up to ±3EV.
Built-in Flash Pop-up (Manual)
Guide Number 6 (ISO100/m)
Built-in Flash Coverage Range 28cm to 3m (ISO200)
External Flash Hotshoe (X Sync. Contact, dedicated contacts)
Drive Modes [1]Single, [2]Continuous, [3]Self Timer (2sec./10sec.)
LCD Monitor Type TFT Color LCD Monitor
Monitor Size and Pixels 2.5inches / Approx. 230,000 dots
LCD Monitor Language English/Japanese/German/French/Spanish/Italian/Chinese (Simplified)/ Korean/ Russian
Interfaces USB (USB2.0), Video Out (NTSC/PAL), Audio Out (Monaural)
Power Dedicated Li-ion Battery BP-31, Battery Charger BC-31, AC Adapter (Optional)
Dimensions 113.3mm/4.5”(W)×59.5mm/2.3”(H)×56.1mm/2.2”(D)
Weight 260g/9.2oz. (excluding batteries and card)
DP2x Accessories
*Li-ion Battery BP-31, *Battery Charger BC-31, *Lens Cap LCP-11, *Neck Strap NS-11, *Soft Case CS-70, *Hot Shoe Cover HSC-11, *USB Cable, *Video Cable, *SIGMA Photo Pro Disc, *Instruction Manual

*The appearance, specifications and other aspects of this product are subject to change without notice for improvement purposes.

Olympus’ new VG Series keeps quality simple, so that users can get the most out of the simple pleasures in life – like capturing movies and still photos at minimum expense. Like the
VG-130 and VG-120, the new VG-110 couldn’t be easier to use. In addition to the full array of automatic imaging aids like i-Auto and Shadow Adjustment Technology, a 4x wide optical zoom lens (27-108mm*), 12 Megapixels and Digital Image Stabilisation give users the versatility and imaging power they need to take excellent quality shots in a variety of everyday situations. Seven creative Magic Filters make shooting and reviewing movies and stills on-camera even more fun.

The Olympus VG-110 will be available exclusively at Boots from mid-February 2011 for £79.99.
Quality imaging
The VG-110 compact offers the brilliance of Olympus optics in miniature – at an unbeatable price. With tried-and-tested Olympus technologies like Intelligent Auto Mode (i-Auto), AF Tracking, Shadow Adjustment Technology and Face Detection, all users have to do is point and shoot for fantastic results.

Creative options
As with the array of automatic features, users benefit from many of the same on-camera Magic Filters available on Olympus’ high-end models, including Pop Art, Soft Focus and the new Sparkle filter that adds a twinkle to objects to brighten up the day.

The Olympus VG-110 is available in silver, black and red from mid-February 2011 for £79.99, exclusively at Boots.

Olympus VG-110 outstanding features

Image Quality:
• 4x wide optical zoom lens (27-108mm*) for effortless close-ups and wide-angle shots
• AVI Movie recording with sound for capturing movies effortlessly
• 12 Megapixels for high-quality full-size movies, stills and prints
• Digital Image Stabilisation for reducing blur

Usability:
• 2.7” colour LCD (230,400 dots) for easily framing, reviewing and sharing shots
• Face Detection and Shadow Adjustment Technology for capturing people’s faces just as you want them
• Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing
• Scene Mode for automatic settings that suit specific conditions
(e.g., Landscape, Night)

Creativity & Flexibility:
• Magic Filters for adding creative effects to still photos:
Punk, Pop Art, Pin Hole, Drawing, Fish Eye, Soft Focus, plus new Sparkle

Other key features:
• [ib] software for browsing, organising and viewing images by person, place, location or event.
• ISO 100 to 1600
• SD and SDHC memory card compatible**
• Built-in flash
• In-camera manual
• USB battery charging

* 35mm camera equivalent.
** SD is a trademark of SD Card Association.

For a full list of features, please go to http://www.olympus.co.uk

PENTAX Imaging Company announced the addition of a second lens for the 645D Medium Format digital camera. As the second model of the 645D lens series, the smc PENTAX D FA 645 25mm F4 AL [IF] SDM AW is designed as an ultra-wide-angle lens that features PENTAX-original optics optimized for high-quality digital photography to assure exceptional image- performance as well as dependable dustproof, weather-resistant construction for active outdoor photographers.

Offering a focal length of approximately 19.5mm in the 35mm format (or approximately 15.5mm when mounted on a PENTAX 645-format film SLR camera body), this new lens provides the widest perspective of all PENTAX 645 lenses. Creating visual effects unique to ultra-wide-angle lenses — such as exaggerated perspective and enhanced depth of field — this lens may be used for a wide range of subjects including spectacular landscapes and indoor shooting in confined spaces.

Priced at $4999.95 USD, the smc PENTAX D FA 645 25mm F4 AL [IF] SDM AW lens will become available in April 2011. More information is available here: http://www.pentaximaging.com and product images are available here: http://www.pentaximaging.com/press/pressfiles.html

The lens is available for preorder on: http://www.pentaxwebstore.com

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

Canon today announces the launch of the EOS 600D – a compact, lightweight Digital SLR (DSLR) that makes capturing exciting, fun and creative images easier than ever. The perfect choice for aspiring photographers looking for a combination of outstanding image quality and ease-of-use, the EOS 600D sits at the top of Canon’s entry-level EOS line-up, above the existing EOS 550D and the new EOS 1100D.

Capturing stunning images and Full HD video has never been easier, thanks to a range of automatic shooting modes that beginners can use to instantly express their creativity. A Feature Guide has been added to the user interface to help you learn about the camera as you use it, helping to develop your photography skills. With an unrivalled range of EF lenses, Speedlites and other accessories to enhance your shooting, the EOS system holds the key to the perfect shot – wherever your journey takes you, and whatever the scene before you.

First-class image quality
The EOS 600D provides all the tools to capture beautiful stills and HD movies. Amazing picture detail is provided by a high-resolution 18 Megapixel (MP) APS-C CMOS sensor, which combines with 14-bit DIGIC 4 processing so you can capture the wonder of a beautiful blue sky and enjoy exceptionally smooth gradients between colours. The camera’s low light shooting capability enables you to achieve clear, natural images in darker conditions, with an ISO range of 100-6400 that can be further expanded to 12800.

Great for shooting pets, children or wildlife, the EOS 600D allows high-speed shooting at 3.7 frames per second (fps), enabling you to capture fast-moving action. Each shot will be captured in sharp detail thanks to the 9-point Auto Focus system, which can track subjects using the auto focus points across the frame. Even more accurate focusing is providing by an extra-sensitive central AF Sensor, while the iFCL Metering system from the semi-professional EOS 7D features a 63-zone Dual-layer metering sensor, helping you to ensure your shot is correctly exposed, even in difficult lighting conditions.

Easy shooting, amazing results
New fully-automatic Scene Intelligent Auto mode makes it easy for you to capture outstanding quality shots with almost no effort. Allowing you to focus exclusively on framing your picture, Scene Intelligent Auto analyses the scene for you and automatically picks the best settings to capture it. Your images will look better than ever thanks to a new ‘Auto’ Picture Style, which automatically makes fine adjustments to colours while you focus on capturing the scene you want.

The EOS 600D also makes it easy for you to instantly add creativity to your pictures. Change the atmosphere of a scene with Basic +, which allows you to pick the mood you want to achieve from one of eight options, including ‘Warm’, ‘Cool’ or ‘Intense’. Whether you’re shooting landscapes, portraits, or close-up macro shots, Basic + makes it easy to capture the perfect image.

Simple, flexible, artistic
Ideal for beginners, a Feature Guide has been added to the EOS 600D’s menu system, offering a brief description of each key setting and its effect, helping you learn more about the camera as you use it.

You can also shoot overhead, at ground level or around corners with the EOS 600D’s Vari-angle 7.7cm (3”) 3:2 ratio ClearView LCD. Rich on-screen detail is provided in 1.04 million-dot resolution, and the side-mounted hinge allows users to comfortably and creatively shoot from a range of unusual angles, or when using a tripod. A smudge-resistant fluorine coating and three anti-reflection coatings also ensure you can see the LCD in clear detail, wherever you are.

Allowing you to apply your own stamp to your shots, the EOS 600D is perfect for experimenting with different Creative Filters. Fish-eye-Effect creates a barrel-shaped distortion similar to a fish-eye lens, and you can instantly turn a scene into a small-scale model with Miniature Effect. Toy Camera Effect, Grainy B/W and Soft Focus offer additional options, allowing you to experiment with your images in a number of different ways.

Capture stunning detail with EOS movie
Capture your memories in superb clarity with Full HD (1080p) movie mode, while a dedicated movie shooting mode means you can switch between stills and HD video instantly. You can also reach distant subjects using new Movie Digital Zoom function, which crops the centre of the sensor from 3x to 10x while still maintaining Full HD quality – great for capturing wildlife on a safari holiday.

Enabling you to capture more engaging videos, Video Snapshot mode shoots video in two, four, or eight second segments, creating clips that are short, easy to edit and of similar lengths to clips used in most TV programmes. As they are recorded, the clips are saved to a Video Snapshot Album and combined into one movie. A soundtrack can be added by choosing from tracks uploaded to the camera and the result viewed on the camera’s LCD, or on an HDTV via the built-in mini HDMI connection.

The EOS system – unrestricted creativity
As your skills develop, the EOS 600D grows with you. As part of Canon’s EOS range, the camera is compatible with the unrivalled selection of EF lenses and a range of accessories, so you can add to your kitbag as your ability and style develops. Over 60 lenses provide you with unlimited creative possibilities: wide-angle lenses capture sweeping landscapes, macro lenses capture the most intricate beauty of the tiniest creatures, and telephoto lenses make distant scenes appear as if they are right in front of you.

Using Canon’s range of Speedlite flashes and the EOS 600D’s Integrated Speedlite Transmitter, you can also experiment with different lighting techniques, or use your flash off-camera, to give your subject or scene a completely different look and feel. With the Easy Wireless function, the camera will also take care of the complicated settings whilst you focus on framing and lighting your scene as you wish.

Introducing the new EF-S 18-55mm f/3.5-5.6 IS II
Launching with the EOS 600D is the EF-S 18-55mm f/3.5-5.6 IS II – a new kit lens that provides excellent performance for beginners. A lightweight construction makes it easy to carry, and Canon’s acclaimed optical Image Stabilization also minimises the risk of blur, allowing photographers to use shutter speeds 4 stops slower while still maintaining a blur-free shot. The EF-S 18-55mm f/3.5-5.6 IS II will succeed the existing EF-S 18-55mm f/3.5-5.6 IS in Canon’s lens line-up.

EOS 600D – key features:
• 18-megapixel CMOS sensor
• Scene Intelligent Auto mode
• Full-HD EOS Movie
• On-screen Feature Guide
• 3.7fps continuous shooting
• Wide-area 9-point AF
• 1,040k-dot vari-angle 7.7cm (3.0”) screen
• Basic+ and Creative Filters
• Built-in wireless flash control

Phase One, the world’s leading pro photography equipment provider, today announced a bold new generation of medium format digital camera backs. The Phase One IQ180, IQ160 and IQ140 digital camera backs feature maximum resolutions of 80, 60.5 and 40 high quality megapixels respectively. This series sets new standards for medium format camera system handling and performance.

The Phase One IQ180 captures at full-frame 80 megapixel resolution, with a dynamic range of 12.5 f-stops. It is the first product of its kind to feature a USB3 connection, facilitating faster image transfers in the future. The IQ180 also features a FireWire 800 connection, ensuring the fastest tethered capture speeds possible today. For untethered shooting, the IQ180 digital back’s new memory card interface is so fast that it eliminates buffering delays, supporting continuous shooting until a card is filled.

“I am amazed by the image quality I’ve gotten ‘out of the box’ with the Phase One IQ180 on the Phase One 645DF camera. I can create images with more detail and unique looks than with any other camera out there. It helps me develop styles unique to me,” said lifestyle photographer Jens Honoré. (website: http://www.jenshonore.com/)

A newly-designed 3.2 inch retina type, multi touch screen features 1.15 megapixel resolution, providing the highest resolution and largest display of any SLR type camera available today. This means that very fine details can be checked instantly during a photo shoot—for instance using Phase One’s unique Focus Mask and the instant zoom function. The automatic adjustment of brightness and contrast ensures that the display is visible under various light conditions.

Context-sensitive controls, such as the instant zoom function, allow a photographer to zoom into an image using one finger only. Small histograms and highlight warnings can be enlarged to full screen view by a simple touch. The new Focus Mask available during preview helps validate depth-of-field and image focus. The wide format display allows for a full 4:3 aspect ratio VGA resolution image next to histogram, highlight warning, focus mask, EXIF data, and touch controls. This touch screen display is complemented by Phase One’s intuitive 4-button navigation.

“The new high-resolution multi touch screen with its intuitive controls is a perfect tool for checking image quality right at the moment of capture. With this display quality, I can leave my laptop at home, and ultimately this makes my work easier,” said architectural photographer, Eugeni Pons. (website: http://www.eugeni-pons.com/)

Phase One’s patent-pending Sensor+ technology, built into the Phase One IQ180, supports a variety of shooting conditions. One can capture images with full 80 megapixels resolution or, using Sensor+ mode, switch instantly to capture images with 20 megapixels resolution at 4 times higher sensitivity, up to ISO 3200. This flexibility is very useful under low light conditions; there is no need to slow down to change cameras, and there’s no crop or lens factor. One gets the maximum wide-angle performance from the existing lens, higher ISO levels, and a faster workflow.

According to fashion photographer Stefan Kapfer, “The new IQ180 suits my work very well. I can use the full 80 megapixel resolution for my high end fashion shots, and the 20 megapixel images I get from the Sensor+ technology give me a faster workflow when I do work for catalogue production. It’s really two perfect solutions in one system.” (website: http://www.stefankapfer.de/)

Compatibility is improved between the IQ digital backs and the Phase One 645DF camera body. The power state of the digital back can now be controlled directly from the 645DF camera. An integrated battery charger ensures that the battery is charged while one is shooting tethered, offering more shooting versatility.

Capture One 6

Capture One 6 has been optimized for shooting with Phase One IQ digital backs. Together with the IQ series backs this professional RAW converter and image editing software will deliver the world’s highest image quality with excellent color and detail. The software comprises all the tools required to capture, organize, edit, share and print images for an efficient workflow.

Reliability and Service

Pro photographers can rely on Phase One IQ digital backs to get their jobs done. Their highly durable build quality is designed and tested to work in the toughest environments, including extreme heat, cold and humidity.

All Phase One products represent long-term investment value with superior service. For professionals, this protection is priceless, especially when shooting in unfamiliar situations and locations around the world.

Various service levels are available for Phase One IQ digital backs. For example, a value-added option includes a life-time (5 year) warranty, a free loaner unit during repair and other options. Phase One offers 365 days round the clock support delivered on-line and backed up by dedicated partners and a global support team.

For a complete list of all the new Phase One IQ digital back features, including supported camera bodies, please see http://www.phaseone.com/iq

Availability and Pricing

The Phase One IQ180 is expected to be available end of April 2011. The Phase One IQ160 and IQ140 are expected to be available end of May 2011. The products may be ordered now through Phase One professional photography partners worldwide: http://www.phaseone.com/partners

Prices for new digital backs start at 16.990 EUR / 21.990 USD. Attractive upgrade offers are available for all existing Phase One photographers.

People interested in a demo of the new products can sign up for a live demo here: http://www.phaseone.com/demo

About Phase One

Phase One is the world’s leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One’s Capture One software helps streamline capture and post-production processes. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise. For more information, please visit Phase One at http://www.phaseone.com. Follow Phase One on Twitter at http://www.twitter.com/PhaseOneWW

Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne, Shanghai and Hong Kong.

Phase One and Capture One are registered trademarks of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.

Ricoh Introduces the New CX5

Offering High-speed Focus with a Hybrid AF System
Compact digital camera with 10.7x optical zoom (28-300 mm)

RICOH COMPANY, LTD. (helmed by president and CEO Shiro Kondo) will be releasing its newly developed CX5 digital camera model with its wide-angle, high magnification 10.7x optical zoom (28–300 mm) lens, which has a higher autofocus speed due to the use of Ricoh’s new hybrid AF system.

With the new CX5 model, AF focusing times are decreased to as low as 0.2 sec. for both wide-angle 28 mm and telephoto 300 mm, up to half as short compared to the CX4, using Ricoh’s unique new hybrid AF system. This ensures that you reliably capture the image you were waiting for, never to miss another good shot again.

Using super-resolution technology, the CX5 also allows (1) recording of images with improved resolution using the “Super-resolution” setting and (2) telephoto shooting at up to 600 mm equivalent with minimal degradation in image quality using “Super-resolution Zoom.”

Furthermore, in addition to the new Cooking, Fireworks, and Continuous Golf Swing scene modes, the CX5 has improved features that make shooting photographs even more fun through the use of super-resolution zoom during Zoom Macro mode shooting and other functions. The CX5 is an even more enhanced compact digital camera that was designed based on the concept of it being “a tool that you will find yourself wanting to use every day.”

Available in three colours: Black, Silver, and Pink.
1. High-speed autofocus using the unique hybrid AF system developed by Ricoh
• Equipped with Ricoh’s unique new hybrid AF system in combination with a passive AF sensor that continuously measures the distance between the camera and subject using an area sensor together with Contrast AF (a system in which the imaging elements search for the peak location for contrast on the subject and focus on that location).
• Enables AF focusing times to be shortened to as low as 0.2 sec. for both wide-angle 28 mm and telephoto 300 mm, up to half as short compared to the CX4 model. Ensures that you capture the image you were waiting for over the entire zoom range so that you never miss another good shot again.

2. Improved image resolution through use of super-resolution technology
• Enables amazing photographs with high resolution to be produced using the CX5’s new super-resolution technology, which discerns outlines, details, and gradations in the image automatically and processes the image based on the optimal settings for each. The level of super-resolution can be set to OFF, Weak, or Strong.

3. Super-resolution zoom equivalent to up to 600 mm in addition to the 10.7x 28–300 mm optical zoom
• Allows a wide-angle, high-magnification 10.7x optical zoom lens to fit into a compact body with a thickness of 29.4 mm using Ricoh’s unique retracting lens system.
• Equipped with super-resolution zoom that enables magnification of up to 2.0x. Enables telephoto shooting at up to 600 mm equivalent with minimal degradation in image quality.
• Enables even greater magnification of the subject from super-resolution zoom with use of digital zoom. Allows photographs to be taken with ultra-telephoto zoom at up to 2880 mm.

4. High-quality photography that widens the range of image expression
• Offering reduced loss of detail in highlights using an output pixel interpolation algorithm residing in dedicated logic circuits in the Smooth Imaging Engine IV imaging engine to allow high-contrast scenes to be reproduced more faithfully, exactly as they appear to the naked eye.
• Reduces noise without affecting resolution, tone characteristics, or colour using a noise reduction algorithm to process the image signal as it is output from the CMOS image sensor. Enables sophisticated variance-estimation type noise reduction processing in which the sensor image data’s noise variance is analyzed and the optimum processing is done for each region when the noise reduction level is set to MAX.
• Equipped with a back-illuminated 10.00 million-pixel CMOS sensor. Ensures that beautiful images can be captured even in dark scenes.

5. 14 different types of Scene Modes providing easy access to whole suites of photographic techniques specifically adapted to the subject
• Comes with a new Cooking mode that is perfect for shooting photographs of food. The new Cooking mode setting enables the brightness and colour tone of the scene to be adjusted while the subject is checked.
• Includes a new Fireworks mode that works great for taking shots of fireworks as they flash across the sky.
• Comes with a new Golf Swing Continuous mode that displays grid lines during shooting and playback. Perfect to use for checking your golf swing.
• Enables super-resolution zoom to be used in Zoom Macro mode, which optimizes the zoom position automatically to allow the subject to be shot even larger than with normal macro shooting. Allows the subject to be shot even larger without any degradation of image quality as with normal zoom.

6. Creative shooting modes that allow you to enjoy shooting creative images
• Comes with six different types including Soft Focus, Cross Process, Toy Camera, and Miniaturize that can be selected to fit the subject and type of scene. Allows you to enjoy shooting images with a variety of effects.

7. High-definition 3.0-inch, 920,000-dot LCD monitor
• Equipped with a large, high-definition LCD monitor that has a wide viewing angle and high contrast. With a fluorine coat to prevent soiling, a hard coat to prevent scratches, and an anti-reflection (AR) coat designed to protect the screen against dirt and damage and guarantee excellent visibility even outdoors in direct sunlight.
• Reproduces image colours vividly with sRGB comparison of 100% for the colour reproduction range.

8. A wide variety of functions based on the concept of the CX5 being “a tool that you will find yourself wanting to use every day”
• Equipped with new HDMI terminals. Allows high-definition (HD) movies with a frame size of 1280×720 pixels to be viewed on an HD TV using an HDMI cable (sold separately).
• Comes equipped with macro shooting functions that allow you to get as close to the subject as 1 cm for wide-angle (*) and 28 cm for telephoto. (*) Equivalent to 31 mm for 35-mm film equivalents.
• Enables high-speed continuous shooting at speeds of up to approx. 5 frames/sec.
• Equipped with Scene Auto Mode, which automatically switches to the optimal shooting settings for the scene when the camera is merely pointed at a scene.
• Comes with Subject-tracking AF, which continuously tracks and focuses on the subject automatically.
• The CX5 is compatible with Eye-Fi cards (X2 Series), SD memory cards with built-in wireless LAN functionality, which enables captured images to be transferred wirelessly to a computer or online image sharing service automatically. An icon will appear while an Eye-Fi card is being used to display the communications status.
Rechargeable Battery
DB-100
Battery Charger
BJ-10
Soft Case (Black)
SC-90BK
Soft Case (Brown)
SC-90BN
Neck Strap
ST-2
HDMI Cable
HC-1

*Focal lengths indicated in this news release are 35mm film camera equivalents.
*MP files listed in this news release are Extended MP files that are compliant with the CIPA-standard Multi-Picture format. (The file extension is MPO.)
With MP file images recorded by the CX5, a selected frame can be extracted and saved as an individual JPEG image within the camera.
*AF focusing times were measured under Ricoh measurement conditions.
* This product is not guaranteed to work with all Eye-Fi card features (including wireless data transmission capability).
* For more information on Eye-Fi cards, visit the Eye-Fi webpage http://www.eyefi.co.jp).
* Eye-Fi cards are approved for use in the country of purchase only.

While winter still has us firmly in its grip, Rollei is once again preparing for summer, presenting the Sportsline 60, the worthy successor to the popular Sportsline 50 – an attractively priced digital camera that is always ready for action. For all those who want to be able carry on shooting on the beach or in the water.

This new and improved 5-megapixel camera is waterproof to three metres and capable of producing brilliant HD videos both above and below the surface of the water. Thanks to its underwater function and the special waterproof casing, this sporty camera (dimensions: 90.3 x 63 x 25.3 mm) is also suitable for snorkelling practice in the swimming pool or happily splashing around in the bath at home.

The high-precision lens of the Sportsline 60 captures sea-life or squeaky ducks as a still image at a resolution of 2560 x 1920 pixels, and at 1280 x 720 pixels (30 frames per second) in video mode. The focal length of 8.5 mm corresponds to 64 mm in standard 35 mm format.

The display boasts a resolution of 960 x 240 Pixels. There are six shooting modes and five different white balance settings available, to ensure the perfect shot. The high-quality, high-precision lens (F=2.8/8.5 mm), the built-in flash and the 8x digital zoom round off the technical features.

Thanks to its special surface, this sturdy lightweight camera (98 grams without batteries and memory card) sits snugly in the hand even in the water. Water droplets simply roll of the 2.5” colour TFT LC display. The camera is guaranteed impact-resistant up to a height of one metre, making it suitable for any type of outdoor activity. The Sportsline 60 is particularly suitable for children, not least because of its simple controls and its sturdy casing. Available in the colours pink, yellow, blue and green, it is a colourful eye-catcher both in and near the water.

Power for the Sportsline 60 is provided by two AAA alkaline batteries. This is particularly useful on holiday because you can simply buy more batteries and there is no need for recharging. Micro SD memory cards up to 8GB can be used to store image data. Photographs and videos can be transferred to a PC/Mac using the memory card or the USB 2.0 high-speed connector.

Panasonic today introduced the LUMIX DMC-TZ20 as the newest member of its acclaimed TZ (ZS) series that has won worldwide popularity for versatile lens from ultra wide-angle to telephoto and recording capability of photo and movie packed in a compact body for those who love travelling around the world. Newly developed high quality LEICA DC VARIO-ELMAR lens with ultra wide-angle to powerful 16x optical zoom covers even wider shooting situations. The lens system is totally redesigned with new mechanical structure, optical system combining advanced technology such as Nano Surface Coating for　even higher optical performance while maintaining the compactness of the unit.

Newly adopted 14.1-megapixel MOS sensor and the advanced image processor Venus Engine FHD feature high speed, high sensitivity image recording to realize 1,920x 1,080 full-HD movie recording, high speed burst shooting in high picture quality. It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details. The powerful 16x optical zoom* increases its power to 21x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom. The Sonic Speed AF, which boasts approx. 49% higher speed compared with the predecessor, and a quick start-up time give the DMC-TZ20 super fast response that helps to catch even the most fleeting photo opportunities.

The built-in GPS (Global Positioning System) function is upgraded for DMC-TZ20. The number of landmark information is increased to more than 1,000,000 and the speed of search is accelerated.

The newly incorporated 3,0-inch large 460,000-dot Smart Touch Intelligent LCD allows Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions with high visibility.

The iA (Intelligent Auto) mode is also evolved. For more correction effect in movie recording, Active Mode is added to the conventional POWER O.I.S.(Optical Image Stabilizer). It excels in suppressing blur when recording movie especially at wide angle in shooting while walking. Together with the POWER O.I.S. for photo, the DMC-TZ20 powerfully prevents blur in any situation, in both photo and movie recording. The Intelligent Handheld Nightshot mode is also new which generates a beautiful night scenery with illumination by multiply layering the images shot consecutively. The Intelligent Burst Shooting automatically sets the frame rate of burst shooting according to the subject’s movement – whether it moves fast or slow – utilizing the mechanism of Intelligent ISO Control. Plus, Motion Deblur mode* is also available by updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain as high shutter speed as possible. The Face Recognition recognizes registered human faces to set appropriate focus and exposure on the person even showing his/her name on the LCD. The Intelligent Scene Selector automatically sets the scene mode among frequently used scene mode – Scenery, Portrait, Macro, Night Portrait, Night Scenery, Sunset or Handheld Night Shot. Also, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure work appropriately just by entering the iA mode for any user to take beautiful photos with maximum ease.

The realistic, less-distorted 3D image produced by DMC-TZ20 with the new 3D Photo mode** can also be enjoyed on a VIERA HDTV or other MPO-compatible 3D equipment.

The newly added Lumix Image Uploader realizes direct, instant image sharing via Facebook(photo) or YouTube(movie) with any PC on the spot to let users enjoy communication with photos and movies they take.

With a host of technologies advanced further, more compact, pocket-sized hybrid powerhouse performer DMC-TZ20 offers exquisite beauty in photo and movie recording and ultimate convenience and fun tailored for the energetic world travelers.

*The picture size may be reduced.
**The picture size is fixed to 2-megapixel (16:9)
•The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
•The “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
•AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.
•Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
•YouTube is a trademark of Google Inc.

1. 24mm Ultra Wide-Angle LEICA DC Lens with 16x Powerful Optical Zoom with New Mechanical Structure and Optical System
The compact, versatile lens system is the hallmark of LUMIX TZ series and now this lens system is totally redeveloped for DMC-TZ20 in both optical and mechanical design. The new high-quality LEICA DC VARIO-ELMAR lens system is even more versatile with 24mm ultra wide-angle to powerful 16x optical zoom(35mm camera equivalent: 24-384mm).

The newly applied Nano Surface Coating boasts extremely low reflectance ratio compared with the conventional multi coating to suppress ghost. With this Panasonic’s black box technology, which is adopted for the first time to the LUMIX cameras, the image delivered through the lens of DMC-TZ20 has exceptional optical performance with stunning clarity that passes Leica’s stringent standards. Comprising 12 elements in 10 groups, including 1 ED lens and 6 aspherical lenses with 3 aspherical surfaces, this advanced lens unit suppresses chromatic aberration which tends to occur in telephoto shooting effectively. It also boasts a short total length of lens unit despite its higher versatility with longer zoom range, which is made possible by a development of new mechanism for a structure of lens barrel. The lens system is also compatible with high shutter speed of min.1/4,000 sec.

Thanks to the Intelligent Resolution technology, the Intelligent Zoom is available with the TZ20 which extends the zoom ratio by approx. 1.3x maintaining the picture quality even combining a digital zoom. This means the 16x optical can virtually extend to 21x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 33.8x (at 3-megapixel resolution) by using the center part of the large MOS sensor to bring subjects even closer.

2. 14.1-Megapixel MOS Sensor and Venus Engine FHD for High Speed, High Sensitivity Image Recording
The new 14.1-megapixel MOS sensor integrated in DMC-TZ20 boasts high speed signal output and high sensitivity image recording for making many advanced features possible.

The high speed digital signal output technology integrated in the cameras of LUMIX G Micro System is applied realizing the high speed consecutive shooting and full-HD movie recording. It lets the DMC-TZ20 shoot 10 fps in 14-megapixel full resolution with mechanical shutter and 5 fps with continuous AF. Even higher speed burst shooting is available with DMC-TZ20 if electronic shutter is used – 60 fps in 3.5-megapixel*. It also enables the camera to record full-HD 60i (NTSC) / 50i (PAL) smooth movie. In addition, the high speed movie at 220 fps in QVGA size is another advantage of the sensor which captures the motion of a subject. The frame rate, AF setting and the recording resolution can be easily selected according to the movement of the subject.

For the effective concentration of light, the newly developed sensor adopts microfabrication technology to achieve even higher sensitivity. With an advanced micro light tube structure, both color mixture and signal loss are prevented. The result is that the photo and movie shot at any sensitivity from low to high have outstanding clearness. Furthermore, optimization of semiconductor production process achieves dramatic suppression of noise. Together with the picture parameter setting suitable for the MOS sensor, the stunningly clear image rendered by TZ20 boasts high picture quality with minimum noise.
* In the high speed burst shooting at 60 fps, the picture size is 2.5-megapixel(4:3), 3-megapixel(3:2), 3.5-megapixel(16:9), 2-megapixel(1:1).

3. 1,920 x 1,080 50i(PAL)/60i(NTSC) Full-HD Movie Recording in the AVCHD Format
The LUMIX DMC-TZ20 is an advanced photographic tool for recording not only great photos but also beautiful full-HD movies. In addition to Motion JPEG images, the DMC-TZ20 can record high-resolution full-HD 1,920 x 1,080 50i (PAL) / 60i (NTSC) movies in AVCHD (MPEG-4 / H.264)* format. The high frame rate of 50i(PAL)/60i(NTSC) excels in recording moving subjects with outstanding smoothness. The AVCHD format features almost twice the recording time in HD quality than the conventional Motion JPEG and excels in the compatibility with AV equipment like HDTVs or Blu-ray Disc players. A special, separate button on the top lets the user instantly start recording movies while shooting photos without any having to make any extra settings.

The powerful 16x optical zoom is available in movie recording. With DMC-TZ20, there are always two options to record spur-of-the-moment scenes – high-quality photos or movies. The user can simply choose the one that saves precious memories most beautifully.

The popular iA (Intelligent Auto) is also available in movie recording. The POWER O.I.S. (Optical Image Stabilizer), Face Detection, and Intelligent Scene Selector also support shooting beautiful movie with ease. For more effective countermeasure against blur, the Active Mode is newly equipped with DMC-TZ20 for an option of image stabilization in movie recording. In addition to the conventional POWER O.I.S., the Active Mode effectively suppress blur in movie recording especially at wide angle while walking. The Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality. The Intelligent Exposure that also optimizes the exposure to prevent over/under exposure part from occurring.

The movies also come with the high-quality stereo sound of Dolby® Digital Stereo Creator, to offer highly realistic sound to the movie. And a Wind Cut function is also available to block out most of the noise from background wind.

It is also possible to take still image while recording motion picture simultaneously (3.5-megapixel)**. With the Video Divide function, users can divide the video into two sections to shorten or delete the unwanted part on the spot in the camera. You can cut out a clear still image from a movie in the camera thanks to the Intelligent Resolution technology. A host of options enhance the usability and fun of recording high quality full-HD movie.

Photos or movies recorded in AVCHD on SD Memory Cards are easy to view on a Panasonic VIERA TV. Simply insert the card into the VIERA Image Viewer (SD Memory Card slot) on VIERA TV or DIGA Blu-ray Disc Player to playback your contents. Alternatively, you can use an optional mini HDMI cable to output the still and motion images you took from the TZ20 directly to the TV for VIERA Link. Most of the control is possible using only the TV’s remote control.

In addition, with the included software PHOTOfunSTUDIO 6.1 HD Lite Edition, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them to a DVD disc for archiving.

* Full-HD (1,920 x 1,080) movies are recorded at 60i (NTSC) / 50i (PAL). HD (1,280 x 720) movies are output and recorded by the image sensor at 60p (NTSC) / 50p (PAL).

【Europe】
・Motion images can be recorded continuously for up to 29 min 59 sec.
・If [Rec Quality] is set to [GFS] or [FSH], and if the surrounding temperature is high, or motion picture is recorded continuously, is displayed, and the recording may be stopped halfway through.

【Other Region】
・Motion images can be recorded continuously for up to 29 min 59 sec if [Rec Quality] is set to [GFS] or [FSH].
・If [Rec Quality] is set to [GFS] or [FSH], and if the surrounding temperature is high, or motion picture is recorded continuously, is displayed, and the recording may be stopped halfway through.

•Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is displayed on the screen.
•Use a card with SD Speed Class with “Class 4” or higher when recording motion pictures in [AVCHD]. Also, use a card with SD Speed Class with “Class 6” or higher when recording motion pictures in [MOTION JPEG].
* SD Speed Class is the speed standard regarding continuous writing.

4. Advanced GPS System
The TZ series camera is acclaimed as an excellent travel companion because of a wide shooting range, hybrid recording capability of high quality photo and movie and a host of travel-friendly functions represented by the built-in GPS system.

The location data where the photo was taken is embedded with its latitude and longitude is automatically in the Exif data. These geo-tagged images can be pinpointed on the maps of social media internet maps to be shared with your friends and families. Plus, the DMC-TZ20 also shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark using the internal data to give users real-time information of the place when taking photos to add fun of photo shooting during travel. The area information covers 203 countries or regions for global use. Plus, more than 1,000,000 of landmark information covers 78 countries or regions. The speed of search is accelerated thanks to the improvement in the algorithm of the software.

The photos and movies with the location names are automatically sorted in the virtual folder alphabetically in the camera allowing quick reach. You can also refer to the location names via the included software PHOTOfunSTUDIO 6.1 HD Lite Edition It is also easy to sort or search images by the location names. Internal clock of the camera is automatically adjusted to the local time of the place where the camera is, so you do not have to set the clock manually whether you go abroad or come back home.

Menus of GPS are located in an independent tab for quick access.

© 2010 NAVTEQ All rights reserved.
This service uses POI (Points Of Interest) of ZENRIN CO., LTD.
“POWERED BY ZENRIN” is a trademark of ZENRIN CO., LTD. ©2011 ZENRIN CO., LTD. All rights reserved.

•GPS may not work in China or in the border regions of countries neighboring China.
•Depending on the locations, it may not be possible to correctly receive the signals from the GPS satellites. In such cases, positioning may not be possible, or significant positioning discrepancy may occur.

5. The Smart Touch Screen for Intuitive Touch-Control on the 3.0-inch Large 460,000-dot Intelligent LCD*
The DMC-TZ20 adopts touch-screen operation with new Smart Touch Screen. Auto Focus is immediately set to the subject by just touching it on the large LCD and you can even release the shutter. The 3.0-inch large 460,000-dot high resolution screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.

With the Intelligent Scene Selector in the iA mode, the camera automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background or scenery to the scenery mode while a touch on the subject close to the camera to the close-up mode. You can directly touch the icon to change its setting quickly in the shooting screen.

The touch-screen operation excels not only for shooting but also for playing back images with outstanding visibility. You can play back the image you want out of hundreds of stocks by touching in the thumbnails. To play back images one by one in order, you can drag the image over the screen with a finger to browse the collection of photos as you flip over the pages of the book. Max. 16x of enlargement is also operated easily with touches. The touch control also allows easy, intuitive operation in attractive features, which will be detailed later.

The Intelligent LCD with wide-viewing angle automatically adjusts the screen brightness in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The AR (Anti-Reflection) coating is especially effective in suppressing reflection under strong sunlight in daytime.

6. The Evolving iA (Intelligent Auto) Mode Makes Every Photo and Movie More Beautiful
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. In the iA mode, the camera does all the work, leaving you free to compose shots and capture moments. Just press, aim and shoot.

For more effective countermeasure against blur, the Active Mode is newly equipped with DMC-TZ20 for an option of image stabilization in movie recording. In addition to the conventional POWER O.I.S., the Active Mode is especially effective in active movie recording at wide angle such as shooting while walking without deterioration of the image quality. The Intelligent Handheld Nightshot mode is also new on DMC-TZ20. It generates a beautiful night scenery with illumination by multiply layering the images shot consecutively. Bright, glamorous night scenery can be recorded without using a tripod. Furthermore, the Intelligent Burst Shooting automatically sets the frame rate of burst shooting according to the subject’s movement – whether it moves fast or slow – utilizing the mechanism of Intelligent ISO Control. With the DMC-TZ20, the Motion Deblur mode* is incorporated to prevent blur even more powerfully. The mode is a comprehensive integration of Intelligent ISO Control which automatically adjusts ISO setting and shutter speed according to the subject’s movement and the advanced contrast control system of Intelligent Exposure that also optimizes the exposure to prevent over/under exposure part in a picture. The camera judges the appropriate shutter speed to suppress the motion blur according to the movement of the subject. The shutter speed can be raised by activating the high sensitivity recording by pixel mixed readout method. The DMC- TZ20 thoroughly prevents blur in any shooting situation with a variety of countermeasures optimized for each nature of blur in photo or movie recording.

Not only those, the Face Recognition function remembers registered faces to give an appropriate AF/AE on the people while removing the unwanted red-eye. The Intelligent Scene Selector automatically selects whichever of 7 Scene modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery Sunset and Handheld Night Shot – that best suit the shooting situation.

Plus, the light control of flash is optimized according to the scene more precisely and the portrait shots using flash, which tends to be overexposed, are now even more beautiful.

Once you enter the iA mode, these functions happen automatically together with other powerful shooting-assist functions – AF Tracking, Intelligent ISO Control and Intelligent Exposure – so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

*The picture size may be reduced.

6. Other Exciting Features for More Fun of Photography
The DMC-TZ20 features a new way of communication by sharing photo or movies taken by users via LUMIX Image Uploader. All you have to do is checkmark the photos you want to share in the camera and connect it to a PC with an included USB cable or just by inserting the SD Memory Card to the slot of a PC. Uploading automatically starts just by following the guidance. You can add comment and let your friends know the update of your album via e-mail consequently. Facebook can be used for photos and YouTube for movies. Users can join these social networking service without installation of special software. It is easy to share photo and movies on the spot, which means that your friends do not have to wait for you to come back home.

The newly added 3D Photo mode* produces a 3D image in the camera. Take 20 panning shots and the camera automatically selects two most suitable images –one for a right eye and one for the left eye – to synthesize a 3D composite. The 3D image can be viewed on VIERA HDTV. The format of 3D image is compatible with MPO which can be played back on other MPO-compatible equipment such as TV, Digital Photo Frame or Printing.

*The picture size is fixed to 2-megapixel (16:9)
•Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
•YouTube is a trademark of Google Inc.

PHOTOfunSTUDIO 6.1 HD Lite Edition
The PHOTOfunSTUDIO 6.1 HD Lite Edition makes it possible to sort and organize photos not only of those newly taken but also of those stored in your PC with quick start-up and fast read-in of images. The images recorded with GPS information are automatically sorted by the place name making it easy and fun to organize the images taken on your travel. For the portraits, the Face Recognition function that recognizes the faces in the picture automatically sorts the photos by the registered faces without picking out each photo one by one when you only want pictures of a specific person.
Recorded movies can be edited with the Short Movie Story function and written into MPEG2 to burn onto a DVD disc. You can also enjoy making photo and movie slideshows with a variety of effects and use your iTunes music library as background music. It is also possible to put a title or add comments on the scene utilizing the information from the place names recorded with GPS and from the people’s names registered in Face Recognition. In addition to the direct connection of the camera, you can upload photos to Facebook and movie to YouTube via this software, too.

DMC-TZ18
-24mm ultra wide angle powerful 16x optical zoom (35mm camera equivalent: 24-384mm) LEICA DC VARIO-ELMAR Lens with 20x Intelligent Zoom
-iA(Intelligent Auto) mode including POWER O.I.S.(Optical Image Stabilizer), Intelligent ISO Control, Intelligent Scene Selector, Face Recognition, Intelligent Exposure
-Venus Engine VI featuring Intelligent Resolution
-Approx.49% faster Sonic Speed AF*
-720p HD movie recording in Motion JPEG
-3.0-inch large 230,000-dot Intelligent LCD
-Manual exposure
-LUMIX Image Uploader
*Compared with the predecessor DMC-TZ8

*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.
*The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
*The “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
*AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.
*Dolby and the double-D symbol are trademarks of Dolby Laboratories.
*HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
*YouTube is a trademark of Google Inc.
*Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
*All other company and product names are trademarks of their respective corporations.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*Some accessories are not available in some countries.
*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
*Design and specifications are subject to change without notice.

Panasonic is pleased to announce a new addition of stylish and compact hybrid digital camera DMC-FX77 to the LUMIX FX series featuring a Smart Touch operation on the 3.5-inch large LCD. All control is possible by the touch operation – Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions including new Art Retouch and Beauty Retouch mode.

New LEICA DC VARIO-SUMMARIT lens 24mm ultra wide angle 5x optical zoom (equivalent to 24mm to 120mm on a 35mm camera) with F2.5 brightness has been developed to fit in the compact lens unit enhancing the slimness of camera body. The lens especially excels not only in shooting dynamic landscapes with its wide angle of view but also in capturing moving subjects even in low-lit situations such as indoors or at night with its outstanding brightness. Incorporating a newly developed 12.1-megapixel Hi-Speed CCD sensor, the DMC-FX77 is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 full-HD movie recording in AVCHD and high speed continuous shooting.

And the advanced image processing LSI, the Venus Engine FHD, assures high picture quality in both photo and movie recording. It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details. The powerful 5x optical zoom* increases its power to 6.5x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom. The Sonic Speed AF, which gains approx. 33% higher speed compared with DMC-FX70, and a quick start-up time give the DMC-FX77 super high speed response that helps to catch even the most fleeting photo opportunities.

The iA (Intelligent Auto) mode is also evolved. For more correction effect in movie recording, Active Mode added to the conventional MEGA O.I.S. It excels in suppressing blur when recording movie at wide angle in shooting while walking. Together with the MEGA O.I.S. for photo and the outstanding brightness of the lens, the DMC-FX77 powerfully prevents any kind of blur – whether the blur is caused by a handshake or the subject’s motion in both photo and movie recording. The Motion Deblur mode* is also available by updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain as high shutter speed as possible. The Face Recognition recognizes registered human faces to set appropriate focus and exposure on the person even showing his/her name on the LCD. The Intelligent Scene Selector automatically sets the scene mode among frequently used scene mode – Scenery, Portrait, Macro, Night Portrait, Night Scenery or Sunset. Also, Face Recognition, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure work appropriately just by entering the iA mode for any user to take beautiful photos with maximum ease.

The DMC-FX77 comes not only with the high basic performance but also with a host of entertainment features that adds fun to photography such as new Beauty Retouch, Art Retouch and My Photo Album. The newly added Lumix Image Uploader realizes direct, instant image sharing via Facebook(photo) or YouTube(movie) with any PC on the spot to let users enjoy communication with photos and movies they take. The 3D image produced by DMC-FX77 with the new 3D Photo mode can also be enjoyed on a VIERA 3D HDTV or other MPO-compatible 3D equipment.

Delicate in design but bold in performance – The DMC-FX77 looks so sleek and elegant with its new streamline design but is an outstandingly high performance hybrid digital compact camera you have never met before.

•The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
•The “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
•AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.

•Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
•YouTube is a trademark of Google Inc.

1. Newly Developed Bright F2.5 LEICA DC VARIO-SUMMARIT Lens with 24mm Ultra Wide-Angle and 5x Optical Zoom
The DMC-FX77 incorporates a newly developed high quality LEICA DC VARIO-SUMMARIT lens that boasts excellent brightness of F2.5. The F2.5 lens is even brighter by approx.25% than the F2.8 lens which is generally considered a bright lens. It allows the use of higher shutter speed but captures stunningly clear, sharp, blur-free images even in lower lighting situation. Together with the anti-blurring function in the iA mode, DMC-FX77 powerfully suppress blur caused by the movement of subjects. Also, the 24mm (35mm camera equivalent: 24-120mm ) ultra-wide-angle lens – rare on a compact camera – gives photographers a wider range of composition possibilities with approx. 213% larger viewing space compared to that of 35mm camera. The super-high-quality LEICA DC VARIO-SUMMARIT lens minimizes distortion at the wide end.

Comprising of 7 elements in 6 groups with 3 aspherical lenses with 5 aspherical surfaces, the lens unit in DMC-FX77 realized downsizing of both total length and diameter to fit in the slim, compact body of the camera. It is made possible with its new mechanism and the world’s first use of new material* for Extra High Index Low Dispersion Meniscus Aspherical Lens as thin as 0.3mm. Panasonic succeeded in developing the lens with high refractive index and low dispersion performance which results in the excellent color reproduction and suppression of chromatic aberration.

This advanced lens unit passes Leica’s stringent standards and delivers an exceptional optical performance with its minimal distortion and chromatic aberrations while suppressing ghosting and flaring.

Thanks to the Intelligent Resolution technology, the Intelligent Zoom is available with the DMC-FX77 which extends the zoom ratio by approx. 1.3x maintaining the picture quality even using a digital zoom. This means the 5x optical* can virtually extend to 6.5x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 9.8x (at 3-megapixel resolution) by using the center part of the CCD to bring subjects even closer.

The compact lens unit contributes to the downsizing of the camera itself to make DMC-FX77 ever more compact with slimmer, more sleek profile compared with the predecessor DMC-FX70/FX75.

*As of January 25, 2011.

2. Enjoy 1,920 x 1,080 Full HD Movie Recording in AVCHD with the Advanced iA (Intelligent Auto) Mode
According to the rise of movie recording popularity, digital cameras are now more compatible with it. The DMC-FX77, the top-end model of the FX series, has recording capability of AVCHD movie even in 1,920 x 1,080 full-HD despite its slim, stylish body. The AVCHD format features almost doubling the recording time in HD quality compared with the conventional Motion JPEG. The picture quality is greatly enhanced thanks to the Intelligent Resolution technology. The DMC-FX77 also boasts Dolby Digital Creator to record high quality audio.

Now on the DMC-FX77, the popular iA (Intelligent Auto) is also available in motion image recording. The AF Tracking function that can lock onto the subject by just touching it on the screen to keep it in focus even it moves is now available in movie recording, too. The MEGA O.I.S. (Optical Image Stabilizer), Face Detection, and Intelligent Scene Selector also support shooting beautiful movie with ease. The Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality. The Intelligent Exposure that also optimizes the exposure to prevent over/under exposure part from occurring.

The 5x optical zoom is available in movie recording, too. With the Video Divide function, users can divide the video into two sections to shorten or delete the unwanted part on the spot in the camera. You can cut out a clear still image from a movie in the camera thanks to the Intelligent Resolution technology. A Wind Cut function is also available to block out most of the noise from background wind. A host of options enhances the usability and fun of recording high quality full-HD movie.

【Europe】
・Motion images can be recorded continuously for up to 29 min 59 sec.
・If [Rec Quality] is set to [FSH], and if the surrounding temperature is high, or motion picture is recorded continuously, is displayed, and the recording may be stopped halfway through.

【Other Region】
・Motion images can be recorded continuously for up to 29 min 59 sec if [Rec Quality] is set to [FSH].
・If [Rec Quality] is set to [FSH], and if the surrounding temperature is high, or motion picture is recorded continuously, is displayed, and the recording may be stopped halfway through.

•Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is displayed on the screen.
•Use a card with SD Speed Class with “Class 4” or higher when recording motion pictures in [AVCHD]. Also, use a card with SD Speed Class with “Class 6” or higher when recording motion pictures in [MOTION JPEG].
* SD Speed Class is the speed standard regarding continuous writing.

3. The 3.5-inch Large Smart Touch Screen for Intuitive Touch-Control Shooting and Additional Fun
The DMC-FX77 adopts full touch-screen operation with new Smart Touch Screen. Auto Focus is immediately set to the subject by just touching it on the large LCD and you can even release the shutter. Thanks to the sonic speed AF with approx.33% higher speed, setting focus and releasing shutter is now dramatically faster.

The 3.5-inch in 16:9 aspect large screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.

Once you lock on the subject by a touch, the camera tracks the subject with the AF tracking function even if it moves. With the Intelligent Scene Selector in the iA mode, the camera automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background or scenery to the scenery mode while a touch on the subject close to the camera to the close-up mode. All menu setting is now available with touch control. In the shooting screen you can directly touch the icon to change its setting quickly.
The functions and settings used most often, such as O.I.S., consecutive shooting, auto focus point, white balance setting, ISO sensitivity level, image size and LCD mode are quickly and easily accessed via the shortcut setting by just dragging the icon to the main menu area.

Taking advantage of the touch operation, new functions are incorporated to add more fun to DMC-FX77. My Photo Album function lets users to sort images in the separate folders allowing quick, direct playback of the images they want without searching a huge collection of photos. For example, you can sort photos regarding work or those shot in private. This is also convenient when transferring the images because you can just copy the target folder in a SD card to the PC without selecting the photos you need one by one.

The Art Retouch function lets users give different impression to the photo in camera from the original. Brightness can be changed with exposure and the color with saturation. It is possible to retouch and make the photo, even if it is washed-out or colorless, look in the way you wish to be by combining two parameter settings – more natural, softer, or more vivid to suit your preference of color manner. The Beauty Retouch mode makes it possible to virtually makeup the faces. In Esthetic mode, various effect can be applied to the face including clearing the skin texture, lifting up the face whitening of teeth and so on. In the Make-up mode, users can choose the color of foundation, lips, cheeks or eye-shadow.

The touch-screen operation excels not only for shooting but also for playing back images with outstanding visibility. You can play back the image you want out of hundreds of stocks by touching in the thumbnails. To play back images one by one in order, you can drag the image over the screen with a finger to browse the collection of photos as you flip over the pages of the book. Max. 16x of enlargement is also operated easily with touches. The touch control also allows easy, intuitive operation in attractive features, which will be detailed later.

The Intelligent LCD automatically adjusts the screen brightness in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times.

4. Advanced Signal Processing System with New 12.1-megapixel High Speed CCD and High Performance Venus Engine FHD
The newly developed 12.1-megapixel CCD with 2-channel signal output structure boasts higher signal transfer speed for the operations that require high performance and speed such as 1920×1080 full HD movie recording and high speed continuous shooting. The picture quality is also improved thanks to the approx.25% higher sensitivity* which is made possible by highly efficient light condensation adoption larger on-chip micro lenses.

For the image processor, the Venus Engine FHD is incorporated that features exceptionally advanced signal processing capabilities. By separating chromatic noise from luminance noise and applying the optimal noise reduction to each, you can capture clear and beautiful images even when shooting at high ISO sensitivity levels. The Venus Engine FHD also provides precisely selective noise reduction to the chromatic noise without affecting the border of colors which is judged from the brightness level of a pixel. With the Intelligent Resolution technology, 3 areas — outlines, detailed texture areas and soft gradation areas are automatically detected. The outline parts are enhanced effectively to give edges more clearness while giving a moderate accentuation to the texture areas to look more finely detailed. To the soft gradation part, superior noise reduction process of the Venus Engine FHD is applied to make it smoother. Apart from the uniform enhancement of sharpness, the innovative technology, Intelligent Resolution, precisely performs signal processing pixel by pixel in the most effective way for it. As a result, images are naturally clear and crisp in both photo and movie recording.

Linking smoothly with the Hi-speed CCD sensor, the Venus Engine FHD processes a large amount of signals at high speed, making it possible to record 1,920 x 1,080 full-HD movie recording and high resolution consecutive shots at 3.7 fps in 12.1-megapixel full resolution and max.10 fps at 3-megapixel recording.

At the same time, the multi-task image-processing engine, the Venus Engine FHD realizes a super-fast response time. The shutter release time lag is as short as approx. 0.005 second and the camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the Sonic Speed AF (Auto Focus) which boasts approx.33% faster speed compared with the DMC-FX70/75.

5. The Evolving iA (Intelligent Auto) Mode Makes Every Photo and Movie More Beautiful
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. In the iA mode, the camera does all the work, leaving you free to compose shots and capture moments. Just press, aim and shoot.

For more effective countermeasure against blur, the Active Mode is newly equipped with DMC-FX77 for an option of image stabilization in movie recording. This mode is especially effective in active movie recording at wide angle such as shooting while walking.

With the DMC-FX77, the Motion Deblur mode* is incorporated to prevent blur even more powerfully. The mode is a comprehensive integration of Intelligent ISO Control which automatically adjusts ISO setting and shutter speed according to the subject’s movement and the advanced contrast control system of Intelligent Exposure that also optimizes the exposure to prevent over/under exposure part in a picture. The camera judges the appropriate shutter speed to suppress the motion blur according to the movement of the subject. The shutter speed rises as high as possible activating the high sensitivity recording by pixel mixed readout method. Combined with the outstanding brightness of the lens and the Active Mode, the DMC-FX77 thoroughly prevents any kind of blur – whether out of handshake or the subject’s motion, whether in photo or movie recording.

Not only those, the Face Recognition function remembers registered faces to give an appropriate AF/AE on the people while removing the unwanted red-eye. The Intelligent Scene Selector automatically selects whichever of 6 Scene modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset – that best suit the shooting situation.

In addition, the Intelligent Resolution technology is always activated in the iA mode which results in the clearer and higher picture quality in every photo and movie with extended zoom range equivalent to 6.5x optical zoom by the Intelligent Zoom.
Plus, the light control of flash is optimized according to the scene more precisely and the portrait shots using flash, which tends to be overexposed, are now even more beautiful.

Once you enter the iA mode, these functions happen automatically together with other powerful shooting-assist functions – AF Tracking, Intelligent ISO Control and Intelligent Exposure – so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

*The picture size may be reduced.

6. Other Exciting Features for More Fun of Photography
The DMC-FX77 features a new way of communication by sharing photo or movies taken by users via LUMIX Image Uploader. All you have to do is checkmark the photos you want to share in the camera and connect the camera to a PC. Uploading automatically starts just by following the guidance. You can add comment and let your friends know the update of your album via e-mail consequently. Facebook can be used for photos and YouTube for movies. Users can join these social networking service without installation of special software. It is easy to share photo and movies on the spot, which means that your friends do not have to wait for you to come back home.

The newly added 3D Photo mode produces a realistic, less-distorted 3D image in the camera. Take 20 panning shots and the camera automatically selects two most suitable images –one for a right eye and one for the left eye – to synthesize a 3D composite. The 3D image can be viewed on VIERA 3D HDTV. The format of 3D image is compatible with MPO which can be played back on other MPO-compatible equipment such as TV, Digital Photo Frame or Printing.

A total of 25 scene modes such as popular Baby or Pet, sets most appropriate parameter in wide-ranging situations.

Photos or movies recorded in AVCHD on SD Memory Cards are easy to view on a Panasonic VIERA TV. Simply insert the card into the VIERA Image Viewer (SD Memory Card slot) on VIERA TV or DIGA Blu-ray Disc Player to playback your contents. Alternatively, you can use an optional mini HDMI cable to output the still and motion images you took from the FX77 directly to the TV for VIERA Link. Most of the control is possible using only the TV’s remote control.

•Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
•YouTube is a trademark of Google Inc.

About PHOTOfunSTUDIO 6.0 HD Lite Edition
The PHOTOfunSTUDIO 6.0 HD Lite Edition makes it possible to sort and organize photos not only of those newly taken but also of those stored in your PC with quick start-up and fast read-in of images.

For the portraits, the Face Recognition function that recognizes the faces in the picture automatically sorts the photos by the registered faces without picking out each photo one by one when you only want pictures of a specific person. Images sorted in the camera with the My Photo Album function keeps its classification.

Recorded movies can be edited with the Short Movie Story function and written into MPEG2 to burn onto a DVD disc. You can also enjoy making photo and movie slideshows with a variety of effects and use your iTunes music library as background music. It is also possible to put a title or add comments on the scene utilizing the information from the people’s names registered in Face Recognition. In addition to the direct connection of the camera, you can upload photos to Facebook and movie to YouTube via this software, too.

* Leica is a registered trademark of Leica Microsystems IR GmbH.
* The LEICA DC VARIO-SUMMARIT lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.
* The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
* Dolby and the double-D symbol are trademarks of Dolby Laboratories.
* HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
* YouTube is a trademark of Google Inc.
* Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
* All other company and product names are trademarks of their respective corporations.

* This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)

* Some accessories are not available in some countries.
* The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
* Design and specifications are subject to change without notice.

Panasonic is pleased to introduce a new LUMIX DMC-FT3, specially geared for active outdoor use, incorporating more powerful features in even more rugged design. The new 12.1-megapixel FT3 further strengthen its toughness to be waterproof to 12m with shockproof to 2m, freezeproof to -10 degrees C and dustproof reliability. The built-in GPS function, compass, altimeter and barometer are all newly incorporated for users to enjoy active outdoor even more.

The LEICA DC VARIO-ELMAR lens in folded optics boasts not only high quality image but also rugged design. Starting at the 28mm wide angle, and zooming up to a useful 4.6x in telephoto, this camera gives you the flexibility for virtually all shooting scenes — especially underwater, where movement is often restricted and the angle of view becomes important for composing your shots.

Empowered by a newly developed 12.1-megapixel Hi-Speed CCD sensor, the DMC-FT3 is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 full-HD movie recording in AVCHD and high speed continuous shooting. And the advanced image processing LSI, the Venus Engine FHD, assures high picture quality in both photo and movie recording. It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details. The powerful 4.6x optical zoom* increases its power to 6x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom. The Sonic Speed AF and a quick start-up time give the DMC-FT3 super high speed response that helps to catch even the most fleeting photo opportunities.

The iA (Intelligent Auto) mode is also evolved. For more correction effect in movie recording, Active Mode is added to the conventional POWER O.I.S. It excels in suppressing blur when recording movie at wide angle in shooting while walking. Together with the POWER O.I.S., the DMC-FT3 powerfully prevents blur in both photo and movie recording. The Motion Deblur mode* is also available by updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain as high shutter speed as possible. Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure work appropriately just by entering the iA mode for any user to take beautiful photos with maximum ease.

The newly added Lumix Image Uploader realizes direct, instant image sharing via Facebook(photo) or YouTube(movie) with any PC on the spot to let users enjoy communication with photos and movies they take. The realistic, less-distorted 3D image produced by DMC-FT3 with the new 3D Photo mode can also be enjoyed on a VIERA 3D HDTV or other MPO-compatible 3D equipment.

Take DMC-FT3 out for your outdoor adventures anywhere in any season – diving, snorkeling, surfing, climbing, skiing or snowboarding, camping – and bring back tremendous record of memory in stunning photos or in full-HD.

*The picture size may be reduced.
•The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
•The “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
•AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.

•Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
•YouTube is a trademark of Google Inc.

1. Tough Body with Rugged Design and A Host of Advanced Functions for Even Higher Outdoor Excitement
With the enhanced toughness, the FT3 is waterproof to a depth of 12m and dustproof equivalent to the “IPX8” and “IPX6” standard. Thanks to rubber padding and reinforced glass and carbon resins inside the camera, the FT3 features an airtight body protected against water immersion, dust and sand. Previously, there were two separate terminal covers for battery/memory card and for connection cables but these are relocated at one part covered by a single door. With the minimum apertural area, the DMC-FT3 boasts even higher tightness of sealing to withstand pressure in underwater as deep as 12m.

The FT3 is drop proof from a height up to 2.0m in accordance with the “MIL-STD 810F Method516.5-Shock” test standard. In addition to reinforcing the exterior of the camera with shock-resistant material, the FT3 uses folded optics to prevent its lens unit from taking damage when dropped during operation. The lens unit is protected by a supplementary damper to absorb the force from shock impact. All components including the lens unit are reexamined to endure the temperature as low as -10 degrees C to make the FT3 freezeproof.

The DMC-FT3 newly integrates GPS function, which is popular in the travel camera LUMIX TZ/ZS series. It shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark using the internal data to give users real-time information of the place when taking photos to add fun of photo shooting during travel. The area information covers 203 countries or regions for global use. Plus, more than 1,000,000 of landmark information covers 78 countries or regions. The photos and movies with the location names are automatically sorted in the virtual folder alphabetically in the camera allowing quick reach. You can also refer to the location names via the included software PHOTOfunSTUDIO 6.1 HD Lite Edition. It is also easy to sort or search images by the location names. Internal clock of the camera is automatically adjusted to the local time of the place where the camera is, so you do not have to set the clock manually whether you go abroad or come back home.

Not only that, the FT/TS series is the camera specially designed for active outdoor use adopts compass, altimeter and even barometer to show and record altitude, barometric pressure and orientation data. The barometer also works for indicator for depth underwater. The rugged design, GPS and the advanced measuring equipments offers a variety of fun in wide-ranging situations. Take out the camera to fishing or camping in the springtime, to diving, snorkeling, surfing in summer, or mountain climbing in autumn and to skiing or snowboarding in winter – The DMC-FT3 is an all-year-round active field player to record stunning memories in beautiful photo and movie.

© 2010 NAVTEQ All rights reserved.
This service uses POI (Points Of Interest) of ZENRIN CO., LTD.
“POWERED BY ZENRIN” is a trademark of ZENRIN CO., LTD. ©2011 ZENRIN CO., LTD. All rights reserved.

•GPS may not work in China or in the border regions of countries neighboring China.
•Depending on the locations, it may not be possible to correctly receive the signals from the GPS satellites. In such cases, positioning may not be possible, or significant positioning discrepancy may occur.
•Information measured on this unit is only a rough indication. Do not use it for technical purposes.
•When using this unit for full-scale mountain climbing, trekking, or underwater, use the measured information (bearing, altitude, depth, atmospheric pressure) only as a rough indication, and always carry a map and purpose-built measurement tools.

3. Advanced Signal Processing System with New 12.1-megapixel Hi-Speed CCD and High Performance Venus Engine FHD and 28mm Wide-Angle LEICA DC Lens with 6x Intelligent Zoom*
The newly developed 12.1-megapixel CCD with 2-channel signal output structure boasts higher signal transfer speed for the operations that require high performance and speed such as 1920×1080 full HD movie recording and high speed continuous shooting. The picture quality is also improved thanks to the approx.25% higher sensitivity* which is made possible by highly efficient light condensation adoption larger on-chip micro lenses.

For the image processor, the Venus Engine FHD is incorporated that features exceptionally advanced signal processing capabilities. By separating chromatic noise from luminance noise and applying the optimal noise reduction to each, you can capture clear and beautiful images even when shooting at high ISO sensitivity levels. The Venus Engine FHD also provides precisely selective noise reduction to the chromatic noise without affecting the border of colors which is judged from the brightness level of a pixel. With the Intelligent Resolution technology, 3 areas — outlines, detailed texture areas and soft gradation areas are automatically detected. The outline parts are enhanced effectively to give edges more clearness while giving a moderate accentuation to the texture areas to look more finely detailed. To the soft gradation part, superior noise reduction process of the Venus Engine FHD is applied to make it smoother. Apart from the uniform enhancement of sharpness, the innovative technology, Intelligent Resolution, precisely performs signal processing pixel by pixel in the most effective way for it. As a result, images are naturally clear and crisp in both photo and movie recording.

Linking smoothly with the new Hi-Speed CCD sensor, the Venus Engine FHD processes a large amount of signals at high speed, making it possible to record 1,920 x 1,080 full-HD movie recording and high resolution consecutive shots at 3.7 fps in 12.1-megapixel full resolution and max.10 fps at 3-megapixel recording.

At the same time, the multi-task image-processing engine, the Venus Engine FHD realizes a super-fast response time. The shutter release time lag is as short as approx. 0.005 second and the camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the Sonic Speed AF (Auto Focus) which boasts approx.28% faster speed compared with the DMC-FT2. The Venus Engine FHD also supports a High Sensitivity mode that lets the DMC-FT3 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.**
The FT3 incorporates a high-quality LEICA DC VARIO-ELMAR 28mm wide-angle lens with a 4.6x optical zoom(35mm equivalent:28-128mm). The folded optics of shaft guide method is adopted to secure the toughness of the lens unit. Comprising 10 elements and a prism unit in 8 groups, including 1 ED lens and 5 aspherical lenses with 6 aspherical surfaces passing the Leica’s stringent standards to deliver exceptional optical performance to the edges. Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available with the FT3 which extends the zoom ratio by approx. 1.3x maintaining the picture quality even combining the digital zoom. This means the 4.6x optical can virtually extend to 6x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 9.1x (at 3-megapixel resolution) by using the center part of the CCD to bring subjects even closer.

*In comparison with conventional LUMIX 12-megapixel model
** In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.

3. Enjoy 1,920 x 1,080 Full-HD Movie Recording in AVCHD with the Advanced iA (Intelligent Auto) Mode featuring O.I.S. Active Mode
According to the rise of movie recording popularity, digital cameras are now more compatible with it. Now, the DMC-FT3 has recording capability of AVCHD movie even in 1,920 x 1,080 full-HD. The AVCHD format features almost doubling the recording time in HD quality compared with the conventional Motion JPEG. The picture quality is greatly enhanced thanks to the Intelligent Resolution technology. The DMC-FT3 also boasts Dolby Digital Creator to record high quality audio.

On the DMC-FT3, the popular iA (Intelligent Auto) is also available in motion image recording. For more effective countermeasure against blur, the Active Mode is newly equipped for an option of image stabilization in movie recording. In addition to the conventional POWER O.I.S., the Active Mode is especially effective in active movie recording at wide angle such as shooting while walking.

The POWER O.I.S. (Optical Image Stabilizer), Face Detection, and Intelligent Scene Selector also support shooting beautiful movie with ease. The Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality. The Intelligent Exposure that also optimizes the exposure to prevent over/under exposure part from occurring.

The 4.6x optical zoom is available in movie recording, too. With the Video Divide function, users can divide the video into two sections to shorten or delete the unwanted part on the spot in the camera. You can cut out a clear still image from a movie in the camera thanks to the Intelligent Resolution technology. A Wind Cut function is also available to block out most of the noise from background wind. A host of options enhances the usability and fun of recording high quality full-HD movie.

【Europe】
・Motion images can be recorded continuously for up to 29 min 59 sec.
・If [Rec Quality] is set to [GFS] or [FSH], and if the surrounding temperature is high, or motion picture is recorded continuously, is displayed, and the recording may be stopped halfway through.

【Other Region】
・Motion images can be recorded continuously for up to 29 min 59 sec if [Rec Quality] is set to [GFS] or [FSH].
・If [Rec Quality] is set to [GFS] or [FSH], and if the surrounding temperature is high, or motion picture is recorded continuously, is displayed, and the recording may be stopped halfway through.

•Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is displayed on the screen.
•Use a card with SD Speed Class with “Class 4” or higher when recording motion pictures in [AVCHD]. Also, use a card with SD Speed Class with “Class 6” or higher when recording motion pictures in [MOTION JPEG].
* SD Speed Class is the speed standard regarding continuous writing.

4. The Evolving iA (Intelligent Auto) Mode Makes Every Photo and Movie More Beautiful
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. In the iA mode, the camera does all the work, leaving you free to compose shots and capture moments. Just press, aim and shoot.

For more effective countermeasure against blur, the Active Mode is newly equipped with DMC-FT3 for an option of image stabilization in movie recording. This mode is especially effective in active movie recording at wide angle such as shooting while walking.

With the DMC-FT3, the Motion Deblur mode* is incorporated to prevent blur even more powerfully. The mode is a comprehensive integration of Intelligent ISO Control which automatically adjusts ISO setting and shutter speed according to the subject’s movement and the advanced contrast control system of Intelligent Exposure that also optimizes the exposure to prevent over/under exposure part in a picture. The camera judges the appropriate shutter speed to suppress the motion blur according to the movement of the subject. The shutter speed rises as high as possible activating the high sensitivity recording by pixel mixed readout method. Combined the newly incorporated Active Mode, the DMC-FT3 thoroughly prevents blur in both photo and movie recording.

Not only those, the Face Recognition function remembers registered faces to give an appropriate AF/AE on the people while removing the unwanted red-eye. The Intelligent Scene Selector automatically selects whichever of 6 Scene modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset – that best suit the shooting situation.

In addition, the Intelligent Resolution technology is always activated in the iA mode which results in the clearer and higher picture quality in every photo and movie with extended zoom range equivalent to 6x optical zoom by the Intelligent Zoom.

Plus, the light control of flash is optimized according to the scene more precisely and the portrait shots using flash, which tends to be overexposed, are now even more beautiful.

Once you enter the iA mode, these functions happen automatically together with other powerful shooting-assist functions – AF Tracking, Intelligent ISO Control and Intelligent Exposure – so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

*The picture size may be reduced.

5. Other Exciting Features for More Fun of Photography
The DMC-FT3 features a new way of communication by sharing photo or movies taken by users via LUMIX Image Uploader. All you have to do is checkmark the photos you want to share in the camera and connect it to a PC with an included USB cable or just by inserting the SD Memory Card to the slot of PC. Uploading automatically starts just by following the guidance. You can add comment and let your friends know the update of your album via e-mail consequently. Facebook can be used for photos and YouTube for movies. Users can join these social networking service without installation of special software. It is easy to share photo and movies on the spot, which means that your friends do not have to wait for you to come back home.

A 2.7-inch, 230,000-dot Intelligent LCD with wide-viewing angle and AR (Anti-Reflection) coating is equipped with DMC-FT3. The screen brightness automatically adjusts in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The big screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.

Scene modes, which are optimized for a variety of still-image shooting situations, are now available for motion images as well. The most commonly used scene modes for outdoor photography including Sports, Snow, and Beach & Snorkeling can be accessed directly via the mode button.

The newly added 3D Photo mode produces a realistic, less-distorted 3D image out of 20 consecutive images shot with panning. The 3D image can be viewed on VIERA 3D HDTV. The format of 3D image is compatible with MPO which can be played back on other MPO-compatible equipment such as TV, Digital Photo Frame or Printing.

Photos and Movies taken with DMC-FT3 can be output to display them on a large HDTV via a micro HDMI. The built-in LED light greatly supports shooting in dark situations. The optional marine case (DMW-MCFT3) is available for underwater photography even to 40m.

•Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
•YouTube is a trademark of Google Inc.

PHOTOfunSTUDIO 6.1 HD Lite Edition
The PHOTOfunSTUDIO 6.1 HD Lite Edition makes it possible to sort and organize photos not only of those newly taken but also of those stored in your PC with quick start-up and fast read-in of images. The images recorded with GPS information are automatically sorted by the place name making it easy and fun to organize the images taken on your travel. For the portraits, the Face Recognition function that recognizes the faces in the picture automatically sorts the photos by the registered faces without picking out each photo one by one when you only want pictures of a specific person.
Recorded movies can be edited with the Short Movie Story function and written into MPEG2 to burn onto a DVD disc. You can also enjoy making photo and movie slideshows with a variety of effects and use your iTunes music library as background music. It is also possible to put a title or add comments on the scene utilizing the information from the place names recorded with GPS and from the people’s names registered in Face Recognition. In addition to the direct connection of the camera, you can upload photos to Facebook and movie to YouTube via this software, too.

Waterproof/Dustproof Performance
This camera’s waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 12 m for a time not exceeding 60 minutes. (*1)

Anti-shock Performance
This camera also complies with “MIL-STD 810F Method 516.5-Shock”. The camera has cleared a drop test from a height of 2 m onto 3 cm thick plywood. In most cases this camera should not sustain any damage if dropped from a height not exceeding 2 m. (*2)

This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.

*1 This means that the camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic.
*2 “MIL-STD 810F Method 516.5-Shock” is the test method standard of the U.S. Defense Department, which specifies performing drop tests from a height of 122 cm, at 26 orientations (8 corners, 12 ridges, 6 faces) using 5 sets of devices, and passing the 26 orientation drops within 5 devices. (If failure occurs during the test, a new set is used to pass the drop orientation test within a total of 5 devices)
Panasonic’s test method is based on the above “MIL-STD 810F Method 516.5-Shock”. However, the drop height was changed from 122 cm to 200 cm dropping onto 3 cm thick plyboard. This drop test was passed. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)

Handling of the camera
・Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.
・ When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemical, etc., wipe it off immediately.
・Waterproof function of the camera is for sea water and fresh water only.
・ Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
・The inside of this unit is not waterproof. Water leakage will cause malfunction.
・Supplied accessories are not waterproof (excluding strap).
・Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
・Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high (above 40 oC), inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.

*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.
*The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
*The “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
*AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.
*Dolby and the double-D symbol are trademarks of Dolby Laboratories.
*HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
*YouTube is a trademark of Google Inc.
*All other company and product names are trademarks of their respective corporations.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*Some accessories are not available in some countries.
*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
*Design and specifications are subject to change without notice.

Bigger zoom with less blur: Cyber-shot™ HX Series cameras with Full HD video
HX100V and HX9V with 3D, new Intelligent Sweep Panorama High Resolution Mode and GPS/Compass

• Cyber-shot™ HX100V with 30x optical zoom; HX9V with 16x
• Optical SteadyShot image stabilisation with Active Mode
• One-touch Full HD video
• 16.2 effective megapixel Exmor R™ CMOS Sensor
• 3.0” 921,000-dot Extra Fine LCD with wide viewing angle
• DSLR-class high-speed Autofocus
• GPS/Compass
• 3D Sweep Panorama, 3D Still Image and Sweep Multi Angle
• Intelligent Sweep Panorama HR mode captures super-size scenes

The latest power-packed Cyber-shot™ HX100V and HX9V from Sony offer Full HD video shooting at the touch of a dedicated button. Recording video at 50 progressive frames per second (1920×1080 50p), both cameras can capture fast-moving action with exceptional smoothness and clarity.

What’s more, both new H Series cameras are loaded with cutting-edge innovation from Sony to shoot stills, video and 3D with the quality you’d expect from a professional camera.

Ideal for travellers and photo enthusiasts, the flagship Cyber-shot™ HX100V features a Vario-Sonnar lens by Carl Zeiss with T* coating on optical surfaces that virtually eliminates flare. This premium lens offers an ultra-powerful 30x optical zoom range for crisply-detailed close-ups of distant subjects. Comfortable to hold and carry, the camera’s styling echoes the body shape and control layout of larger DSLR designs.

Smaller and lighter still, the HX9V offers a high-performance G Lens with powerful 16x zoom range with 24mm wide angle to accommodate virtually any photo opportunity.

Despite their powerful zoom range the HX100V and HX9V can capture crisp, blur-free images with significantly reduced handshake, even while you’re walking along. Featured on both cameras, Optical SteadyShot with Active Mode is a powerful image stabilisation system with ‘3-way shake cancellation’ as found on premium Handycam® camcorders from Sony. You’ll be rewarded with clearer results when you’re shooting handheld, even at telephoto settings where camera shake is most pronounced.

The HX100V and HX9V offer a choice of 3D shooting options with 3D Sweep Panorama, 3D Still Image and Sweep Multi Angle. In another Cyber-shot™ first, the 16.2 effective megapixel Exmor R™ CMOS Sensor inside both cameras supports a brand-new Intelligent Sweep Panorama HR (High Resolution) mode.

Just press the shutter button and sweep the camera to capture huge panoramic images with an incredible 10480×4096 resolution, over 40million pixels.

Both cameras offer speedy shooting responses you might expect from a DSLR camera. High-speed autofocus locks onto subjects in as little as 0.1 seconds, letting you grab the most fleeting photo moments with ease.

DSLR-like shooting options are further broadened by Background Defocus mode. The HX100V and HX9V can automatically combine two successive frames captured at different focus settings when the shutter is pressed. These are combined to yield a professional-looking image with crisply-focused foreground subjects against a smoothly blurred background.

The advanced imaging possibilities of both cameras don’t compromise fuss-free operation. Superior Auto mode recognises a wide range of shooting conditions, automatically adjusting settings and shooting a high-speed burst of multiple frames as required in low-light conditions. These are automatically combined within the camera to create beautifully-exposed, low-noise results with virtually any subject – even in challenging low light conditions without flash.

Ideal for travel, holidays and more, both cameras feature an enhanced GPS/Compass function that captures your location and shooting direction. See the results after shooting as exciting online maps with any PC.

The Cyber-shot™ HX100V also features a manual control ring that can be assigned as desired to adjust focus or zoom. It’s ideal for applications like macro photography, where focus can be adjusted precisely while viewing a magnified portion of the image.

New accessories for Cyber-shot™
There’s a choice of elegantly styled carry case options for HX100V and HX9V with a quality leather-like finish. Giving easy access to your camera, the special design avoids electromagnetic interference with the GPS/Compass function of both cameras.

Compatible with the HX9V and several other Cyber-shot™ models, the latest Party-Shot™ IPT-DS2 is a docking base that automatically shoots smiling, relaxed portraits of everyone in the room. The new model features enhanced styling, touch sensitive activation for ‘on demand’ shooting and support for Intelligent Sweep Panorama with compatible Cyber-shot™ models. Supplied with a protective cover and a tripod.

Cyber-shot™ W520
Also new from Sony, the Cyber-shot™ W520 teams superb image quality with simple, uncluttered operation. Light and compact, the W520 features a 14.1 megapixel CCD sensor, 5x optical zoom lens with 25mm wide angle, a 6.7cm/2.7” Clear Photo LCD, Sweep Panorama and Intelligent AUTO.

New SDHC media cards
All new Cyber-shot™ models are compatible with the latest range of premium-quality SDHC cards by Sony. The perfect partner for your Cyber-shot™, they’re also a great match for SD/SDHC-compatible cameras, camcorders and devices from other manufacturers. The affordable Essential Series and value-added Experience Series are joined by the flagship Expert Series (Class 10) for photo users who demand class-leading capacity and transfer speeds.

Personal, secure online sharing with Personal Space™*
Personal Space™ is the network service by Sony that makes it easy and secure to share photos and video clips captured on your Cyber-shot™ camera. Upload your images from any Internet-enabled PC with the cameras’ supplied Picture Motion Browser software, or using pre-installed PMB Portable software. An email sent with an embedded link ensures that invited family and friends – and no-one else – can view your pictures. Videos and photos shared via Personal Space™ can also be viewed on Android smartphones such as the Xperia™ by Sony Ericsson or iPhone, via a dedicated application that can be downloaded from the Android Market or App Store. Xperia™ users can also upload images directly to their own Personal Space™ from their smartphone.

The Cyber-shot™ W520 compact digital camera will be available from March 2011. The Cyber-shot™ HX100V and HX9V will be available from April 2011.

With the invention of the d4 pan tilt head ARCA-SWISS has put an end to setting levers of 3d heads that extend in all directions and always get in the way

. No more uneven swivelling out of the camera. No more oversized dimensions, heavy loads and other all too well-known drawbacks to get in your way. We get straight to the point! The d4 and d4m are especially suitable for efficient and precise work in digital studio photography and outdoors for architectural photography. The d4 is the world’s smallest, most functional and lightest gearhead.

Technical specifications

The innovative design of the ARCA-SWISS d4 and d4m gearheads unites the pivot points of the X and Y movements at the same point.

The result of this new concept: identical and the smallest possible rotational radii. That ensures small camera movements and, as a consequence, almost no deviations in scale, which, until now, led to reduced depth of field in digital photography and all too often made tedious corrections necessary.

The self-locking, micrometric movements in X and Y result from separate gear mechanisms, manufactured with a high-strength special alloy. Every tilt movement has its own fine tuning knob and a lockable free wheel button. When both knobs are unlocked, the tilts can optionally be carried out in freewheeling modus. The possibility of free movement in both axes using the freewheeling modus then ensures free movements similar to those of a spherical head!

The ARCA-SWISS d4 and d4m have, like the cube C1 from ARCA-SWISS, a turning device on its base to align the camera as well as a panning device under the camera mount for panorama pans which maintains the swivel axis. Underneath the panorama feature are 2 bubble levels at a 90° angle to align the camera. In addition to the tilts in X and Y and the panorama rotation, the ARCA-SWISS camera mount enables the camera back and forth movement in the exposure axis, the 4th dimension, so to speak, as the model number d4 symbolizes.

The outstanding specifications include the record-breaking weight of just 800gr for the d4 and only 640 gr for the d4m. There is no smaller gearhead on the market.

d4m

The ARCA-SWISS d4m has no gears, its adjustments are made manually in all directions. Its other features are the same as the d4‘s.

ARCA-SWISS d4: 110x90xH100 – weight: 800 gr. – price: 790 euros (excl VAT)
(price may vary according to the fastening system chosen)
ARCA-SWISS d4m: 90x70xH100 – weight: 640 gr. price: 490 euros (excl VAT)
(price may vary according to the fastening system chosen)

Pentax has announced that its multi-award winning K-5 is now available in a beautiful new silver colour.

This limited version (only 50 units are available in the UK) has had a complete face lift and features a new finish, thumb wheels, buttons and packaging. In addition, the back LCD and top screen of the Silver K-5 have been reinforced to provide additional durability. The camera also benefits from a redesigned handle, making it more comfortable to use.

The Silver K-5 is also equipped with the latest firmware update, ensuring it offers the latest in technology.

To complete the new K-5 silver version, three already existing pancake lenses are now also available in silver:
- smc DA 40mm f/2.8 Limited Silver
- smc DA 21mm f/3.2 AL Limited Silver
- smc DA 70mm f/2.4 Limited Silver

The RRP of:
- The Silver K-5 : TBC
- The smc DA 40mm f/2.8 Limited Silver : TBC
- The smc DA 21mm f/3.2 AL Limited Silver : TBC
- The smc DA 70mm f/2.4 Limited Silver : TBC
- The Silver K-5 and its three silver lenses will be available from all good retailers in March, 2011.

About PENTAX Imaging Systems
PENTAX Imaging Systems is a leading supplier of recreational cameras and photographic equipment world-wide, with a long standing UK brand heritage. Its product range is extensive and includes state of the art digital SLR, bridge and zoom compact cameras and an extensive range of high performance lenses and accessories. In addition, it has a superb range of binoculars, suitable for a variety of leisure activities.

PENTAX successfully distributes its products through a number of channels, including independent camera shops, mass merchandisers and national multiple retailers – both on and offline.

PENTAX Imaging Systems Limited is a branch of PENTAX Europe Imaging Systems (SAS), a subsidiary of HOYA CORPORATION of Japan.

PENTAX Imaging Systems has broadened its outdoor camera line-up, with the launch of two brand new all terrain models: the Optio WG1 and the Optio WG1-GPS.

Both new models are even more robust and resistant than previous cameras making them the perfect choice for dedicated outdoor use.

The new Optio WG1 is the perfect choice even for the most adventurous outdoor enthusiast. This compact camera has exceptional shockproof and crush proof capabilities which enable it to withstand a freefall from 1.5 meters high and the pressure of a weight of up to 100 Kg. The Optio WG1 can also endure extreme temperatures as it is cold proof up to -10°C. Thrill seekers who prefer underwater adventures can take advantage of the fact that the Optio WG1 is also waterproof up to 10 metres.

The Optio WG1 GPS offers all the functionality of the Optio WG1 with an added geotagging feature. Thanks to a built-in GPS function, the Optio WG1 GPS automatically calculates and stores your ground positioning data (latitude/longitude) as well as the date. So, back home, you can locate your photos on a map (Google Earth, FlickR, Picasa…), no matter how far off the beaten track you have gone.

The Optio WG1 and WG1-GPS both come in a unique and rugged aluminum-alloy body. Equipped with a 14 megapixel CCD sensor, both models guarantee amazingly realistic photos. The wide-angle 5x optical zoom (equivalent to a 28mm – 140mm in 35mm) and its 1cm macro function also enables you to take all kinds of pictures : landscapes, architecture, portraits, close-ups or far-away subjects …

Both models also feature a 2.7 inch LCD screen with a 230 000 dots resolution and a 16/9 format, HD video recording function (1280 x 720 pixels) at 30 frames per second, an “enhanced microscope” function allowing you to enlarge pictures by up to 6 times, face priority, smile detection and a blinking alert function, allowing you to take great pictures every time, no matter what adventure you are on!

The Optio WG1 comes in black/blue and in purple, and the Optio WG1-GPS comes in green and grey/black.

So whether you are an extreme sports fan who enjoys surfing, snowboarding, bungee jumping, freestyle skiing, mountain climbing or skydiving or just want a camera that won’t break under the stresses and strains of everyday life, the Optio WG1 and Optio WG1 GPS offer something for everyone.

The OPTIO WG1: RRP: £269
The OPTIO WG1 GPS: RRP: £299
Both models will be available from all good retailers in March 2011

About PENTAX Imaging Systems
PENTAX Imaging Systems is a leading supplier of recreational cameras and photographic equipment world-wide, with a long standing UK brand heritage. Its product range is extensive and includes state of the art digital SLR, bridge and zoom compact cameras and an extensive range of high performance lenses and accessories. In addition, it has a superb range of binoculars, suitable for a variety of leisure activities.

PENTAX successfully distributes its products through a number of channels, including independent camera shops, mass merchandisers and national multiple retailers – both on and offline.

PENTAX Imaging Systems Limited is a branch of PENTAX Europe Imaging Systems (SAS), a subsidiary of HOYA CORPORATION of Japan.

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced two new compact cameras, the PL20 and ES80 –stylish point-and-shoot cameras which will bring fun and great quality photography to everyone. The cameras make clear, sharp images accessible to all users, through a combination of high-quality features and cutting edge innovation, all at an affordable price.

The PL20 packs a 14-megapixel sensor, a 27mm wide angle and a 5x optical zoom, plus HD movie recording, into a simple to use and stylish device. It also removes the need for the ongoing purchase of AA batteries with a unique Li-ion rechargeable battery to keep the fun lasting longer.

The ES80 provides another smart point-and-shoot option for consumers who seek affordability and value in their camera technology. The camera offers easy-to-use features such as an internal charging system which helps to ensure that power isn’t lost at that crucial photo moment. The ES80 also boasts 12-megapixel resolution and a 5x optical zoom to make taking great quality images effortlessly simple.

Both the PL20 and the ES80 come in four vibrant colors – Silver, Tomato Red, Pink and Black – meaning there’s a model to suit every taste.

“The PL20 and ES80 are fantastic point-and-shoot cameras, designed to create a fun and easy photography experience which can be enjoyed by everyone,” said Mr. Hyunho Chung, executive vice president and head of the Digital Imaging Business, Samsung Electronics. “Together they make taking great pictures simple and fun for any photographer, and are driven by our desire to add value for users while retaining an affordable price. The PL20 and ES80 are further evidence of Samsung’s commitment to meeting the needs of each and every photographer out there, regardless of their level of expertise or their budget.”

Smart Auto selection
Both cameras include Samsung’s innovative Smart Auto feature, with multiple modes for automatically selecting the best setting for the photographer’s chosen theme, and automatically adjusting that mode to match with the surroundings in which you’re shooting. So no matter if you’re taking pictures during the day or at night, in portrait or landscape, the cameras produce beautiful photos.

HD Movie and Special Effects on the move
The PL20’s ability to record 720p HD quality movies at 24 frames per second means even if you leave your camcorder at home, the PL20 can fill the gaps easily, and with a high quality result. The PL20 also includes Samsung’s Smart Filter technology – artistic filters in modes such as ‘fish-eye’, ‘miniature’ and ‘sketch’ – so you can add special effects to your pictures in an instant.

Powerful Portrait technology
The ES80 packs a number of additional features into the affordable model. Face Detection automatically detects and recognizes up to 10 different faces at the same time, guaranteeing that your favorite faces will be focused, even when taking a group picture. Beauty Shot adjusts brightness and face tone, and Smile and Blink detection mean that if your eyes are closed during shooting, the camera will automatically shoot another shot for you. The Self Portrait feature automatically focuses on your face and emits a guiding sound, so you know when it’s ready to shoot with you in the frame for great shots!

Specifications
PL20 ES80
Image Sensor 1/2.33″ (Approx. 7.76mm) CCD, 14 Mega Pixel 1/2.3″ (Approx. 7.81mm) CCD, 12 Mega Pixel
Lens SAMSUNG Lens f = f 4.9∼24.5mm
(f27∼135mm 35mm film equiv.) Optical 5x Samsung Lens
f = 4.9 ~ 24.5mm
(35mm film equivalent :
27~135 mm)
Image Stabilization DIS (Digital Image Stabilization) DIS (Digital Image Stabilization)
Dimensions 96.8 x58x 20.3mm 97.0×58.0×20.8mm
Additional features Smart Auto 2.0
Smart Filter
HD Movie Recording
Face Detection
Beauty Shot
DIS(Digital Image Stabilization)
Photo Help Guide Smart Auto
Perfect Portrait System
: Face Detection, Smile Shot,
Blink Detection, Red-eye Fix,
Self Portrait, Beauty Shot
Object Tracking AF
Smart Album
Price $119.99 $99.99
Availability March April

Canon today unveils the new EOS 1100D – the Digital SLR (DSLR) for consumers who want to take the first step on their journey to outstanding still images and HD video. Featuring many technologies developed for more advanced models, and functions which make it even easier to capture fantastic images straight out of the box, the EOS 1100D helps you to have fun with your photography and impress your friends with amazing portraits, landscapes or creative shots.

As your skills develop, the EOS 1100D grows with you. As the gateway to Canon’s world-famous EOS System, the EOS 1100D lets you experiment with more than 60 different lenses and other accessories including Speedlite flashes, to explore the world of photography.

Advanced imaging made easy
Compact and lightweight, the EOS 1100D is a highly versatile DSLR that’s easy to carry with you, allowing you to capture any moment in stunning quality. When a scene lends itself to video as well as stills, 720p HD video capture is easily accessible via the dedicated movie function on the mode dial. Never miss a moment of the action as you frame your image easily and accurately through the newly-designed, bright optical viewfinder, offering 95% coverage of the scene. Alternatively, use Live View to see how different shooting modes will affect the final image on the large rear screen.

You’ll be able to take great images as soon as you start using the EOS 1100D. A Feature Guide in the menu system offers a brief description of each key camera setting and its effect, helping beginners to learn about their camera as they use it.

Basic+ and Creative Auto remove any confusing technical terms, using plain language to describe settings and their effect on the final image. Apply a different ambience to a scene, with Basic+ adjusting exposure, white balance and image processing settings according to easy-to-understand pre-sets based on the creative intent or lighting type. Alternatively, blur the background to create more interesting results with Creative Auto, which takes all the confusion out of achieving the desired effect.

Shoot and share anywhere
The EOS 1100D also makes it easier to shoot and instantly share your images and HD video with friends and family. The large 6.8cm (2.7”) LCD screen features a sharp 230k-dot resolution and wide viewing angle, making it easy to review the day’s shoot immediately. Alternatively, sit back and enjoy the big-screen image playback by connecting the EOS 1100D directly to an HDTV via HDMI, using the TV remote control to scroll through images and enjoy your own high-quality video.

Thanks to support for Eye-Fi Connected Functions (This product is not guaranteed to support Eye-Fi card functions (including wireless transfer). In case of an issue with an Eye-Fi card, please check with the card manufacturer. Also note that approval is required to use Eye-Fi cards in many countries or regions. Without approval, use of the card is not permitted. If it is unclear whether the card has been approved for use in the area, please check with the card manufacturer), EOS 1100D users can wirelessly transfer their images to a home PC or bypass this stage completely and upload images and video direct to an online sharing account like the CANON iMAGE GATEWAY or Flickr – inspiring everyone to share special, fun and creative photography.

From beginners to pros, the EOS system is used the world over
Designed as a user-friendly, powerful, entry-level DSLR, the EOS 1100D features an impressive specification to support the image quality and performance promised by the Canon and EOS brands.

A 12.2 Megapixel APS-C CMOS sensor enables A3 size images to be recorded or cropped for exciting compositions, without compromising on image quality or print size, while DIGIC 4 image processing allows you to freeze the action with high-speed shooting at 3 frames per second (JPEG file size only). Low light subjects can be captured with minimal noise and without resorting to using a flash thanks to a sensitive ISO range of 100 – 6400, and the fast, accurate nine-point autofocus (AF) system ensures the subject is in focus no matter where they may stand in the frame. The EOS 1100D also uses the same iFCL metering system developed for the semi-professional EOS 7D, ensuring all subjects are well-exposed, even in the most challenging lighting conditions.

The EOS 1100D will be available with a new addition to Canon’s range of EF lenses. The EF-S 18-55mm f/3.5-5.6 IS II is a new kit lens that offers EOS 1100D users the flexibility to shoot everything from sweeping landscapes to portraits. A lightweight construction means it’s easy to carry, and Canon’s acclaimed optical Image Stabilization offers a -stop advantage to ensure sharp images at maximum zoom and when shooting in low light. The new EF-S 18-55mm f/3.5-5.6 IS II will succeed the EF-S 18-55mm f/3.5-5.6 IS in Canon’s current lens portfolio.

EOS 1100D – key features
• Superior 12-megapixel image quality
• On-screen Feature Guide
• Creative Auto and Basic+
• HD video capture
• ISO 100-6400 sensitivity
• Wide-area 9-point AF system
• 63-zone iFCL exposure metering
• 6.8cm (2.7”), 230,000-dot screen
• Use with all EF and EF-S lenses

Canon today launches two new super-telephoto lenses for its leading EOS Digital SLR (DSLR) range – the EF 500mm f/4L IS II USM and the EF 600mm f/4L IS II USM. Designed to meet the needs of the most demanding sports and wildlife photographers, both lenses offer breakthrough performance, delivering consistently high-quality images and incredible mobility. The launch of the models follows a development announcement in August 2010, and the display of prototypes at Photokina 2010 in Cologne, Germany.

Launching into Canon’s professional L-series, the models replace the widely-respected EF 500mm f/4L IS USM and EF 600mm f/4L IS USM, and are designed to achieve unparalleled levels of image quality. Each includes the highest-quality optics and the latest Canon Image Stabilizer (IS) technology, while magnesium alloy constructions with titanium components make each lens significantly lighter and even more durable. Launching as the lightest lens in its class (According to Canon market research conducted in December 2010) the EF 600mm f/4L IS II USM benefits from an exceptional 27% reduction (1.4kg) in weight compared to its predecessor, while the EF 500mm f/4L IS II USM offers an impressive reduction of 17% (680g).

New levels of performance
Both lenses feature completely redesigned optics, with 16 elements in 12 groups. Canon has over 40 years of experience in the manufacturing of fluorite lens elements, and has utilised two high performance fluorite elements in these lenses– delivering high resolution, high contrast shots rich in detail across the frame.

Both lens’ optical elements feature Canon’s Super Spectra Coatings and a SubWavelength Structure Coating (SWC), optimised to effectively reduce ghosting and flare. A water-repellent fluorine coating is also used on the surface of the front and rear elements, repelling dust and dirt for clearer shots, and keeping the front element free of marks by ensuring water droplets run off the lens quickly.

Enhanced IS, precise AF
Both models feature Canon’s latest Image Stabilizer system, offering outstanding image quality during handheld shooting and allowing users to shoot at speeds up to four times slower than normally required. IS Mode 2 features new algorithms to improve performance when panning, and the new IS Mode 3 is also included, assisting users when switching between subjects by activating the IS unit only during exposure.

Both lenses offer a constant f/4 aperture, allowing photographers to achieve excellent image quality in low light and capture clear, sharp shots of fast-moving subjects. The wide aperture also allows users to creatively isolate their subjects from the background, with a nine-blade circular iris creating beautiful background blur that instantly adds atmosphere to an image.

Rapid, quiet Auto Focus (AF) is provided by a ring-type Ultrasonic Motor (USM). Photographers can also utilise full-time manual focusing functionality, which enables the fine-tuning of focus even when the AF system is activated, providing even greater control over image capture. Power Focus mode also assists users during video shooting, allowing the photographer to smoothly adjust focus during filming by twisting the focus recall ring.

Premium L-series design
Both lenses have been designed as part of Canon’s renowned elite L-series, combining exceptional-quality optics with stylish designs. Both also feature a revised layout, with carefully-positioned controls that improve everyday operation. The AF stop buttons are now location-adjustable, improving ergonomics by allowing users to custom-select the position of the lens grip where the AF stop buttons are located.

Mechanical improvements include optional long or short foot tripod mounts suitable for monopods or tripods. An improved tripod collar rotational mechanism provides a smoother movement when turning the lens from portrait to landscape orientation, and a Kensington-type wire security lock has also been included, keeping the lenses secure during location-based shoots. The robust design is also weatherproof, making both lenses suitable for use in extreme conditions when paired with a weatherproof EOS body.

Canon today announces the launch of the new Speedlite 320EX and Speedlite 270EX II – a duo of new additions to its leading EX Speedlite range. Designed for EOS Digital SLR (DSLR) owners who want to use creative lighting techniques to make their photography more engaging, each new model is ideal for experimenting with different lighting set-ups with off-camera support, allowing users to alter subject lighting and add ambiance to a scene.

Ideal for users of the newly-launched EOS 600D and EOS 1100D DSLRs, the Speedlite 270EX II replaces the Speedlite 270EX at the entry level of Canon’s Speedlite range, whilst the Speedlite 320EX is a compact, powerful and versatile flash for users of mid-level cameras who want to take more control over lighting. Both new models are compatible with Canon’s distance-linked E-TTL II system, and can be used on-camera or as slave units controlled by a separate master unit or the Integrated Speedlite Transmitter of the EOS 600D, EOS 60D and EOS 7D. Ideal for more creative home studio shooting or general use, each model adds a new dimension to portraits or still life shots.

The Speedlite 270EX II – Compact, pocketable light
Perfect for users who want a small, pocketable flash unit, the Speedlite 270EX II is a compact, high-power flash with a guide number of 27 (m/ISO 100) and fast, silent recycling between shots. Flash settings can be manually controlled through the camera menu system, and photographers can experiment with the manual bounce flash head for different effects, as well as the zoom head to ensure efficient light distribution across the scene.

Providing the freedom for photographers to light a scene in a range of different ways, the Speedlite 270EX II launches with additional slave capability, allowing for creative, off-camera use. A new Remote Release function also wirelessly triggers the shutter release on a compatible EOS DSLR, allowing users to set up lighting without having to make repeat trips to the camera. Photographers can frame their shot, wirelessly trigger the two-second shutter release timer on the camera body, and then reposition the flash anywhere in the scene – capturing the image as the camera then fires both the flash and shutter release.

The Speedlite 320EX – versatile and powerful performance
Offering additional functionality, the new Speedlite 320EX is the ideal flash unit for amateurs and professionals looking for a secondary flash, featuring the ability to light a scene when recording movies. An LED flash offers a guide number of 32 (m/ISO 100), as well as the ability to change the flash coverage from 24mm to 50mm by manually extending or retracting the flash head. The flash head can also be rotated for more flexible bounce flash shooting, creating a wider variety of lighting effects.

The Speedlite 320EX’s slave utility allows it to be controlled by a master unit via one of four selectable channels. Flash group A, B or C can also be selected, controlling the relative power of the flash and the resulting lighting effect. The Speedlite 320EX also features the Remote Release functionality allowing users to trigger their camera from the flash.

In a first for Canon Speedlite, the Speedlite 320EX features a Video Light function, complementing bodies with EOS Movie by enabling users to illuminate low light scenes continuously when capturing HD video. When using the Speedlite 320EX in combination with the new EOS 1100D or EOS 600D, Auto Light mode ensures that the LED light automatically turns on or off according to the ambient light of the scene when in Movie mode.

Key features of the Speedlite 270EX II
• Lightweight compact design
• Guide Number 27 (m, ISO100)
• Bounce flash head
• Wireless slave function for off-camera flash
• Trigger your EOS camera with Remote Release button
• Variable angle of coverage
• Fast, silent recycling

Key features of the Speedlite 320EX
• Guide Number 32 (m, ISO100)
• Compact lightweight design
• Bounce-and-swivel flash head, with 24mm and 50mm zoom settings
• Integrated LED video light
• Wireless slave for off-camera TTL flash
• Remote Release button
• Fast, silent recycling

Canon today unveils the incredible new IXUS 310 HS – the latest touch screen IXUS that combines superior low-light capabilities, Full HD movie capture and manual photographic controls in a stunning stainless steel body. Designed for users who want superior performance and styling, the IXUS 310 HS provides excellent image quality and a host of advanced features, making it easy to capture crisp stills and stunning 1080p video.

Canon’s HS System and a bright, ultra-wide angle lens with optical Image Stabilizer allow users to capture any scene in fantastic quality. An enhanced version of Canon’s intuitive touch interface provides greater control over stills and video, and a new dedicated movie record icon enables fast switching between picture and movie capture. Combining a premium specification and stand-out IXUS styling, the IXUS 310 HS is the perfect compact camera for any situation – whether capturing stunning sunsets on holiday, the atmosphere of a city at night or fun portraits of friends on an evening out.

Ultimate low-light performance
The inclusion of the HS System enables the IXUS 310 HS to offer leading performance. The high-sensitivity 12.1Megapixel CMOS sensor combines with Canon’s DIGIC 4 image processor to form the HS System and realise the highest possible image quality, capturing images with significantly less noise in all conditions. Dynamic range is improved and users are able to capture sharp, blur-free shots of scenes in low light that would usually demand flash support.

The IXUS 310 HS features a genuine Canon 24mm, ultra-wide angle, 4.4x optical zoom lens with a bright f/2.0 maximum aperture. As well as providing greater shooting flexibility, the lens design enables faster shutter speeds to be used, capturing the maximum amount of ambient light for well exposed, natural shots. Users can also shoot with a shallower depth of field than most other compact cameras for more engaging portraits and creative macro shots. A 4-stop optical Image Stabilizer steadies the light passing through the lens elements, counteracting shake and image blur that can occur when shooting with slower shutter speeds or at the telephoto-end of the zoom.

Working together, the HS System, the f/2.0 lens and the advanced optical Image Stabilizer become the ultimate tool for sharper and clearer image results in all lighting conditions – especially in low light situations.

Fingertip control, intuitive interface
A large, 8.0 cm (3.2”), 460K dot-resolution PureColor II Touch LCD offers excellent contrast and colour rendition, with a wide viewing angle that makes it easy to frame and play back images. Canon’s advanced, customisable touch screen interface allows the icons for various camera settings to be arranged according to the user’s preference. Touch AF sets the focus area with a simple touch, while Touch Actions and Tap Control offer an easy and intuitive way to operate the camera with simple pre-set gestures used for various functions, such as flicking through the image library, or changing settings on-screen.

Full HD movies made easy
IXUS 310 HS owners can capture all the excitement of a special moment in superb quality, thanks to Full HD movie recording with stereo sound. The optical zoom can also be used when shooting, and Smart Auto in Movie offers additional support, optimising the camera settings in accordance with the shooting conditions and scene. Dynamic Image Stabilizer has also been included, allowing users to shoot smoother and steadier video – even if the footage is shot whilst walking or sitting in a moving car.

For a “behind the scenes” story of the day’s shots, a new Movie Digest function automatically captures up to four seconds of video before a still image is taken, and then assembles all the day’s clips into a bonus reel of spontaneous, fun video. Users can now shoot video in iFrame format, which requires no transcoding before being imported – making it faster and simpler to transfer and edit footage. HDMI-CEC compatibility also allows the camera to be connected to an HDTV and controlled via the TV remote control, making it easier to enjoy captured moments on a big screen.

High speed shooting
The inclusion of a CMOS sensor enables a number of high-speed shooting functions which offer more creative flexibility. Best Image Selection shoots a high speed sequence of five shots, evaluating all the frames and selecting the best one to be saved to the memory card. The IXUS 310 HS can shoot full resolution stills at up to 3.4 shots per second and 8.2 shots per second at a reduced, 3.0 MP resolution in High-speed Burst mode. Handheld Night Scene mode allows the capture of multiple shots of the same scene, before merging them together to create one image with the least possible blur and the best possible exposure.

The IXUS 310 HS also features Super Slow Motion Movie mode, allowing users to slow down fast-paced action, such as sports – capturing the scene in VGA resolution at 120 frames per second (fps), or in 320×240 resolution at 240fps. Play-back at 30fps enables users to analyse movement like a golf swing, or to add drama and atmosphere to fast-paced action.

Control and creative support
More advanced users will appreciate the control over aperture or shutter speed offered by Av and Tv modes respectively, while for those who prefer point-and-shoot simplicity, the latest Smart Auto mode is now capable of detecting up to 32 scenes, capturing well-exposed images without manually changing the camera settings. A new Advanced Subject Detection technology allows the camera to detect and track even non-human moving subjects, while Servo AF/AE ensures the subject remains in-focus and correctly exposed right up to the moment the picture is taken.

For those who want to experiment with their shots, six creative shooting modes offer the freedom and flexibility to create different effects. In addition to Fish-eye Effect, Super Vivid and Poster Effect, the new Toy Camera Effect gives images a retro, pinhole camera feel, while Monochrome creates atmospheric shots with sepia, black and white or other monochromatic tones.

Canon’s popular Miniature Effect can be applied to movies as well as still images, recording 1.5, 3 or 6 frames per second in Movie mode to create the impression of a time-lapse video of a small-scale model. Multi-Aspect shooting also allows the individual to frame their original photo in 3:2, 4:3, 1:1 and 16:9, to create the desired effect, right from the start.

For even greater flexibility, Smart Shutter makes it easy for the user to be part of the image. Thanks to Face Detection technology, the shutter can be triggered by a wink, a smile or by a new face being detected in the scene.

Share stories with CANON iMAGE GATEWAY
Owners of the IXUS 310 HS can join the CANON iMAGE GATEWAY, an online facility for sharing photos and video. Users can take advantage of up to 2GB of personal storage capacity, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.

IXUS 310 HS – key features
• HS System (12.1 MP)
• f/2.0, 24mm, 4.4x zoom. Optical IS
• Stainless steel body
• 8.0 cm (3.2”) PureColor II Touch LCD
• Full HD with optical zoom. Dynamic IS
• Smart Auto (32 scenes)
• High-speed Burst & Super Slow Motion Movie
• Movie Digest
• iFrame movie
• Creative modes & manual control

Canon today enhances its leading PowerShot SX-range with the launch of the impressive PowerShot SX230 HS and the PowerShot SX220 HS. This duo of outstanding new compact super-zoom models combine high-zoom performance, wide-angle flexibility and Full Manual control in two slim, sleek, pocket-friendly designs. The PowerShot SX230 HS also features new GPS (GPS use may be restricted in certain countries or regions. Use of GPS should comply with the laws and regulations of the country and area in which it is being operated, including any restriction on the use of electronics) functionality – a first for a Canon compact camera – allowing users to record the location where their images were taken and to record their journey with the GPS Logger.

Replacing the popular and highly-acclaimed PowerShot SX210 IS, both new models offer a leading set of features perfect for capturing your travels. Each includes Canon’s HS System for outstanding picture quality in all conditions, a wide-angle 14x optical zoom lens, as well as Full HD (1080p) movie recording with stereo sound. Users can choose between pink, blue and black finishes for the PowerShot SX230 HS, purple and grey for the PowerShot SX220 HS.

The HS System: Premium image quality even in low light
The inclusion of the HS System in the new PowerShot SX230 HS and PowerShot SX220 HS means that both models can capture outstanding-quality images in more situations than ever before. Representing a unique combination of a 12.1MP back-illuminated CMOS sensor and Canon’s powerful DIGIC 4 processing technology, the HS System works to produce images with reduced noise and increased dynamic range that produces clear, detailed and natural results even in the most challenging of situations.

By reducing the occurrence of noise by up to 60% at all ISO speeds (According to Canon research, compared to compact cameras without a high sensitivity sensor), the HS System allows users to capture beautiful, high quality images throughout the day and into the evening without using the camera flash or a tripod. The DIGIC 4 processor, unique to Canon provides accurate colour tones, as well as high responsiveness in everyday operation.

Record every step of your journey
The 14x genuine Canon optical zoom lens featured in both models offers a huge zoom range to capture a wide range of subjects. The 28mm wide-angle setting allows the capture of wide, sweeping landscapes or fit more of a scene into a frame, and with the full zoom at a 392mm equivalent focal length, users can reach distant subjects without having to move. Canon’s leading optical Image Stabilizer technology corrects camera shake, offering a 4-stop advantage to prevent image blur throughout the entire zoom range and when shooting in handheld in low light – capturing sharp, detailed images in all conditions.

Ideal for travellers or casual shooters, the PowerShot SX230 HS’ GPS unit will record where and when images are taken, allowing users to easily keep a record of the place and time their pictures are shot. Additionally, the GPS Logger facility can record the journey that users take, allowing them to later review their travels by using the supplied Map Utility software which integrates with Google Maps (Google, Google Maps and Google Earth are trademarks of Google Inc.)

Both models shoot 1920x1080p Full HD movies at 24fps with stereo sound, capturing special moments with superb clarity. Users can also utilise the impressive 14x optical zoom to reach the most distant subjects during video capture, and Canon’s Dynamic optical Image Stabilizer counteracts camera shake commonly recorded when shooting movies while moving, helping to produce smoother, sharper video footage. A movie record button also makes switching from stills to video instantaneous so action is never missed.

A large, high quality 7.5 cm (3.0”) PureColor II G LCD provides the perfect platform for image framing and playback. A 460k-dot resolution offers pin-sharp levels of clarity during recording and playback, and a tempered glass layer provides additional strength and enhances visibility, with a wide viewing angle and excellent colour reproduction. A 16:9 aspect ratio is perfectly optimised for HD video capture, while Hints & Tips throughout the interface offer a short explanation of each feature, helping users learn more about the camera’s features as they need to.

Point and shoot – with amazing results
Ideal for users who just want to point and shoot, the PowerShot SX230 HS and PowerShot SX220 HS feature Canon’s Smart Auto mode. Designed to make it easy for anyone to get great-quality shots, Smart Auto uses Scene Detection Technology to evaluate each shooting situation against multiple factors and selects the optimum scene from 32 variables, capturing the perfect picture. All the photographer needs to do is focus on framing the shot – Smart Auto takes care of everything else.

Smart Auto also features the latest Advanced Subject Detection technology, allowing the camera to identify and lock onto non-human subjects such as pets or other moving objects within a scene. Once identified and the shutter has been half-pressed, Servo AF/AE ensures the subject remains in focus and well-exposed, right up until the shutter release is fully pressed and the image captured. i-Contrast and Smart Flash Exposure functions within Smart Auto also ensure subjects are captured in the best possible detail, reducing the occurrence of harsh shadows and over-exposed highlights.

Both new models feature a range of high-speed shooting features – ideal for capturing the fastest-moving action. High-speed Burst mode means that users will never miss a moment, rapidly shooting up to 8.1 shots/sec. at 3.0 MP resolution so every moment of the action is recorded. Super Slow Motion Movie mode offers a great way to slow down fast-moving action like sports, shooting at 240 fps at 320×240 resolution or 120 fps at 640×480 to provide a dramatic account of fast action sequences.

A new Movie Digest shooting mode provides a fun new way to add movie footage to a day of shooting still images. Movie Digest mode films and records the action up to four seconds before every still image taken, before joining all clips captured into a VGA-resolution movie. Users can also shoot video in the Apple® (Apple is a trademark of Apple Inc.) iFrame Video format, which offers a simple way to work with video on a computer. Designed to work with Mac and PC video applications it can dramatically speed up the process of importing, editing and sharing movies across multiple platforms and devices.

Complete creative control
As well as a range of instant and easy shooting modes, both the PowerShot SX230 HS and the PowerShot SX220 HS offer complete manual control over camera settings, allowing users to get more creative with their pictures. Aperture, shutter speed, ISO and focus can all be controlled manually, enabling photographers to experiment with their images to achieve different effects, and develop their photographic skills.

Capture all your memories – even underwater
Explore a whole new world of underwater photography with the new optional Waterproof Case WP-DC42. Compatible with both models, the case provides water resistance to depths of 40 metres, as well as protecting the camera from dust, dirt and damage – making it perfect for snorkelling or scuba diving on holiday.

PowerShot SX230 HS key features
• HS System (12.1 MP)
• 28mm, 14x zoom. Optical IS
• GPS
• Full HD with optical zoom. Dynamic IS
• Wide 7.5 cm (3.0”) PureColor II G LCD
• Smart Auto (32 scenes)
• High-speed Burst & Super Slow Motion Movie
• Movie Digest & iFrame movie
• Manual Control
• Waterproof Case

PowerShot SX220 HS key features
• HS System (12.1 MP)
• 28mm, 14x zoom
• Optical Image Stabilizer
• Full HD with optical zoom. Dynamic IS
• Wide 7.5 cm (3.0”) PureColor II G LCD
• Smart Auto (32 scenes)
• High-speed Burst & Super Slow Motion Movie
• Movie Digest & iFrame movie
• Manual Control
• Waterproof Case

Availability
The PowerShot SX230 HS and PowerShot SX220 HS are available from mid-March 2011.
The Waterproof Case WP-DC42 is available from mid-March.

Canon today enhances its renowned IXUS series with the launch of the IXUS 220 HS – a strikingly elegant compact digital camera that blends classic IXUS design with leading performance. Sleek, slim and undeniably stylish, the new model is the latest in a line of premium, ultra-slim IXUS models, and balances greater style with a more advanced specification than ever before.

Canon’s HS System provides consistently high image quality in all conditions, while the inclusion of a 12.1 Megapixel CMOS sensor provides high-speed shooting functionality. Perfect for taking everywhere, the IXUS 220 HS also packs a 24mm ultra-wide angle 5x optical zoom lens into a sleek, stainless steel body just 19.5mm thin, making it the slimmest camera of its kind (According to Canon research). The ability to shoot Full HD (1080p) videos with stereo sound also allows users to capture moving images in stunning quality.

Exquisite design, HS System-powered performance
Designed to provide an unrivalled combination of design and performance, the IXUS 220 HS is the latest IXUS to feature the HS System – an optimised combination of a high-sensitivity image sensor and powerful DIGIC 4 processing technology. Incorporating a back-illuminated CMOS sensor, the HS System lowers noise levels by up to 60% at all ISO speeds (Compared to equivalent Canon compact cameras without HS System), allowing users to capture beautiful, high quality images with less noise and blur – even in low light. DIGIC 4 processing provides speed, superb image rendition, low image noise and accurate colour tones, as well as high levels of responsiveness in overall operation.

Ultra-wide, ultra-flexible
The IXUS 220 HS offers users exceptional shooting flexibility, thanks to a genuine Canon ultra-wide angle 24mm lens with 5x optical zoom and a highly-effective optical Image Stabilizer. Providing greater framing versatility, the lens allows users to fit even more into a frame at the wide end of the lens, and to reach more distant subjects with the 5x optical zoom. Canon’s leading optical Image Stabilizer also compensates for camera shake to prevent image blur at the telephoto-end of the zoom, or when shooting in low light – capturing sharp, detailed images in all conditions when shooting handheld.

A large, high quality 6.7 cm (2.7”) PureColor II G LCD is perfect for image framing, playback and menu navigation. The 230k-dot resolution ensures fine levels of on-screen detail, and a tempered glass outer layer provides a wider viewing angle with excellent colour reproduction and high contrast. The tempered glass design also offers outstanding durability, and Hints & Tips throughout the interface give a short explanation of camera features, helping users to learn about their camera as they use it.

Small, stylish, feature-packed
Despite its slim design, the IXUS 220 HS is packed with a vast range of features. The smallest Canon compact camera ever to feature Full HD video capture, the new model shoots stunning 1920x1080p at 24frames per second (fps) with stereo sound, capturing special moments in rich clarity. Users can utilise the optical zoom to reach distant subjects during video capture, and Canon’s Dynamic optical Image Stabilizer counteracts picture shake commonly recorded when the user is moving and recording at the same time, helping to produce smoother, sharper footage. A dedicated Movie Record Button makes switching from stills to video instant so no action is ever missed.

Incredible performance, outstanding ease of use
Ideal for users who just want to point and shoot, the IXUS 220 HS features Canon’s latest Smart Auto mode. Designed to make it easy for anyone to capture great-quality shots, Smart Auto evaluates each shooting situation against multiple factors and selects the optimum settings from 32 variables, capturing the perfect picture. All the photographer needs to do is focus on framing the shot – Smart Auto takes care of everything else.

Smart Auto features Face Detection Technology and the latest Advanced Subject Detection technology, allowing the camera to identify and lock onto human faces, or onto moving objects such as pets or vehicles within a scene. Once identified, Servo AF/AE keeps the main subject in focus and well-exposed, right up until the shutter release is fully pressed and the image captured. i-Contrast and Smart Flash Exposure functions within Smart Auto also ensure subjects are captured in the best possible detail, reducing the occurrence of harsh shadows and over-exposed highlights.

High-speed and creative shooting
The IXUS 220 HS features high-speed shooting modes for capturing fast-moving action. High-speed Burst mode shoots still images at up to 8.0 shots/sec. in 3.0MP, while Continuous shooting mode captures up to 3.4 shots/sec. in full 12.1MP resolution until the memory card is full, so users never miss a moment. Super Slow Motion Movie mode offers a great way to slow down fast-moving action such as sports, shooting at 240fps at 320×240 and playing back at 1/8 of real speed, providing a dramatic account of action sequences. VGA-quality videos (640×480) are now supported in Super Slow Motion Movie mode, shooting at 120fps with playback at 1/4 of the real speed.

A new Movie Digest mode also provides users with a new, interesting way to capture a day’s events. When set to Movie Digest mode, the IXUS 220 HS will record up to four seconds prior to every still image taken, before joining all clips captured in the same day into a single movie. Offering an alternative method for users to record their experiences, Movie Digest mode is a fun, easy way to capture the story behind still images in movie format.

For users who want to try out different effects, six creative shooting modes are available to add a different perspective to images. In addition to Miniature Effect, Fish-eye Effect, Super Vivid and Poster Effect, a new Toy Camera Effect gives images the retro feel of pinhole camera photos, while Monochrome creates atmospheric shots with sepia, black & white or other monochromatic tones. Miniature Effect can be applied to movies as well as still images, recording 1.5, 3 or 6fps in movie mode to create the impression of a time-lapse video of a small-scale model.

Shoot underwater with waterproof casing
Versatile enough to take anywhere, the IXUS 220 HS is also compatible with a choice of new and optional waterproof cases. The slim Waterproof Case WP-DC320L is water-resistant up to three meters, making it an affordable solution for snorkelling or outdoor sports. The Waterproof Case WP-DC41 is ideal for more serious underwater shooting, offering resistance down to 40 metres, with full control of all functions – allowing users to adjust and tune image settings to reflect different scenes and situations.

Share stories with CANON iMAGE GATEWAY
Owners of the IXUS 220 HS can join the CANON iMAGE GATEWAY, an online facility for sharing photos and video. Users can take advantage of up to 2GB of personal storage capacity, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.

IXUS 220 HS key features
• HS System (12.1 MP)
• 24mm, 5x zoom. Optical IS
• Stainless steel body
• 6.7 cm (2.7”) PureColor II G LCD
• Full HD with optical zoom. Dynamic IS
• Smart Auto (32 scenes)
• High-speed Burst & Super Slow Motion Movie
• Movie Digest
• Creative shooting modes
• Optional Waterproof Cases

Canon today launches the IXUS 115 HS – a stylish and slim IXUS that effortlessly blends stand-out looks with great performance, even in low-light. Featuring Canon’s HS System, the IXUS 115 HS makes it easy for you to take outstanding shots in all conditions. Be the envy of all your friends with the enviable design of the IXUS 115 HS, available in four vibrant colours, featuring a super-slim metal body and signature IXUS styling.

Stunning performance in all conditions with the HS System
Say goodbye to disappointing results thanks to Canon’s unique, high-performance HS System. Whether capturing the atmosphere of a party, or the rich colour of a sunny summer’s day, Canon’s HS System gives you exceptional image quality in all conditions. Even in dimly-lit environments where shots can be unclear, grainy and lacking in detail, the HS System produces clear, natural-looking images without having to use the flash – delivering all-round performance from a stylish body you can take anywhere.

Shoot exceptional images, with confidence
There’s no need to worry about settings thanks to Canon’s Smart Auto mode, which automatically detects up to 32 different scenes and takes care of everything for you so all you have to do is point, shoot and enjoy capturing the moment. Be sure to get the perfect result if you’re photographing tricky, fast-moving action with High-speed Burst Mode, which takes a rapid burst of shots and freezes the action to either capture the perfect moment or a whole sequence of shots. You can also capture beautiful night-time shots using Handheld Night Scene, which shoots a number of pictures of the same scene in succession and combines them to create one blur-free, and perfectly exposed image.

Shoot more with Movie Mode
As well as impressive stills, you can instantly record Full HD 1080p movies by pressing the dedicated movie record button as the action unfolds – allowing you to capture special moments in stunning clarity. For even more artistic movies, Super Slow Motion Movie can capture life up to eight times slower than real-time. Capture the moment before each photo you take with the new Movie Digest mode which records up to four seconds before every still image taken, before joining the clips together to create a bonus movie to complement your photos.

Express your creativity
Free your imagination and experiment with wide range of creative shooting modes on the IXUS 115 HS, including Toy Camera effect, which re-creates the look and feel of images produced by an older-style camera; or create bright, retro looking images with Poster Effect. Put yourself in the picture with clever Smart Shutter, which uses a wink, a smile or the appearance of an additional face in the scene to trigger a perfect portrait or group shot. You can even shoot underwater down to depths of 3m with a lightweight, compact waterproof case, or go down further with a 40m diving case, giving you incredible flexibility.

IXUS 115 HS – key features
• Premium image quality even in low light using the HS System with 12.1 Megapixel CMOS Sensor
• 28mm wide-angle, 4x optical zoom Canon lens with optical Image Stabilizer
• Slim metal body with large 7.6 cm (3.0”), strong and clear PureColor II G LCD
• Full HD movies (1080p) with Dynamic IS and HDMI
• Smart Auto detects 32 scenes for the ultimate in point and shoot
• High-speed Burst and Super Slow Motion Movie capture fast action
• Movie Digest records the fun before each shot to create a bonus movie
• Miniature and Toy Camera effects, Smart Shutter with Smile and Wink Self-Timer
• Handheld Night Scene and Best Image Selection: great results anytime
• Optional waterproof cases

SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today announced the world’s fastest high-capacity CompactFlash® card. The latest milestone in SanDisk’s long history of industry-leading products, the SanDisk Extreme® Pro™ CompactFlash® card features 128 gigabytes (GB)1 of storage and up to 100 megabyte per second (MB/sec)2 write speeds. With its Power Core® controller and UDMA-7 interface, the card delivers the performance demanded by high-end DSLR cameras.

“No other product on the market can match our new card’s combination of speed and storage capacity,” said Susan Park, director, product marketing, SanDisk. “By consistently pushing the boundaries of flash innovation, we are able to develop advanced products not found anywhere else.”

With a set of features optimized for professional photographers and videographers, the 128GB SanDisk Extreme Pro CompactFlash card is ideally suited for imaging applications requiring Full HD3 1920×1080 resolution, up to 50Mbps bit rate and 4:2:2 color sampling. The card’s unprecedented combination of speed and storage lets photographers capture more frames when shooting in continuous burst mode, and enables them to record high quality Full HD videos.

• Up to 100MB/sec write speed enables shorter wait times and faster continuous burst shooting.
• Video Performance Guarantee4 allows for superior Full HD video recording at a sustained 20MB/sec write speed.
• 128GB capacity offers more room for capturing RAW+JPEG photos, sequential bursts, even Full HD and 3D video content.
• SanDisk’s proprietary Power Core™ controller distributes data across the card more rapidly and efficiently, and the UDMA-7 interface allows for maximum data transfer between card and camera.
• Best-in-class quality assurance offers photographers peace of mind knowing that the card is backed by rigorous stress, shock, vibration, humidity and moisture testing procedures and a lifetime limited warranty5. The card features RTV silicone coating for added protection.

Availability and Pricing
The 128GB SanDisk Extreme Pro CompactFlash card is available now for preorder at http://www.sandisk.com, and will be available at retailers worldwide later in Q1 2011. The card carries a suggested retail price of $1,499.99.

About SanDisk
SanDisk Corporation is the global leader in flash memory cards – from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.

Record-breaking, innovative, versatile; the new Fujifilm FinePix HS20 is all this and so much more. Replacing the multiple award-winning FinePix HS10, this latest addition to the range of Fujifilm bridge cameras represents the perfect picture taking solution for photographers who want the specification and picture quality of an SLR without the heavy camera bag and huge dent in their bank balance. With a class-leading feature set that includes a brand new EXR CMOS sensor, high speed continuous shooting capability, improved user interface, versatile video functions, 30x zoom lens and a 16 megapixel resolution, the HS20 sets new standards in bridge camera functionality and performance.

Fast, brilliant, results in all lighting conditions
Sitting at the heart of the FinePix HS20 is an all-new sensor that marries EXR and CMOS technologies to deliver truly outstanding results, regardless of the lighting conditions.

The secret lies in the combination of Back Side Illuminated (BSI) CMOS and Fujifilm’s unique EXR sensor technology. The design of conventional CMOS sensors is such that the light has to pass through a layer of wiring before hitting the photo diodes. But the BSI-CMOS configuration places this wiring layer behind the photo diodes improving light sensitivity and dramatically boosting results, particularly in low light. Couple this to the triple-layer EXR array, the performance of which can be split according to the lighting conditions, and you’ll see why the FinePix HS20 sets new standards in sensor technology.

As with other FinePix models featuring EXR sensors, three shooting options are available. In the High Resolution mode, users can take advantage of the huge 16 megapixel resolution (the world’s largest for a sensor of this type) for truly breathtaking levels of detail and sharpness. The Dynamic Range function uses dual capture technology to provide a maximum range of 1600% – which is almost a full stop wider than any other camera – for stunning results on high contrast scenes. While the Signal to Noise mode increases pixel size using Pixel Fusion to produce outstanding images in low lighting conditions.

With this unique sensor combination, capturing great pictures has never been easier.

High speed, high quality
Thanks to the FinePix HS20’s heady mix of sensor and processing technologies, brilliant action shots are possible no matter how fast the subject is moving. Whether you’ve got the HS20 trained on sport, wildlife or just the kids running around, continuous full resolution shooting at 8 frames per second will make sure they’re stopped in their tracks. And if that’s not fast enough for your needs, how does 11 frames per second at eight megapixel resolution sound?

There’s also no need to worry about slow auto focusing making you miss your shot; the HS20’s contrast AF system takes no longer than 0.16 seconds to focus. So, it’s more likely to be human reactions that fail before the camera, but the HS20 even has that eventuality covered as well with the Best Frame Capture Mode. Here, the camera starts recording images from the moment you half-press the shutter release to focus. When you do take a picture, the HS20 also capture seven frames before or after you’ve taken the shot to make sure you get one perfect image. Friends and family will think you’ve turned into a professional sports photographer overnight.

EXR engine drives key picture-taking benefits
EXR technology isn’t purely limited to the FinePix HS20’s sensor, the camera also features a newly developed triple core EXR processing engine, which speeds up processing time & boosts performance and picture quality on both still and moving images.

Photographers who like to point and shoot will benefit from the expanded scene recognition function. In addition to nine subject-based scene scenarios, the HS20 also employs object recognition to identify whether the scene includes a conventionally-lit portrait, a backlit portrait or no portrait at all. This delivers a total of 27 different scene scenarios for which the camera then optimises exposure and white balance before adding a relevant tag to make the images easier to find later.

The EXR processing engine also has the capability to spot and reduce purple colour fringing, most common on dark subjects against a light backgrounds, and improve the resolution at the corners of an image for more uniform image sharpness.

Perhaps the most obvious benefit of the EXR engine, however, is the new Rich User Interface, which employs Flash and Vector fonts and graphics to dramatically improve the appearance of the FinePix HS20’s menus. Users can wave goodbye to pixellated graphics and enjoy smooth text and icons on the camera’s menus, now presented on a three inch LCD screen which doubles the pixel count over its predecessor to 460,000. Plus, because the Vector fonts and graphics are scaleable, you’ll get the same high quality on an HDTV when the camera is connected via its HDMI socket.

For users who struggle to find images on increasingly-large capacity memory cards, the FinePix HS20’s improved image searching capabilities will come in very handy. Now, searching through thousands of images can take seconds, not minutes. Once you’ve found the shots, it’s easy to put them in to a photobook using the Photobook Assist function where the HS20 creates the book, tags the images and then lets you ‘turn’ the pages to simulate the final book – all on the rear LCD or your HDTV.

Make broadcast quality movies
The FinePix HS20 isn’t just a camera for shooting stills; it also offers an impressive level of video functionality using the H.264 (MOV) Full 1080p HD format and stereo sound. The mainstay of broadcasting and Blu-Ray technologies, the H.264 format produces file sizes that are smaller and easier to handle than AVI, plus they’re compatible with many applications and websites, making it simple for you to share video content via sites such as YouTube.

For those wanting the highest quality movies, the FinePix HS20 captures 1920 x 1080p footage at 30 frames per second. Versatility is further increased thanks to the High Speed Movie options, which include 320 x 112 pixel capture at an incredible 320 frames per second or 640 x 480 pixel capture at an impressive 80 frames per second. With features like this, even the fastest moving subjects can be captured and watched in super-slow motion.

Video shooting in low light also just got easier, thanks to the inclusion of the EXR HD Movie mode. By employing the same Pixel Fusion technology as it does for still images, the FinePix HS20 delivers high sensitivity and low digital noise for movie capture in low lighting conditions without the need to resort to additional lighting. Now you can capture the mood of sunsets, interiors and parties in both still and movie form.

A lens for every application
With a 30x zoom range covering focal lengths from 24-720mm (35mm equivalent), the FinePix HS20 EXR really is ready for anything. Boasting high quality Fujinon optics, the mechanical zoom lens is now even easier to operate thanks to a reduction in the size of the integral flashgun. Zooming through the range can be done quickly and precisely to ensure perfect framing for every shot.

The HS20 has ways and means to combat all kinds of camera movement, and with its three image stabilisation methods, you can be reassured that regardless of what focal length you choose, your images will be blur free. Firstly, the EXR CMOS sensor moves during exposure to eradicate shake. Secondly, the camera will employ Pixel Fusion to increase sensitivity and boost shutter speeds and finally in EXR Auto, the HS20 features an Advanced Anti-blur technology where four images are taken in quick succession then combined to deliver a single shake-free image.

And the improvements don’t stop there…
Further enhancements have been made over the HS10 to enhance the user experience and make the FinePix HS20 the perfect all in one camera. These include an improved Motion Panorama mode for simple, high quality 360° image capture, compatibility with the RR-80 remote release, film simulation modes and the provision to accept high capacity SDXC cards.

Flash users will be pleased to hear that the HS20 also offers TTL flash metering and will be supported by two new compatible flashguns; the fixed head EF-20 and bounce head EF-42, which also offers auto zoom and an AF assist illuminator.

FinePix HS10 v HS20 key differences

FinePix HS10 FinePix HS20
Resolution 10 megapixels 16 megapixels
Dynamic range 400% 1600%
Movie capture H.264 H.264 High Profile, plus high speed capture
Scene Recognition Six scenes 27 scenes
Continuous shooting rate 10fps at 10 megapixels 7.6fps at 16 megapixels, 11.2 fps at 8 megapixels
TTL flash No Yes
Remote release compatibility No Yes (RR-80)
SDXC compatibility No Yes, with UHS-1
Film simulation No Yes
EXR processing engine No Yes

Fujifilm FinePix HS20 key features

• All-new 16 megapixel EXR CMOS sensor
• 30x optical zoom covering 24-720mm (35mm equivalent)
• 3.0 inch tilting rear LCD with 460,000 pixels and new Rich User Interface using Vector fonts and graphics
• Full resolution high speed shooting at 8fps, high speed video capture at up to 320 fps (320 x 112 pixels)
• Advanced Anti-blur technologies
• 1600% wide dynamic range
• Longer battery life (up to 350 frames with 4 x AA batteries)
• Electronic Horizon level function
• RAW shooting (RAW or JPEG or simultaneous RAW+JPEG)
• Full HD movie capture using H.264 (MOV) format
• New 27 mode EXR Auto mode
• Colour fringe reduction and improved corner sharpness
• Film simulation modes
• Quick start mode
• 360° Motion Panorama mode
• TTL flash control with optional external flashes
• Lens hood included
• Photobook Assist function

Following in the footsteps of the award-winning FinePix F200 EXR and F300 EXR models, this latest recruit to the range is the ideal camera for discerning point-and-shoot photographers or SLR users who want to travel light but don’t want to compromise image quality and picture-taking versatility. Superb results are assured with exciting new features including an innovative 16 megapixel EXR CMOS sensor, advanced GPS functions, high speed shooting capabilities, a 15x wide-angle zoom lens, Full HD video functionality and an improved user interface. With a stylish design and pocketable dimensions, the FinePix F550 EXR is set to become the must-have compact in 2011.

Perfect pictures in every situation
Thanks to a brand new hybrid sensor, the FinePix F550 EXR delivers extra fast, high quality results in a wide range of lighting conditions. The 16 megapixel sensor developed by Fujifilm is a clever combination of Back Side Illuminated CMOS (BSI-CMOS) and EXR technologies, which delivers superior results to a conventional sensor; particularly in low light conditions, and also offers high-speed shooting facilities and Full HD movie capture.

Light falling on ordinary sensors has to pass through a layer of wiring before it hits the light-sensitive photo diodes. This layer of wiring reduces light transmission. On the EXR BSI-CMOS sensor, however, the wiring layer is positioned behind the photo diodes so light sensitivity is vastly improved. Add to this the triple-layer EXR technology pioneered by Fujifilm in the F200 EXR and the result is a sensor that is capable of outstanding results, time after time.

Users can still select from the usual three different EXR shooting modes, or simply leave the FinePix F550 EXR to choose the best option itself by selecting Auto EXR. Those preferring to take control can pick from:

• High Resolution mode where the sensor utilises the full 16 megapixel resolution for high quality results that can be printed out at A3-size without the need for any re-sizing using software.
• Dynamic Range mode where the camera employs dual capture technology to provide a range up to 1600% – almost a full stop wider than any other camera. Two images are captured and then merged together to produce superb results on high contrast scenes.
• Signal to Noise mode utilises Pixel Fusion, doubling pixels up to increase sensitivity. Coupled with the BSI technology, this mode delivers superb images in low lighting conditions.

A Fujifilm first – built-in GPS
Fujifilm recognised the benefits of GPS tagging way back in 1997 when they became the first company to introduce an optional GPS recording device for a digital camera on the DS-300. Today, the FinePix F550 EXR becomes the first Fujifilm model to have the facility built in and offers a wide range of user benefits to make the most of the technology.

Regardless of where you are in the world, the FinePix F550 EXR will recognise your location and display it either as longitude and latitude co-ordinates or by place name thanks to the camera’s embedded list of locations. A tag is also placed on the image which, when using place names, can easily be searched for, enabling you to quickly find shots of a specific location or point of interest.

Once images are found using the search function, it’s simple for users to create a photobook using the Photobook Assist function. Just choose the images you want in the book, mark them (including which image you want to use on the front cover) and then you can even preview the book on the rear LCD.

Additional functionality is also provided by the Photo Navigation function, where you can find your way back to where a photo was taken. For example, if you took a shot at a restaurant that you’d like to return to, simply find the picture and the FinePix F550 EXR will provide the distance and direction you need to travel from your existing location to get back there.

For those who want to re-trace their steps and map a route of their travels, the Route Logging function is sure to appeal. The FinePix F550 EXR stores location data every 10 minutes* and, once the images are downloaded to a PC, a map of the route, along with the pictures you took along the way is created using Google Maps.
* Anytime On or Only Power On must be selected for data to be logged.

Keep up with the action – no matter how fast it’s moving
The FinePix F550 EXR isn’t just clever; it’s quick as well, boasting a range of features that will keep pace with even the fastest moving action without compromising picture quality.

At full 16 megapixel resolution, the FinePix F550 EXR will deliver up to 8 frames per second for up to 8 frames before it has to pause to take a breath. If you want a longer burst of images or a faster frame rate, it can capture 11 frames per second at 8 megapixel resolution for up to 16 frames or the same frame rate for up to 32 frames at 4 megapixel resolution. At these sorts of speeds and resolutions, no other compact camera comes close.

If you’re worried that your reaction times might not match the camera’s speed, select the Best Frame Capture mode, which takes pictures before you’ve even pressed the shutter! With this mode selected, the FinePix F550 EXR automatically starts recording images the moment the shutter release is half-pressed to lock the focus. Then, when the picture is actually taken, it records the seven frames before or after the shutter was released to ensure you get at least one shot that’s pin sharp and perfectly framed.

RAW image capture
With the ability to shoot in RAW or in JPEG format (or both simultaneously), the F550EXR will have real appeal to those that want to be in true control of their images. By shooting in RAW mode you can ensure that you get the true uncompressed image just as the camera sees it.

Huge zoom range, tiny camera
It’s a minor miracle that Fujifilm has managed to pack such a high level specification into the FinePix F550 EXR’s compact dimensions, but it’s even more impressive that the camera also features a 15x optical zoom.

Despite having a body that measures just 22.9mm wide, the zoom range extends from a wide-angle setting of 24mm through to 360mm (35mm equivalents) giving users a huge range of shooting options from sweeping landscapes through to tightly-cropped details. Plus, image quality and sharpness is assured thanks to the Fujinon lens and new triple core EXR processing engine that automatically reduces colour fringing and boosts corner resolution for uniform image sharpness.

Using the longer focal lengths can cause camera shake, but the FinePix F550 EXR has the bases covered fighting camera shake on three fronts. First, the sensor moves to counter any hand movements. Second, sensitivity is boosted using Pixel Fusion to allow faster shutter speeds and third, users can select “Advanced Anti-blur” mode when in EXR Auto where a sequence of four images are taken and then combined to provide one, shake-free result.

Full HD for stunning videos
People don’t just want to capture their memories as photos any longer, there’s a big demand for high-quality video capture too. Not only does the FinePix F550 EXR record videos in stunning Full HD (1080p) at 30 frames per second, it also boasts stereo sound for high quality audio and outputs the files in H.264 (MOV) format. Favoured by broadcasters and Blu-Ray manufacturers, H.264 produces file sizes that are smaller and more manageable than the conventional AVI format. What’s more, they’re compatible with a wide range of websites and applications, which makes it easier for users to share content on sites including YouTube.

New to the F550 EXR, Fuji’s EXR SN mode is now available when shooting videos. “Pixel Fusion Movie technology” fuses pixels together to create superpixels which are extra sensitive to light (and therefore capture much crisper low-light videos with lower levels of noise.

And finally, if it’s speedy video capture you’re after, the F550 EXR also offers a class-leading selection of high speed video capture options. No other compact camera comes close to the F550 EXR’s incredible 320 frames per second capture at 320 x 100 pixels. But if it’s higher quality you’re after, you can also capture the action at 160 frames per second at 320 x 240 pixels or 80 frames per second at 640 x 480 pixels.

Wave goodbye to pixellated graphics and menus
The FinePix F550 EXR’s three inch rear LCD doesn’t just benefit from an increased pixel count – now 460,000 – it also uses a brand new Rich User Interface, which dramatically enhances the user experience and kicks pixellated menus and graphics into touch.

By employing Vector fonts and graphics, camera menus and readouts use smooth text and icons. The graphics are scaleable so they take on the same appearance whether you’re viewing on the read LCD or a 50 inch HDTV via the camera’s HDMI output.

Don’t want GPS? No problem
While the FinePix F550 EXR with its GPS features is a great camera for photographers who like to travel, Fujifilm recognises that not every user requires GPS functionality. For this reason, a second model – the FinePix F500 EXR – has been introduced, which offers a virtually identical specification, without GPS.

Other differences between the two models include high speed capture on the F500 EXR of three frames per second at 16 megapixels for up to three frames, six frames per second for six frames at eight megapixels or 12 frames per second for 12 frames at four megapixels. The F500 EXR will also be available in a choice of five colours for the style-conscious photographer, while the F550 EXR is only available in a stylish black finish with red highlights.

Fujifilm FinePix F550 EXR /F500 EXR key features
• All-new 16 megapixel EXR CMOS sensor
• 15x optical zoom covering 24-360mm (35mm equivalent)
• 3.0 inch rear LCD with 460,000 pixel and new Rich User Interface using Vector fonts and graphics
• GPS functionality*
• RAW shooting*
• Advanced Anti-blur technologies*
• 1600% wide dynamic range
• Full resolution high speed shooting at 8fps**
• Full HD movie capture (H.264 MOV file format)
• Advanced 27 scene mode EXR Auto
• Film simulation modes
• 360° Motion Panorama mode
• Photobook Assist function

* Only available on the F550 EXR
** 3 fps on F500EXR

PLR IP Holdings, LLC, owners of the Polaroid brand, today launched a new product line-up at the 2010 International Consumer Electronics Show (CES), including new instant digital products, the long-awaited return of classic Polaroid instant film and a modern version of the OneStep instant film camera, plus new flat panel televisions and more. Polaroid will demonstrate the new products at CES booth #13614, located in Central Hall at the Las Vegas Convention Center. Additional in-booth activities will include an appearance by Lady Gaga, who was recently named creative director for a specialty line of Polaroid products, an exclusive exhibition of classic fine art photography from the famous Polaroid Collection, and live celebrity portrait sessions by renowned contemporary Polaroid photographer, Maurizio Galimberti.

“Everyone loves digital cameras, and we all love the spontaneity of instant prints. Polaroid is bringing its own brand of instant together with digital, with a strong dose of the fun, simplicity and value that Polaroid is known for,” said Scott W. Hardy, president of PLR IP Holdings, LLC. “Polaroid’s new lineup of instant digital cameras, classic instant film cameras, instant mobile printers, online photo sharing service, flat panel TV’s, and much more gives people everything they need to easily capture, create, print, share and enjoy their instant photos and digital images anyway they want.”

The Return of Polaroid Instant Classics
Supported by a strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras, Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. The PIC 1000 will be available in a range of fun colors and use classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The new classic PIC 1000 camera and instant color film will be available at national retailers in 2010.

Digital Instant Products
In partnership with ZINK Imaging, at CES, Polaroid also launched a suite of new digital printing products leveraging ZINK Imaging’s ZINK® Zero Ink® Printing Technology. ZINK Imaging’s revolutionary platform produces full-color images without ink cartridges, ribbons, or toner using ZINK Paper®, an advanced composite material with embedded dye crystals. This ink-free printing recreates the Polaroid instant photo experience from digital cameras or mobile devices using in-camera or outboard printers.

The newest addition to the Polaroid family of ZINK-enabled camera products is the Polaroid 3”x4” Instant Digital Camera, a 12 mega pixel digital camera with a built-in ZINK Printer that produces 3”x4” ZINK photos instantly. The Polaroid 3”x4” Instant Camera produces larger prints than the Polaroid PoGo Instant Digital Camera, yet is still small enough to take on the go. It is also built on the next generation of the ZINK Technology which features several quality and performance improvements. With the Polaroid 3”x4” Instant Digital Camera, people can snap, print and share images immediately without having to connect to a computer. People can view and crop images on the camera before they print and select from a range of borders, from borderless to the classic Polaroid frame.

The Polaroid 3”x4” Instant Camera features a rechargeable battery, as well as a large LCD screen.

For those who want to print on the go, the Polaroid 3”x4” Instant Mobile Printer will allow people to do just that in under a minute. The ZINK-enabled mobile photo printer features lightweight, sleek designs for use at home, the office, at school or on the road. Polaroid ZINK-enabled digital photo printers, including the Polaroid PoGo 2”x3” Instant Mobile Printer and new Polaroid 3”x4” Instant Mobile Printer produce full-color photos printed directly from digital cameras via PictBridge, providing a convenient solution for sharing digital images instantly.

Polaroid Quality and Value in LCD and LED TVs
This year, Polaroid is introducing three new large-screen LCD TVs with crystal clear images and lifelike sound quality at affordable price points:

* Polaroid’s 42” FHD LCD TV with LED features super-thin design with LED backlight, integrated Blu-ray player full HD at 1080p, 120Hz refresh rate and very low power consumption.
* The 52” Polaroid FHD LCD TV with Blu-ray Combo features full HD at 1080p, an integrated Blu-ray player and 120Hz refresh rate.
* The 65” Polaroid FHD LCD TV will feature full HD at 1080p and a 120Hz refresh rate.

Polaroid Studio Opens Up New Ways to Enjoy Favorite Photos
Currently available, the Polaroid Studio (http://www.polaroidstudio.com) is the new photo and video sharing service that offers the most extensive features for creating unique, highly customizable online photo albums and keepsakes. The Polaroid Studio makes the digital photo experience easy and fun as people can securely upload and store their photos and videos online and share their instant memories in a way that captures their distinctive personality.

People can upload their memories via the web, downloadable software, email, and even their cell phones, with limitless personalization for creating customized online albums. In addition, the Polaroid Studio gives users limitless ways to share their memories by creating beautiful hard bound photo books, framed pictures, unique photo gifts and professional photo lab quality prints. Through a variety of easy-to-use tools such as customizable email invites, the Polaroid Studio helps people get the most out of their photo-sharing experience.

Exhibition of Classic Polaroid Photographs
To help celebrate the brand’s long history in imaging, Polaroid will hold an exclusive exhibition of classic Polaroid photographs, featuring selected works from The Polaroid Collection of Photography. The full Collection features more than 1,200 works by artists who used Polaroid cameras and film because of their unique aesthetic potential. CES attendees will have a chance to view selected works from the Collection by Ansel Adams, Andy Warhol, William Wegman and many others at Polaroid’s booth throughout the event. Sotheby’s will offer the full Collection at auction in June 2010.

In- booth Appearance by Lady Gaga
Lady Gaga was recently named creative director for a specialty line of Polaroid imaging products, and will make a special appearance at the Polaroid booth Thursday, January 7 at 10:45 a.m. to talk about her new creative and business relationship with the Polaroid brand.

Celebrity Portrait Sessions by Maurizio Galimberti
Attendees to the Polaroid booth will also be able to experience live portrait sessions by renowned contemporary fine art photographer Maurizio Galimberti. Galimberti is known for his compelling Polaroid mosaics, which he creates by assembling hundreds of instant photographs of the same subject into uniquely intriguing images. Galimberti will work with celebrities including Rohan Marley and Josie Maran on in-booth portrait sessions throughout the event. In addition to shooting and assembling portraits, Maurizio will photograph various people and locations in and around CES and incorporate them into original artworks in the Polaroid booth throughout the event.

“Apart from their broad appeal to amateurs all over the world, Polaroid images have such a unique personality of their own that fine artists like Maurizio Galimberti, Ansel Adams, Andy Warhol and others featured in the Polaroid Collection of Photography have made them a central part of their own work,” said Jon Pollock, CMO, PLR IP Holdings, LLC. “Polaroid is very proud of this legacy, and we’re working now to give people many more ways to express themselves and experience their world visually, with the fun, simplicity and value that the Polaroid brand stands for.”

Polaroid Supports the “HOPE IS A GAME-CHANGER PROJECT”
Polaroid is partnering this year with the HOPE IS A GAME-CHANGER PROJECT, an initiative founded by philanthropists Bobby Sager and Sting, that delivers indestructible soccer balls – and hope – to kids in some of the most difficult places around the world. The Polaroid booth at CES will feature a collection of powerful images by Sager, who is also an avid photographer, and whose recent book THE POWER OF THE INVISIBLE SUN features children from war-torn areas around the world who despite their circumstances share the undeniable undercurrent of resiliency and hope. Inspired by a child soldier and his beaten soccer ball featured in the book, Sager decided to launch the HOPE IS A GAME-CHANGER PROJECT with Sting (who had featured the same photographs worldwide during his 2008 Police reunion tour and renowned song Invisible Sun) using all of his proceeds.

“The HOPE IS A GAME-CHANGER PROJECT is on an incredible mission and already has connected people all over the world in a truly impactful way,” said Jamie Salter, co-CEO, PLR IP Holdings, LLC. “Polaroid is proud to partner with Sting and Bobby Sager and will continue to invest in their efforts to increase awareness about this inspirational project.”

ABOUT POLAROID
Across several generations, people regard Polaroid® as one of the most trusted, well-respected and recognizable names when it comes to instant photography. Polaroid began more than 70 years ago with polarized sunglasses, evolved into instant film, camera and camera accessories, and in recent years has expanded well beyond into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more. People can expect to see new products from Polaroid that will deliver the fun, instant gratification and value that the brand has long stood for. Polaroid is registered trademark of PLR IP Holdings, LLC. For more information, visit http://www.polaroid.com.

All trademarks are owned by their respective trademark holders.

Olympus revolutionised easy-to-use high-performance camera design with the first-ever PEN. Now the E-PL2 takes that revolution to a whole new level. It’s never been easier for beginners to capture photos and movies in professional SLR quality. A larger 3 inch display, Live Guide access in HD Movie mode, the handy Live Wheel feature selector and a faster, lighter, virtually silent M.ZUIKO DIGITAL 14-42mm 1:3-5-5.6 II lens all add to the The latest addition to Olympus’ Micro Four Thirds family is a feast for the eyes, a beautiful camera with a fresh, contemporary design. It’s also ideal for the social networking generation – thanks to compatibility with Olympus’ new PENPAL Bluetooth® Communication Unit and the ever growing range of dedicated PEN accessories. For ambitious users, the E-PL2 offers every opportunity to explore their creativity. They can experiment with Art Filters in still and HD Movie mode, including the new Dramatic Tone filter, and choose from 16 dedicated Micro Four Thirds lenses, three new conversion lenses (macro, fish-eye and wide), plus 27 Four Thirds and more than 500 other lenses in total (using an adapter). For fans of fuss-free photography, the E-PL2 offers superb image quality and unlimited creative freedom with none of the hassle. The E-PL2 is available from January 2011 for around £500.

PEN usability
The lightweight, compact E-PL2 is a landmark in user-friendly and beautiful camera design. With a series of intelligent enhancements, it sets another new benchmark for rival system cameras to live up to and even improves on the legendary usability of the multiple award-winning Olympus PEN E-PL1. Like its predecessor, the E-PL2 comes with the excellent integrated Live Guide that teaches beginners step-by-step how to capture great shots – and this user-friendly feature is now available in HD Movie mode, too. The new Live Wheel on the back makes it easier to navigate menus and pick out the right feature or mode, while the larger 3” LCD with 460,000 dot resolution is ideal for framing and reviewing shots. Another worry-free feature is the new SDXC* card format that provides the flexibility of a ‘future-proof’ medium with huge storage potential – for high-capacity image files like High Definition movies.

PEN creativity
Like the E-PL1, the E-PL2 is two great things in one – a top-notch stills camera and a compact camcorder for capturing High Definition movies. Ideal for budding filmmakers, the E-PL2 now lets users get creative with one of six Art Filters, even in HD Movie mode – a feature PEN rivals simply can’t match. Among the filters is the new Dramatic Tone Art Filter (taken from Olympus’ E-5 D-SLR flagship for professionals) that enhances contrast to create movies and stills with a powerful, otherworldly look. What’s more, the upgraded Art Filter II feature means users can now overlay additional effects (Art Frame, Pin Hole and Soft Focus) on top of existing ‘filtered’ shots.

PEN quality
Every PEN camera delivers excellent image quality. To ensure that quality with fast-moving subjects, the E-PL2 comes with the near-silent M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 II lens (equivalent to 28-84mm for a 35mm camera) that not only focuses faster, but also prevents the whir that can otherwise ruin a good home movie soundtrack. With ISO up to 6400, shutter speed up to 1/4000th second and sequential shooting at 3fps, the E-PL2 is fully equipped to make the best of the superb M.ZUIKO DIGITAL lens system – and deliver excellent images even in poor light. Another advantage for PEN owners is the effective in-body image stabilisation system that corrects camera shake irrespective of the lens or adapter attached. This ensures M.ZUIKO DIGITAL lenses are lighter than the competition, since they don’t require in-built IS of their own. With its 12.3 effective Megapixel High Speed Live MOS sensor, Multi Exposure for combining up to three RAW images and built-in flash, the E-PL2 is packed with trademark PEN technology. This heritage shines through in outstanding photo and HD Movie quality – no matter how unskilled the user.

Next-generation PEN accessories
E-PL2 users have more opportunities than ever to add to their camera’s potential. The Accessory Port 2 opens up a new world of creative and networking options thanks to the rapidly expanding range of PEN accessories. For example, the new optional PENPAL Communication Unit, the perfect add-on for the facebook® generation. Compatible with any camera equipped with Accessory Port 2, PENPAL lets users store and send compressed images directly from the camera to a computer or smart phone via Bluetooth® – at the touch of a button. In an instant they can share their best shots with friends, family and colleagues via social networks. Other mouth-watering accessories include the SEMA-1 microphone kit, optical and electronic viewfinders as well as the new MAL-1 Macro Arm Light for precision illumination of macro photos or close-ups of items users want to auction online. Users can also choose from a huge selection of lenses. In addition to the 27 Four Thirds and 500 other lenses available via an adapter, the E-PL2 is compatible with Olympus’ prize-winning M.ZUIKO DIGITAL range of specialist Micro Four Thirds lenses. This now extends to the WCON-P01 wide-angle conversion lens for party and landscape shots, the FCON-P01 specialist fisheye converter for creative effects and the MCON-P01 macro converter for extreme close-ups. As a special treat for the creatively inclined, the E-PL2 is compatible with the RM-UC1 cable release that offers the option of locking the release button for bulb exposure.
The E-PL2 Olympus PEN will be available for €599 from early January 2011.