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Are you ready for a Photoshop book that breaks all the rules? Updated for Adobe Photoshop CS4, this top-selling book breaks new ground by doing something for digital photographers that's rare--it cuts through the bull and shows readers exactly "how to do it." It's not a bunch of theory; it doesn't challenge readers to come up with their own settings or figure it out on their own. Instead, it shows them, step by step, the exact techniques used by today's cutting-edge digital photographers and retouchers, and it does something that virtually no other Photoshop book has ever done--it tells you flat-out which settings to use, when to use them, and why. Including coverage of all the newest features of CS4--such as nondestructive corrections with the Adjustments panel, the new Vibrance adjustment layer, better Dodge and Burn tools, and enhanced Auto-Align and Auto-Blend panoramic features--The Photoshop CS4 Book for Digital Photographers is full-color, graphically rich, and contains project-based examples of every key step in the digital photography process.

The Adobe Photoshop CS4 Book for Digital Photographers (Voices That Matter)

Annie Leibovitz describes how her pictures were made, starting with Richard Nixon's resignation, a story she covered with Hunter S. Thompson, and ending with Barack Obama's campaign. In between are a Rolling Stones Tour, John Lennon and Yoko Ono, Demi Moore, Whoopi Goldberg, The Blues Brothers, Arnold Schwarzenegger, Keith Haring, Mikhail Baryshnikov, Patti Smith, George W. Bush, William S. Burroughs, Kate Moss and Queen Elizabeth. The most celebrated photographer of our time discusses portraiture, reportage, fashion photography, lighting, and digital cameras.

Annie Leibovitz at Work

In Volume 2, Scott adds entirely new chapters packed with Plain English tips on using flash, shooting close up photography, travel photography, shooting people, and even how to build a studio from scratch, where he demystifies the process so anyone can start taking pro-quality portraits today! Plus, he's got full chapters on his most requested topics, including loads of tips for landscape photographers, wedding photographers, and there's an entire chapter devoted to sharing some of the pro's secrets for making your photos look more professional, no matter what you're shooting.

The Digital Photography Book, Volume 2

It used to be that art directors, creative professionals and producers hired talent based on reputation, networking and personal relationships. Today's ultra competitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a "killer" portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. In this book, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers and illustrators, Oppenheim demonstrates how today's commercial photographer can communicate expertise, experience and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of tips and practical advice for effective marketing, self-promotion and client relationships, this book should be a useful guide for the photographer who wants financial as well as artistic success.

Portfolios That Sell: Professional Techniques for Presenting and Marketing Your Photographs

A truly successful photographic career means not only financial success, but also personal satisfaction and fulfillment. The goal of Best Business Practices for Photographers is to help you achieve success in each of these areas. This book is not a guide to taking better pictures or selling your photography. Instead, it explains how photographers can meet important business objectives. It covers the focal points of best practices - best practices in interacting with clients, best practices in negotiating contracts and licenses, and best practices in business operations. It provides a roadmap for successfully navigating these - and many other - issues facing photographers today.

Best Business Practices for Photographers

Adobe Photoshop CS4 is more than just the world's most popular image editing tool: as part of Adobe's Creative Suite, it's a key component of an overall design workflow that lets users work seamlessly among all of their graphics applications to create graphically rich content for print, Web, motion graphics, and mobile devices. This info-packed guide lets users get right down to work by focusing on the Photoshop CS4 features they're most likely to use and showcasing each in a stand-alone technique--complete with a relevant hint or two and a graphic example.

Adobe Photoshop CS4 How-Tos: 100 Essential Techniques

Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter)

When Photoshop guru Matt Kloskowski was asked why he wrote this book, he replied, “It’s simple: I wanted to write the Photoshop book that I wished was around when I was learning Photoshop”. You’ve always known that layers were the key to understanding Photoshop, and now you have a resource to show you exactly how. With Matt’s clear, easy-to-follow, and concise writing style you’ll learn about:

• Working with and managing multiple layers
• Building multiple layered images
• Blending layers together
• Exactly which of the 25+ Blend Modes you need to worry about (there’s just a few)
• Layer Masking and just how easy it is.
• Using layers to enhance and retouch your photos
• All of the tips and tricks that make using layers a breeze.

If you want to finally understand layers in Photoshop, this book is the one you’ve been waiting for.

Layers: The Complete Guide to Photoshop's Most Powerful Feature

Packed with incredible images and step-by-step techniques, this book is a must have for commercial, wedding, and portrait photographers working on location who want to maximize their time behind the camera and minimize their time spent hauling cumbersome lighting equipment. The tips show how to select easily portable and versatile equipment for location shoots, cutting down on the packing and porting of expensive equipment. With techniques and information on the latest technology—including battery-powered flashes and accessories—this reference shows photographers how to work with smaller and lighter-weight lighting equipment without sacrificing quality. Whether shooting portraits, landscapes, or interiors, whether indoors or out, photographers will embrace the portable approach offered in this valuable resource.

Minimalist Lighting: Professional Techniques for Location Photography

"If you're a photographer trying to earn a living from your work, The Photographer's Guide to Marketing and Self-Promotion may be the best investment you make. Maria Piscopo has been a photographer's representative for more than two decades, and she has honed her message at innumerable industry conferences and workshops. In brief but information-packed chapters, Piscopo explains how to define the type of work you do, research different categories of clients, and persuade them to hire you. She deals with the nitty-gritty of portfolio presentation (how much do you show?), writing the selling "script" (what do you say and how do you tailor it to your audience?), and negotiating costs. Other chapters discuss how to work with a rep and a marketing coordinator."

The Photographer's Guide to Marketing and Self-Promotion

Written by noted AP photographer and photoeditor Brian Horton, this is an insider's manual to one of the most glamorous and exciting media professions. Emphasizing the creative process behind the photojournalist's art, Brian Horton draws upon his three decades of experience, as well as the experiences of other award-winning photojournalists, to instruct readers in the secrets of snapping memorable news photos every time. With the help of more than 100 photographs from the AP archives, he analyzes what constitutes successful news photos of every type, including portraits, tableaux, sports shots, battlefield scenes, and more, as well as offering tips on how to develop a style of your own.

Associated Press Guide to Photojournalism (Associated Press Handbooks)

"This entire book is written with a brilliant premise, and here’s how Scott describes it: "If you and I were out on a shoot, and you asked me, 'Hey, how do I get this flower to be in focus, but I want the background out of focus?' I wouldn't stand there and give you a lecture about aperture, exposure, and depth of field. In real life, I'd just say, 'Get out your telephoto lens, set your f/stop to f/2.8, focus on the flower, and fire away.' You d say, 'OK,' and you'd get the shot. That's what this book is all about. A book of you and I shooting, and I answer the questions, give you advice, and share the secrets I've learned just like I would with a friend, without all the technical explanations and without all the techno-photo-speak."

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