Since one of the most important aspects of photography is how to control your lighting, today I'll be explaining how to perfectly light a scene for a warm, dramatic effect. We'll be using grids - hard lights that are more controllable - and the subject to be used will be food, because it is usually shot with hard lighting. The emphasis will be on controlling each light to create a subtle and warm effect.
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You truly haven't experienced a tack sharp image until you have shot with a prime lens, especially for the price. The way zoom lenses have to be made (more moving parts) causes them to have more variations or possibility for variations.
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Even on a cloudy day, when you step indoors, the level of the light drops by more than 5 f-stops. So, on that same cloudy day when the exposure might be ISO 100 at 1/60 at f/8, indoors the exposure suddenly becomes ISO 400 at 1/15 at f/4. On a sunny day, the difference is even greater.
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We are proud to welcome the newest member to the family: the Roundshot D2x.

Designed for simplicity and speed, the Roundshot D2x has a 2,048 pixel vertical resolution and captures 2x full HD panoramas at a fast speed, ideal for nature photography and virtual tours.

Those photographers producing a wide variety of panoramas will enjoy the productivity of the Roundshot D2x.

The camera uses the same advanced image processing and capture software as her bigger sister, the Roundshot D3. The images can be saved as raw (dng) files and further processed in the Seitz Roundshot software, camera raw (Photoshop) or in Lightroom.

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This state-of-the-art professional viewfinder camera comes equipped with new functions for making great high-resolution images both digitally and on film. Following the success of the Rm3d, ARCA-SWISS has introduced the RL3d, a universal camera with increased shift, opening up new horizons by enabling you to take images in multiple formats up to 4x5”.

Capture the real moment

Ever dreamed of a few more million? Or wished for higher resolution? The RL3d, with its ability to produce images of over 200 Mb, will make your dreams come true. It allows you to take fantastic quality images – from medium format to 4x5” - with the utmost ease and efficiency, using a high precision hand-held camera.

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I had the chance to work with Evelien lately, here are some video outtakes and photos :

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Sanho Corporation (PMA 2010 Booth 1314), the maker of the award winning HyperMac batteries, HyperDrive range of storage devices, introduces HyperDrive Album, a portable photo backup device designed with the viewing of high resolution photos in mind, for professional and casual digital photographers alike. With a whooping 640GB storage capacity, it is capable of downloading 2GB per minute with full data verification. It is also the only storage device in the market that can decode and display true RAW images from any camera on its 4.8” high resolution widescreen VGA (800 x 480 pixels), 16 million colors LCD screen. New data management, security and advance image viewing features round up what is arguably the most advanced portable photo storage on the market.

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HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX Optio W90 digital compact camera. In addition to its upgraded waterproof, dustproof and shockproof capabilities, this heavy-duty model provides the new Digital Microscope mode, which allows for a closer look at small but intriguing subjects in outdoor shooting.

Major Features
1. Enhanced waterproof and shockproof performance
By further enhancing the air tightness of the camera body, PENTAX has upgraded the Optio W90’s underwater picture-taking performance to six metres (compared to five metres for its predecessor) and for up to two hours of continuous operation. Along with its outstanding IPX8 (or JIS Class waterproof performance, the Optio W90 also offers exceptional shockproof capacity* to withstand a fall from a height of 1.2 metres* (one metre for its predecessor) without damage to the body, thanks to its new body design and refined internal mechanisms. In addition to these characteristics, the Optio W90 comes with remarkable dustproof performance equivalent to IP6X (or JIS Class 6) and exceptional coldproof performance for reliable operation at temperatures as low as –10°C, making it a perfect choice for active photographers who venture to shoot pictures in demanding outdoor conditions.

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HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX X90 digital camera. Offering upgraded basic specifications, including extra-wide zoom coverage, longer battery life and an electronic viewfinder, this all-in-one-type camera delivers effortless picture-taking in a wide variety of outdoor situations to photographers of all levels.

Major Features

1. Versatile optical 26X zoom lens to accommodate a range of subjects
Within its compact, lightweight body, the PENTAX X90 features a high-magnification optical 26-times zoom lens offering a focal-length coverage between 26mm wide angle to 676mm super telephoto (in the 35mm format). Coupled with the 1cm Macro mode - which allows the photographer to capture dramatic close-up images of a subject from just one centimetre away - it offers quick, effortless shooting in a wide range of photographic situations.

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The Nissin group is pleased to announce a new generation of Di466 model at PMA 2010. Nissin group and our products are always on the cutting edge of design, technology and innovation. This new Di466 is designed for Fourth Thirds system SLR cameras with a classic chic look and high performances. This is the best choice for fashion-conscious photographer.

Di466 (Four Thirds 4/3 System) - Key Features

Nissin original “MY TTL” Setting
The TTL flash power level is pre-set for reasonable exposure at factory. You can, however, reset the power at the desired exposure level, in +/- 1.5Ev. by 0.5Ev increments.
The pre-set value is memorized as your personal standard after switching the unit off.
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SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today announced that it has begun shipping the 64 gigabyte (GB)[1g SanDisk Ultra® SDXC™ card, the company’s highest capacity SD™ card ever. With its 64GB capacity, up to 15MB/sec read speed[2] and Class 4 speed rating, the new card is ideal for capturing and storing massive 1080p High-Definition video files and then transferring them quickly to a computer.

SDXC cards are based on the new SD 3.0 specification, which makes it possible to manufacture cards with storage capacity up to 2 terabytes (TB)3. The SDXC card’s exFAT file structure helps consumers record long-duration HD videos. The 64GB SanDisk Ultra SDXC card can store more than eight hours of such video with recording speed of 9 Mbps (HD standard)*.

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The CompactFlash Association (CFA) announces availability of the recently approved CF5.0 Specification.

The CF5.0 work group was formed in November, 2008 to add key features to the already popular CF4.1 specification based on the PATA (Parallel ATA) interface. The new CF5.0 specification adds the following key features/benefits to the memory card that started the digital photography revolution.

Mr. Shigeto Kanda of Canon and the CFA chairman of the board said, “The higher capacity and higher performance of CF cards enabled by the 48-bit addressing feature in the CF5.0 specification will further increase the value of DSLR cameras. The Video Performance Guarantee feature of the CF5.0 specification will help CF cards to expand into new markets such as high-speed movie equipment like professional video camcorders.”

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